Huntersville Family Fitness & Aquatics

What Huntersville Family Fitness & Aquatics does

Huntersville Family Fitness & Aquatics (HFFA) is a private, single-site fitness and aquatics facility headquartered at 11725 Verhoeff Drive in Huntersville, North Carolina, founded in 2001 and operating as a subsidiary of The Amenity Collective. The facility is anchored by the only public Olympic-sized 50-meter competition pool with a 10-meter dive tower in the Southeast, alongside a 25-yard warm-water pool, an outdoor splash pad, and a fitness center with state-of-the-art equipment and weekly group exercise classes. Total aquatic infrastructure includes three pools with more than two million gallons of water, supporting both recreational use and regional, national, and world-class swim and dive competitions.

The company's revenue model is built on tiered membership subscriptions (Individual, Family, Senior, Senior Couple, Student, and Public Service Discount tiers ranging from $49.95 to $109.95/month) supplemented by unit-priced ancillary services including personal training ($25/session for small group), Kid Keepers child care ($35/child), and birthday party/event rentals ($300-$675). Strategic partnerships extend the offering without expanding headcount: SwimMAC Carolina provides swim lessons on-site, Carolina Dive Academy (led by Head Coach Aaron Hintz since 2007) delivers competitive diving pipelines aligned with USA Diving, and Rock Steady Boxing serves Parkinson's and movement disorder clients. The facility also participates in senior insurance networks (Renew Active, Silver & Fit) and hosts community events such as the Huntersville Sprint Triathlon.

Go-to-market is direct-to-consumer and purely physical, with member acquisition driven by facility tours, community events, and insurance/corporate referrals. Distribution is single-channel on-site at the Huntersville location, with online scheduling handled through Acuity Scheduling integration. The company is privately held with 11-50 employees, no disclosed funding rounds, no patents or trademarks, and no M&A activity; expansion to date has been organic and additive through sub-brand and partnership buildout rather than geographic or inorganic growth.

Name

Huntersville Family Fitness & Aquatics

Legal name

Huntersville Family Fitness and Aquatics Center

Website

https://hffa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Huntersville Family Fitness & Aquatics (HFFA) operates a single premier fitness and aquatics facility in Huntersville, NC, serving families and individuals with tiered memberships. The site features the only public Olympic-sized 50-meter pool with a 10-meter dive tower in the Southeast, plus fitness equipment, group classes, and child care.

Ownership category

akta.pro rank

Product category

Fitness and Aquatics Centers

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYTHAAABAE

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• Fitness center memberships
• Aquatics swim lessons
• Personal training services
• Youth fitness programs
• Olympic diving training

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Subscriptions: Recurring monthly or annual membership fees providing access to fitness center, group exercise classes, and swimming pools. Membership tiers include individual, family, senior, and student plans with varying rates for Huntersville residents and non-residents.
2. Personal Training Services: One-on-one and small group personal training sessions with certified trainers. Small group training capped at 5 people per class at $25 per session.
3. Aquatic Programs: Revenue from swim lessons (partnered with SwimMAC), dive academy programs (Carolina Dive Academy), and competitive team participation fees.
4. Child Care Services: Kid Keepers child care at $35 per child per session, $25 per sibling. Infant Watch complimentary for family memberships. Child Watch services included in family membership.
5. Event Rentals and Birthday Parties: Birthday party packages including splash pad parties ($300-$675), playground parties ($300-$350), and exclusive splash bash rentals. Corporate membership programs for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HFFA is a single-location membership fitness and aquatics club offering access to a state-of-the-art fitness center, group exercise classes, and three pools totaling more than 2 million gallons of water, including the only public Olympic-sized 50-meter competition pool with a 10-meter dive tower in the U.S. Southeast. The facility delivers swimming lessons (SwimMAC partnership), diving instruction (Carolina Dive Academy), personal and small-group training, youth and child care programs, senior wellness offerings, triathlon training, and event/party hosting. Revenue is driven primarily by tiered monthly memberships (individual, family, senior, student, corporate) supplemented by pay-per-use training, classes, lessons, child care, and birthday party packages.

Product overview

Huntersville Family Fitness & Aquatics (HFFA) is a premier fitness and swim club offering a unified family wellness platform. The core offering centers on a state-of-the-art fitness center with gym equipment and group exercise classes, combined with extensive aquatics facilities including an Olympic-sized 50-meter competition pool and 10-meter dive tower. The facility provides comprehensive youth programs (Infant Watch, Child Watch, Kid Keepers, summer camps), personal training services, swim lessons through SwimMAC partnership, and diving instruction via Carolina Dive Academy. Additional programs include HFFA Strong, Rock Steady Boxing, Triathlon Training, and outdoor splash pad amenities. The club operates tiered membership programs (Individual, Family, Senior, Student, Corporate) and hosts special events including birthday parties and the annual Huntersville Sprint Triathlon. An on-site Energy Bar provides refreshments to members.

Differentiator

Problem solved

Functional benefit

Brands

• Carolina Dive Academy: Diving instruction program offering lessons for ages 5+, competitive teams, masters programs, and summer dive camps at HFFA's Olympic-sized facility.
• SwimMAC Carolina
• HFFA Strong
• Rock Steady Boxing
• The Energy Bar

Products and services

• Fitness Center State-of-the-art gym facility offering equipment and weekly group exercise classes for members.
• Aquatics Program Olympic-sized 50-meter competition pool with 10-meter dive tower, 25-yard pool, and 3 total pools with 2 million+ gallons of water; hosts regional, national, and world-class swim and dive competitions.
• Group Exercise Classes Weekly fitness and aquatic group exercise classes including yoga, dance, and other formats.
• Membership Programs Tiered membership options including Individual, Family, Senior, Student, and Corporate plans with various commitment options and insurance program participation (Renew Active, Silver & Fit).
• Youth Programs and Child Care Comprehensive youth services including Infant Watch, Child Watch, Kid Keepers child care, summer camps, birthday parties, and youth fitness orientation.
• Personal Training Certified personal trainers offering one-on-one and small group training (3-5 people) for strength, flexibility, mobility, and general fitness goals.
• Swim Lessons Partnership with SwimMAC Carolina offering private and group swim lessons for ages 6 months to 80+ years, covering all four strokes and water safety.
• Carolina Dive Academy Diving instruction program from entry-level lessons to elite competition training, led by Head Coach Aaron Hintz; includes DiveKids, Beginning Lessons, Advanced Lessons, Masters Program, and Competitive Teams aligned to USA Diving's championship pathway.
• Triathlon Training Training programs for triathlon athletes of all experience levels, including the annual Huntersville Sprint Triathlon.
• Outdoor Splash Pad Outdoor aquatic play area featuring a fun house, zero-entry access, slides, pool chairs, and fun-brellas for family enjoyment.
• Rock Steady Boxing Boxing program designed for individuals with Parkinson's disease and other movement disorders.
• Birthday Party Packages Event hosting services including Splash Bash (splash pad), Playground, and Exclusive Splash Bash party packages with reserved spaces and party hosts.
• Aquatic Training and Certification Aquatic training and certification programs available at the facility.

Quantifiable outcome

• Olympic-sized 50M pool convertible from 8 lanes (long course) to 24 lanes (short course) with water temperature 78-80 degrees for competition racing
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SwimMAC Carolina (North Swim School)coreStrategic or Co-development PartnerSwimMAC Carolina operates swim lessons at HFFA facility through their North Swim School location. Provides year-round private and group swim instruction for all ages (6 months to 80+ years old) covering all four swimming strokes and water safety skills. Multiple programs available from beginner to competitive to Masters levels. Lessons run on monthly basis. Contact: [email protected] or 704-766-1520.
• Renew ActiveminorGTM or Marketing PartnerInsurance program partnership allowing eligible seniors to use Renew Active fitness membership benefit at HFFA. Pre-verification required.
• Silver & FitminorGTM or Marketing PartnerInsurance program partnership allowing eligible seniors to access fitness membership through Silver & Fit program at HFFA. Pre-verification required.
• USA DivingcoreStrategic or Co-development PartnerCarolina Dive Academy training and competitive team progression follows USA Diving championship format. Team levels (Age Group, Pre-Elite, Elite) align with USA Diving's Regional, Zone, and National championship qualifying structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YMCA of Greater Charlotte: Membership-based family fitness and aquatic facility serving the same Charlotte-metro market with pools, group exercise, child watch, and youth programming — the closest membership-club analog to HFFA's positioning.
• Charlotte Aquatics Club / Cascade Swim Club: Competitive-focused swim club in the Charlotte area offering team training and lessons; comparable on the aquatics side of HFFA's programming and on the competitive athlete segment.
• SwimMAC Carolina: Operates swim lessons out of HFFA via the North Swim School; a direct operating partner and aquatics-only peer with overlapping lesson programming and athlete development pipelines in the region.
• Mecklenburg Aquatic Center: Public aquatic venue in the Charlotte region hosting swim and dive competitions; directly comparable to HFFA's competition pool and event-hosting capability, though without the bundled fitness club.

Broad incumbents

• Planet Fitness: National value-priced fitness chain competing for budget-conscious individual and family memberships in the Huntersville catchment; a pricing anchor at the low end of the local fitness market.
• LA Fitness: National mid-priced fitness club chain with locations serving Charlotte-area residents; competes on price-sensitive family and individual memberships but lacks HFFA's Olympic-grade aquatic infrastructure.
• 24 Hour Fitness: National chain fitness operator with Charlotte-area locations offering group classes and pool access; competes for individual and family members at lower price points but with limited competitive aquatics.
• Life Time Fitness (Charlotte locations): National premium fitness club chain with pools, family programming, and group exercise; competes with HFFA on family memberships in Huntersville's catchment but offers a broader amenity portfolio and geographic reach.

Emerging players

• Aqua-Tots Swim Schools: Franchised swim instruction provider with Charlotte-area locations targeting the same youth lesson and family segments; comparable on swim lessons, narrower in scope than HFFA's full club offering.

Regional players

• Novant Health Aquatic Center / H2O Aquatics: Aquatic and wellness facility in the broader Charlotte region with lap swim and lessons; comparable aquatics offering and senior wellness programming though anchored to a healthcare system rather than a membership club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrPcoYKxdNbniXCErpQ8iFQ/featured
• Xx.com/hffabuzz
• Facebookfacebook.com/yourhffa
• LinkedInlinkedin.com/company/huntersville-family-fitness-and-aquatics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntersville Family Fitness & Aquatics