F46
F64 Studio is a Romanian e-commerce and retail company, founded in 2001 and headquartered in Bucharest, selling photography and video equipment to consumers, prosumers, and professionals across Romania through an online store, a physical showroom, and integrated rental, printing, and education services.
- Company typePrivate
- Founded2001
- HeadquartersBucharest, Romania
- Headcount101–250
- GTM typeB2C
- OfferingServices
What F46 does
F64 Studio S.R.L. is a Romanian privately held e-commerce and retail company, founded in 2001 and headquartered in Bucharest, that specializes in photography and video equipment. The company operates the f64.ro online store, built on the VTEX e-commerce platform, alongside a physical showroom on Bd-ul Unirii 64 in Bucharest and a warehouse and distribution center in Pantelimon. Its product catalog spans cameras (mirrorless, DSLR, compact, film), lenses, tripods, studio lighting, audio equipment, drones and action cameras, PC and editing hardware, and adjacent consumer electronics, with unit prices ranging from entry-level accessories to professional gear priced at tens of thousands of RON.
The business has been progressively extended beyond transactional retail into a multi-service ecosystem: Rent F64 (equipment rental), Print F64 (professional photo printing), Academia 64 (photography and video courses), F64 Consignație (second-hand consignment), F64 Concursuri (photography contests), and an editorial blog. Ancillary revenue and retention layers include a tiered VIP loyalty program (F16/F32/F64), SafeGuard extended warranty, Cover Shot equipment insurance, and installment financing of up to 60 months through TBI Bank, Oney, and Mokka. The company reaches customers through organic social (Facebook, Instagram, YouTube, TikTok), email newsletters, vendor co-marketing with Canon, DJI, Kingston, Panasonic, and others, and an affiliate program via 2performant, with last-mile delivery handled through Fan Courier, Urgent Cargus, Sameday, and DPD. Free shipping applies for orders over 499 RON.
F64 is independently owned with no disclosed external funding, no parent company, no M&A history, and no publicly reported revenue. It is registered with the Romanian data-protection authority (ANSPDCP, registration 10261) and shares drone-buyer data with the Romanian Civil Aeronautical Authority under class-marking rules (C0–C6). The customer base is primarily Romanian retail consumers and SMBs/prosumers across hobbyist, professional, content-creator, and student segments, with a non-primary B2B/corporate channel. The company employs 101–250 staff and positions itself as the largest photo and video equipment retailer in South Eastern Europe.
F46 firmographics
Firmographics- Name
- F46
- Legal name
- F64 Studio S.R.L.
- Website
- https://f64.ro
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- F64 Studio is a Romanian e-commerce and retail company, founded in 2001 and headquartered in Bucharest, selling photography and video equipment to consumers, prosumers, and professionals across Romania through an online store, a physical showroom, and integrated rental, printing, and education services.
- Ownership category
- akta.pro rank
F46 industry classification
Industry- Product category
- Photography and Video Equipment Retail
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (334310)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Used & Refurbished Photo/Video Gear Retail (CRACAHAK)
- akta.pro secondary industries
- Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)
Keywords
Where F46 is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices3 records
Markets served
F46 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Retail sale of photo/video equipment through online store and physical showroom. Includes new, second-hand (consignment), and refurbished products.
- Equipment Rental: Short-term rental of professional photo and video equipment for testing and project-based use.
- Printing Services: Professional photo printing services with premium paper, accurate colors, and various finishes.
- Consignment Services: Second-hand equipment sales where F64 handles evaluation, testing, and promotion for sellers.
- Photography Courses: Educational courses and workshops in photography and video, both online and in-studio formats through Academia 64.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
| Transaction based/ take rate | Monthly | Installment payment option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
F46 product offering
Product offeringCore offering
F64 is a Romanian photo and video equipment retailer operating the f64.ro e-commerce store and a physical showroom in Bucharest, selling new and second-hand cameras, lenses, lighting, drones, and accessories from leading imaging brands. The retailer supplements product sales with equipment rental (Rent F64), professional printing (Print F64), photography and videography courses (Academia 64), consignment of used gear, repairs, extended warranty (SafeGuard F64), equipment insurance (Cover Shot F64), and specialized consulting.
Product overview
F64 Studio is a Romanian e-commerce company operating a multi-service platform centered on photography and video equipment. The core offering is the F64.ro online store (built on VTEX e-commerce platform), complemented by four integrated service pillars: Rent F64 for equipment rental, Print F64 for professional photo printing, Academia 64 for photography/video courses, and F64 Concursuri for photography contests. Additional services include Consignatie (second-hand equipment sales), specialized consulting, authorized repair service, extended warranty (SafeGuard), insurance (Cover Shot), VIP loyalty program, installment payments, and curated travel packages. The company also operates a blog and community events. Product portfolio spans cameras (mirrorless, DSLR, compact, film), lenses, studio lighting, audio equipment, drones, action cameras, PC/editing hardware, and consumer electronics.
Differentiator
Problem solved
Functional benefit
Brands
- Academia F64: Photography and video courses and training programs
- Printing F64
- Rent F64
- F64 Consignație
- Academia 64
- F64 Blog
Products and services
- f64.ro Online Store The company's main e-commerce platform selling new cameras, lenses, lighting, drones, audio gear, and accessories from leading imaging brands, with nationwide courier delivery across Romania.
- F64 Showroom Bucharest Physical showroom in Bucharest where customers can view and handle photo and video equipment before purchase, supported by in-store expert consulting.
- Rent F64 Equipment rental service allowing customers to hire photo and video gear for short-term use, typically for specific shoots or projects, without owning the equipment.
- Print F64 Professional photo printing service offered by F64 for customers who need high-quality physical prints of their images.
- Academia 64 Structured photography and videography training program offering courses and workshops, with optional travel packages for immersive learning experiences.
- F64 Consignment Service allowing customers to sell their used photo and video equipment through F64's platform, giving buyers access to second-hand gear alongside new inventory.
- F64 Service & Repairs Technical service and repair offering for photo and video equipment purchased from F64, providing after-sales maintenance.
- SafeGuard F64 Extended warranty program that adds protection beyond the standard manufacturer warranty for photo and video equipment purchased at F64.
- Cover Shot F64 Insurance program covering photo and video equipment against damage or loss, available as an add-on to purchases at F64.
- Specialized Consulting (Consultanta de specialitate) Expert advisory service where F64 specialists help customers select the right photo and video equipment for their specific needs, available both online via chat and in the physical showroom.
- F64 B2B Sales Program Dedicated corporate and institutional sales program for businesses, agencies, and organizations that need to procure photo and video equipment in volume or with specific configurations.
- Installment Payments (Plata in Rate) Financing option allowing customers to pay for photo and video equipment in installments rather than as a single upfront payment.
- F64 VIP Program Loyalty / membership-style program providing recurring customers with benefits and perks on their F64 purchases.
- F64 Photography Contests Photography competitions organized or hosted by F64 to engage the photography community and showcase customer work.
Quantifiable outcome
- Free shipping for orders over 499 RON, installment payments up to 60 rates
Companies that use F46
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
F46 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature2 records
F46 partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- CanoncoreCanon promotional campaigns including summer cashback offers and Canon Roadshow events. F64 serves as authorized Canon retailer with promotional pricing and exclusive offers.
- DJIminorDJI sponsored prizes for photography contests (e.g., DJI Osmo Pocket, DJI Osmo Action camera). F64 as authorized DJI retailer.
- KingstonminorKingston sponsored memory card prizes for photography contests.
- Panasonic RomâniaminorPanasonic sponsored prizes for photography contests including microphones, headphones, and batteries.
- VTEXcoreVTEX powers the f64.ro e-commerce platform as the underlying technology infrastructure.
- PayUcorePayment service provider for online card payments.
- TBI BankminorProvides installment payment options (TBI Pay) for customers purchasing on credit.
- OneyminorProvides 3x and 4x installment payment options for purchases.
- MokkaminorProvides installment payment solutions for purchases.
- Fan CouriercorePrimary courier service for domestic package delivery.
- Urgent CargusminorExpress courier service for deliveries.
- SamedayminorSame-day delivery courier service.
- DPDminorCourier delivery service for packages.
- Autoritatea Aeronautică Civilă RomânăminorData sharing for drone purchases - F64 transfers customer contact data for drone buyers with class marking (C0-C6) to comply with aviation regulations.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
F46 competitors and assessment
Company assessmentBroad incumbents
- eMAG: eMAG is the largest general e-commerce platform in Romania and a direct local competitor for camera, electronics, and accessory sales. Comparable to F64 as a Romanian online retail destination, though generalist rather than photo/video-specialist.
- B&H Photo Video: B&H is the largest US-based photo, video, audio, and electronics specialty retailer with a global shipping footprint. Comparable to F64 in product breadth (cameras, lighting, audio, drones) and the multi-category specialty retail model, though operating at significantly larger scale.
- Adorama: Adorama is a major US photo, video, audio, and electronics retailer with both e-commerce and a NYC showroom. Highly comparable to F64's omnichannel specialty retail approach and breadth across photo, video, and audio equipment categories.
- Altex: Altex is Romania's largest electronics and appliance retail chain with both e-commerce and many physical stores. Competes with F64 in cameras, audio, drones, and consumer electronics categories in the Romanian market.
Direct peers
- Wex Photo Video: Wex is the largest UK photo and video specialist retailer offering new, used, and rental equipment alongside used gear trade-in. Most directly comparable to F64 in the integrated retail + rental + used gear model in a single regional market.
- Foto Hobby: Foto Hobby is a Romanian photo and video equipment retailer, directly competing with F64 in the domestic market. Closest direct local peer given the shared focus on photo/video specialty retail in Romania.
Emerging players
- MPB: MPB is a UK-headquartered platform specializing in buying, selling, and trading used photo and video equipment globally. Comparable to F64's consignment and second-hand business (F64 Consignație), though MPB's model is digital-first and used-gear-only.
- KEH Camera: KEH is one of the largest US used camera and photo equipment resellers, offering both purchase and trade-in. Comparable to F64's consignment/used business line as a specialty used-gear retailer.
Regional players
- Foto Erhardt: Foto Erhardt is a German photo and video equipment retailer with both online and physical retail. Comparable to F64 in product mix and specialty retail positioning, though focused on the German market rather than SEE.
- Calumet Photographic: Calumet is a leading European photo/video retailer with stores across Germany, Netherlands, and Belgium. Closely matches F64's omnichannel specialty retail approach and professional/enthusiast focus, but operates primarily in DACH/Benelux rather than SEE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
F46 social profiles
Digital presenceF46 compliance and trust
Trust signalCompliance1 record
F46 financial estimates
Financial estimateRevenue estimate
Valuation estimate
F46 leadership team
Management profileNumber of profiles
F46 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F46 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F46
What does F46 do?
F64 is a Romanian photo and video equipment retailer operating the f64.ro e-commerce store and a physical showroom in Bucharest, selling new and second-hand cameras, lenses, lighting, drones, and accessories from leading imaging brands. The retailer supplements product sales with equipment rental (Rent F64), professional printing (Print F64), photography and videography courses (Academia 64), consignment of used gear, repairs, extended warranty (SafeGuard F64), equipment insurance (Cover Shot F64), and specialized consulting.
Is F46 a public or private company?
F46 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was F46 founded?
F46 was founded in 2001. It employs 101 to 250 people.
Where is F46 based?
F46 is headquartered in Bucharest, Romania, in the Europe region.
How does F46 make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are equipment Rental, printing Services, consignment Services and photography Courses.
Who are F46's main competitors?
Broad incumbents on record are eMAG, B&H Photo Video, Adorama and Altex. Direct peers are Wex Photo Video and Foto Hobby. Emerging players are MPB and KEH Camera. Regional players are Foto Erhardt and Calumet Photographic.
Does F46 have an API?
No public API is recorded for F46.
What industry is F46 in?
F46's product category is Photography and Video Equipment Retail. Its primary akta.pro industry code is CRACAHAK, Used & Refurbished Photo/Video Gear Retail, with a secondary code of CRACAHAF, Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops). Its NAICS code is 33431 and its SIC code is 3861.