Heirloom

What Heirloom does

Heirloom is a privately held software company that builds a cloud-based farm management platform for small-scale diversified growers, commonly referred to as market gardeners. The platform is designed to help farmers plan, manage, and operate diversified production by combining satellite-based farm mapping, crop planning across space and time including successions, automated seed-list generation, dynamic weekly task calendars, workload forecasting, harvest and revenue tracking, detailed crop charts spanning more than 250 crops and specialty cultivars, performance recommendations, and whole-season analytics. The product is delivered as a web application and as native mobile applications on iOS (Apple App Store) and Android (Google Play), and is positioned as "built by growers for growers," with public endorsement from agricultural figure Jean-Martin Fortier displayed on the company's homepage.

The company's business model is a recurring subscription SaaS offering sold on a monthly billing cadence with a freemium / free-trial onboarding funnel. Go-to-market is product-led growth: individual farmers discover the product through the heirloom.ag website and through app-store marketplaces, self-serve sign up, map their farm, choose crops, generate a seasonal game plan, and convert to a paid plan without sales involvement. The target customer segment is exclusively small-scale, ecologically oriented growers operating diversified market gardens rather than large industrial farms; Heirloom explicitly focuses on enabling higher profitability and quality of life without requiring growers to scale up production or work more hours.

Corporate and financial disclosure is limited: Heirloom is privately held with no public ticker, no disclosed funding rounds, no disclosed management team, and no disclosed revenue, ARR, or headcount figures. The company has been publicly available since November 2023 and reports that "thousands of small-scale farmers use Heirloom on their farm." There are no announced partnerships, acquisitions, regulatory actions, or certifications in the source material.

Name

Heirloom

Legal name

Heirloom

Website

https://heirloom.ag

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Heirloom is a cloud-based farm management SaaS platform that helps small-scale diversified growers (market gardeners) plan crops, order seeds, manage tasks, forecast workload, and track harvest and revenue, distributed via web and mobile apps on a freemium subscription model.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Support Activities for Crop Production (1151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

Keywords

• Farm management software
• Crop planning tools
• Market gardening software
• Agricultural technology platform
• Seed ordering automation

Headquarters

HQ city

Stanbridge East

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Cloud-based farm management software subscription for small-scale diversified growers, with a free trial onboarding model

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Heirloom provides a cloud-based farm management software platform for small-scale diversified growers and market gardeners. The platform enables satellite-based farm mapping, precision crop planning with successions, automated seed list generation, dynamic weekly task calendars, workload forecasting, harvest and revenue tracking, and analytics. It is sold as a SaaS subscription and is accessible via web and native mobile apps for iOS and Android.

Product overview

Heirloom is a unified software platform for small-scale diversified growers, consisting of a core platform with integrated modules for farm mapping, crop planning, seed ordering, task management, workload forecasting, harvest tracking, and analytics. The platform offers features including Precision Crop Planning, Automated Seeds Ordering, Dynamic Task Calendars, Workload Predictions, Harvest and Revenue Tally, Detailed Crop Charts, Performance Recommendations, and Analytics & Reporting. The product is available as both a web platform and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Heirloom Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CropX: CropX offers farm management software combined with soil sensors and precision-irrigation analytics for specialty crops. Its specialty-crop and sensor-driven approach makes it an emerging peer for Heirloom's diversification and crop-planning focus.
• AGRIVI: AGRIVI provides farm management software covering planning, operations, and analytics for crop producers globally. While it serves a broader set of farms, its SaaS-based crop planning and task management make it an emerging peer in the same product category.
• Barn2Door: Barn2Door is software for small farms focused on direct-to-consumer sales, ordering, and farm operations. It targets the same small-grower persona with overlapping operational workflows, though its emphasis is on commerce rather than crop planning.

Direct peers

• Tend: Tend is a farm management and planning app targeted at small-scale and market gardeners, offering crop planning, task management, and harvest tracking. It is the closest direct competitor to Heirloom in the small diversified grower niche with overlapping workflows and customer persona.
• Farmbrite: Farmbrite provides farm management software for small to mid-sized farms, including planning, livestock and crop records, and task management. It targets a similar small-grower segment with comparable SaaS-based operational workflows.
• AgWorld: AgWorld offers farm management and crop planning software aimed at agronomists and growers, with planning, recordkeeping, and reporting features. While it skews toward larger operations, its FMIS-style functionality overlaps with Heirloom's planning and task modules.

Broad incumbents

• Granular (Corteva): Granular, owned by Corteva, is a farm management platform serving row-crop and larger commercial operations with planning, operations, and financial tools. It operates broadly in the same precision-agriculture software category but is not specialized for small diversified growers.
• Climate FieldView: Climate FieldView (Bayer) is a leading precision agriculture platform combining field mapping, satellite imagery, and agronomic data across broadacre farms. It overlaps on mapping and analytics but targets industrial agriculture rather than small market gardeners.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heirloom-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heirloom