Integrity Media

What Integrity Media does

Integrity Music is a Christian worship music publishing and recording label that operates as a ministry under the David C Cook nonprofit family (via Cook Media Global). Founded in 1987 and headquartered in Franklin, Tennessee, with a regional office in Brighton, East Sussex, U.K., the company signs worship artists, songwriters, and collectives globally and licenses its catalog of master recordings and compositions to churches, streaming platforms, and consumers across more than 60 countries. Its roster spans U.S., U.K., Latin American, African, and Asian worship movements, and includes GRAMMY and Dove Award-winning acts such as Israel & New Breed, CeCe Winans, Sinach (writer of 'Way Maker'), Matt Redman, Leeland, and Paul Baloche.

The company's product surface comprises four assets: (1) the core Integrity Music record label that produces and distributes recorded music; (2) the Integrity Worship digital platform (integrityworship.com) providing chord charts, song resources, and church-facing content; (3) the Integrated Music Rights (integratedrights.com) online licensing portal for U.S. and U.K. copyright and master recording licenses, with international licensing handled via direct contact; and (4) the 'Together At The Table' podcast, which reached #1 on Apple Podcasts in the Religion & Spirituality category in November 2023. Technology is conventional music industry infrastructure — streaming distribution through Spotify, Apple Music, and YouTube (where Integrity has 1M+ subscribers), CCLI integration for church licensing, and standard licensing web portals. There is no proprietary technology platform, no AI/ML capabilities disclosed, and no patents in the source data.

Integrity's revenue model rests on two streams: (a) copyright licensing and publishing royalties from its owned and controlled songs and master recordings, generated through direct licensing (integratedrights.com), CCLI blanket church licenses, and international licensing arrangements; and (b) record label income from album sales, streaming royalties, and publishing royalties on recorded works, distributed through major streaming platforms and physical releases. Pricing for church licensing is administered through CCLI and the Integrated Rights portal; individual album pricing follows standard digital music store rates and is not publicly tiered. The company's go-to-market is sales-led through direct artist signings, songwriter publishing deals, and partnership relationships with worship conferences and festivals (e.g., Kingdom Bound Festival, Lee University). Customer concentration risk is moderate: while the catalog is broad, revenue is meaningfully exposed to mega-hits such as 'Way Maker' (151M+ YouTube views, 67M+ Leeland streams, top-4 CCLI U.S. chart) and a small number of star artists.

Name

Integrity Media

Legal name

Integrity Music

Website

https://integritymusic.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Integrity Music is a Christian worship music publishing and recording label that signs artists, publishes songs, and licenses its catalog to churches and consumers worldwide. It operates under nonprofit parent David C Cook from offices in Franklin, TN and Brighton, UK.

Ownership category

akta.pro rank

Product category

Christian Music Publishing

NAICS

Music Publishers (512230)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL)

akta.pro secondary industries

Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE), Mechanical Rights Collection & Licensing (MROs/CMOs) (MPAIAKAB)

Keywords

• Christian music publishing
• Worship music label
• Music copyright licensing
• Gospel recording services
• Church music licensing

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Publishing and Copyright Licensing: Integrity Music owns and controls songs and master recordings, licensing them through its online platform integratedrights.com for U.S. and U.K. copyright licenses, and through direct contact for international licenses. Revenue is generated from copyright royalties, synchronization licenses, and mechanical licenses.
2. Record Label Services and Album Sales/Streaming: The company operates as a record label, signing artists and releasing albums digitally through platforms such as Spotify, Apple Music, and YouTube. Revenue is generated from album sales, streaming royalties, and publishing royalties from recorded works.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Integrity Music operates as a Christian worship music publishing and recording label, signing worship artists and songwriters to recording and publishing deals, releasing albums globally through digital streaming platforms, and licensing its owned and controlled songs and master recordings to churches and third parties. The company runs an online copyright licensing portal (integratedrights.com) for U.S. and U.K. licenses and provides worship resources (chord charts, lyrics, songs) to churches worldwide via the Integrity Worship digital platform.

Product overview

Integrity Music is a music publishing and worship label that creates, distributes, and licenses Christian worship music globally. The company operates through its core Integrity Music brand (offering artist rosters of US and Global artists plus songwriters), the Integrity Worship digital platform for worship resources, and the Integrated Music Rights licensing service. Additional offerings include the 'Together At The Table' podcast. The company is part of the David C. Cook family and operates from offices in Franklin, TN and Brighton, UK.

Differentiator

Problem solved

Functional benefit

Brands

• Worship For Everyone: A movement to unite all ages in worship, founded by Nick and Becky Drake, writing songs for churches, homes and schools
• Warehouse Worship
• Integrity Worship
• Integrated Music Rights

Products and services

• Integrity Music (Christian Worship Record Label) A music publishing and worship record label that creates, distributes, and licenses Christian worship music globally. Part of the David C Cook family, operating from Franklin, TN and Brighton, UK, signing worship artists and songwriters and releasing their albums through major streaming platforms.
• Integrity Worship (Digital Worship Resource Platform) Digital worship platform and resource center for worship music, chord charts, song lyrics, and church resources, serving worship leaders and churches worldwide.
• Integrated Music Rights (Copyright Licensing Service) Online licensing platform for obtaining U.S. and U.K. copyright licenses for Integrity Music's owned and controlled songs and master recordings, with international licensing available via integratedrights.co.uk and direct email contact.
• Together At The Table (Podcast) Integrity Music's own podcast that topped Apple Podcasts Charts in the Religion & Spirituality category in November 2023, used for audience engagement and content marketing around worship music topics.

Quantifiable outcome

• First Spanish-language album (Coritos Vol. 1) to win Grammy for Best Contemporary Christian Music Album
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Kingdom Bound FestivalminorGTM or Marketing Partner · 17 July 2023Integrity Music partnered with Kingdom Bound Festival, participating as an artist and music partner for the Christian festival.
• Lee UniversityminorStrategic or Co-development Partner · 19 October 2021The REVERE multi-artist worship compilation was recorded in partnership with Lee University, utilizing their soundstage and team, with Lee University Singers becoming the resident choir and featured artist.
• Cook Media GlobalcoreStrategic or Co-development PartnerIntegrity Music is part of the Cook Media Global family and operates out of Franklin, TN (USA) and Brighton, East Sussex (UK). Cook Media Global is the parent organization providing strategic support and resources.
• integratedrights.comcoreTechnology or IntegrationOnline licensing portal for U.S. and U.K. copyright licenses for Integrity Music's owned and controlled songs and master recordings. International licensing available at integratedrights.co.uk.
• integratedmusicrights.comcoreChannel Partner/ Reseller/ DistributorLabel services platform providing music publishing, licensing, and rights management for Integrity Music artists.
• YWAM Kona MusicminorChannel Partner/ Reseller/ DistributorYWAM Kona Music is a worship collective signed to Integrity Music, releasing EPs ('The Commission,' 'The Sound of Go') through the label. YWAM is a global missions movement with 15,000+ missionaries in 181+ countries.
• Church Music Publishers Association (CMPA)minorOthersIntegrity Music recommends CMPA as a resource for copyright information. Listed as a convenience for general copyright and music licensing information.
• Christian Copyright Licensing International (CCLI)minorOthersRecommended as a resource for church music copyright licensing alongside ASCAP, BMI, SESAC, and other industry bodies.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Centricity Music: Independent Christian music label and publishing company. Direct peer in signing worship artists and songwriters, publishing catalog management, and competing on CCLI/CCM charts at smaller scale than Integrity but in the same niche.
• Hillsong Music: Worship publishing arm of Hillsong Church, known for global worship standards. Direct competitor in worship publishing, artist development, and church licensing — particularly relevant given shared international footprint and overlapping CCLI chart presence.
• Capitol Christian Music Group: Universal Music Group's Christian music division and the largest Christian music label/publisher in the world. Direct competitor for worship artist signings, publishing deals, and chart position; serves the same church, artist, and songwriter customer base as Integrity Music.
• Vineyard Music: Worship music publishing and label associated with the Vineyard Church movement. Direct peer in worship publishing, song licensing for churches, and serving worship leaders with CCLI-tracked congregational songs.
• Bethel Music: Worship music label and publishing arm of Bethel Church. Competes directly for worship artist signings and publishes contemporary worship songs used across global churches; overlapping roster artists (e.g., covers of Integrity's catalog) and shared CCLI chart competition.
• Elevation Worship Records: Worship label out of Elevation Church. Competes for chart position, artist recruits, and global worship audiences; recent movement of songwriter Aaron Robertson to Integrity directly reflects competitive dynamics between these two.
• Maranatha! Music: Long-running worship music publisher/label with deep catalog of established worship songs. Direct competitor in church worship publishing, CCLI-licensed songs, and artist roster signings, with comparable target market of churches and worship leaders.
• Gotee Records: Christian music label co-founded by TobyMac. Comparable as a mid-sized Christian label offering recording, publishing, and distribution services for worship and Christian pop artists, with similar artist roster scale and channel mix.

Others

• CCLI (Christian Copyright Licensing International): Aggregating church music licensing body, not a direct competitor but a critical channel partner. Listed by Integrity Music as a recommended resource for church licensing — represents both distribution infrastructure and a potential disintermediation risk for publisher economics.

Emerging players

• Worship Together: Digital worship resource platform and label services brand. Comparable to Integrity Worship as a church-facing worship resource hub offering chord charts, song discovery, and licensing — operates more as a platform/curator than a primary publisher.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/integritymusic
• Facebookfacebook.com/integritymusic
• Instagraminstagram.com/integritymusic
• Xx.com/integritymusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Media