The 608 Team
The 608 Team is a boutique residential real estate brokerage in Madison, Wisconsin, serving individual buyers, sellers, builders, and investors across Madison and surrounding Dane County communities with personalized, agent-led representation.
- Company typePrivate
- Founded2020
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The 608 Team firmographics
Firmographics- Name
- The 608 Team
- Legal name
- The 608 Team
- Website
- https://the608team.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The 608 Team is a boutique residential real estate brokerage in Madison, Wisconsin, serving individual buyers, sellers, builders, and investors across Madison and surrounding Dane County communities with personalized, agent-led representation.
- Ownership category
- akta.pro rank
The 608 Team industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where The 608 Team is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The 608 Team business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission on home sales. The team represents buyers and sellers in residential transactions, earning a percentage of each transaction closed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The 608 Team product offering
Product offeringCore offering
The 608 Team is a boutique residential real estate brokerage that represents home buyers and sellers in Madison, Wisconsin and surrounding Dane County communities. Services span the full transaction lifecycle: property search, offer writing and negotiation, pricing strategy, listing marketing, staging guidance, and closing coordination for primary residences, second homes, new construction, and investment properties. Complementary offerings include the team's branded "608 Way" process methodology, online calculators (affordability, mortgage, home sell), downloadable buyer/seller guides and checklists, a Preferred Vendors directory, and a searchable active and sold listings database.
Product overview
The 608 Team is a boutique real estate company based in Madison, Wisconsin offering a comprehensive suite of services centered around residential home buying and selling. Their core offerings include agent representation for buyers and sellers, supported by a suite of complementary tools and resources: The 608 Way methodology for guiding clients through transactions, free online calculators (Home Sell Calculator, Affordability Calculator, Mortgage Calculator) for financial planning, free downloadable guides and checklists for education, a Preferred Vendors List connecting clients with trusted local service providers, and agent training content. The company also maintains an active and archived listings database for the Madison area. The product portfolio functions as an integrated service offering where agent expertise is complemented by digital tools and educational resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services
- Home Selling Services
Quantifiable outcome
- 107% average sold to list price ratio
- +2 more outcomes
Companies that use The 608 Team
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
The 608 Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The 608 Team partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Preferred Vendors NetworkminorExtensive network of preferred vendors including cleaners, general contractors, interior designers, painters, plumbers, landscapers, lenders, and more. Recommended by team members to assist clients with home-related needs.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The 608 Team competitors and assessment
Company assessmentDirect peers
- Stark Company Realtors: Largest Madison-based independent residential brokerage; directly competes with The 608 Team for Madison-area buyer and seller mandates with similar full-service agent-led model.
- First Weber Group: Wisconsin-headquartered residential brokerage with deep presence across Dane County and Madison suburbs; competes for the same agents, listings, and buyer leads in the Madison MSA.
- RE/MAX Preferred: Regional RE/MAX affiliate operating across the Madison metro; competes head-to-head for agent recruits and residential listings using a franchised brand rather than boutique positioning.
- Restaino & Associates Realtors: Madison-area independent boutique residential brokerage; comparable team-based, locally branded model serving overlapping buyer and seller segments in Dane County.
- Coldwell Banker Success Realty: Madison-area Coldwell Banker affiliate providing traditional residential brokerage services; competes with The 608 Team on listings and agent recruiting within the same geography.
Broad incumbents
- Berkshire Hathaway HomeServices Midwest Realty: Regional Berkshire Hathaway affiliate serving the greater Madison and southern Wisconsin market; offers a national brand and referral network that competes with boutique teams for relocation and move-up buyers.
- Redfin: Tech-enabled residential brokerage and portal operating a Madison office; competes for seller leads through its listing platform and offers a hybrid discount-plus-service model that pressures traditional boutique economics.
- eXp Realty: Cloud-based national brokerage with a low-overhead agent model; recruits Madison-area agents away from boutique teams by offering higher splits and no franchise fees.
- Compass: National tech-enabled luxury-leaning brokerage expanding into Madison; broader product portfolio and agent tech platform create indirect competitive pressure on boutique teams' listings and agents.
Emerging players
- HomeLight: Tech-driven agent-matching marketplace and cash-buy platform; not a brokerage but increasingly captures seller and buyer leads that would otherwise flow to local teams like The 608 Team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The 608 Team social profiles
Digital presenceThe 608 Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
The 608 Team leadership team
Management profileNumber of profiles
Profiles2 records
The 608 Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The 608 Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The 608 Team
What does The 608 Team do?
The 608 Team is a boutique residential real estate brokerage that represents home buyers and sellers in Madison, Wisconsin and surrounding Dane County communities. Services span the full transaction lifecycle: property search, offer writing and negotiation, pricing strategy, listing marketing, staging guidance, and closing coordination for primary residences, second homes, new construction, and investment properties. Complementary offerings include the team's branded "608 Way" process methodology, online calculators (affordability, mortgage, home sell), downloadable buyer/seller guides and checklists, a Preferred Vendors directory, and a searchable active and sold listings database.
Is The 608 Team a public or private company?
The 608 Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The 608 Team founded?
The 608 Team was founded in 2020. It employs 11 to 50 people.
Where is The 608 Team based?
The 608 Team is headquartered in Madison, United States, in the North America region.
How does The 608 Team make money?
One revenue line is on record: real Estate Commission.
Who are The 608 Team's main competitors?
Direct peers on record are Stark Company Realtors, First Weber Group, RE/MAX Preferred, Restaino & Associates Realtors and Coldwell Banker Success Realty. Broad incumbents are Berkshire Hathaway HomeServices Midwest Realty, Redfin, eXp Realty and Compass. HomeLight is listed as an emerging player.
Does The 608 Team have an API?
No public API is recorded for The 608 Team.
What industry is The 608 Team in?
The 608 Team's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.