The New Times

The New Times is Rwanda's national English-language newspaper, operating a multi-format media platform (print, website, Epaper, video, podcast) plus classifieds and events to serve Rwandan readers and domestic advertisers.

Company typePrivate
Founded2007
HeadquartersKigali, Rwanda
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What The New Times does

The New Times is a private national English-language newspaper headquartered in Kigali, Rwanda. The publication was established in 2007 (as indicated by the website copyright notice spanning 2007-2022) and operates primarily within the Rwandan market under the domain newtimes.co.rw. It serves a domestic readership of English-speaking Rwandans, expatriates, and regional audiences, and provides a platform for advertisers and organizations seeking reach within Rwanda.

The company's product surface extends well beyond the print newspaper and includes a website (newtimes.co.rw), Epaper, email Newsletter, TimesTV (video), Podcast, a Jobs & Tenders classifieds vertical, an Events listing, and an "Add Story Idea" reader-engagement platform. This indicates a multi-format digital media stack spanning text, audio, and video, plus ancillary service lines in recruitment/tender advertising and event distribution. No proprietary technology, patents, or AI/ML components are disclosed in the available information.

The business model combines reader-facing subscriptions (print and digital), advertising sales across digital and print inventory, classifieds, and job/tender postings. Customer segments include general consumer readers (B2C) and a B2B advertiser/recruiter base purchasing display ads, sponsored content, and classified listings. No pricing tiers, subscription rates, or named advertising clients are disclosed in the input data, limiting revenue-mix visibility.

The New Times firmographics

Firmographics

Name: The New Times
Legal name: The New Times Rwanda
Website: https://newtimes.co.rw
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 11–50 employees
Short description: The New Times is Rwanda's national English-language newspaper, operating a multi-format media platform (print, website, Epaper, video, podcast) plus classifieds and events to serve Rwandan readers and domestic advertisers.
Ownership category
akta.pro rank

The New Times industry classification

Industry

Product category: Newspaper Publishing
NAICS: Newspaper Publishers (513110), Newspaper Publishers (51311)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

Newspaper publishing
Digital news media
Print journalism
News subscriptions
Classified advertising

Where The New Times is headquartered

Location

Headquarters

HQ city: Kigali
HQ country: Rwanda
HQ region: Africa

Offices1 record

Markets served

The New Times business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Print and Digital Subscriptions: The New Times generates revenue through paid print newspaper circulation and digital e-paper subscriptions. The website offers newsletter subscription services and e-paper access to readers.
Advertising: The newspaper offers online advertising opportunities across its website pages and print advertising in the newspaper edition, serving both online and print ad placements.
Classifieds and Job Postings: Revenue generated through classified advertisements and dedicated jobs & tenders section, with separate portals for online and print classified placements.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Newsletter Subscription

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

The New Times product offering

Product offering

Core offering

The New Times is a national English-language newspaper in Rwanda that delivers news, opinion, and feature content across politics, business, sports, lifestyle, technology, health, and African affairs. It distributes content through a multi-platform model spanning print newspaper, digital website, e-paper, weekly newsletter, and video, and also operates a Jobs & Tenders classifieds portal.

Product overview

The New Times is a news media company operating primarily through its digital platform (newtimes.co.rw), offering comprehensive news coverage of Rwanda, Africa, and international affairs. The core product is the digital news website supplemented by multiple complementary modules including a digital Epaper edition, weekly Newsletter subscription, TimesTV video content, Podcast audio programming, a Jobs & Tenders portal, Events listings, and a reader engagement feature allowing story submissions. The product architecture is a unified digital platform with integrated modules rather than separate standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

The New Times (Website) The main digital news platform of The New Times providing coverage of Rwanda, Africa, and international news across categories including Politics, Business, Sports, Technology, Health, and more. Accessed freely via newtimes.co.rw.
Print Newspaper Physical print edition of The New Times newspaper distributed across Rwanda for subscribers and retail buyers.
Epaper Digital edition of The New Times newspaper available online via epaper.newtimes.co.rw for subscribers, providing the print edition in digital form.
Newsletter Weekly email newsletter subscription service delivering curated news updates and featured stories to subscribers via www.newtimes.co.rw/newsletter.
Jobs & Tenders Employment and tender opportunities portal at jobs.newtimes.co.rw serving job seekers, employers, and government procurement entities with online and print classifieds placements.

Companies that use The New Times

Customer profile

Segments2 records

Ideal customer profiles2 records

The New Times technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

The New Times partnerships and signals

Strategic signal

Scale indicators2 records

The New Times competitors and assessment

Company assessment

Emerging players

AllAfrica: Pan-African news aggregator that syndicates African news including content from Rwandan sources. Comparable as a digital news destination for African English-language readers but without original print reporting.
Africanews: Pan-African multilingual (including English) digital-first news channel covering the continent. Comparable as a digital news competitor targeting English-speaking African audiences, including in Rwanda.

Direct peers

The Standard: Kenyan English-language newspaper offering print, digital, and TV (KTN) coverage. Comparable multi-platform English-language news operation with subscription and advertising revenue streams.
The Citizen: Tanzania's leading English-language daily newspaper, part of Mwananchi Communications/Nation Media Group ecosystem. Comparable English-language national newspaper serving the Tanzanian market with similar product mix.
The EastAfrican: A regional English-language weekly newspaper covering East Africa, part of Nation Media Group. Direct peer to The New Times as a print-and-digital English-language newspaper covering East African affairs including Rwanda.
KT Press: Rwandan online news platform (formerly Kigalitoday) covering Rwanda and East Africa. Direct domestic peer competing for the same Rwandan English-language news audience and digital advertising market.
Daily Nation: Kenya's flagship English-language daily newspaper (Nation Media Group), operating a print/digital/subscription model with classifieds and jobs portals — directly comparable in product mix and target audience to The New Times.
The Monitor: Uganda's leading independent English-language daily newspaper with print and digital editions, subscription model, and classifieds. Comparable as an English-language national newspaper in a neighboring East African country.

Regional players

The New Dawn (Liberia) / New Era (Namibia) / The Herald (Zimbabwe): Other national English-language newspapers across Africa operating similar print-and-digital subscription/advertising models. Regional peers with comparable structures but operating in different African geographies.

Broad incumbents

BBC Africa: International broadcaster with a dedicated Africa service providing English-language news coverage of Rwanda and East Africa. Competitor for digital news audience share in Rwanda and source of competitive pressure on advertising and reader attention.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

The New Times financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The New Times leadership team

Management profile

Number of profiles

The New Times funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The New Times M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Times

What does The New Times do?

Is The New Times a public or private company?

The New Times is a private company. It is classified as unknown and is currently operating.

When was The New Times founded?

The New Times was founded in 2007. It employs 11 to 50 people.

Where is The New Times based?

The New Times is headquartered in Kigali, Rwanda, in the Africa region.

How does The New Times make money?

Three revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising and classifieds and Job Postings.

Who are The New Times's main competitors?

Emerging players on record are AllAfrica and Africanews. Direct peers are The Standard, The Citizen, The EastAfrican, KT Press, Daily Nation and The Monitor. The New Dawn (Liberia) / New Era (Namibia) / The Herald (Zimbabwe) is listed as a regional player. BBC Africa is listed as a broad incumbent.

Does The New Times have an API?

No public API is recorded for The New Times.

What industry is The New Times in?

The New Times's product category is Newspaper Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.