Broadcast Professional
Singapore-headquartered systems integrator and exclusive Genelec distributor providing end-to-end AVL design, broadcast infrastructure, and immersive experience installations to enterprise clients across Singapore and Malaysia since 1983.
- Company typePrivate
- Founded1983
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Broadcast Professional does
Broadcast Professional Pte Ltd is a Singapore-headquartered systems integrator and product distributor serving the broadcast, professional audio, and immersive experience markets. Founded in 1983 as Studer Singapore Pte Ltd (a subsidiary of Swiss firm Studer AG), the company was renamed Studer S.E. Asia in 1994, acquired by Chairman Ronald Goh in 1995 (the first SME acquisition of an MNC in the broadcast industry), and rebranded Broadcast Professional Pte Ltd in 2005. The company is led today by Group CEO Gary Goh, Chairman Ronald Goh, and Director Joseph Ho, operating from 289 Outram Road, Singapore with a headcount of 11–50 employees. Its operations span Singapore and Malaysia.
The company operates two principal revenue streams. First, in October 2023, Genelec appointed Broadcast Professional as its exclusive distribution partner for Singapore and Malaysia, covering the brand's Studio, AV and Home Audio ranges including G Series loudspeakers, F Series subwoofers, Signature Series, UNIO ecosystem, The Ones coaxial monitors, Smart Active monitors and subwoofers, Main Monitors, and Smart IP installation speakers. Second, the firm provides design, supply, installation, and commissioning services for broadcast infrastructure, streaming systems, immersive LED volume installations, XR virtual production studios, and turnkey Audio Video and Lighting (AVL) integrated solutions targeting enterprise clients.
The go-to-market approach combines direct enterprise field sales with channel-partner distribution. Pricing is established exclusively through direct B2B consultation under multi-year contracts; no public pricing exists. Customer verticals include broadcast and recording (primary), education, religious institutions, and entertainment and tourism venues — evidenced by marquee deployments at Nanyang Polytechnic (XR Virtual Production Studio), Wesley Methodist Church's Wesley Hall (AVL upgrade), The Shoppes at Marina Bay Sands (Digital Light Canvas), Changi Experience Studio at Jewel Changi Airport, and The Bicentennial Experience at Fort Canning Centre. Marketing channels span the company website, organic social media (LinkedIn, Facebook, Instagram, YouTube), WhatsApp Business, email newsletters, and product training events across Singapore and Malaysia.
Broadcast Professional firmographics
Firmographics- Name
- Broadcast Professional
- Legal name
- Broadcast Professional Pte Ltd
- Website
- https://broadcastpro.com.sg
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Singapore-headquartered systems integrator and exclusive Genelec distributor providing end-to-end AVL design, broadcast infrastructure, and immersive experience installations to enterprise clients across Singapore and Malaysia since 1983.
- Ownership category
- akta.pro rank
Broadcast Professional industry classification
Industry- Product category
- Broadcast Systems Integration
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
- akta.pro secondary industries
- Studio / Pro Monitoring Headphones & Reference Speakers (CRACANAK), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), Corporate Event Production & AV Services (HSACADAB)
Keywords
Where Broadcast Professional is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Broadcast Professional business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Genelec Product Distribution: Distribution of Genelec professional loudspeaker solutions including Studio, AV and Home Audio products in Singapore and Malaysia
- System Integration Services: Design, installation and commissioning of AVL (Audio Video and Lighting) integrated solutions including LED walls and immersive experiences
- Broadcast Consultancy: Consultancy services for broadcast infrastructure, streaming, and interactive content solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing through direct consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Broadcast Professional product offering
Product offeringCore offering
Broadcast Professional distributes Genelec professional loudspeaker products (Studio, AV and Home Audio) across Singapore and Malaysia, and provides end-to-end broadcast and audio-visual system integration services. The company designs, supplies, installs, and commissions integrated Audio, Video, and Lighting (AVL) solutions — including LED walls, XR virtual production studios, and immersive experience installations — for broadcast, education, worship, tourism, and enterprise clients.
Product overview
Broadcast Professional is a Singapore-based systems integrator and distributor operating primarily as a Genelec distribution partner for Singapore and Malaysia. The company does not offer a unified software platform but rather a portfolio of distributed/proprietary audio hardware brands and professional integration services. Its Genelec product portfolio spans multiple sub-brands: G Series, F Series, and Signature Series loudspeakers for home audio; the UNIO ecosystem, Active 2-Way Monitors, Active Subwoofers, The Ones coaxial monitors, Smart Active 2-Way Monitors, Smart Active Subwoofers & Woofer Systems, and Main Monitors for professional audio monitoring; and Active Installation Speakers and Smart IP Installation Speakers (including the 3440A, 4435A, and 4436A) for fixed-install applications. Beyond product distribution, Broadcast Professional provides broadcast integration services, immersive audio-visual experience design and installation, and turnkey AVL solutions for venues, worship spaces, and educational institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Genelec Professional Audio Distribution Distribution of Genelec's full range of professional loudspeaker and audio monitoring products — including home audio loudspeakers (G Series, F Series, Signature Series), professional audio monitoring systems (UNIO ecosystem, Active 2-Way Monitors, The Ones coaxial monitors, Smart Active monitors, Main Monitors), and installed sound speakers (Active Installation Speakers, Smart IP networked PoE speakers) — to enterprise and professional customers in Singapore and Malaysia.
- Broadcast Integration Services System design, integration, and installation services for broadcast infrastructure, streaming, production control rooms, and studio setups including LED walls. Targeted at broadcast and recording industry clients as well as enterprise organizations requiring turnkey media facilities.
- Turnkey Audio Video and Lighting (AVL) Integrated Solutions End-to-end design, supply, installation, and commissioning of integrated audio, video, and lighting systems for worship venues, corporate spaces, and entertainment facilities. Combines partner technologies (Ross, Evertz, EVS, Yamaha, Blackmagic Design, Outline, Genelec) into fully integrated AVL deployments.
- Immersive Audio-Visual Experience Services Design and delivery of immersive audio and visual installations for venues, museums, attractions, and commercial spaces using advanced AV technologies such as LED chandelier lighting, projection systems, and XR virtual production environments with LED volume walls.
- Broadcast Consultancy Services Consultancy services for broadcast infrastructure, streaming, and interactive content solutions, drawing on four decades of industry expertise to advise enterprise clients on modernization and immersive content strategy.
Companies that use Broadcast Professional
Customer profileNamed customers5 records
Segments4 records
Broadcast Professional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Broadcast Professional partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GeneleccoreGenelec appointed Broadcast Professional as its distribution partner for Singapore and Malaysia, responsible for Genelec's entire range of Studio, AV and Home Audio products across both territories. The partnership was announced in October 2023 and strengthens Genelec's APAC distribution network, aligning with Broadcast Professional's vision of providing industry-leading solutions to clients.
- GeneleccoreProfessional loudspeaker solutions provider with extensive product range including Smart IP installation speakers, active monitors, and home audio products. Products featured across project portfolio including Wesley Hall audio monitoring.
Scale indicators2 records
Recent moves10 records
Expansion highlights5 records
Broadcast Professional competitors and assessment
Company assessmentBroad incumbents
- Blackmagic Design: Global manufacturer of professional video production, switching and routing equipment; both a technology partner and a broader incumbent whose products are deployed in broadcast integrations similar to those Broadcast Professional delivers.
- Riedel Communications: Global broadcast communications, intercom and AV infrastructure vendor whose broadcast-grade products are used in similar control room, sports and event integration projects that Broadcast Professional delivers.
- Grass Valley: Major global broadcast infrastructure and production technology provider whose portfolio (cameras, switchers, routing, playout) overlaps with the broadcast integration work Broadcast Professional delivers for its clients.
- EVS Broadcast Equipment: Belgian broadcast and live production technology vendor whose live production infrastructure overlaps with the broadcast systems Broadcast Professional integrates, and is also a partner in the firm's ecosystem.
- Ross Video: Global broadcast infrastructure and live production technology vendor; listed as a technology partner of Broadcast Professional and a broader incumbent with overlapping broadcast integration offerings.
- Sony Professional Solutions: Large professional audio-visual products and solutions provider with a broad broadcast, imaging and AV portfolio that overlaps with the systems and equipment integration space Broadcast Professional addresses.
Direct peers
- Diversified: International AV systems integrator delivering broadcast, media and corporate AV integration services with a comparable turnkey model serving enterprise clients across multiple verticals.
- Electrosonic: Global AV systems integrator specializing in design, engineering and integration of immersive audio-visual experiences for enterprise, cultural and broadcast clients — directly comparable in offering and business model.
- ProAV Group: Singapore-based AV systems integrator serving enterprise clients with audio-visual, lighting and broadcast integration solutions, directly competing with Broadcast Professional in the same territory and customer segments.
Regional players
- Venuetech: Dubai-based AV systems integrator with a comparable business model of enterprise AVL and broadcast integration, operating in a different geography (Middle East) but competing for similar types of marquee enterprise projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadcast Professional social profiles
Digital presenceBroadcast Professional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadcast Professional leadership team
Management profileNumber of profiles
Broadcast Professional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadcast Professional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadcast Professional
What does Broadcast Professional do?
Broadcast Professional distributes Genelec professional loudspeaker products (Studio, AV and Home Audio) across Singapore and Malaysia, and provides end-to-end broadcast and audio-visual system integration services. The company designs, supplies, installs, and commissions integrated Audio, Video, and Lighting (AVL) solutions — including LED walls, XR virtual production studios, and immersive experience installations — for broadcast, education, worship, tourism, and enterprise clients.
Is Broadcast Professional a public or private company?
Broadcast Professional is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadcast Professional founded?
Broadcast Professional was founded in 1983. It employs 11 to 50 people.
Where is Broadcast Professional based?
Broadcast Professional is headquartered in Singapore, Singapore, in the Asia region.
How does Broadcast Professional make money?
Three revenue lines are on record. Genelec Product Distribution is the primary driver. The others are system Integration Services and broadcast Consultancy.
Who are Broadcast Professional's main competitors?
Broad incumbents on record are Blackmagic Design, Riedel Communications, Grass Valley, EVS Broadcast Equipment, Ross Video and Sony Professional Solutions. Direct peers are Diversified, Electrosonic and ProAV Group. Venuetech is listed as a regional player.
Does Broadcast Professional have an API?
No public API is recorded for Broadcast Professional.
What industry is Broadcast Professional in?
Broadcast Professional's product category is Broadcast Systems Integration. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors), with a secondary code of CRACANAK, Studio / Pro Monitoring Headphones & Reference Speakers. Its NAICS code is 33431 and its SIC code is 3651.