What Imaginasoft HS does

Imaginasoft HS is a Vila Nova de Gaia-based IT company that has developed clinical management software for Portuguese dental practices since 1997, operating today as a subsidiary of Soho Capital Group. Its core product is NewSoft DS, a 360-degree clinic management platform covering appointment scheduling, patient records with odontograms, electronic invoicing, electronic prescriptions, laboratory and stock management, and statistical reporting. Around this core, the company sells a layered ecosystem of modular add-ons — including SMS Reminder, DigitalDocs, Online Appointment Portal, App Médicos, Central Telefónica Cloud, DentalMaster (a 400-video 3D patient education library), and the Doctusware cloud platform for medical aesthetics — plus bundled digital radiology hardware distributed from Owandy Radiology. In 2025 it added four AI-powered add-ons: Allisone AI (radiograph analysis, via partnership), Dental Audio Notes (voice-to-text clinical notes), Newsoft BI (predictive analytics and KPIs), and Pack Connect Wise (omnichannel lead capture).

Revenue is generated primarily through tiered monthly software subscriptions for NewSoft DS and its add-on modules, complemented by hardware sales of digital radiology equipment and recurring service revenue from data storage and paid training via NewSoft Academy. The company distributes directly through a field sales team based at its Vila Nova de Gaia headquarters, supported by inside-sales demo requests from its website and annual presence at the OMD Congress (Portuguese Dental Association). Its customer base spans 2,000+ clinics in Portugal — covering solo practices, mid-market clinics, and multi-location enterprise groups — with named long-tenure customers including Orto-M (nearly 20 years), Clínica Mota (15+ years), CPMD, and ELPES Clinic. Imaginasoft also collaborates with Portugal's leading dental medicine faculties as part of its market-development strategy, embedding its platform in the training pipeline for future dentists.

Name

Imaginasoft HS

Legal name

Imaginasoft HS - Dolphin Margin Lda

Website

https://imaginasoft.pt

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Imaginasoft HS develops NewSoft DS, a clinic management software platform for dental practices in Portugal, with AI add-ons, digital radiology hardware distribution, and modular patient-engagement tools, serving 2,000+ clinics across the country.

Ownership category

akta.pro rank

Product category

Dental Practice Management Software

NAICS

Software Publishers (513210), Dental Equipment and Supplies Manufacturing (339114)

SIC

Services-Prepackaged Software (7372), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

akta.pro secondary industries

Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD), Dental Imaging Interpretation & Teleradiology Services (HLABAIAK), SaMD – Imaging & Signal Analysis (AI/ML) (HLACANAG), Medication Adherence, Reminders & Patient Support (HLACAKAF)

Keywords

• Dental clinic software
• Clinical management platform
• Digital radiology equipment
• Healthcare IT Portugal
• AI dental diagnostics

Headquarters

HQ city

Vila Nova De Gaia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Licenses and Subscriptions (NewSoft DS): The company generates revenue primarily through software licensing and subscription fees for the NewSoft DS clinical management platform. The software is offered in different plans (Planos) to accommodate various clinic sizes.
2. Digital Radiology and Medical Imaging Equipment: Commercialization of digital radiology and medical imaging equipment including orthopantomographs, CBCT scanners, intraoral scanners, intraoral cameras, and sensors. Equipment is sold as a complement to the software platform.
3. Add-Ons and Premium Packs: Additional revenue streams from add-on modules including App Médicos, App Tablet, SMS Reminder, Dashboard, DigitalDocs, Central Telefónica Cloud, and DentalMaster. These can be purchased individually or as part of premium packages.
4. Training Services (NewSoft Academy): Free training provided with new installations, plus paid intensive training programs on specific software modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Imaginasoft HS sells the NewSoft DS clinical management software platform to dental clinics in Portugal, covering appointment scheduling, patient records with odontograms, electronic invoicing, electronic prescription, laboratory and inventory management, and analytics. Around this core software the company bundles AI-powered add-ons (voice-to-text clinical notes, radiograph analysis, business intelligence, multi-channel patient communications) and resells digital radiology hardware such as Owandy intraoral scanners and CBCT imaging devices. It also provides paid training via NewSoft Academy and data migration services.

Product overview

Imaginasoft HS offers an integrated clinic management ecosystem centered on the NewSoft DS platform, a comprehensive clinical management software for dental and medical practices. The portfolio comprises a core platform with modular add-ons including communication tools (SMS Reminder, Central Telefónica Cloud, Pack Connect Wise), patient engagement features (DigitalDocs, Online Appointment Portal, App Médicos, App Tablet), analytical tools (Newsoft BI, Dashboard), and AI-powered features (Dental Audio Notes, Allisone AI). Additional offerings include digital radiology equipment, the DentalMaster 3D animation portal, Doctusware cloud-based management software, and training services via NewSoft Academy. The products are designed to work both independently and as an integrated suite, with AI features supporting the entire patient journey from first contact through clinical analysis and business intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• NewSoft DS: Clinical management software for dental clinics providing appointment scheduling, patient records, billing, and practice management.
• NewSoft BI
• Dental Audio Notes
• Allisone AI
• Pack Connect Wise
• DentalMaster
• DigitalDocs
• Doctusware
• Central Telefónica Cloud
• SMS Reminder
• NewSoft Academy

Products and services

• NewSoft DS Comprehensive 360-degree clinic management software for dental clinics covering appointment scheduling, patient records with odontogram, budgeting, electronic billing, electronic prescription, stock management, and laboratory management.
• Newsoft BI AI-powered business intelligence and data analytics add-on providing real-time clinical and financial KPIs, pattern detection, trend identification, and automated strategic insights filterable by physician, specialty, or period.
• Dental Audio Notes AI voice-to-text clinical documentation tool that captures voice recordings during consultations and converts them into structured text for integration into patient records.
• Allisone AI AI-powered radiograph analysis add-on providing clinical decision support through color-coded visualization of dental X-rays, automatic radiological reports, post-consultation reports, and treatment plan generation, integrated with NewSoft DS.
• Pack Connect Wise Multi-channel patient communication add-on integrating web chat, WhatsApp, Facebook, and Instagram to capture leads from the clinic website and integrate them directly into NewSoft DS with a 24/7 online scheduling portal.
• DentalMaster Patient education portal with 400 3D animated videos illustrating dental pathologies and procedures to facilitate patient education and improve treatment plan acceptance rates.
• Doctusware Cloud-based clinical management software for medical aesthetics and dental practices.
• CBCT IMAX 3D CEPH PRO 4-in-1 digital imaging device combining panoramic X-ray, Cone Beam CT, CAD/CAM ready functionality, and teleradiography for precise dental diagnostics and treatment planning with up to 72 microns resolution.
• HERON IOS 3D Scanner Lightweight, practical, and precise intraoral scanner from Owandy for comfortable and safe digital mouth scanning.
• Digital Radiology Equipment Commercialization of digital radiology and medical imaging equipment including orthopantomographs, intraoral cameras, sensors, and X-ray systems integrated with NewSoft DS.
• NewSoft Academy Training services for clinic staff on NewSoft DS modules, including free training with new installations and paid intensive module-specific courses.
• Newsoft DS Data Conversion Data migration and upgrade service for clinics transitioning to NewSoft DS from other systems.

Quantifiable outcome

• SMS reminders reduce patient no-shows by up to 60%

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Owandy RadiologycoreChannel Partner/ Reseller/ DistributorImaginasoft HS is an authorized distributor of Owandy Radiology products in Portugal, including the HERON IOS 3D intraoral scanner and the CBCT IMAX 3D CEPH PRO (a 4-in-1 imaging device combining panoramic X-ray, cone beam, CAD/CAM ready, and cephalometric capabilities). The partnership positions Imaginasoft as a one-stop solution for both software and hardware needs of dental clinics.
• Allisone AIstrategicTechnology or IntegrationAllisone AI is integrated into the Imaginasoft ecosystem as an AI-powered radiograph analysis tool. The platform provides AI-assisted diagnosis support for dental radiographs, using visual elements and color codes to help clinicians with diagnosis and patient communication. It is integrated directly into the NewSoft DS platform.
• Portuguese Dental Schools (Universities)strategicStrategic or Co-development PartnerImaginasoft collaborates with the most prestigious dental medicine faculties in Portugal as part of their corporate social responsibility and market development strategy. The company contributes to the education and training of future dentists by providing access to their software and participating in academic programs.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• tab32: Cloud dental practice management software with AI-driven analytics and imaging tools. Comparable AI/BI capability stack to Newsoft BI and Allisone AI, though operating predominantly in the US market.

Direct peers

• Curve Dental: Cloud-based dental practice management software serving small and mid-sized practices with integrated imaging, charting, and billing. Closely comparable in target customer (dental SMBs) and SaaS delivery model.
• Open Dental Software: Open-source dental practice management software used by thousands of practices. Comparable core workflow coverage (charting, scheduling, billing, imaging) to NewSoft DS, particularly appealing to cost-sensitive SMB clinics.
• Planet DDS (Denticon): Cloud-native dental practice management platform with imaging, claims, and multi-location support. Comparable to NewSoft DS in serving DSOs and multi-location dental groups, with similar enterprise upsell motion.

Regional players

• Doctolib: European practice management and telehealth platform dominant in France, with growing footprint in other markets. Potentially comparable as a sister-company archetype under Soho Capital Group's portfolio, with overlapping practitioner-software functionality.

Others

• Owandy Radiology: French dental imaging hardware manufacturer whose CBCT and intraoral scanner products Imaginasoft distributes in Portugal. Adjacent rather than directly competitive; relevant for evaluating Imaginasoft's hardware distribution economics.

Broad incumbents

• Dentrix (Henry Schein): One of the largest dental practice management software platforms globally, sold by Henry Schein. Highly comparable to Imaginasoft's NewSoft DS in functional scope (scheduling, charting, billing, imaging integration), though operating at vastly larger scale across multiple geographies.
• Carestream Dental: Provider of dental imaging hardware and software (CS Practice Management, CS Imaging). Comparable to Imaginasoft's combined software + Owandy imaging offering, though operating at much larger scale globally.
• Eaglesoft (Patterson Dental): Practice management software widely used by North American dental practices, with integrated imaging and charting modules. Comparable in vertical depth to NewSoft DS but operating as part of Patterson Dental's broader distribution portfolio.
• Sidexis (Dentsply Sirona): Dental imaging software tightly integrated with Dentsply Sirona's equipment ecosystem. Comparable in imaging-informatics positioning to Imaginasoft's radiology integration layer and Allisone AI radiograph analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginasoft HS