What Gloryfy does

Gloryfy is an Austrian privately held eyewear company headquartered in Schlitters, Tirol, that designs and manufactures unbreakable sports sunglasses, lifestyle sunglasses, prescription optical frames, and children's eyewear. Its competitive identity rests on two proprietary in-house technologies — NBFX (Non Breaking Frames X) and Trinity — which the company markets as 'worldwide unique' (weltweit einzigartig) and uses to underpin a stress-tested, made-in-Austria durability claim across polarized, photochromic (TRANSFORMER), clear, and Color Fusion lens variants with an interchangeable lens architecture. Production is fully in-house at the Tirol 'Unbreakable Factory,' supported in part by EFRE public funding, and the portfolio spans roughly €169–€239 per frame plus bundles, accessories, and replacement lenses.

Gloryfy monetizes primarily through direct-to-consumer e-commerce on gloryfy.com, supplemented by a regional optician dealer network and a dedicated B2B wholesale portal (gloryfyb2b.com), with prescription lens fitting and a 'Box of Glory' in-person try-on service routed through partner opticians. The go-to-market mixes product-led digital conversion — including a VarAi-powered Virtual Try-On with pupillary distance calculation — with credibility-driven marketing via athlete and celebrity collaborations (Laura Stigger, Ralf Rangnick, Otto Bulletproof, Frederic Funk, Dominik Landertinger, Bernd Mayländer, Camo & Krooked) and presence across Instagram, Facebook, TikTok, and YouTube.

The company operates as a sub-scale specialty brand with no disclosed institutional funding, subsidiaries, M&A, or leadership changes, and no published revenue or headcount figures. Its addressable customer base spans sports enthusiasts (cycling, mountain biking, trail running, motorbike, ski touring), outdoor and lifestyle consumers, prescription eyewear wearers, and parents of active children aged 4–14, distributed across Europe and global DTC shipping rather than concentrated in any single institutional account.

Name

Gloryfy

Legal name

Gloryfy

Website

https://gloryfy.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Gloryfy is an Austrian privately held eyewear brand that designs, manufactures, and sells unbreakable sports, lifestyle, prescription, and children's eyewear built on proprietary NBFX and Trinity lens technologies, distributed via DTC e-commerce, a B2B optician portal, and athlete collaborations.

Ownership category

akta.pro rank

Product category

Sport & Lifestyle Eyewear Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sport & Performance Eyewear (CRAAAKAC)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Kids & Teen Eyewear (CRAAAKAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Unbreakable eyewear
• Sports sunglasses
• Prescription glasses
• Optical lens technology
• Eyewear manufacturing

Headquarters

HQ city

Osterreicher

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Eyewear Sales: Online storefront selling unbreakable sport glasses, sunglasses, regular eyewear, and kids glasses directly to consumers. One-time purchase model with frame + lens combinations.
2. Replacement Lenses: Sale of replacement lenses for all gloryfy frame models including polarized, photochromic, and clear options.
3. B2B Sales to Opticians: Wholesale supply of gloryfy eyewear through optician network. Professional fitting and prescription lens services through optician partners.
4. Accessories: Sale of accessories including antifog spray, sunscreen, bags, tumblers, caps, t-shirts, and swim shorts.
5. Bundle Deals: Pre-configured bundles combining frames with multiple lens options at discounted prices.
6. Gift Vouchers: Digital gift vouchers for future purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gloryfy designs, manufactures, and sells unbreakable eyewear — sports sunglasses, lifestyle sunglasses, optical prescription frames, and children's glasses — built on proprietary NBFX and Trinity lens technologies. All products are 100% produced in-house at the company's 'Unbreakable Factory' in Schlitters, Tirol, Austria. The lineup is sold direct-to-consumer online and through a wholesale optician network that provides professional fitting and prescription lens services.

Product overview

Gloryfy is an Austrian eyewear company specializing in unbreakable glasses and sunglasses manufactured in Tirol. The product portfolio centers on three core product lines: Sportbrillen (sports sunglasses with Shield design, cycling, mountain biking, running, motorbike, skiing, and e-bike specific models), Sonnenbrillen (lifestyle sunglasses including city/fashion and polarized models), and Brillen (optical prescription eyewear). The collection also includes a dedicated Kids line for children ages 4-14, replacement lenses for both sport and sunglass frames, and accessories including caps, t-shirts, swim shorts, bags, tumblers, and care products. Product differentiation centers on proprietary NBFX (gloryfy unbreakable) lens technology and Trinity lens technology, with frames available in various lens types including polarised, self-tinting (TRANSFORMER), and Color Fusion variants. The company offers bundle deals and has launched several athlete collaborations including Otto Bulletproof, Frederic Funk, Dominik Landertinger, Ralf Rangnick, and Bernd Mayländer editions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportbrillen (Sports Sunglasses) High-performance unbreakable sports sunglasses designed for cycling, mountain biking, trail running, motorbike, skiing, and e-biking, featuring proprietary NBFX lenses and Shield design variants for maximum protection and ventilation.
• Sonnenbrillen (Lifestyle Sunglasses) Lifestyle sunglasses for everyday wear that combine fashion and function, available with polarized, self-tinting TRANSFORMER, and Color Fusion lens options for daily UV protection with the unbreakable guarantee.
• Brillen / Optics Collection (Prescription Eyewear) Optical prescription eyewear using the same unbreakable frame technology as the sport and lifestyle lines, designed for daily wear with a focus on durability and comfort, fitted with prescription lenses through partner opticians.
• Kids Collection (Children's Eyewear) Unbreakable eyewear designed specifically for active children, available in two size categories (4-8 years and 8-14 years) with gender-specific styles for boys and girls.
• Shield Sportbrillen (Shield-Design Sports Sunglasses) Wraparound shield-style sports sunglasses offering maximal eye protection and ventilation, designed for cycling and other outdoor sports.
• Ersatzgläser (Replacement Lenses) Replacement lenses available for both sport and sunglass frames, including polarized, self-tinting, and clear variants, allowing customers to extend the product lifecycle.
• Optische Verglasung (Prescription Lens Fitting Service) Prescription lens fitting service that allows customers to add prescription lenses to Gloryfy frames, delivered through Gloryfy's partner optician network.
• Accessories (Zubehör) Branded accessory line including Power Grip nose parts, Soft Nose Sets, Caps, T-Shirts, Swim Shorts, Bags, Tumblers, Sunscreen SPF 30, and Antifog Spray.

Quantifiable outcome

• 100% Made in Austria production
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Laura StiggerminorGTM or Marketing Partner3-time MTB World Champion athlete collaboration. Testimonial and endorsement for G40 Flatline product. Represents brand credibility in mountain biking community.
• Ralf RangnickcoreGTM or Marketing PartnerLimited edition Gi31 Amsterdam by Ralf Rangnick sunglasses collection. High-profile football manager collaboration creating brand awareness.
• Bernd MayländerminorGTM or Marketing PartnerLimited edition eyewear collection with Formula 1 driver Bernd Mayländer.
• Otto BulletproofcoreGTM or Marketing PartnerMultiple product collaborations including Gi39 Drive by Otto Bulletproof, Gi31 Amsterdam by Otto Bulletproof, and Otto Bulletproof Edition sunglasses.
• Frederic FunkminorGTM or Marketing PartnerLimited edition Frederic Funk Edition sport sunglasses featuring professional triathlete endorsement.
• Dominik LandertingerminorGTM or Marketing PartnerLimited edition eyewear collection with Olympic biathlete Dominik Landertinger.
• Camo & KrookedminorGTM or Marketing PartnerElectronic music duo collaboration for special edition eyewear.
• Bernhard AichnerminorGTM or Marketing PartnerGX Haarlem by Bernhard Aichner collaboration eyewear piece.
• Licht ins DunkelminorStrategic or Co-development PartnerCharitable cooperation 'Licht ins Dunkel' (Light into Darkness) supporting social causes.
• Opticians (B2B Partners)coreChannel Partner/ Reseller/ DistributorNetwork of optical retail partners providing professional fitting, prescription lenses, and local customer service.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smith Optics: Sport performance eyewear brand strong in cycling, snow sports, and outdoor. Comparable to Gloryfy in sport sunglasses, lens technology differentiation (e.g., ChromaPop), and athlete-driven brand narrative.
• Julbo: French eyewear maker focused on outdoor, mountaineering, and sport sunglasses. Comparable to Gloryfy across sport and lifestyle segments, with similar European heritage and pro-athlete positioning.
• Bollé: Premium sport and safety eyewear brand with strong positioning in cycling, running, and outdoor sports. Closely comparable to Gloryfy's sport sunglasses portfolio and athlete-led marketing approach.
• Rudy Project: Italian sport eyewear brand specializing in cycling, triathlon, and performance sunglasses. Comparable to Gloryfy in sport vertical, premium European positioning, and pro-athlete endorsement strategy.

Broad incumbents

• Oakley: Global leader in sport performance eyewear and sunglasses, owned by EssilorLuxottica. Directly comparable to Gloryfy across sport, lifestyle, and prescription eyewear, but at vastly larger scale and broader distribution.
• Nike Vision: Sport lifestyle eyewear under the Nike brand, with strong appeal to running and training consumers. Comparable to Gloryfy's lifestyle sunglasses segment, advantage of global brand recognition.
• Adidas Eyewear: Sport and lifestyle eyewear under the adidas brand, covering cycling, running, and outdoor use cases. Comparable to Gloryfy's sport portfolio, but with far broader distribution and parent brand strength.

Emerging players

• SunGod: UK-based DTC sport sunglasses brand with strong e-commerce focus, athlete collaborations, and direct-to-consumer pricing. Comparable to Gloryfy in DTC-led growth model and sport positioning.
• Pit Viper: American DTC sunglasses brand with bold, sport-oriented designs and viral social media marketing. Comparable to Gloryfy in DTC-first GTM and lifestyle/crossover sport positioning, though different aesthetic.
• ROKA: Premium performance eyewear brand with strong positioning in triathlon, cycling, and running. Comparable to Gloryfy in athlete-driven premium sport positioning and DTC-driven growth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/gloryfy
• Facebookfacebook.com/gloryfy
• Instagraminstagram.com/gloryfy_unbreakable
• TikToktiktok.com/@gloryfyofficial
• Xx.com/gloryfy_eyewear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloryfy