Mahirs Experience
Mahirs Experience is a UK-based, family-owned catering and food manufacturer founded in 2005, specialising in authentic Punjabi and South Asian cuisine for weddings, corporate events, and foodservice clients across a 100+ venue partner network.
- Company typePrivate
- Founded2005
- HeadquartersWest Bromwich, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mahirs Experience does
Mahirs Experience is a UK-based, family-owned catering and food manufacturing company headquartered in West Bromwich, West Midlands, specialising in authentic Punjabi and South Asian cuisine. The company was formally founded in 2005 by the Sahota family, evolving from the Quality Sweet Centre delicatessen originally opened on Birmingham's Soho Road in the 1970s. Operations centre on a single production and training facility at Hawthorns Court, supported by a Certified Venue Partner network exceeding 100 venues across West Midlands, East Midlands, North West, North East, and South West England, and an exclusive channel partnership with Jenkinsons Caterers across 11+ barn wedding venues. The core technology consists of artisanal cooking methods, multi-generational family recipes, and a sustainability-equipped commercial kitchen (solar, EV charging, LED), with no disclosed software platform or proprietary technology stack.
The business operates five primary revenue streams: bespoke event catering (weddings, corporate, private celebrations), wholesale and foodservice supply to caterers, pubs, restaurants, hotels, stadia, universities, and schools, the Simply Mahirs @ Home and @ Work delivery sub-brands, a Culinary & Hospitality Training Academy, and venue partnership revenue. Sub-brands include Square Radish (corporate catering, launched 2024) and Mahirs Foundation (charitable arm, established 2014). The customer base spans named enterprise clients (Birmingham 2022 Commonwealth Games, Porsche Centre Wolverhampton, Birmingham City FC, West Bromwich Albion FC, Stanbrook Abbey, New Hall Hotel, the Dalai Lama's Midlands visit) and a long tail of private wedding and celebration clients. Pricing is bespoke quote-based for events and transactional for delivery; no public pricing tiers are disclosed. The company has 11-50 employees, no external institutional investors, and no disclosed funding rounds.
Mahirs Experience firmographics
Firmographics- Name
- Mahirs Experience
- Legal name
- Mahir's Experience Ltd
- Website
- https://mahirs.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mahirs Experience is a UK-based, family-owned catering and food manufacturer founded in 2005, specialising in authentic Punjabi and South Asian cuisine for weddings, corporate events, and foodservice clients across a 100+ venue partner network.
- Ownership category
- akta.pro rank
Mahirs Experience industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320), Perishable Prepared Food Manufacturing (311991), Special Food Services (7223)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
Keywords
Where Mahirs Experience is headquartered
LocationHeadquarters
- HQ city
- West Bromwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mahirs Experience business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Catering Services: The primary revenue stream includes private and corporate event catering for weddings, parties, drinks receptions, buffet lunches, and gala dinners. Services include venue sourcing assistance and full event catering management.
- Wholesale & Foodservice: Supply of authentic Indian cuisine to caterers, pubs, restaurants, hotels, venues, sporting stadia, universities, and schools. Launched on the back of supplying 100k+ portions for the 2022 Birmingham Commonwealth Games.
- Simply Mahirs Delivery: Food delivery service for corporate clients and individuals, offering the 'Award Winning' Mahirs Experience cuisine for home and workplace delivery. Serves as a casual counterpart to full catering services.
- Culinary Training Academy: Training programmes for culinary and hospitality professionals including apprenticeships, skills bootcamps, and sector-based work academy programmes, potentially with government funding support.
- Venue Partnership Revenue: Revenue generated through venue partnerships where Mahirs is certified as a venue partner for South Asian catering, helping venues maximise revenue by converting leads and filling event calendar gaps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Event Catering - Bespoke Corporate Proposal |
| Transaction based/ take rate | Pay-as-you-go | Simply Mahirs at Work - Corporate Food Delivery |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels11 records
Mahirs Experience product offering
Product offeringCore offering
Mahirs Experience is a multi-award winning food manufacturer and event caterer specialising in authentic Punjabi and South Asian cuisine. It provides full-service catering for weddings, celebrations, corporate events, film/TV/concerts, and private dining, alongside wholesale supply to other caterers and a culinary training academy. Food offerings span canapés, small plates, bowl food, street food, buffet, tiffin & thali, plated fine dining, and Indo Fusion cuisine.
Product overview
Mahirs Experience is a multi-award winning food manufacturer and catering company offering Authentic Punjabi & South Asian cuisine. The company operates five key service areas: Private & Corporate Event Catering, Wholesale & Foodservice, Franchising, Online Retail, and Hospitality & Culinary Training. Their product portfolio includes core catering services (weddings, corporate events, celebrations), sub-brands Simply Mahirs (at Home and at Work) and Square Radish (corporate catering), a Culinary & Hospitality Training Academy, and a Venue Finding Service. Food offerings span canapés, small plates, bowl food, table service, plated fine dining, street food, buffet, tiffin & thali, afternoon tea, and Indo Fusion cuisine.
Differentiator
Problem solved
Functional benefit
Brands
- Square Radish: A corporate catering brand of Mahirs Experience, powered by the parent company's 20+ years of event catering expertise. Offers tailored food and drink menus for drinks receptions, lunch buffets, and gala dinners.
- Simply Mahirs @ Home
- Simply Mahirs @ Work
- Mahirs Foundation
- Mahirs Culinary & Hospitality Training Academy
Products and services
- Wedding & Celebration Event Catering Bespoke full-service catering for wedding receptions, pre-wedding events, birthdays, and anniversaries featuring authentic Punjabi and South Asian cuisine, menu design, event planning support, and venue sourcing assistance for couples and families across the UK.
- Square Radish Corporate Catering Corporate catering brand from Mahirs Experience providing tailored food and drink menus for drinks receptions, lunch buffets, and gala dinners, powered by the parent company's 20+ years of event catering expertise.
- Simply Mahirs at Work
- Simply Mahirs at Home Home delivery service offering award-winning Mahirs Experience authentic Punjabi cuisine for individuals and families to enjoy restaurant-quality food at home.
- Wholesale & Foodservice Supply Wholesale supply of authentic Punjabi and South Asian cuisine to fellow caterers, pubs, restaurants, hotels, venues, sporting stadia, universities, and schools across the UK.
- Private Dining Experience Indian speakeasy-style private dining experience at Hawthorns Court, West Bromwich, offering intimate tasting sessions and group dining experiences for 25-50 guests featuring secret family recipes and authentic cuisine.
- Film, TV, Concerts & Festivals Catering Hospitality and catering services for film productions, concerts, public events, festivals, theatres, and universities including on-set catering, crew catering, public concessions, and VIP hospitality.
- Mahirs Culinary & Hospitality Training Academy Training academy delivering programmes in Indian gastronomy and hospitality including Returnerships, Apprenticeships, Skills Bootcamps, and Sector-based Work Academy Programmes, combining in-house classroom and kitchen training with live offsite practical experiences.
- Venue Finding Service Venue sourcing service helping clients identify suitable venues across the UK, drawing on a network of stately homes, castles, banqueting suites, hotels, and sporting stadiums.
Quantifiable outcome
- Supplied over 100,000 portions to 5,000+ athletes at Birmingham 2022 Commonwealth Games over 2 weeks
- +3 more outcomes
Companies that use Mahirs Experience
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Mahirs Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mahirs Experience partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- The Albion FoundationcoreMahirs Foundation is a proud patron of The Albion Foundation, supporting their work in transforming lives through sport, education, and opportunity. Team Mahirs completed the Albion Foundation Cycle Challenge 2025, cycling 154 miles from Watford to The Hawthorns.
- Molly OllyscoreMahirs Foundation has adopted Molly Ollys as one of its charities of the year for 2025, supporting their work helping children with life-limiting conditions.
- Sifa FiresidecoreMahirs Foundation supports Sifa Fireside as one of its charities of the year for 2025. Previously completed 52 consecutive weeks of weekly food donations to SIFA Fireside in 2023.
- Love BrumminorLove Brum was one of Mahirs Foundation's adopted charities for 2024. Mahirs provided catering for Love Brum's relaunch party with delicious canapes enjoyed by all attendees.
- Unique Home for GirlsminorUnique Home for Girls orphanage in India was one of Mahirs Foundation's adopted charities for 2024, supporting girls who are unwanted, unclaimed, or orphaned.
- Jenkinsons CatererscoreMahirs Experience has an exclusive partnership with Jenkinsons Caterers to provide Indian cuisine across Jenkinsons' venue portfolio. The partnership allows Jenkinsons to offer a culinary experience where Mahirs crafts exquisite Indian dishes and Jenkinsons finishes, serves, and delivers the event. Venues include Bredenbury Court Barns, Coton House Farm, Dodford Manor, Foxtail Barns, Hanbury Barns, Hawkesyard Estate, Pendrell Hall, The Ashes Barns, The Mill Barns, The West Mill, and Whistle Barns.
- Villa Park VMFminorVilla's VMF joined forces with Mahirs Experience to deliver mentoring and special training in the art of curry-making as documented in a media release.
- National Motorcycle MuseumcoreNational Conference Centre at National Motorcycle Museum is a certified venue partner for South Asian catering. Venue can seat up to 700 guests and has extensive knowledge of Sikh, Hindu, Muslim, and contemporary Asian weddings.
- Edgbaston StadiumcoreEdgbaston Stadium is a certified venue partner for South Asian catering. Can accommodate up to 540 guests in the Banqueting Suite and is established as a leading contemporary wedding venue.
- Birmingham City Football ClubcoreBirmingham City FC at St Andrew's @ Knighthead Park is a certified venue partner offering diverse spaces for meetings, events, weddings, and banquets with high-spec food and drink offerings.
- West Bromwich Albion Football ClubcoreWest Bromwich Albion FC (The Hawthorns) is a venue partner offering Asian wedding packages. The Richardson Suite can hold up to 300 guests with full banquet room setup.
- Department for Work & Pensions (DWP)minorMahirs Culinary & Hospitality Training Academy collaborates with DWP as part of its collaborative approach with local communities, training providers, colleges, universities, employers, and schools.
- Local Training Providers, Colleges & UniversitiesminorMahirs Academy collaborates with Independent Training Providers, Colleges, and Universities to provide holistic training experiences bridging the gap between education and industry requirements.
- East End FoodsminorEast End Foods is one of Mahirs' ingredient suppliers for spices and authentic produce, part of relationships with esteemed companies ensuring top-quality ingredients.
- KTC EdiblesminorKTC Edibles is one of Mahirs' ingredient suppliers as part of relationships with esteemed companies ensuring continuous supply of top-quality ingredients.
- 2 Sisters Food Groupminor2 Sisters Food Group is one of Mahirs' ingredient suppliers for quality produce as part of relationships ensuring continuous supply of top-quality ingredients.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Mahirs Experience competitors and assessment
Company assessmentDirect peers
- The Social Pantry: The Social Pantry is a London-based event caterer known for premium weddings, corporate events, and venue partnerships. Direct peer in bespoke event catering and venue partnership models.
- Rhubarb Food Design: Rhubarb is an established UK luxury event catering brand operating at high-end venues and cultural institutions. Comparable to Mahirs' premium wedding and corporate event positioning.
- Searcys: Searcys is one of the UK's leading event and contract caterers, operating at heritage venues, stadia, and corporate locations. Directly comparable to Mahirs in event catering for weddings, celebrations, and corporate functions across the UK.
- Hop Events & Hospitality (Hop + Macgregor Smith): Hop Events is an independent UK event catering company focused on corporate events, weddings, and venue partnerships. Closely comparable in size and go-to-market to Mahirs.
Broad incumbents
- Compass Group UK: Compass Group is the world's largest contract foodservice and support services company with deep UK operations across stadia, venues, education, and corporate catering. Overlaps with Mahirs' contract catering ambitions though at vastly larger scale.
- Sodexo UK: Sodexo is a global food services and facilities management provider with significant UK event and venue catering operations. Comparable corporate and venue catering overlap with Mahirs.
- Elior UK: Elior is a multi-sector UK contract caterer serving corporate, education, and venue clients. Comparable wholesale/foodservice and venue catering activities to Mahirs.
- CH&CO (formerly Abigail's / Absolutely Catering): CH&CO is a major UK hospitality and catering group delivering event, venue, and workplace catering. Comparable to Mahirs' premium event catering and Square Radish corporate offer, but operates at significantly larger scale.
Emerging players
- Dishoom: Dishoom is a UK Indian restaurant brand with catering and event offerings, focused on Bombay-style cuisine. Comparable to Mahirs in the South Asian hospitality niche and brand-led premium positioning.
- Cinnamon Collection / Cinnamon Soho: An Indian fine-dining brand with event/catering extensions in London. Comparable to Mahirs as another premium Indian cuisine operator extending into events and corporate hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mahirs Experience social profiles
Digital presenceMahirs Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mahirs Experience leadership team
Management profileNumber of profiles
Profiles3 records
Mahirs Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mahirs Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mahirs Experience
What does Mahirs Experience do?
Mahirs Experience is a multi-award winning food manufacturer and event caterer specialising in authentic Punjabi and South Asian cuisine. It provides full-service catering for weddings, celebrations, corporate events, film/TV/concerts, and private dining, alongside wholesale supply to other caterers and a culinary training academy. Food offerings span canapés, small plates, bowl food, street food, buffet, tiffin & thali, plated fine dining, and Indo Fusion cuisine.
Is Mahirs Experience a public or private company?
Mahirs Experience is a private company. It is classified as family owned and is currently operating.
When was Mahirs Experience founded?
Mahirs Experience was founded in 2005. It employs 11 to 50 people.
Where is Mahirs Experience based?
Mahirs Experience is headquartered in West Bromwich, United Kingdom, in the Europe region.
How does Mahirs Experience make money?
Five revenue lines are on record. Event Catering Services are the primary driver. The others are wholesale & Foodservice, simply Mahirs Delivery, culinary Training Academy and venue Partnership Revenue.
Who are Mahirs Experience's main competitors?
Direct peers on record are The Social Pantry, Rhubarb Food Design, Searcys and Hop Events & Hospitality (Hop + Macgregor Smith). Broad incumbents are Compass Group UK, Sodexo UK, Elior UK and CH&CO (formerly Abigail's / Absolutely Catering). Emerging players are Dishoom and Cinnamon Collection / Cinnamon Soho.
Does Mahirs Experience have an API?
No public API is recorded for Mahirs Experience.
What industry is Mahirs Experience in?
Mahirs Experience's product category is Event Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical). Its NAICS code is 722320.