Farmbrite
Farmbrite is a bootstrapped cloud-based farm and livestock management SaaS platform serving 5,000+ small-to-medium farmers and ranchers worldwide. Founded in 2012, it unifies crop planning, livestock records, accounting, mapping, and eCommerce into one platform.
- Company typePrivate
- Founded2012
- HeadquartersHygiene, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Farmbrite does
Farmbrite, operating as Surestuff, LLC and headquartered in Hygiene, Colorado, is a cloud-based farm and livestock management SaaS platform founded in 2012 by co-founders Ian Russell (CTO) and Janine Russell (COO). The company targets small-to-medium farmers and ranchers worldwide, with particular emphasis on multi-species and biodiverse operations, and additionally serves agricultural nonprofits and educational institutions through a discounted program. The platform unifies team and task management, livestock records (including genealogy up to eight generations and inbreeding analytics), crop planning, farm-specific accounting, farm mapping with satellite imagery, climate and weather insights, integrated eCommerce and point-of-sale, resource management, and over 100 pre-built farm-specific reports behind a single cloud product delivered via web, iOS, and Android.
The underlying technology stack is a standard cloud SaaS architecture: web application served through app.farmbrite.com with native mobile apps, hosted on AWS with MongoDB Atlas for data storage, Stripe for payment processing, and Google/Microsoft calendar integrations for scheduling. Farmbrite exposes a public REST API with documented developer resources and integrates with 5,000+ third-party apps via Zapier. Security posture includes SSL/HTTPS encryption, AWS-hosted infrastructure, redundant databases, nightly backups, and OWASP-aligned coding, with multi-factor authentication added in 2026. AI/ML capabilities are limited to OCR-based receipt scanning for accounting and satellite imagery consumption for climate insights; most automation is rule-based.
Farmbrite operates a product-led, bootstrapped go-to-market model: a 14-day free trial with no credit card required, followed by tiered monthly or annual subscriptions whose pricing is not publicly disclosed. Revenue is concentrated in this SaaS subscription stream, supplemented indirectly by a Partner Program (Solutions, Association, Education tiers) and a Nonprofit Discount Program offering 65% off for qualifying 501(c)(3) organizations and educational institutions. The company has never raised outside capital, employs 1-10 people, and discloses an ARR of $68.3K and valuation of $204.8K as of 2024, with claims of 5,000+ farmers trusting the platform globally and a 4.9 average customer satisfaction rating.
Farmbrite firmographics
Firmographics- Name
- Farmbrite
- Legal name
- Surestuff, LLC
- Website
- https://farmbrite.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Farmbrite is a bootstrapped cloud-based farm and livestock management SaaS platform serving 5,000+ small-to-medium farmers and ranchers worldwide. Founded in 2012, it unifies crop planning, livestock records, accounting, mapping, and eCommerce into one platform.
- Ownership category
- akta.pro rank
Farmbrite industry classification
Industry- Product category
- Farm Management Software
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industry
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where Farmbrite is headquartered
LocationHeadquarters
- HQ city
- Hygiene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Farmbrite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly and annual subscription fees for access to the farm management software platform with tiered pricing based on farm size or features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 14-day trial |
| Subscription | Monthly | Monthly subscription |
| Subscription | Annual | Annual subscription |
| Subscription | Annual | Nonprofit discount program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Farmbrite product offering
Product offeringCore offering
Farmbrite is an all-in-one, cloud-based farm and livestock management SaaS platform that helps small to medium farmers and ranchers plan, track, record, and sell from a single system. It combines livestock management (multi-species with genealogy and breeding), crop planning, accounting, eCommerce/point-of-sale, equipment and work management, weather/climate insights, and reporting into one integrated application, with native iOS/Android apps and an open API ecosystem.
Product overview
Farmbrite is an all-in-one farm management software SaaS company offering a cloud-based platform with integrated modules for task and work management, livestock management, crop planning and management, farm accounting, farm mapping, climate and weather tracking, orders and eCommerce, reports and analytics, resource management, and admin and security. The core platform unifies these capabilities, with a companion mobile app (iOS and Android) enabling offline access. The company also offers a Nonprofit Discount Program (65% off for 501(c)(3) organizations) and a Partner Program for agricultural service providers. Farmbrite is bootstrapped and was founded in 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- Farmbrite Farm Management Platform
Quantifiable outcome
- 15%+ time savings for Farmbrite customers
- +3 more outcomes
Companies that use Farmbrite
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Farmbrite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature10 records
Farmbrite partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting Farmbrite's secure environment. Farmbrite partners with AWS as a leading cloud hosting provider to ensure data security and reliability.
- StripecoreCustomer payment processing provider. All payment processing services are provided by Stripe, with Farmbrite not accessing or storing credit card or banking information.
- ZapiercoreWorkflow automation platform enabling code-free integrations with over 5,000 apps. Allows users to connect Farmbrite with their existing tools and automate workflows.
- MongoDB AtlascoreDatabase service for customer data storage.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Farmbrite competitors and assessment
Company assessmentBroad incumbents
- Granular: Farm management SaaS owned by Corteva serving larger commercial farming operations. Overlaps Farmbrite's crop/livestock/finance modules but targets larger ACVs and benefits from Corteva's distribution scale.
- John Deere Operations Center: Connected farm data platform from a major equipment OEM enabling field planning, agronomic insights, and machine data integration. Comparable farm management surface area but bundled with equipment sales.
- Climate FieldView: Bayer-owned digital agriculture platform covering precision agronomy, field data, and farm analytics. A scaled incumbent in the same farm management software category with significantly greater resources.
Direct peers
- eAgronom: European farm management SaaS platform offering planning, records, and carbon/sustainability tools. Comparable SaaS model focused on SMB/mid-market farmers, with added carbon-credit positioning.
- Tend: Small farm management SaaS originally built for specialty crop and CSA operators, now broader. Overlaps Farmbrite on direct-to-consumer sales, crop planning, and small-farm customer focus.
- Conservis: Farm management software for row crop operations covering planning, field records, inventory, and farm finance. Direct competitor on all-in-one SaaS positioning for SMB/mid-market farms; backed by Rabobank.
- AgWorld: Cloud-based farm management platform covering crop planning, records, and agronomy collaboration. Comparable all-in-one SaaS positioning with similar target market of SMB/commercial farmers, with stronger agronomy workflow heritage.
- Agrivi: Global farm management SaaS covering crop planning, farm records, and analytics for SMB to enterprise growers. Closely comparable all-in-one farm SaaS with international reach and similar modular architecture.
- FarmLogs: Farm management SaaS for row crop and small/mid-size farmers offering planning, scouting, and records. Directly comparable to Farmbrite on customer segment, subscription SaaS model, and PLG GTM, though FarmLogs de-emphasized livestock.
Emerging players
- CattleMax: Specialized livestock/herd management software for cattle producers with records, breeding, and EID integration. Comparable on livestock module functionality; a partial-overlap peer rather than full all-in-one competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Farmbrite social profiles
Digital presenceFarmbrite compliance and trust
Trust signalCompliance1 record
Farmbrite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmbrite leadership team
Management profileNumber of profiles
Profiles2 records
Farmbrite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmbrite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmbrite
What does Farmbrite do?
Farmbrite is an all-in-one, cloud-based farm and livestock management SaaS platform that helps small to medium farmers and ranchers plan, track, record, and sell from a single system. It combines livestock management (multi-species with genealogy and breeding), crop planning, accounting, eCommerce/point-of-sale, equipment and work management, weather/climate insights, and reporting into one integrated application, with native iOS/Android apps and an open API ecosystem.
Is Farmbrite a public or private company?
Farmbrite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farmbrite founded?
Farmbrite was founded in 2012. It employs 1 to 10 people.
Where is Farmbrite based?
Farmbrite is headquartered in Hygiene, United States, in the North America region.
How does Farmbrite make money?
One revenue line is on record: saaS Subscription.
Who are Farmbrite's main competitors?
Broad incumbents on record are Granular, John Deere Operations Center and Climate FieldView. Direct peers are eAgronom, Tend, Conservis, AgWorld, Agrivi and FarmLogs. CattleMax is listed as an emerging player.
Does Farmbrite have an API?
Yes. Farmbrite offers a public API that allows developers to build custom apps and integrations. The platform also supports webhooks for real-time event-driven integrations. API access is documented at developers.farmbrite.com with dedicated API documentation available. Developer documentation is at developers.farmbrite.com.
What industry is Farmbrite in?
Farmbrite's product category is Farm Management Software. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its NAICS code is 115116 and its SIC code is 700.