Full-Race Motorsports
Full-Race Motorsports is a privately held, Phoenix-based e-commerce retailer and manufacturer (founded 2003) selling aftermarket turbo kits, manifolds, and supporting performance components to automotive enthusiasts worldwide, with primary focus on Ford EcoBoost vehicles.
- Company typePrivate
- Founded2003
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Full-Race Motorsports does
Full-Race Motorsports is a privately held, Phoenix-based e-commerce retailer and manufacturer of aftermarket turbocharging systems, founded in 2003 and serving automotive performance enthusiasts in 100+ countries. Its product portfolio centers on its proprietary Formline® line of cast stainless steel turbo manifolds and complete bolt-on turbo kits—primarily for Ford EcoBoost platforms (F-150, Raptor, Bronco, Mustang, Focus RS, Ranger, Explorer ST)—augmented by authorized-dealer relationships with Garrett, BorgWarner (EFR and AirWerks), Precision Turbo, and MHI, plus supporting components such as electronic wastegate controllers, boost solenoids, fuel system components, intercoolers, blow-off valves, and NGK ignition parts. CARB 50-state emissions certification on the Garrett PowerMax Bronco 2.7L EcoBoost kit (EO# D-871-3) is a meaningful regulatory differentiator for street-legal upgrades in California and other emissions-controlled states.
The business operates a multi-channel go-to-market: a Magento-based direct-to-consumer storefront at full-race.com with M-F 8AM-4PM MST phone-sales support from 19 named turbo experts, a dealer/wholesale program with online Dealer Application for performance shops and installers, and distributor relationships with resellers such as Titan Motorsports, More Power Tuning, Function Factory Performance, and Goose Tuned. Pricing is unit-based and tiered, ranging from $51 spark plugs and $99–$288 sensors up through $1,040 manifolds, $2,224–$3,901 Garrett PowerMax upgrade stages, and $3,550–$7,260 complete turbo kits, with Affirm "Build Now, Pay Later" financing and a military discount layered on top. Revenue is not publicly disclosed; firmographic headcount of 1–10 conflicts with the 19-expert team reference, and the company has no disclosed outside funding, acquisitions, or leadership changes, indicating a bootstrapped, founder-led operation that has compounded over 20+ years via channel and product breadth rather than capital infusion.
Full-Race Motorsports firmographics
Firmographics- Name
- Full-Race Motorsports
- Legal name
- Full-Race Motorsports
- Website
- https://full-race.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Full-Race Motorsports is a privately held, Phoenix-based e-commerce retailer and manufacturer (founded 2003) selling aftermarket turbo kits, manifolds, and supporting performance components to automotive enthusiasts worldwide, with primary focus on Ford EcoBoost vehicles.
- Ownership category
- akta.pro rank
Full-Race Motorsports industry classification
Industry- Product category
- Automotive Performance Parts
- NAICS
- Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industries
- Performance, racing & tuning parts distribution (CRAOANAH), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where Full-Race Motorsports is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Full-Race Motorsports business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Turbocharger Sales: Direct sales of turbochargers including Garrett, BorgWarner EFR, BorgWarner AirWerks, Precision Turbo, and MHI turbos. Both OEM replacement and performance upgrade turbos.
- Turbo Kit Sales: Complete turbo kit packages including manifolds, turbos, intercoolers, and installation hardware for specific vehicle applications like Ford F-150 EcoBoost.
- Turbo Components: Aftermarket parts including wastegates, blow off valves, electronics, gauges, sensors, boost controllers, fuel system components, and installation hardware.
- Financing Services: Build Now, Pay Later financing through Affirm for customers to pay over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete Turbo Kits |
| Unit Pricing | Pay-as-you-go | Turbo Upgrades |
| Unit Pricing | Pay-as-you-go | Turbo Manifolds |
| Unit Pricing | Pay-as-you-go | Components and Accessories |
| Other | Pay-as-you-go | Financing Option |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Full-Race Motorsports product offering
Product offeringCore offering
Full-Race Motorsports designs, manufactures, and retails performance turbocharging systems and supporting components for automotive enthusiasts, including its proprietary Formline® cast stainless-steel turbo manifolds and complete bolt-on turbo kits alongside resold Garrett, BorgWarner, Precision, and MHI turbochargers. The catalog covers intercoolers, electronic and external wastegates, blow-off valves, boost controllers, fuel-system components, gauges, and installation hardware for Ford EcoBoost, Honda, Subaru, Mitsubishi, Nissan, and VW/Audi platforms, sold primarily through its own e-commerce storefront with a wholesale dealer program.
Product overview
Full-Race Motorsports is an e-commerce retailer and manufacturer specializing in turbocharging systems and performance parts for automotive applications. The company operates as a single unified storefront offering a diverse portfolio centered on turbocharger systems and supporting components. The product lineup includes Full-Race's proprietary Formline turbo kits and manifolds for Ford EcoBoost vehicles (F-150, Raptor, Bronco, Mustang), complemented by a comprehensive selection of third-party turbochargers from Garrett (PowerMax, G Series, GTX, GT series), BorgWarner (EFR, AirWerks), and Precision Turbo. The portfolio extends to electronic boost control systems (wastegate controllers, boost solenoids, speed sensors, gauges), fuel system components (pumps, injectors), cooling systems (intercoolers, radiators), blow-off valves and wastegates, ignition components (NGK spark plugs), and installation hardware (V-band flanges, turbo blankets, installation kits). The SCT BDX Performance Programmer represents their tuning-focused offering. The company serves vehicle platforms including Ford EcoBoost (F-150, Raptor, Bronco, Mustang, Focus RS, Ranger, Explorer ST), Honda (Civic, Accord, Acura), Subaru (WRX, STI), Mitsubishi (Evo X), Nissan (Skyline R32-R34), Volkswagen/Audi (EA888, Golf), and BMW (various N/S engine platforms).
Differentiator
Problem solved
Functional benefit
Products and services
- Formline® Turbo Kits Complete bolt-on turbo kits for Ford EcoBoost vehicles featuring Full-Race's in-house manufactured manifolds, downpipes, and intercoolers designed for specific vehicle applications.
- Formline® Turbo Manifolds Cast stainless steel turbo exhaust manifolds engineered for specific EcoBoost engine applications, featuring optimized runner design for flow and durability.
- Garrett PowerMax Turbo Upgrades Direct-fit bolt-on turbocharger upgrades for Ford EcoBoost engines, co-developed with Garrett, delivering increased airflow and power gains while retaining emissions compliance.
- Garrett G Series Turbos High-performance ball-bearing turbochargers available in multiple sizes (G25, G30, G35) capable of supporting 550-900 horsepower with advanced aero wheels and stainless steel housings rated to 1050°C.
- BorgWarner EFR Turbos Engineered for Response turbos featuring forged milled wheel compressors, titanium-aluminum turbine wheels, and multiple housing configurations for various power applications.
- BorgWarner AirWerks Turbos SX-SXE and S400 series turbochargers for high-power applications, featuring enhanced compressor wheels and multiple turbine housing options including T4 and T6 configurations.
- Precision Turbochargers Billet CEA and cast wheel turbos for street, drag, and race applications including Next Gen, Gen 2, and entry-level options supporting various horsepower targets.
- MHI (Mitsubishi Heavy Industries) Turbos MHI turbo products including turbo upgrade kits for Honda applications such as FK8 Civic Type R Stage 2 turbo upgrade.
- BorgWarner OEM Replacement Turbos 100% new OEM component turbochargers for 2011-2016 Ford F-150 3.5L EcoBoost with factory fitment, pre-adjusted wastegates, and one-year warranty.
- Electronic Wastegate Controllers DCCD Pro electronic internal wastegate controllers for precise boost control, along with conversion kits for Garrett G25/G30/G35 and BorgWarner EFR turbos.
- Boost Controllers and Solenoids 3-port and 4-port MAC boost control solenoids for precise turbo boost regulation, along with fittings and breather filters.
- Turbo Speed Sensor Kits BorgWarner EFR and Garrett G Series turbo speed sensor kits for monitoring turbo shaft speed and optimizing turbo operating conditions.
- Full-Race Turbo Speed Gauge (TSG-1) Full-Race branded turbo speed gauge for monitoring turbocharger shaft speed in real-time, enabling operators to track turbo performance and identify optimal operating ranges.
- SCT BDX Performance Programmer WiFi-enabled handheld performance programmer supporting up to 20 custom tunes for Ford vehicles including F-150, Raptor, Bronco, and Mustang, with CloudTune delivery and real-time monitoring.
- High-Performance Fuel System Components High-performance fuel pumps and injectors from Walbro, Injector Dynamics, and DeatschWerks for supporting increased power output in turbocharged applications.
- NGK Performance Spark Plugs NGK Laser Iridium and Ruthenium spark plugs designed for turbocharged engines, including models for Ford EcoBoost V6 (3.5L) and Honda Civic (1.5T, 2.0T).
- Intercoolers and Radiators Performance intercooler kits and CSF radiator upgrades for Ford F-150 EcoBoost applications, featuring direct bolt-on fitment with TIG-welded aluminum construction.
- Blow Off Valves Atmospheric, recirculating, and stock replacement blow-off valves from TiAL and Turbosmart for managing compressor surge in turbocharged systems.
- External and Internal Wastegates TiAL and Turbosmart wastegates including MVS, MVR, and GenV series in sizes from 38mm to 60mm for controlling turbine bypass and boost levels.
- Turbo Installation Kits Complete gasket, seal, and hardware kits for turbo replacements including models for 2011-2020 Ford F-150 3.5L EcoBoost and 2015-2017 Ford F-150 2.7L EcoBoost.
- V-Band Flanges and Clamps 304 stainless steel V-band flanges and complete flange kits in 3-inch and 4-inch sizes for leak-free turbo and exhaust connections.
- Turbo Blankets (Heat Management) Thermal wraps for turbos and wastegates to retain heat, reduce engine bay temperatures, and improve turbo efficiency.
Quantifiable outcome
- +133 WHP and +95 WTQ gains on 2021+ Ford Bronco 2.7L EcoBoost with Garrett PowerMax upgrade
- +2 more outcomes
Companies that use Full-Race Motorsports
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Full-Race Motorsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Full-Race Motorsports partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Garrett (Garrett Motion)coreCo-development partnership with Garrett Motion, the OEM turbo supplier for Ford's 2.7L EcoBoost engine. Full-Race partnered with Garrett to engineer the PowerMax direct-fit turbo upgrade for Ford Bronco and Ranger 2.7L EcoBoost. Products include Garrett G Series turbos, PowerMax upgrades, GTX turbos, GT turbos, and GBC components sold through Full-Race.
- BorgWarnercorePartnership with BorgWarner for EFR (Engineered for Racing) and AirWerks turbo product lines. Full-Race sells BorgWarner's OEM-equivalent replacement turbos for Ford EcoBoost applications and performance upgrade turbos. Products include EFR turbos, EFR components, AirWerks SX turbos, and related components.
- Precision TurbocoreAuthorized dealer for Precision Turbo products including Next Gen turbos, Gen 2 turbos, entry level billet CEA turbos, wastegates, and drag racing class legal turbos.
- MHI (Mitsubishi Heavy Industries) TurboscoreMHI turbo products including turbo upgrade kits for Honda applications (e.g., FK8 Civic Type R Stage 2 turbo upgrade).
- More Power Tuning (MPT)minorMPT is a vendor and distributor of Full-Race products. Known as the go-to contact for everything turbo-related with extensive knowledge and willingness to help.
- Titan MotorsportsminorChooses to work with Full-Race on A9x Turbo kits due to Full-Race's world leadership in custom turbo kits for over 2 decades with quick changes capability and highest quality standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Full-Race Motorsports competitors and assessment
Company assessmentBroad incumbents
- Roush Performance: Roush Performance is an established Ford performance company offering superchargers, exhaust, and appearance upgrades. Much larger, broader portfolio with OE-adjacent positioning; competes for Ford enthusiast wallet share.
- Garrett Motion: Garrett is a global OEM turbocharger manufacturer and Full-Race's most important co-development partner. While currently a partner/supplier, Garrett's direct aftermarket channels (GarrettDirect, etc.) increasingly compete with Full-Race's value-added distribution.
Direct peers
- Cobb Tuning: Cobb Tuning is a leading aftermarket performance electronics and tuning company with deep Ford EcoBoost coverage, including accessports, intakes, and intercoolers. Overlapping customer base of EcoBoost enthusiasts and similar DTC-plus-dealer GTM.
- Mountune USA: Mountune offers Ford-focused performance upgrades including EcoBoost hardware and tuning. Comparable in target audience (Ford enthusiasts), product mix, and multi-channel distribution approach.
- Livernois Motorsports: Livernois Motorsports specializes in Ford EcoBoost and Mustang performance, offering tuning, turbo upgrades, and supporting hardware. Direct competitor in the Ford performance aftermarket with comparable product portfolio.
- Boost Crazy: Boost Crazy is an aftermarket turbo upgrade specialist offering turbo kits, downpipes, and tuning for Ford EcoBoost and other platforms. Comparable in size, specialization, and direct-to-consumer enthusiast focus.
- Real Street Performance: Real Street Performance is an online retailer specializing in EcoBoost performance upgrades, including turbo kits, intercoolers, and tuning for Ford platforms. Closely comparable e-commerce-first GTM and product mix.
- Titan Motorsports: Titan Motorsports is a performance parts retailer and custom turbo kit builder specializing in import and domestic platforms. They are a direct competitor in the aftermarket turbo space, also leveraging partnerships with BorgWarner and Garrett, and were cited in Full-Race's customer evidence.
Emerging players
- Whipple Superchargers: Whipple designs and manufactures superchargers and related hardware for Ford applications including Raptor and F-150. Adjacent forced induction competitor with overlapping Ford customer base but different technology (supercharging vs turbocharging).
- Precision Turbo & Engine: Precision Turbo manufactures aftermarket turbos and wastegates sold through authorized dealers including Full-Race. Vertical partner that also competes for end-customer relationships through direct sales channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Full-Race Motorsports social profiles
Digital presenceFull-Race Motorsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full-Race Motorsports leadership team
Management profileNumber of profiles
Full-Race Motorsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full-Race Motorsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full-Race Motorsports
What does Full-Race Motorsports do?
Full-Race Motorsports designs, manufactures, and retails performance turbocharging systems and supporting components for automotive enthusiasts, including its proprietary Formline® cast stainless-steel turbo manifolds and complete bolt-on turbo kits alongside resold Garrett, BorgWarner, Precision, and MHI turbochargers. The catalog covers intercoolers, electronic and external wastegates, blow-off valves, boost controllers, fuel-system components, gauges, and installation hardware for Ford EcoBoost, Honda, Subaru, Mitsubishi, Nissan, and VW/Audi platforms, sold primarily through its own e-commerce storefront with a wholesale dealer program.
Is Full-Race Motorsports a public or private company?
Full-Race Motorsports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Full-Race Motorsports founded?
Full-Race Motorsports was founded in 2003. It employs 1 to 10 people.
Where is Full-Race Motorsports based?
Full-Race Motorsports is headquartered in Phoenix, United States, in the North America region.
How does Full-Race Motorsports make money?
Four revenue lines are on record. Turbocharger Sales are the primary driver. The others are turbo Kit Sales, turbo Components and financing Services.
Who are Full-Race Motorsports's main competitors?
Broad incumbents on record are Roush Performance and Garrett Motion. Direct peers are Cobb Tuning, Mountune USA, Livernois Motorsports, Boost Crazy, Real Street Performance and Titan Motorsports. Emerging players are Whipple Superchargers and Precision Turbo & Engine.
Does Full-Race Motorsports have an API?
No public API is recorded for Full-Race Motorsports.
What industry is Full-Race Motorsports in?
Full-Race Motorsports's product category is Automotive Performance Parts. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of CRAOANAH, Performance, racing & tuning parts distribution. Its NAICS code is 33631 and its SIC code is 3714.