Northern Insurance Service
Northern Insurance Service is a local independent insurance brokerage in Plainfield, Illinois, now part of the Inszone Insurance Services network, serving individuals, families, and small business owners with personal, commercial, and benefits insurance products via commission-based carrier placement.
- Company typePrivate
- Founded1986
- HeadquartersJoliet, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Northern Insurance Service does
Northern Insurance Service, founded in 1986 and historically operating as Northern Insurance Group, Ltd., is a local independent insurance brokerage now part of the Inszone Insurance Services network. Headquartered at a single physical office in Plainfield, Illinois (15300 S. Route 59), the firm serves individuals, families, and small business owners across the southwest suburbs of Chicago with a community-focused, in-person and phone-based distribution model. The agency distributes a broad portfolio across three core categories — Personal Insurance (auto, home, life, specialty), Business Insurance (general liability, workers compensation, commercial auto, property, BOP, cyber liability), and Benefits Insurance — sourced through multiple carrier partners rather than proprietary products.
The business operates as a commission-based insurance brokerage, earning new-business and renewal commissions on policies placed with carrier partners. There is no proprietary technology stack or in-house underwriting; the core capability is agent-led distribution and carrier-relationship management. Pricing is individualized and quote-based with monthly billing cadence, and no online purchasing capability exists — all transactions require agent-mediated risk assessment. Distribution is concentrated in three channels: walk-in/in-person consultations at the Plainfield office, phone-based sales and service, and email contact for quote requests and policy servicing. The firm runs no disclosed funding rounds, has no institutional investors, and operates as a private entity under the legal name Inszone Insurance Services Inc., with Northern Insurance Service retained as the operating identity for the Plainfield location.
The agency's go-to-market is decidedly local and relationship-driven rather than technology-led. Marketing is conducted primarily through online review platforms (Google, Yelp, Facebook) and word-of-mouth in the Plainfield community. The broader Inszone network provides operational support, agent staffing, and a wider product catalog, but the Plainfield office retains a single-location, single-market footprint within Illinois. With 51-100 employees firmographically, the unit appears modest in scale, and there is no evidence of premium volume, ARR, or commission revenue disclosure in the available data.
Northern Insurance Service firmographics
Firmographics- Name
- Northern Insurance Service
- Legal name
- Inszone Insurance Services Inc.
- Website
- https://northernins.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Northern Insurance Service is a local independent insurance brokerage in Plainfield, Illinois, now part of the Inszone Insurance Services network, serving individuals, families, and small business owners with personal, commercial, and benefits insurance products via commission-based carrier placement.
- Ownership category
- akta.pro rank
Northern Insurance Service industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Northern Insurance Service is headquartered
LocationHeadquarters
- HQ city
- Joliet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northern Insurance Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Brokerage Commissions: The agency operates as an independent insurance brokerage earning commissions from multiple insurance carrier partners for policies placed. Revenue is generated through commissions on new policy sales and renewal commissions on existing book of business. The agency offers both personal insurance lines (auto, home, life, health, specialty) and commercial insurance lines (general liability, workers compensation, commercial auto, property).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance policies with personalized pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Northern Insurance Service product offering
Product offeringCore offering
Northern Insurance Service is an independent insurance brokerage operating in Plainfield, Illinois, representing multiple insurance carriers to offer personal, commercial, and employee benefits insurance products to individuals and businesses in the Illinois market. The firm, originally founded in 1986 as Northern Insurance Group, Ltd., has been integrated into Inszone Insurance Services and earns revenue through insurance brokerage commissions on the policies it places.
Product overview
Northern Insurance Service (formerly Northern Insurance Group, Ltd.), now operating as part of Inszone Insurance, offers a comprehensive portfolio of insurance products organized into three core categories: Personal Insurance, Business Insurance, and Benefits Insurance. Personal Insurance encompasses vehicle coverage (auto, motorcycle, boat, RV, classic car, rideshare), home coverage (homeowners, renters, landlord, flood/earthquake, vacant/renovation, mobile/manufactured home), and specialty coverage (umbrella, life, pet, Mexico travel, special event, identity theft). Business Insurance includes general liability, cyber liability, worker's compensation, commercial auto/trucking, property, and small business owner's policies (BOP). Benefits Insurance covers employee benefits and personal benefits solutions. The company operates through a network of independent insurance agents and partners with multiple insurance carriers to provide tailored coverage solutions for families, individuals, and business owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
- Commercial Insurance
- Employee Benefits Insurance
Companies that use Northern Insurance Service
Customer profileSegments2 records
Ideal customer profiles2 records
Northern Insurance Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northern Insurance Service partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
Northern Insurance Service competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown Insurance: Large national insurance brokerage with retail and wholesale operations across personal and commercial lines; comparable product portfolio with much broader geographic and scale footprint.
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan providing commercial and personal insurance brokerage to SMB and mid-market clients; competes for the same local business-owner segment.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm offering the same commercial and personal lines as Northern Insurance Service but at vastly greater scale and corporate sophistication.
Direct peers
- Goosehead Insurance: Independent personal-lines insurance franchise with multi-carrier access and a local-agent-plus-digital model; highly comparable independent agency structure serving individuals and families.
- Brightway Insurance: Franchise-style independent insurance agency offering personal, commercial, and specialty lines through local agents with multi-carrier appointments; comparable distribution model and product breadth.
- Allstate: Captive-agent personal-lines carrier with a strong Illinois agency footprint; competes directly for the same auto, home, and life customers in the Plainfield southwest-suburb corridor.
- State Farm: Captive mutual insurer with one of the largest U.S. agent networks including the Plainfield/Joliet area; competes head-to-head for personal auto, home, and life insurance customers.
- Hub International: Large North American insurance brokerage serving mid-market commercial and personal clients through a multi-location agency model; directly comparable multi-line independent brokerage footprint.
- Inszone Insurance Services: The parent network that acquired the Plainfield location; operates as a multi-state independent insurance brokerage with personal, commercial, and benefits lines — the most direct functional and structural comparable.
Regional players
- Country Financial: Midwest-focused mutual insurer with strong Illinois agent presence offering auto, home, life, and commercial lines; comparable regional product mix competing for the same southwest-suburb customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Northern Insurance Service social profiles
Digital presenceNorthern Insurance Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Insurance Service leadership team
Management profileNumber of profiles
Northern Insurance Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Insurance Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Insurance Service
What does Northern Insurance Service do?
Northern Insurance Service is an independent insurance brokerage operating in Plainfield, Illinois, representing multiple insurance carriers to offer personal, commercial, and employee benefits insurance products to individuals and businesses in the Illinois market. The firm, originally founded in 1986 as Northern Insurance Group, Ltd., has been integrated into Inszone Insurance Services and earns revenue through insurance brokerage commissions on the policies it places.
Is Northern Insurance Service a public or private company?
Northern Insurance Service is a private company. It is classified as corporate owned and is currently operating.
When was Northern Insurance Service founded?
Northern Insurance Service was founded in 1986. It employs 51 to 100 people.
Where is Northern Insurance Service based?
Northern Insurance Service is headquartered in Joliet, United States, in the North America region.
How does Northern Insurance Service make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Northern Insurance Service's main competitors?
Broad incumbents on record are Brown & Brown Insurance, Marsh McLennan Agency and Arthur J. Gallagher & Co.. Direct peers are Goosehead Insurance, Brightway Insurance, Allstate, State Farm, Hub International and Inszone Insurance Services. Country Financial is listed as a regional player.
Does Northern Insurance Service have an API?
No public API is recorded for Northern Insurance Service.
What industry is Northern Insurance Service in?
Northern Insurance Service's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 52421 and its SIC code is 6411.