Heartland Center for Behavioral Change

What Heartland Center for Behavioral Change does

Heartland Center for Behavioral Change (HCBC) is a Missouri-based 501(c)(3) nonprofit founded in 1982 that provides substance use disorder (SUD) treatment and behavioral healthcare services across the Greater Kansas City metropolitan area and Southwest Missouri. Its core service portfolio spans the American Society of Addiction Medicine (ASAM) continuum of care, including a 24-hour medically monitored Withdrawal Management program, person-centered outpatient treatment, a Community Residential Unit (CRU), Court Services (drug court integration, private probation, SATOP, driver improvement), Disease Management Services for Medicaid-eligible individuals with co-occurring disorders, and Medication-Assisted Treatment using Suboxone and Vivitrol. HCBC holds the highest-level CARF International accreditation (fourth consecutive three-year award) and is state-certified by the Missouri Department of Mental Health, and operates 11+ physical sites serving 5,000+ individuals annually.

HCBC's business model is a hybrid of government purchase-of-service contracting, public insurance (Medicaid/Medicare) billing, and client self-pay on a sliding-scale basis. Revenue streams are anchored by long-tenured contracts with the Missouri Department of Mental Health, Missouri Department of Corrections, Office of State Courts Administrator, Jackson County COMBAT, and the City of Kansas City; per-unit pricing for SATOP services ranges from $126 to $1,500, while residential services are billed at $63.88 per day per individual. No one is denied services due to inability to pay, and many programs are offered at no cost via public funding. Distribution is entirely direct via in-person service delivery at owned locations plus referrals from drug courts, probation, healthcare providers, and self-referrals.

Leadership is headed by President/CEO Kyle Mead, with FY 2025 Board Chair Joshua Wunderlich and a deep executive bench including a V.P. of Behavioral Health Services, Director of Finance, and Director of Human Resources. The organization does not have disclosed equity funding, parent company, or M&A activity, and operates as a mission-driven, publicly-funded safety net provider in the Missouri behavioral health ecosystem.

Name

Heartland Center for Behavioral Change

Legal name

Heartland Center for Behavioral Change

Website

https://heartlandcbc.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Heartland Center for Behavioral Change is a Missouri-based 501(c)(3) nonprofit founded in 1982 that delivers the ASAM continuum of substance use disorder treatment, withdrawal management, court services, and Medication-Assisted Treatment across 11+ sites in the Greater Kansas City area and Southwest Missouri, serving 5,000+ individuals annually.

Ownership category

akta.pro rank

Product category

Substance Use Disorder Treatment & Behavioral Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Substance use disorder treatment
• Behavioral healthcare services
• Medication-assisted treatment
• Court-ordered treatment programs
• Withdrawal management services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Government Funding: Services funded through federal, state, and local partners including Missouri Department of Mental Health, Department of Corrections, Office of State Courts Administrator, Jackson County COMBAT, and City of Kansas City
2. Self-Pay / Client Fees: SATOP services and other programs funded through self-pay from consumers with sliding scale discounts available based on family size and income
3. Insurance / Third-Party Payers: Billing to insurance, Medicaid, Medicare, or other third-party payers for treatment services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heartland Center for Behavioral Change delivers a full continuum of substance use disorder treatment and behavioral healthcare services, including 24-hour medically monitored inpatient withdrawal management, ASAM-aligned outpatient treatment, medication-assisted treatment with Suboxone and Vivitrol, drug court–integrated court services, community residential care, and disease management care coordination. Programs target adult individuals with substance use disorders, criminal justice–involved participants, and Medicaid-eligible individuals with co-occurring medical, psychiatric, and substance use conditions.

Product overview

Heartland Center for Behavioral Change is a nonprofit behavioral healthcare organization offering a comprehensive suite of substance use disorder treatment services and behavioral health programs. The organization operates as a unified service portfolio centered around its Withdrawal Management (WM) Program, Outpatient Substance Use Disorder Treatment, Court Services, Community Residential Unit (CRU), Substance Abuse Traffic Offender Program (SATOP), American Society of Addiction Medicine (ASAM) Services, Disease Management Services, and Medication-Assisted Treatment (MAT). Programs range from intensive inpatient detoxification to outpatient counseling, residential care, and court-mandated treatment, with services funded through federal, state, and local partnerships including the Missouri Department of Mental Health and CARF accreditation for multiple programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Withdrawal Management (WM) Program A stand-alone inpatient facility in Kansas City for individuals experiencing acute withdrawal from alcohol and/or other drugs requiring medical monitoring. Features 24-hour inpatient medical monitoring, compassionate care by licensed physicians and nurses, and typically a five-day length of stay.
• Outpatient Substance Use Disorder Treatment Person-centered outpatient treatment programs based on American Society of Addiction Medicine (ASAM) standards, offering comprehensive diagnostic assessment, individual and group counseling, dialectic education groups, community support assistance, peer support services, self-help groups, and medication assistance.
• Court Services Drug court model integrating treatment and justice system with judges, prosecutors, defense attorneys and treatment professionals. Includes supervised private probation, driver improvement program, drug awareness class, shoplifting diversion, anger control/domestic violence programs, individual evaluations and counseling, victim impact panel, and urinalysis testing.
• Community Residential Unit (CRU) Clean, safe residential environment providing food, shelter, basic recreation and access to laundry facilities for individuals in need of residential services. Includes 24-hour trained staff, transportation access, and care coordination for medical, mental health, employment and housing needs.
• Substance Abuse Traffic Offender Program (SATOP) Multi-level program for individuals referred due to administrative suspension, court order, probation, plea bargain, or minor in possession charges. Includes Offender Management Unit (OMU), Offender Education Program (OEP), Weekend Intervention Program (WIP), Clinical Intervention Program (CIP), and Serious and Repeat Offenders Program (SROP).
• American Society of Addiction Medicine (ASAM) Services Full continuum of care approach to substance use disorder treatment providing flexible combination of clinical and supportive services varying in duration and intensity. Offers outpatient treatment and inpatient withdrawal management services to adult men and women.
• Disease Management Services Program identifying Medicaid-eligible individuals with high medical costs who have Serious Mental Illness (SMI) or substance use disorder and are not currently receiving behavioral health services. Provides outreach workers to coordinate healthcare, reduce life stressors, and manage medical, psychiatric, and substance use conditions.
• Medication-Assisted Treatment (MAT) Whole-patient approach combining medications with counseling and behavioral therapies for treatment of substance use disorders. Includes medications such as Suboxone and Vivitrol to reduce cravings.

Quantifiable outcome

• Served 5,000+ individuals annually through detoxification and substance use treatment programs
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass Health Network: Compass Health Network is a Missouri-headquartered community behavioral health and SUD provider delivering outpatient, residential, and case-management services under state and Medicaid funding, directly overlapping HCBC's Greater Kansas City and Southwest Missouri service area.
• Gateway Foundation: Gateway Foundation operates residential, outpatient, and MAT programs across the Midwest with a strong corrections and court-referral pipeline, closely mirroring HCBC's criminal-justice-anchored SUD treatment model.
• Valley Hope: Valley Hope is a Midwest-based nonprofit operating a network of residential, detox, and outpatient substance use disorder treatment centers across Kansas, Missouri, Oklahoma, and Nebraska, with a comparable ASAM-based continuum and criminal justice referral channels.
• Tri-County Mental Health Services: Tri-County Mental Health Services is a Missouri community mental health center providing outpatient behavioral health and substance use treatment in the Kansas City region, comparable in nonprofit structure, Medicaid funding reliance, and ASAM-based programming.
• Burrell Behavioral Health: Burrell is a Springfield, Missouri-based behavioral health nonprofit providing outpatient mental health and substance use treatment across Southwest Missouri, sharing HCBC's regional footprint and state-contract funding model.
• Clarity Healthcare (formerly Preferred Family Healthcare): Clarity Healthcare is a regional nonprofit operating behavioral health and substance use disorder treatment programs across Missouri and surrounding states with residential, outpatient, and MAT services funded largely by state agencies.

Broad incumbents

• Caron Treatment Centers: Caron is a national nonprofit operating residential, outpatient, and MAT addiction treatment programs with significant corporate and family programming; comparable to HCBC's ASAM-credentialed continuum but with a national footprint and higher-acuity population.
• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest U.S. nonprofit addiction treatment provider, operating residential, outpatient, MAT, and recovery services nationally; its CARF accreditation, continuum-of-care model, and court-referred programs parallel HCBC at much larger scale.
• Ashley Addiction Treatment: Ashley Addiction Treatment is a regional nonprofit operating residential, outpatient, and MAT programs in the Mid-Atlantic with court-referred programming; comparable in nonprofit model, continuum of care, and criminal-justice referral channel.
• Recovery Centers of America: Recovery Centers of America is a for-profit, PE-backed chain operating inpatient detox, residential, and outpatient SUD treatment across multiple states; a competitor for state and Medicaid contracts, with similar ASAM-based programming but broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heartlandc4bc
• Facebookfacebook.com/heartlandcbc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Center for Behavioral Change