Fapcom

What Fapcom does

Fapcom (legal name Faculdade Paulus de Tecnologia e Comunicação) is a private, non-profit higher education institution headquartered in São Paulo, Brazil, founded on October 31, 2005, and maintained by the Pia Sociedade de São Paulo (Paulines), a Catholic religious congregation present in 33 countries. The institution specializes in Communication, Philosophy, and Technology, offering six undergraduate programs — Journalism, Public Relations, Audiovisual Production, Radio/TV/Internet, Advertising and Propaganda, and Philosophy — eight postgraduate specializations spanning digital media management, consumer science and data analysis, telejournalism, logotherapy, and social-assistance system management, and a catalog of short courses (Cursos Livres). Underlying delivery is supported by a physical campus at Rua Major Maragliano 191 (Vila Mariana) featuring broadcast-grade infrastructure: the Laboratório de Comunicação e Multimídia (LCM) with TV/audio/photography studios, a 453-seat auditorium, the Rádio FAPCOM web radio, the FAPCOM TV YouTube channel, the FAPCOMUNICA student newspaper, and a library offering Pearson digital access. The TOTVS RM Portal do Aluno handles academic administration, and an EAD/NEAD channel extends select postgraduate and short courses to distance learners.

The business model is tuition-driven and subscription-style: undergraduate journalism lists at R$2,172-R$2,211 per month for the 2026 first semester, short courses range from R$300 to R$1,407 per unit, and postgraduate programs are paid in up to 18 monthly installments. Realized revenue is materially shaped by a stack of discounts and subsidies — PROUNI full and partial scholarships, the 'Acredite em seu Potencial' institutional program with up to 40% off, 20% diploma-holder discounts, transfer-student discounts, and 50% alumni loyalty discounts — plus revenue from academic publication, convênio (institutional) partnerships with companies and unions, and facility rentals. Go-to-market is event-driven: an annual Comunicadores do Futuro open house, online vestibular, ENEM score acceptance, referral discounts, and multi-channel digital presence across Instagram, Facebook, LinkedIn, YouTube, TikTok, and X. Quality and operational legitimacy rest on the November 2025 MEC reaccreditation (Portaria nº 878), five courses with MEC/ENADE excellence ratings, a faculty in which 95% hold master's or doctoral degrees, and a CAPES B4 rating for Revista Paulus. Leadership is in-house doctorate-trained, with Diretor José Erivaldo Dantas (PhD, PUC-SP) appointed in July 2023, supported by per-course coordinators for each undergraduate program, postgraduate, and the NEAD unit.

Name

Fapcom

Legal name

Faculdade Paulus de Tecnologia e Comunicação

Website

https://fapcom.edu.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Fapcom is a private São Paulo higher education institution founded in 2005 by the Pia Sociedade de São Paulo, offering undergraduate and postgraduate programs in communication, philosophy, audiovisual production, and digital media to Brazilian students.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Tuition and Fees: Monthly tuition payments from undergraduate and graduate students. Pricing varies by program (undergraduate journalism ranges from R$2,172-R$2,211/month for 2026). Short courses priced individually (R$300-R$1,407 per course).
2. Graduate Program Tuition: Postgraduate specialization courses with monthly payments over up to 18 months for programs in journalism management, telejournalism, digital media, and psychology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FAPCOM is a private higher education institution based in São Paulo, Brazil, operated by the Pia Sociedade de São Paulo (a Catholic religious congregation). It offers undergraduate degree programs in Communication (covering journalism, advertising, public relations, audiovisual, and radio/TV/internet) and Philosophy, as well as postgraduate specialization programs and short extension courses. The institution delivers on-site and hybrid learning, supported by a digital library and an integrated academic management platform.

Product overview

Fapcom (Faculdade Paulus de Tecnologia e Comunicação) is a private higher education institution specializing in Communication, Philosophy, and Technology. Its product portfolio consists of undergraduate programs (Graduação) in Journalism, Public Relations, Audiovisual Production, Radio/TV/Internet, Advertising and Propaganda, and Philosophy; postgraduate specializations (Pós-Graduação) including Newsroom Management, TV Journalism, Consumer Science and Data Analysis, Editorial Production, Logotherapy, Digital Media Management, Jungian Psychology, and SUAS Social Services; and a short course program (Cursos Livres) spanning journalism, photography, marketing, digital media, audiovisual, editorial, advertising, and PR. Supporting these academic offerings are student media products — FAPCOMUNICA newspaper, Coleção E-books, academic journals (Revista Paulus rated B4 by CAPES, and Revista COMFILOTEC), Radio FAPCOM web radio, and FAPCOM TV (YouTube channel) — plus the LCM multimedia communication lab (TV studio, audio studio, photography studios, 453-seat auditorium), FAPCOM Library with Pearson digital access, and the TOTVS RM student portal. The institution also runs scientific initiation and academic extension programs, and hosts the annual Comunicadores do Futuro recruitment event.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Program in Journalism

Quantifiable outcome

• 5 courses with excellence rating in MEC and ENADE evaluations
• +3 more outcomes

Named customers11 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, minor and moderate.

• Paulus EditoracoreStrategic or Co-development PartnerPublishing partnership with the editorial arm of Pia Sociedade de São Paulo for e-book publications, academic journals, and educational materials. Part of the same religious institution network.
• PROUNI PartnerscoreOthersPartnership with Brazilian government's University for All Program (PROUNI) providing full and partial scholarships to eligible students.
• Institutional Partnerships (Convênios)minorOthersDiscount agreements with companies, schools, unions, and associations for employees and dependents.
• Major Media CompaniesmoderateOthersPartnerships with major communication vehicles for student internships and professional insertion, mentioned in journalism course recognition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Universidade Presbiteriana Mackenzie: Large, established confessional private university in São Paulo offering communication programs among many others; comparable religiously-affiliated HEI profile and direct competitor for São Paulo's private HE enrolments.
• Yduqs (formerly Estacio Participações): Largest for-profit higher education group in Brazil operating brands such as Estácio, FMU, Wyden and IDOMED; competes with FAPCOM in São Paulo across communication and adjacent programs at larger scale.
• Universidade Metodista de São Paulo: Confessional private university in São Bernardo do Campo offering communication and other programs; comparable religious-heritage positioning to FAPCOM and a regional alternative for confessionally-aligned students.
• Cogna Educação: Major Brazilian education group operating Kroton, Vasta and Anhanguera brands; benchmark for the listed-for-profit HE model in Brazil and a structural competitor in price-sensitive private HE segments.
• Universidade Anhembi Morumbi: Large private university in São Paulo operating under the Laureate network; broader course portfolio than FAPCOM but directly competes for the same metropolitan communication and creative student base.
• PUC-SP (Pontifícia Universidade Católica de São Paulo): Major Catholic private university in São Paulo with a long-standing communication faculty; broader portfolio and religious heritage in common with FAPCOM, and a key competitor for mission-aligned students.

Direct peers

• Faculdades Integradas Hélio Alonso (FACHA): Private communications-focused college based in Rio de Janeiro offering journalism, advertising, audiovisual and PR programs; directly comparable curriculum mix with FAPCOM and competes for the broader Brazilian communication student segment.
• FAAP (Fundação Armando Alvares Penteado): Long-established private São Paulo college with strong offerings across communication, journalism, advertising and audiovisual production; competes with FAPCOM for the same communication-focused undergraduate cohort.
• ESPM (Escola Superior de Propaganda e Marketing): Premium private São Paulo institution specialising in advertising, marketing and communications education with strong industry ties — comparable to FAPCOM's advertising/PR programs in both curriculum and target student profile.
• Faculdade Cásper Líbero: Private São Paulo college focused exclusively on journalism, advertising, public relations, radio/TV and law — the closest direct comparable to FAPCOM in scale, mission and curriculum within the same metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fapcom
• YouTubeyoutube.com/user/faculdadepaulus
• Facebookfacebook.com/fapcomoficial
• LinkedInlinkedin.com/company/2272144
• Instagraminstagram.com/fapcom
• TikToktiktok.com/@faculdadefapcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fapcom