Hunter Price International

What Hunter Price International does

Hunter Price International Limited is a private UK consumer-products company founded in 2009 by Josh Eden and Jeremy Winburn. It designs, manufactures, and distributes toys, stationery, arts & crafts, accessories and lifestyle products through a dual model combining an owned portfolio of 20+ sub-brands (under umbrellas including Toy Mania, Artistry, Taggeez, Cubs Club, Snuggle Club, Love The Look, Sunshine Fun Club and Beadify) with a roster of tier-one global IP licences that includes Crayola, The LEGO Group, Warner Bros (Harry Potter, DC), Hasbro (PAW Patrol, Peppa Pig), Universal (Wicked), Netflix (Stranger Things), Libertas/Fuggler, and newer food-and-drink adjacencies via Kellogg's and Pringles.

The company operates in-house brand strategy, product concept, industrial design and visual identity through its Creative Hub, supported by 3D Labs prototyping capability using 3D printing. The group is headquartered in a 220,000 sq ft historic building, Devon Mill in Oldham, with regional offices in Miami, USA, and Ningbo, China, and serves markets across the UK, Europe, Australia, Canada, New Zealand and the USA.

Hunter Price runs a B2B2C sales motion: products are sold wholesale to major UK and international retailers - most prominently Tesco, Poundland, Argos, ASDA, Lidl, Aldi, Smyths, The Range, Sainsbury's and Home Bargains - while royalties flow back to IP licensors. Unit pricing is stratified across value, mass-market and premium tiers, with pocket-money items starting at £1.50. The company acquired online toy retailer BargainMax.co.uk in August 2024 to extend into direct-to-consumer channels, and in 2025 secured its largest single licence to date with The LEGO Group across Europe (UK), Australia and New Zealand.

Name

Hunter Price International

Legal name

Hunter Price International Limited

Website

https://hunterprice.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunter Price International is a UK-based consumer products company that designs, manufactures, and distributes toys, stationery, arts & crafts, and accessories via a dual model of 20+ own brands and tier-one licensed global IP. It supplies major UK and international retailers across the UK, Europe, USA, Australia, Canada and New Zealand.

Ownership category

akta.pro rank

Product category

Licensed Consumer Products Manufacturing

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Collectibles, Trading Cards & Memorabilia Retail (CRALAIAG)

akta.pro secondary industries

Seasonal & Holiday Craft Supplies Retail (CRALACAI), Board Game & Puzzle Specialty Retailers (CRALALAA)

Keywords

• Licensed consumer products
• Toy design and manufacturing
• Stationery and creative play
• Licensed brand accessories
• Consumer goods wholesale

Headquarters

HQ city

Oldham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Licensed Consumer Products: Development and sale of branded consumer products including toys, stationery, arts & crafts, and accessories under license from major entertainment and brand owners. Revenue generated through product sales to retailers with royalties paid to licensors.
2. Own Brand Products: Development and sale of proprietary brand products including Toy Mania, Sensory Toy Box, Taggeez, Cubs Club, and other own brands. Revenue from direct product sales to retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Hunter Price International designs, manufactures, and supplies consumer products to UK and international retailers and distributors. The portfolio spans three categories — Toys & Activities, Stationery & Creative Play, and Accessories & Lifestyle — comprising own-label brands and officially licensed ranges featuring third-party entertainment and character IPs.

Product overview

Hunter Price International is a UK-based consumer products business operating three core product categories: Toys & Activities, Stationery & Creative Play, and Accessories & Lifestyle. The company operates a dual model combining exclusive, emerging and established own brands with a portfolio of licensed partnerships with global brand icons. Own brands include the Toy Mania pocket money toy umbrella (encompassing Sensory ToyBox, Oozey Goozey, Putteez, Squish & Squiggle, Future Fidgets, 3D Labs, Taba), stationery brands (Taggeez, Artistry, Artistry Junior, Beadify, Tiniez, Artio, Imagine & Create), and lifestyle/accessories brands (Sunshine Fun Club, Love The Look, Snuggle Club, Cubs Club, Morumi). Licensed brand portfolio spans LEGO, Crayola (including Foodie Friends, Neon, Crayola x NSPCC), PAW Patrol x Calm, Wicked (Universal), Fuggler, Stranger Things, Squish Mallows, Kellogg's, Pringles, Peppa Pig, Barbie, Hot Wheels, Stitch, Harry Potter, Sonic, Shrek, TMNT, Heinz, Boofle, Gabby's Dollhouse, Yellowstone, Batman, Doritos, RHS, Elf, Mood Bears, Sega, Walkers, LOL Surprise, DecoTime, and Boofle (Baby Boofle nursery collection via UK Greetings). The company acquired online toy retailer BargainMax.co.uk in August 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Toy Mania: Award-winning, trend-led, impulse and pocket money play toys brand family.
• Sensory Toy Box
• Taggeez
• Artio
• Squish & Squiggle
• Oozey Goozey
• Imagine & Create
• Sunshine Fun Club
• Love The Look
• Future Fidgets
• Snuggle Club
• 3D Labs
• Putteez
• Tiniez
• Cubs Club
• Beadify
• Artistry
• Artistry Junior

Products and services

• Toy Mania Own-label toy and activities range covering multiple play products developed and supplied by Hunter Price International to retail customers.
• Taggeez Own-label consumer brand developed by Hunter Price International, marketed within its Accessories & Lifestyle category.
• Licensed Crayola Products Range of licensed Crayola-branded consumer products (primarily stationery and creative play items) manufactured by Hunter Price International under license.
• Licensed LEGO Products Range of LEGO-licensed consumer products (school stationery, back-to-school, and creative play items) manufactured by Hunter Price International under license.
• Licensed PAW Patrol Products Range of PAW Patrol-licensed consumer products covering toys, accessories, and stationery manufactured by Hunter Price International under license.
• Licensed Disney / Character Brand Products Range of Disney- and other character-licensed consumer accessories, stationery, and lifestyle products manufactured by Hunter Price International under license.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• PAW Patrol and CalmcoreStrategic or Co-development Partner · 1 January 2025Unique collaboration integrating PAW Patrol (top-rated preschool brand) with Calm (sleep, relaxation and meditation app). Mindful collection including weighted blankets, plush toys, glow-in-the-dark bedding, shaped cushions, and mindfulness activities. Products included QR codes for free Calm app trial with sleep stories and PAW Patrol bedtime stories. Available at Tesco with FSDU displays and influencer marketing campaign generating hundreds of thousands of views.
• NSPCCstrategicStrategic or Co-development Partner · 1 October 2024Purposeful partnership supporting NSPCC's Childline service. Crayola Cosmic Creations and Fantastic Fantasy Activity Tubes launched in Lidl with £1 per item donated to Childline. Collaboration helped Childline answer over 4,000 contacts. Nominated for 2025 Stationery Awards.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Spin Master: Large global children's entertainment company with broad toy, games and licensed product portfolio across categories including plush, collectibles and creative play. Overlaps with Hunter Price on licensed IP, sensory/fidget categories and global retail distribution.
• Hasbro: Major global toy and games company and licensor to Hunter Price (Peppa Pig, PAW Patrol). Comparable portfolio of licensed and own brands, but operates at much greater scale across toy, games and consumer products.
• Mattel: World's largest toy manufacturer with iconic IP (Barbie, Hot Wheels, Disney Princess). Competes for licensor partnerships, retailer shelf space and trend-led product development in the same price tiers Hunter Price targets.
• MGA Entertainment: Global toy and consumer products manufacturer behind LOL Surprise, Bratz and Little Tikes. Comparable mix of proprietary toy brands and licensed character extensions sold across mass-market and specialty toy channels.

Direct peers

• Moose Toys: Innovative toy maker with strong licensed and proprietary brands (Magic Mixies, Shopkins, Bluey) selling into mass-market retail globally. Comparable pocket-money toy positioning, retail-channel distribution and brand-development model.
• Ty Inc. Manufacturer of plush and collectible toys (Beanie Babies, Bead Bunch, Squishies) with global retail distribution. Closely comparable in plush (Snuggle Club), squishies (Squish & Squiggle) and collectible categories, and in mass-market retail go-to-market.
• Character Group plc: UK-listed designer, developer and distributor of toys, games and consumer products under own and licensed brands with similar retail-channel exposure (Tesco, Argos, Smyths, The Entertainer) and a comparable mix of licensed IP (Hasbro, BBC, Disney) and proprietary lines. Direct competitor for shelf space and licensor relationships.
• Flair plc: UK-based toy and leisure products company that develops and distributes own brands (Mochi, My Mini MixieQ's, Zuru) and licensed ranges into grocery, discount and specialist toy channels. Closely comparable in product mix, retail customer base and licensed-plus-proprietary brand strategy.
• Funko: Pop culture collectibles and toy company with a strong licensed-IP model (Disney, Warner Bros, Netflix) across figurines, plush and lifestyle products. Comparable licensing-heavy strategy and collectible toy category overlap (ImagiPals, Fuggler).
• Vivid Goliath: UK toy and consumer products company combining proprietary toy brands (Goliath Games) with licensed entertainment IP. Operates a similar B2B retail model and competes for similar licences (Hasbro, Crayola-adjacent) and UK mass-market retail listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/hunterprice
• Instagraminstagram.com/hunterpriceinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Price International