Jurema Águas Quentes

What Jurema Águas Quentes does

Jurema Águas Quentes is a privately held Brazilian thermal water resort complex founded in 1968 and operated under the legal entity Julia Adam Empresa de Mineração e Águas S/A. Its 332 accommodation units are split between two co-located properties in Iretama, Paraná: Lagos de Jurema Termas Resort (a family-oriented property with 180 contemporary-styled accommodations) and Jardins de Jurema Convention & Termas Resort (a luxury property with 152 apartments across four buildings plus a convention center). The core offering is built around natural geothermal hot spring waters, supplemented by spa services, restaurants and bars, age-segmented entertainment programming, and a convention and event business. The technology stack is conventional for the segment: an online booking engine, a web check-in system (delivered via r3ss.com.br) for both properties, and a points-based vacation club (Jurema Vacation Club) that allows members to redeem accumulated points for stays at the resort complex or at over 4,000 affiliated properties worldwide.

The business model combines transactional revenue (room nights, F&B, spa, entertainment, events) with a recurring subscription-like component through the vacation club. Pricing is quote-based and not publicly disclosed; reservations are captured through the company website, a toll-free 0800 line, WhatsApp, and email. Go-to-market relies on direct distribution supplemented by travel agency and tour-operator resellers, and the brand maintains third-party validation through 2025 TripAdvisor Travelers' Choice awards (both properties) and a Top 5 Best Resorts in Brazil ranking from Melhores Destinos. Primary customer segments are Brazilian families seeking leisure stays, corporate and convention clients using the Jardins event facilities, and recurring vacation club members. The company reports 251-500 employees and is not publicly listed, with ownership appearing locally and privately held.

Name

Jurema Águas Quentes

Legal name

Julia Adam Empresa de Mineração e Águas S/A

Website

https://juremaaguasquentes.com.br

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Jurema Águas Quentes operates a 332-unit dual-property thermal water resort complex in Iretama, Paraná, Brazil, serving Brazilian family leisure travelers, corporate event clients, and a points-based vacation club with global exchange access.

Ownership category

akta.pro rank

Product category

Thermal Resort Hospitality

NAICS

Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224), Amusement Parks and Arcades (7131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Thermal resort hospitality
• Vacation club membership
• Spa wellness services
• Convention event hosting
• Leisure accommodation packages

Headquarters

HQ city

Iretama

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Resort Accommodations: Hotel-style accommodations at two resort properties (Lagos de Jurema with 180 options and Jardins de Jurema with 152 apartments), featuring contemporary decor and family-friendly amenities
2. Vacation Club Membership: Vacation club program where members accumulate points to exchange for additional stays at the resort complex or 4,000+ properties worldwide
3. Spa and Wellness Services: SPA services and wellness treatments available to resort guests
4. Food and Beverage: Restaurants and bars operating within the resort complex
5. Entertainment and Activities: Entertainment programming and activities for all ages at both resort locations
6. Events and Conventions: Convention center facilities and event hosting at Jardins de Jurema Convention & Termas Resort

Distribution channels3 records

Marketing channels6 records

Core offering

Jurema Águas Quentes operates the largest thermal-water resort complex in Southern Brazil, offering two distinct resorts — Lagos de Jurema Termas Resort (a Family Resort with 180 contemporary accommodations, thermal pools, restaurants, bars and entertainment) and Jardins de Jurema Convention & Termas Resort (a luxury Convention & Family Resort with 152 apartments, leisure/fitness areas, thermal pools and a Convention Center). The portfolio also includes the Jurema Vacation Club, a points-based membership program redeemable at 4,000+ properties worldwide, supplemented by on-site SPA, gastronomy, entertainment, and event/convention services.

Product overview

Jurema Águas Quentes operates as a multi-resort thermal water complex in southern Brazil, offering two distinct resort properties: Lagos de Jurema Termas Resort (a Family Resort with 180 contemporary accommodations, pools, restaurants, and entertainment) and Jardins de Jurema Convention & Termas Resort (a luxury Convention & Family Resort with 152 apartments, pools, fitness, and a convention center). The portfolio also includes Jurema Vacation Club, a points-based vacation program. Both resorts share common thermal water attractions, SPA services, gastronomy, entertainment programming, and event facilities, available to guests of either property.

Differentiator

Problem solved

Functional benefit

Products and services

• Lagos de Jurema Termas Resort Family Resort property offering 180 contemporary-style accommodations, thermal-water pools, on-site restaurants and bars, and all-ages entertainment programming for leisure travelers and families seeking nature-based multi-day stays.
• Jardins de Jurema Convention & Termas Resort Luxury Convention & Family Resort with 152 apartments across four buildings, leisure and fitness areas, thermal pools, and a sophisticated Convention Center; serves both upscale leisure families and corporate event clients.
• Jurema Vacation Club Points-based vacation membership program that lets returning guests accumulate points to exchange for additional stays at the Jurema resort complex or at 4,000+ affiliated properties worldwide.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wish Hotels & Resorts: Brazilian resort and convention hotel chain with properties in Foz do Iguaçu, Salvador, and São Paulo. Comparable as a Brazilian full-service resort group with family and events positioning, though not thermal-water-focused.
• Accor Brazil Resort Brands (e.g., Sofitel, Pullman resorts): Global hotel group with Brazilian resort properties under luxury and premium brands. Comparable as a broader incumbent operating full-service resorts with spa, convention, and family amenities across Brazil.
• Tivoli Ecoresort Praia do Forte: Luxury Brazilian resort operating under Tivoli (Minor Hotels) brand with full-service amenities, convention facilities, and family programming. Comparable as an established Brazilian leisure resort, though in beach/ecotourism rather than thermal-water category.
• Bourbon Hotels & Resorts: Brazilian hotel group operating multiple full-service resorts (Bourbon Atibaia, Cataratas do Iguaçu, etc.) with convention facilities. Comparable as a Brazilian resort chain with family + convention positioning, though not specialized in thermal waters.

Direct peers

• Hot Park Rio Quente: Hot springs and water park complex in Caldas Novas/Rio Quente, Goiás, with integrated resorts. Directly comparable to Jurema as a thermal-water-based destination resort combining lodging with water-based recreation.
• Mabu Thermas Grand Resort: Thermal water resort complex in Foz do Iguaçu, Paraná, with multiple hotel towers, convention center, and water park. Comparable as a multi-property thermal resort brand in the same Paraná/Southern Brazil region as Jurema.
• Thermas de Olímpia Resorts: Complex of thermal water resorts in Olímpia, São Paulo, including Hotel Thermas and Pousada das Thermas. Directly comparable to Jurema as a multi-property Brazilian thermal water resort complex targeting families, though at larger scale.
• Tauá Resort Group: Brazilian resort operator with multiple properties (Atibaia, Alexânia, Caeté) offering family, convention, and wellness experiences. Comparable as a multi-property Brazilian resort brand combining leisure, conventions, and accommodation.
• Termas do Gravatal: Thermal resort in Gravatal, Santa Catarina offering thermal water therapies, accommodations, and wellness packages. Comparable as a Southern Brazilian thermal water resort serving family and wellness segments.

Regional players

• Nannai Resort & Spa: Luxury beachfront resort in Muro Alto, Pernambuco. Comparable as a high-end Brazilian resort emphasizing wellness, gastronomy, and family experiences, though focused on a beach rather than thermal-water proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/juremaaguasquen
• Facebookfacebook.com/JuremaAguasQuentes
• LinkedInlinkedin.com/company/juremaaguasquentes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jurema Águas Quentes