Elevation Worship

What Elevation Worship does

Elevation Worship is the worship music ministry of Elevation Church, a Charlotte, North Carolina-based megachurch led by Pastor Steven Furtick. The group produces and distributes contemporary Christian worship music across albums (e.g., SO BE IT, When Wind Meets Fire, CAN YOU IMAGINE?), EPs (e.g., Alleluia), and singles, releasing 16 total projects over its career. It monetizes through four primary streams: digital music sales and streaming royalties (including one-time licenses and ongoing streaming income, with the single 'Praise' generating over 5 million weekly global streams), live concert and touring revenue via the Elevation Nights arena tour and Praise Party Summer Tour, branded merchandise sold through the Elevation Church Shopify storefront, and licensing resources (lyrics, chord charts, multitracks, CCLI numbers) that embed its catalog in church worship services globally.

The company's core technology is music production, recording, and distribution rather than software; its competitive differentiation rests on creative talent (key songwriter Chris Brown), repeat collaborations with prominent worship artists (Chandler Moore, Tiffany Hudson, Brandon Lake, Leeland Mooring), and the institutional backing of Elevation Church, which provides a captive congregation base for song testing and live recording. Elevation Worship reaches audiences via streaming platforms, its official website (elevationworship.com), ticketing partners (Ticketmaster, AXS, venue box offices), Steven Furtick's ministry platform, and direct-to-consumer merchandise. It serves two principal segments: church congregations and individual worshippers (primary), and the broader Christian music industry (secondary), with chart performance and radio airplay as key commercial metrics.

Name

Elevation Worship

Legal name

Elevation Worship

Website

https://elevationworship.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevation Worship is the worship music ministry of Elevation Church in Charlotte, NC, producing contemporary Christian albums, EPs, and singles. It monetizes via streaming royalties, arena tours (Elevation Nights), merchandise, and church licensing resources for global worship audiences.

Ownership category

akta.pro rank

Product category

Christian Worship Music

NAICS

Musical Groups and Artists (711130), Musical Groups and Artists (71113)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Religious Music & Worship Broadcasting (MPABALAN)

akta.pro secondary industries

Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Worship music
• Christian music
• Music recordings
• Live concert tours
• Worship resources

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Sales & Streaming: Album and single releases sold through digital platforms and streaming services including multiple versions of EPs
2. Concert & Touring Revenue: Live event ticketing for arena tours like Elevation Nights and intimate venue performances across US cities
3. Merchandise: Branded apparel including hoodies and t-shirts sold through the Elevation Church store
4. Streaming Royalties: Ongoing streaming revenue from platforms with single 'Praise' amassing over 5 million global streams weekly

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Elevation Worship is a Christian worship music collective that produces and releases studio albums, EPs, and singles for streaming and digital sale, and supplements these releases with downloadable worship resources (lyrics, chords, charts, CCLI numbers, multitracks) for church worship leaders. The group conducts large-scale arena concert tours (Elevation Nights, Praise Party Summer Tour) and sells branded merchandise (apparel) through a direct-to-consumer online storefront.

Product overview

Elevation Worship is a worship music collective that is the musical expression of Elevation Church (based in Charlotte, N.C.). Their core offerings include studio albums (SO BE IT), EPs (Alleluia - EP), and singles distributed as digital music releases. They provide accompanying music resources for worship leaders including lyrics, chords, charts, numbers, tutorials, and multitracks. The portfolio also includes merchandise (apparel) and live concert experiences through the Elevation Nights Tour. The product ecosystem centers on providing church-focused worship music with supporting resources for congregational use.

Differentiator

Problem solved

Functional benefit

Products and services

• SO BE IT (Album) Full-length studio album featuring 10 worship songs for Christian congregational and personal listening, distributed through streaming platforms and digital sales.
• Alleluia - EP Extended play release featuring 4 song versions of the title track 'Alleluia,' targeted at Christian worship listeners and church worship leaders.
• SO BE IT (Single) Standalone single release of the title track from the SO BE IT album, distributed through digital streaming platforms.
• Jesus Be The Name (feat. Tiffany Hudson) Standalone single featuring vocalist Tiffany Hudson, released from the SO BE IT album for digital streaming and purchase.
• God I'm Just Grateful (Chandler Moore) Standalone single featuring Chandler Moore, released from the SO BE IT album for digital streaming and purchase.
• Music Resources

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and secondary.

• Steven FurtickcoreStrategic or Co-development PartnerLead pastor of Elevation Church and primary songwriter/collaborator. Elevation Nights tour features Steven Furtick alongside Elevation Worship. First time featured as vocalist on an Elevation Worship album on 'When Wind Meets Fire' project.
• Chandler MoorecoreStrategic or Co-development PartnerLongtime collaborator featured on multiple tracks including 'God I'm Just Grateful' and 'Alleluia' on the Alleluia EP.
• Tiffany HudsoncoreStrategic or Co-development PartnerVocalist and collaborator featured on 'Jesus Be The Name' and 'SO BE IT' singles. Key vocalist across recent releases.
• Leeland MooringsecondaryStrategic or Co-development PartnerCollaborator on 'What A Miracle' track from 'When Wind Meets Fire' album with co-writing credit.
• Joe L BarnessecondaryStrategic or Co-development PartnerLongtime collaborator across multiple Elevation Worship projects.
• Brandon LakecoreStrategic or Co-development PartnerFeatured artist on 'I Know A Name' single from the SO BE IT album.
• Unified SoundsecondaryStrategic or Co-development PartnerFeatured collaborator on 'Aleluya' Spanish version from the Alleluia EP.
• Davide Mutendji, Tori Elliott & Isaiah TempletonsecondaryStrategic or Co-development PartnerFeatured collaborators on 'Keep On' track from the SO BE IT album.
• Jonsal BarrientessecondaryStrategic or Co-development PartnerFeatured collaborator on 'Thank You' track from the SO BE IT album.
• Chris BrowncoreStrategic or Co-development PartnerKey worship leader and songwriter for Elevation Worship. Provides explanations of song origins and theological context for albums.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lauren Daigle: Multi-platinum contemporary Christian artist with secular crossover appeal. Comparable Christian-to-mainstream chart performance, awards profile, and arena-scale touring.
• Michael W. Smith: Veteran contemporary Christian/worship artist with multi-platinum catalog and decades of touring. Comparable CCLI worship song adoption and long-tail catalog economics, though representing an earlier-generation worship catalog.

Direct peers

• Jesus Culture: Worship music movement affiliated with Bethel Church. Direct competitor producing worship albums, conference worship sets, and youth-oriented worship content.
• Planetshakers: Australia-based worship band affiliated with Planetshakers Church. Comparable contemporary worship album output, touring, and congregational distribution model.
• Bethel Music: Worship music collective and label affiliated with Bethel Church in Redding, CA. Direct competitor in the contemporary worship music space, with comparable multi-album output, CCLI placements, touring, and church-distribution model.
• Casting Crowns: Multi-platinum contemporary Christian band with sustained Billboard Christian chart dominance. Comparable touring scale, awards profile, and CCLI worship adoption.
• Maverick City Music: Multi-platinum worship collective known for high-profile collaborations and crossover chart success. Direct competitor in modern worship music with overlapping collaborator network (e.g., Chandler Moore).
• Passion: Worship music movement and record label associated with Passion City Church / 268 Generation. Direct peer producing worship albums, touring worship conferences, and CCLI-charting songs.
• Hillsong Worship: Worship music division of Hillsong Church. Direct competitor producing multi-platinum worship songs, global touring, and church resource packs; similar church-affiliated production and distribution model.

Emerging players

• Brandon Lake: Solo worship artist and Elevation Worship collaborator. Comparable worship catalog with chart-topping singles and frequent crossover collaborations; functions as both collaborator and competitor in the modern worship space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elevationworship

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevation Worship