Eleven Ways
Eleven Ways is a Belgian digital accessibility consultancy in Ghent providing WCAG and EN 301 549 audits, training, inclusive user testing, and empathy workshops to government bodies, financial institutions, and product teams across Benelux and Europe.
- Company typePrivate
- Founded2018
- HeadquartersGhent, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Eleven Ways does
Eleven Ways BV is a Belgian digital accessibility consulting firm founded in 2018 in Ghent, operating with a fully remote team of 12 specialists (7 men, 5 women) distributed across Flanders, Brussels, Wallonia, Germany, and Korea. The firm delivers a portfolio of expert-led professional services: WCAG 2.1/2.2 and EN 301 549 compliance audits, training for developers, designers, and content writers, inclusive user testing with people who have disabilities, the Digital Accessibility Empathy Lab (DAEL) workshop program, and an ongoing service desk. Its technical approach combines manual and semi-automated testing across the major screen reader platforms (NVDA, JAWS, VoiceOver, Narrator, Android TalkBack) with proprietary internal tooling, including an AI-assisted scanner used to evaluate accessibility statement compliance at scale. Team members include individuals with disabilities and multiple IAAP-certified (WAS/CPACC) experts; the founder Roel Van Gils, principal specialist Christophe Strobbe (a former W3C WCAG Working Group member from 2005 to 2018), and senior expert Régine Lambrecht bring over 20 years of accessibility experience each.
The firm monetizes entirely through professional services engagements, with no publicly disclosed pricing, no SaaS or productized offering (an Accessibility Statement Generator exists only as an article-promoted tool on the website), and no external funding. Distribution runs through two channels: direct enterprise and government engagement, and pre-qualified procurement framework agreements with SPF BOSA, Smals vzw, Poolstok, and CIPAL that allow Belgian public-sector buyers to procure without public tender. Customers are concentrated in Belgian public sector (Federal Department of Economy, City of Ghent, City of Antwerp, Flanders, BOSA, VDAB, Cultuurconnect), with selective institutional reach including the European Commission's DG Comm/Eurostat long-term engagement, Rabobank, the University of Antwerp, and the European Disability Forum. The company reports it has tested more than 150 websites and applications and trained more than 500 professionals since inception.
Eleven Ways firmographics
Firmographics- Name
- Eleven Ways
- Legal name
- Eleven Ways BV
- Website
- https://elevenways.be
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eleven Ways is a Belgian digital accessibility consultancy in Ghent providing WCAG and EN 301 549 audits, training, inclusive user testing, and empathy workshops to government bodies, financial institutions, and product teams across Benelux and Europe.
- Ownership category
- akta.pro rank
Eleven Ways industry classification
Industry- Product category
- Digital Accessibility Consulting
- NAICS
- Educational Support Services (6117), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)
- akta.pro secondary industries
- Accessibility & Inclusive Design Tooling for Authoring (WCAG/508) (EDAFAHAL), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Multilingual, Accessibility & Health Literacy Enablement (HLACAEAN)
Keywords
Where Eleven Ways is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Eleven Ways business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Accessibility Audits: Expert-led WCAG and EN 301 549 compliance audits for websites, applications, and documents. Audits identify accessibility barriers and produce actionable remediation tickets for development teams. Clients include government bodies, fintech companies, and digital agencies.
- Training and Coaching Services: Training courses for developers, designers, content writers, and managers on digital accessibility standards and practices. Coaching services help organizations raise their accessibility maturity at the process and design system level.
- User Testing: Inclusive user testing sessions with participants who have disabilities, providing qualitative insights into how real users with disabilities experience digital products. Part of Eleven Ways' core service offerings.
- Empathy Lab Workshops: Experiential workshops delivered through the Digital Accessibility Empathy Lab (DAEL), where client team members participate in guided activities to understand disability-related digital navigation challenges.
- Service Desk / Support: Ongoing accessibility support desk services for organizations requiring continued guidance on accessibility issues, regression auditing, and iterative accessibility improvements.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Eleven Ways product offering
Product offeringCore offering
Eleven Ways is a digital accessibility consulting firm that helps organizations make their websites, applications, and digital documents accessible to people with disabilities and compliant with WCAG and EN 301 549. Core deliverables include expert-led accessibility audits, manual and semi-automated testing across major screen readers (NVDA, JAWS, VoiceOver, Narrator, TalkBack), inclusive user testing with participants who have disabilities, training for developers and designers, and Digital Accessibility Empathy Lab (DAEL) workshops.
Product overview
Eleven Ways is a consulting firm providing a portfolio of digital accessibility services to government organizations, product teams, and digital agencies. The core offering consists of five integrated service lines: User Tests (inclusive testing with disabled participants), Digital Accessibility Empathy Lab (DAEL) workshops, Trainings for professionals, Audits for compliance assessment, and Service Desk support. Additionally, they offer an Accessibility Statement Generator tool. The services are delivered by certified accessibility experts and can be procured through Belgian public sector framework contracts (Smals, BOSA, Poolstok, CIPAL). The company has tested over 150 websites/apps and trained over 500 professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Accessibility Audits Expert-led audits of websites, applications, and documents to assess compliance with WCAG 2.1/2.2 and European EN 301 549, identifying accessibility barriers and producing actionable remediation tickets for government bodies, fintech companies, and digital agencies.
- Inclusive User Testing Inclusive user testing sessions where individuals with disabilities test clients' websites or applications to provide direct feedback on accessibility and usability from the perspective of users with disabilities.
- Accessibility Trainings Professional training courses for developers, designers, content writers, and managers on how to make digital products and services accessible and comply with accessibility rules and standards such as WCAG and EN 301 549.
- Digital Accessibility Empathy Lab (DAEL) Workshops Experiential workshops for client teams that simulate how people with disabilities navigate the digital world, with guided activities led by Eleven Ways coaches to build practical understanding of accessibility challenges.
- Accessibility Service Desk Ongoing accessibility support desk services for organizations requiring continued guidance on accessibility questions, regression auditing, and iterative accessibility improvements.
- Accessibility Statement Generator A specialized tool that helps organizations create compliant accessibility statements required by law, guiding users through the necessary elements including compliance level, audit dates, remaining issues, and contact information.
Quantifiable outcome
- Over 150 websites and applications tested
- +2 more outcomes
Companies that use Eleven Ways
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Eleven Ways technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Eleven Ways partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DiAX ConsortiumcoreEleven Ways is a founding partner of the DiAX consortium, a collective of Belgian digital accessibility experts. The consortium represents a strategic network of accessibility professionals working to advance digital accessibility standards and practices in Belgium and Europe.
- SPF BOSAcoreEleven Ways is a pre-qualified supplier on the SPF BOSA framework agreement, allowing Belgian federal public organizations to procure accessibility services directly under government procurement rules without conducting a public tender.
- Smals vzwcoreEleven Ways offers its services through the Smals vzw framework agreement, enabling Belgian public sector organizations to procure accessibility services under pre-negotiated terms.
- PoolstokminorEleven Ways offers its services through the Poolstok framework agreement for Belgian public sector organizations.
- CIPALminorEleven Ways offers its services through the CIPAL framework agreement for Belgian local and regional government organizations.
- AnySurfercoreEleven Ways is an AnySurfer-certified web provider. AnySurfer also independently audited Eleven Ways' own website for accessibility compliance, confirming partial compliance with EN 301 549 / WCAG 2.1 Level AA.
- European Commission (DG Comm)coreEleven Ways has a long-term engagement with the European Commission's communications department, contributing to the development of the Web Accessibility Action Plan 2022–2025. The company audits and coaches EC departments and has contributed expertise to the Europa Component Library and Web Tools design systems used across EC websites.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Eleven Ways competitors and assessment
Company assessmentDirect peers
- WebAIM: Non-profit accessibility consulting and training organization offering WCAG audits, training, and user testing, with a thought-leadership content model similar to Eleven Ways' blog-driven approach.
- Nomensa: UK-based user experience and digital accessibility agency delivering WCAG audits, user testing, and inclusive design training — a near-direct services-line comparison to Eleven Ways.
- AbilityNet: UK-based digital accessibility consultancy providing audits, training, and user testing similar to Eleven Ways' core offerings; both serve public-sector and enterprise clients on WCAG/EN 301 549 compliance.
- TPGi (The Paciello Group): Accessibility consultancy offering WCAG audits, training, and strategic advisory; closely comparable services and buyer segments to Eleven Ways, with a longer US-centric track record.
- Deque Systems: US-headquartered digital accessibility specialist with axe-core tooling and a full services line (audits, training, user testing) directly comparable to Eleven Ways' WCAG audits and inclusive testing.
Emerging players
- AccessiBe: Automation-led accessibility overlay vendor targeting EAA-driven private-sector demand; represents a competing go-to-market philosophy (automated remediation) versus Eleven Ways' expert-led audits.
Broad incumbents
- AudioEye: Publicly listed digital accessibility platform combining automated remediation with professional audits; competes for the same EAA-era private-sector and public-sector budget pool as Eleven Ways, at greater scale.
- Level Access: Larger US accessibility platform and services provider with enterprise-grade audits, training, and an accessibility management platform; overlaps with Eleven Ways on audits and training at greater scale.
- Texthelp: Assistive technology and accessibility software vendor (Read&Write, Equatio); adjacent to Eleven Ways through overlapping customer base in education and public sector, though primarily a product rather than services company.
Regional players
- AnySurfer: Belgian non-profit digital accessibility label and audit body; a close regional peer and certifying partner of Eleven Ways, operating in the same Belgian public-sector market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eleven Ways social profiles
Digital presenceEleven Ways compliance and trust
Trust signalCompliance4 records
Eleven Ways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eleven Ways leadership team
Management profileNumber of profiles
Profiles3 records
Eleven Ways funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eleven Ways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eleven Ways
What does Eleven Ways do?
Eleven Ways is a digital accessibility consulting firm that helps organizations make their websites, applications, and digital documents accessible to people with disabilities and compliant with WCAG and EN 301 549. Core deliverables include expert-led accessibility audits, manual and semi-automated testing across major screen readers (NVDA, JAWS, VoiceOver, Narrator, TalkBack), inclusive user testing with participants who have disabilities, training for developers and designers, and Digital Accessibility Empathy Lab (DAEL) workshops.
Is Eleven Ways a public or private company?
Eleven Ways is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eleven Ways founded?
Eleven Ways was founded in 2018. It employs 1 to 10 people.
Where is Eleven Ways based?
Eleven Ways is headquartered in Ghent, Belgium, in the Europe region.
How does Eleven Ways make money?
Five revenue lines are on record. Accessibility Audits are the primary driver. The others are training and Coaching Services, user Testing, empathy Lab Workshops and service Desk / Support.
Who are Eleven Ways's main competitors?
Direct peers on record are WebAIM, Nomensa, AbilityNet, TPGi (The Paciello Group) and Deque Systems. AccessiBe is listed as an emerging player. Broad incumbents are AudioEye, Level Access and Texthelp. AnySurfer is listed as a regional player.
Does Eleven Ways have an API?
No public API is recorded for Eleven Ways.
What industry is Eleven Ways in?
Eleven Ways's product category is Digital Accessibility Consulting. Its primary akta.pro industry code is EDALAGAG, Digital Accessibility & Web/App Compliance (WCAG), with a secondary code of EDAFAHAL, Accessibility & Inclusive Design Tooling for Authoring (WCAG/508). Its NAICS code is 6117 and its SIC code is 8742.