Ventealapropriete
Ventealapropriete is a French online private-sales platform that sells curated wines, champagnes, and spirits directly from vineyards to consumer members across 9 European countries via time-limited flash sales, En Primeur futures, and temperature-controlled logistics from its Mâcon headquarters.
- Company typePrivate
- Founded2018
- HeadquartersMâcon, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ventealapropriete does
Ventealapropriete SAS is a French online private-sales platform that sells wines, champagnes, and spirits directly from vineyards and producers to consumers at member-only preferential prices via time-limited flash sales. Founded around 2005 and headquartered in Charnay lès Mâcon in the Mâconnais region, the company operates an e-commerce storefront (ventealapropriete.com) plus native iOS and Android apps, and ships across nine European geographies (France, Corsica, Germany, Belgium, Spain, Italy, Luxembourg, Netherlands, Portugal). Its core products are Ventes Privées (time-limited flash sales of curated cuvées), En Primeur (advance purchase of Bordeaux wine futures, delivered 18–24 months post-bottling), French and World Wines, spirits, and gift sets; ancillary services include wedding/corporate event consulting, editorial content via Le Magazine, and a VIP+ ambassador program.
The company's underlying technical stack centers on a 5,000 m² temperature-controlled warehouse in the Mâconnais region that underwrites the entire operating model: it enables 75-day free storage for order consolidation (reducing last-mile shipments and protecting product integrity during summer heat alerts), scheduled delivery including 2-hour slots in Greater Paris, and Relais Pickup partner pickups for smaller orders. Conventional e-commerce infrastructure is provided through PayPal and credit-card checkout, social login via Google/Facebook/Apple, and a Zendesk-powered help center. The company employs 11–50 staff, is led by Director General Alaric de Portal, and carries €6,150,000 in registered share capital; its only disclosed institutional capital is a 2010 Series 2 round of approximately $1.69M from Partech.
The business model is direct-to-consumer e-commerce monetization through transaction revenues on private-sale merchandise. Go-to-market relies on free membership with gated pricing, daily email alerts announcing new flash sales, and curated content marketing; the tasting committee is co-led by Olivier Poussier (Best Sommelier of the World 2000) and Christian Martrey (Master Sommelier), who validate each cuvée before sale. Customer segments span wine enthusiasts/collectors (primary), corporate clients for gifting and event services, and En Primeur investors seeking advance Bordeaux allocations. Distribution is exclusively owned channels (website and mobile apps) with temperature-controlled direct delivery and pickup points.
Ventealapropriete firmographics
Firmographics- Name
- Ventealapropriete
- Legal name
- SAS Ventealapropriete
- Website
- https://ventealapropriete.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ventealapropriete is a French online private-sales platform that sells curated wines, champagnes, and spirits directly from vineyards to consumer members across 9 European countries via time-limited flash sales, En Primeur futures, and temperature-controlled logistics from its Mâcon headquarters.
- Ownership category
- akta.pro rank
Where Ventealapropriete is headquartered
LocationHeadquarters
- HQ city
- Mâcon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Ventealapropriete business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine and spirit sales: Transaction-based sales of wines, champagnes, and spirits through time-limited private sales. Products sourced directly from vineyards and producers, offered at preferential member-only prices.
- En Primeur (wine futures): Advance purchase of Bordeaux wines before bottling. Customers pay upfront with final delivery 18-24 months later. Creates cash flow advantage and customer commitment.
- Corporate and event services: Custom wine selection services for corporate gifts, events, and weddings. B2B segment generating revenue through tailored wine solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership tier - access to all private sales at member-only prices |
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold - €300 combined purchase for stored orders |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Ventealapropriete product offering
Product offeringCore offering
Ventealapropriete operates a members-only online private sales platform that sells premium wines, champagnes, and spirits directly sourced from vineyards and producers at preferential prices through time-limited flash sales. The platform also offers En Primeur (wine futures) purchases of Bordeaux wines 18-24 months before bottling, supported by a 5,000 m² temperature-controlled warehouse in Mâconnais, France.
Product overview
Ventealapropriete operates as a private sales e-commerce platform specializing in premium wines, champagnes, and spirits. The core offering consists of time-limited private sales (Ventes Privées) featuring expert-curated selections and en primeur wine purchases. The product portfolio includes French wines, world wines, spirits, and gift sets/accessories. Additional services include event consulting for weddings and corporate gifts, editorial magazine content, temperature-controlled storage for up to 75 days, scheduled delivery with time slots, and pickup point delivery options. The platform is accessible via website and native mobile applications for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Sales (Ventes Privées)
Quantifiable outcome
- 38,191+ customers have reviewed on Trustpilot
Companies that use Ventealapropriete
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Ventealapropriete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Ventealapropriete partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ventealapropriete competitors and assessment
Company assessmentDirect peers
- Vinatis: Leading French online wine retailer selling curated wines, champagnes, and spirits directly to consumers with member pricing. Highly comparable DTC e-commerce model targeting French wine enthusiasts with similar product breadth (French/World wines, spirits).
- 1855.com: French online wine and spirits retailer offering discounted prices to members. Directly comparable business model, target market, and product mix, with a similar emphasis on Bordeaux and Burgundy selections.
- Millesima: Established Bordeaux-based online wine merchant specializing in premium and en primeur wines. Comparable in product positioning (premium French wines, Bordeaux futures), DTC model, and international delivery to European customers.
- Wine.com: Largest US-based online wine retailer offering curated wine, spirits, and gift selections to consumers. Comparable DTC e-commerce wine model with similar curation-driven positioning, although serving the US market.
- Berry Bros. & Rudd: Historic UK-based premium wine merchant with strong DTC e-commerce, expert-led curation, and en primeur offerings. Highly comparable in expert-curation positioning, premium price-point focus, and direct-to-consumer wine model.
- Idealwine: French wine investment and retail platform combining market data, auctions, and wine purchases. Comparable in serving collector/investor wine buyers with en primeur and rare cuvée access, plus similar French market focus.
- The Wine Society: UK-based wine club and retailer with member-driven curated wine sales. Comparable in membership model, expert selection, and exclusive member pricing philosophy, though structurally a cooperative rather than for-profit SAS.
- Lavinia: French premium wine retailer with flagship Paris store plus online channel selling curated French and international wines. Comparable in curated premium wine positioning, though operates a stronger physical retail presence alongside e-commerce.
- Naked Wines: Online wine retailer using a subscription/crowdfunding model where customers fund independent winemakers in exchange for discounted wines. Comparable DTC online wine model with member-driven pricing, though structurally different (advance funding vs. flash sales).
Broad incumbents
- Showroomprivé: Large French flash-sales e-commerce platform with member-only private sales across multiple categories including wine. Comparable flash-sales business model and membership mechanics at a much larger generalist scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Ventealapropriete social profiles
Digital presenceVentealapropriete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ventealapropriete leadership team
Management profileNumber of profiles
Profiles1 record
Ventealapropriete funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ventealapropriete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ventealapropriete
What does Ventealapropriete do?
Ventealapropriete operates a members-only online private sales platform that sells premium wines, champagnes, and spirits directly sourced from vineyards and producers at preferential prices through time-limited flash sales. The platform also offers En Primeur (wine futures) purchases of Bordeaux wines 18-24 months before bottling, supported by a 5,000 m² temperature-controlled warehouse in Mâconnais, France.
Is Ventealapropriete a public or private company?
Ventealapropriete is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ventealapropriete founded?
Ventealapropriete was founded in 2018. It employs 11 to 50 people.
Where is Ventealapropriete based?
Ventealapropriete is headquartered in Mâcon, France, in the Europe region.
How does Ventealapropriete make money?
Three revenue lines are on record. Wine and spirit sales are the primary driver. The others are en Primeur (wine futures) and corporate and event services.
Who are Ventealapropriete's main competitors?
Direct peers on record are Vinatis, 1855.com, Millesima, Wine.com, Berry Bros. & Rudd, Idealwine, The Wine Society, Lavinia and Naked Wines. Showroomprivé is listed as a broad incumbent.
Does Ventealapropriete have an API?
No public API is recorded for Ventealapropriete.