Big Leo Productions

What Big Leo Productions does

Big Leo Productions is a privately held, founder-owned boutique artist management and creative services agency operating from New York City (121 MacDougal Street, Brooklyn) since 2003. The firm represents a curated roster of approximately 14 named creatives across four categories: directors/photographers (e.g., Evi Abeler, Bethany Nauert, Kip Dawkins, Laura Flippen, Paul Sirisalee), food and beverage stylists (Micah Morton, Susan Ottaviano, David Probasco, Hadley Sui), prop stylists (Molly Crist, Ed Gallagher, Giulietta Pinna), and an experiential design studio (D+F, founded by Jill Groeber and Ed Gallagher). The agency's specialization is in commercial advertising photography, styling, and experiential design for brands in food and beverage, interiors, lifestyle, beauty, and hospitality.

The company operates on a project-by-project commissioning model, connecting commercial advertising clients with the appropriate creative talent for each campaign. Its go-to-market is primarily direct-to-enterprise client relationships, supported by a portfolio website and organic social channels (Instagram, Facebook, Twitter/X, Vimeo). Notable enterprise clients include Target, United Airlines, Campbell's, Barilla, Applebee's, HomeGoods, Lowes, SharkNinja, Olay, Better Homes and Gardens, Wall Street Journal, and Omni Hotels & Resorts. No public pricing, revenue figures, or funding events are disclosed.

The agency is structured as Big Leo Productions, LLC (New York jurisdiction), with Mary Dail as Founder & CEO and Executive Producer, Kimberley Sirisalee as Senior Photo Agent and Executive Producer, and Audrey Coltrane as Office & Billing Administrator. The firm has 1–10 employees, no parent company, no external institutional investment, and no subsidiaries. The D+F experiential studio represents the company's primary expansion beyond pure representation into higher-value design services.

Name

Big Leo Productions

Legal name

Big Leo Productions, LLC

Website

https://bigleo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Leo Productions is a boutique NYC-based artist management and creative services agency representing directors, photographers, food stylists, prop stylists, and an experiential studio for commercial advertising in food/beverage, interiors, lifestyle, beauty, and hospitality.

Ownership category

akta.pro rank

Product category

Creative Talent Management & Advertising Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYHSACAHAN

Tour & Artist Management Services

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYMPAIAGAA

Full-Service Artist Management

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

Keywords

• Artist management agency
• Commercial photography services
• Food styling representation
• Prop styling services
• Experiential design studio

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

Big Leo Productions is a boutique artist management and creative services agency that represents a curated roster of directors, photographers, food and beverage stylists, prop stylists, and experiential creators (via the D+F studio) for commercial advertising, editorial, and brand work. The agency books its represented talent into shoots and campaigns for enterprise clients in the food and beverage, interiors, lifestyle, beauty, and hospitality sectors.

Product overview

Big Leo Productions is a talent management and creative services agency representing a roster of directors, photographers, and stylists for commercial advertising and brands. The agency specializes in food and beverage, interiors, lifestyle, beauty, and hospitality sectors. The portfolio includes Directors/Photographers representation, Food & Beverage Stylists, Prop Stylists, and Experiential services (via D+F studio). The company serves as the central management entity connecting creative talent with commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Directors/Photographers Representation Artist management service representing a curated roster of directors and photographers for commercial advertising and brand campaigns, with specialization in food and beverage, interiors, lifestyle, beauty, and hospitality verticals. The agency assigns talent to client shoots and executive-produces the engagement.
• Food & Beverage Stylists Representation Talent roster of food and beverage stylists booked into commercial photography and video productions for food, beverage, and hospitality brand clients.
• Prop Stylists Representation Talent roster of prop stylists who design sets and source props for commercial shoots, with specialization in interiors and outdoor settings.
• Experiential Design Services (D+F Studio) Experiential creative studio that designs immersive spaces at the intersection of brand, environment, and storytelling, including installations, retail environments, and editorial-driven experiences for commercial clients.

Named customers49 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Atelier Management: Boutique creative management agency representing stylists, photographers, and creative directors for advertising, fashion, and editorial work. Directly comparable as a curated boutique talent agency with a similar commercial-advertising clientele.
• Art Partner: Boutique creative talent agency representing photographers, directors, stylists, and set designers for advertising, editorial, and fashion clients globally. Closely analogous to Big Leo in business model — curated roster, commercial advertising focus, similar end-clients in lifestyle and beauty.
• Bernstein & Andriulli: Long-standing talent representation firm representing photographers, directors, illustrators, and stylists to advertising and editorial clients. Directly comparable to Big Leo as a multi-discipline boutique creative agency with a similar enterprise advertising client base.
• Judy Casey Inc. Boutique artist management firm representing photographers and directors for commercial advertising, editorial, and fashion clients. Closely matches Big Leo's boutique NYC-based representation model and clientele.
• The Wall Group: Talent management firm representing hair, makeup, and styling artists as well as photographers and creative directors for advertising, fashion, and editorial. Closely comparable to Big Leo's representation model, though now part of Endeavor's broader network.
• Streeters: International talent agency representing hair stylists, makeup artists, photographers, and creative talent for fashion and commercial advertising. Comparable to Big Leo in representing specialized creative professionals for brand campaigns.
• CLM (Click Model & Artist Management): Boutique agency managing photographers, stylists, and creative talent for advertising and editorial clients. Comparable to Big Leo in scale, business model, and commercial-advertising focus.
• Exposure NY: New York-based talent agency representing photographers, directors, hair and makeup artists, and stylists for advertising and editorial. Direct peer in geography, scale, and representation-based creative services.
• M.A. Creative (Macbeth Artists Creative): Creative talent representation firm placing photographers, stylists, and related creatives with advertising, editorial, and brand clients. Comparable scale and business model to Big Leo.

Broad incumbents

• Wieden+Kennedy (in-house creative as proxy): Independent global creative agency that maintains its own internal production and works with rosters of freelance talent for major brand campaigns (Nike, Coca-Cola, etc.). Represents the scaled incumbent model that boutique representation agencies like Big Leo feed into and must compete against for enterprise client attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thedenatbigleo
• YouTubevimeo.com/bigleo
• Facebookfacebook.com/bigleoproductions
• Instagraminstagram.com/bigleoproductions
• LinkedInlinkedin.com/company/big-leo-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Leo Productions