Vinum S

What Vinum S does

Vinum S, legally Vinum-S BVBA, is a privately held Belgian specialty wine e-commerce retailer founded in 2008 and headquartered in Melsele (Beveren-Waas), Belgium. The company operates a WooCommerce-based direct-to-consumer webshop (Dutch and English) offering more than 750 wines, 13 champagnes, and 86 strong spirits, sourced from prestigious regions including Bordeaux, Burgundy, Champagne, Italy, Spain, and Japan. Pricing spans from €15 entry-level bottles to €6,000+ ultra-premium allocations, with a 18-bottle-per-order cap and insured international shipping to over 30 countries.

The business model is straightforward unit-sales commerce: customers purchase individual bottles via the webshop, paying through Mollie-integrated methods including Bancontact, iDEAL, KBC/CBC, credit card, and SOFORT, with VAT handling differentiated for Belgian consumers, EU businesses with valid VAT numbers, and non-EU destinations. A secondary "wine buying service" allows customers to sell old or collectible bottles back to Vinum S, creating a two-sided supply dynamic. The customer base comprises individual wine collectors and enthusiasts as the primary segment, with smaller secondary groups of resellers, corporate gift buyers, and individuals monetizing cellared inventory. The company employs 1-10 people, has raised no outside capital, and operates without disclosed proprietary technology, patents, or AI capabilities.

Name

Vinum S

Legal name

Vinum-S BVBA

Website

https://vinum-s.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinum S is a Belgian e-commerce specialty retailer selling premium and rare wines, champagnes, and spirits to individual collectors and resellers across 30+ countries via its WooCommerce webshop, with prices ranging from €15 to €6,000+ per bottle.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Online wine retail
• Champagne e-commerce
• Rare spirits sales
• Wine collection trade
• Premium beverage e-commerce

Headquarters

HQ city

Beveren

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Spirit Sales: Direct sales of wines, champagnes, and spirits through the company's e-commerce platform. Products range from €15 to €6,000+ per bottle, with categories including over 750 wines, champagnes, and 86 liquor options. The company also offers a wine buying service where they purchase old wines from customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vinum S sells premium and rare wines, champagnes and strong spirits (whisky, cognac, bourbon) through its own Dutch and English language e-commerce webshop at vinum-s.com, with insured shipping to more than 30 countries and a buy-back service that purchases old bottles from customer cellars. Products are priced individually from approximately €15 to more than €6,000 per bottle and fulfilled from the company's warehouse in Melsele, Belgium.

Product overview

Vinum S operates as an e-commerce webshop specializing in exclusive wines, champagnes, and strong drinks. The product portfolio consists of three core product categories: Wines (with over 500+ products including rare vintages from Bordeaux, Burgundy, Italy, Spain, and other wine regions), Champagnes (featuring houses like Krug, Dom Perignon, and Barons de Rothschild), and Sterke Dranken/Liquors (premium spirits including Japanese whisky, Scotch, Bourbon, and Cognac). Additionally, the company offers a wine buying service where they purchase old and exclusive wines from customers. The platform is built on WooCommerce with Mollie payment processing integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Wijnen (Wines) Online catalog of 519+ wines from regions including France (Bordeaux, Burgundy, Rhône, Alsace, Loire), Italy, Spain, Chile and Argentina, available in red, white, rosé and dessert styles, with bottles ranging from entry-level to rare collectible vintages priced from around €15 to several thousand euros. Sold to individual wine collectors and enthusiasts across 30+ countries via the vinum-s.com Dutch/English webshop.
• Champagnes Selection of 13+ champagnes from houses such as Barons de Rothschild, Dom Pérignon, Krug and Billecart-Salmon, including vintage and non-vintage expressions, sold to private buyers and gift purchasers via the Vinum S webshop with insured international delivery.
• Sterke Dranken (Liquors / Spirits) Approximately 86 strong alcoholic beverages including Japanese whisky (Yamazaki, Hakushu), Scotch whisky, Bourbon and Cognac, sold to private collectors and gift buyers through the Vinum S webshop with insured shipping across Europe and Asia-Pacific.
• Wijn Verkoop Service (Wine Buying Service) Service for individual customers to sell old or exclusive wines from their personal cellars to Vinum S at a quoted price, with valuation based on origin, reputation, quantity, packaging and storage conditions, available to private cellar owners primarily in Belgium and broader Europe.

Quantifiable outcome

• Delivery within 3 working days for domestic orders
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Vivino: Global wine marketplace and label-scanning app with a built-in e-commerce function connecting consumers to retailers. Comparable as a digital-first wine commerce platform with international reach and a community/technology layer absent from Vinum S's offering.
• Wine Searcher: Global price comparison platform for wine, aggregating offers from thousands of retailers worldwide. Comparable as a digital channel that influences fine wine purchase decisions and competes for the same international collector audience.

Regional players

• Ventealapropriete: French online wine retailer operating direct-to-consumer sales primarily within France. Comparable as a similarly-positioned European online wine merchant serving collectors and enthusiasts, though focused on the French domestic market.

Broad incumbents

• The Wine Society: UK member-owned wine retailer with extensive curated selection and international shipping. Comparable in DTC fine wine retail and long operating history, though structured as a membership model rather than open e-commerce.
• Berry Bros. & Rudd: Historic UK fine wine merchant with a strong online storefront and global shipping. Comparable in fine wine curation, premium positioning, and cross-border DTC model, though significantly larger and operating from a prestigious London brand.
• Wine.com: Large US-based direct-to-consumer wine e-commerce retailer offering thousands of SKUs across price points with proprietary logistics. Comparable as a scale DTC wine retailer, though significantly larger and US-focused rather than European.

Direct peers

• K&L Wine Merchants: US-based independent wine and spirits retailer with deep curated catalog and strong direct-to-consumer e-commerce presence. Comparable in DTC fine wine and spirits curation, though US-focused and substantially larger in scale.
• Decantalo: Spain-based online wine and spirits retailer with curated international catalog and European shipping. Closely comparable as a similarly-sized European DTC wine e-commerce operator competing for the same cross-border fine wine customer.
• Bodeboca: Spanish online wine retailer specializing in Spanish and international wines with curation and DTC delivery. Comparable as a European e-commerce wine specialist of similar size competing for collector and enthusiast buyers.
• Acker Merrall & Condit: US-based fine wine auction house and retailer specializing in rare and investment-grade bottles. Comparable in the rare/collectible wine segment and international collector customer base, though with a heavier auction-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Vinum-S-104088251353186
• Instagraminstagram.com/vinum_s.bennyslaets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinum S