Schmittenhöhe

What Schmittenhöhe does

Schmittenhöhebahn AG is a private Austrian mountain resort operator headquartered in Zell am See, Salzburg, founded in 1927 and operating 251–500 employees. The company runs the cable cars, lifts, and on-mountain facilities of the Schmittenhöhe peak in the Salzburg Alps, providing year-round alpine access for skiing in winter (75+ km of slopes) and hiking, mountain biking, paragliding, E-Motocross, disc golf, and family attractions (notably Schmidolin's Adventureworld) in summer. It extends beyond lift operations into complementary tourism lines including boat tours on Lake Zell — featuring the 2024-launched electric vessel 'Maria Franziska von Trapp' designed by Studio F.A. Porsche — and a network of on-mountain restaurants and huts.

The underlying technology stack is primarily physical infrastructure (cable cars, lifts, electric boat propulsion) layered with conventional digital services: an interactive ski map, real-time webcams, weather feeds, the Zell am See-Kaprun mobile app, and an online ticket shop. No AI/ML systems, proprietary data platforms, or API-exposed products are disclosed in the source material. The company also participates in the ALPIN CARD multi-mountain pass network, which bundles Schmittenhöhe access with neighboring resorts.

The business model is direct-to-consumer and transaction-based, monetizing through one-time winter and summer lift tickets, annual passes, ALPIN CARD subscriptions, boat tour fares and charters, restaurant transactions, and event/adventure tickets. Customer segments are families, active explorers, and pleasure-seekers visiting the Salzburg region. Distribution is hybrid: online shop plus on-site AreitXpress cash desk, supported by ski-bus and parking logistics. Pricing details are not publicly disclosed; revenue is not reported in the source data and ownership is opaque beyond the Aktiengesellschaft legal form.

Name

Schmittenhöhe

Legal name

Schmittenhöhebahn AG

Website

https://schmitten.at

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

Schmittenhöhebahn AG operates the cable cars, ski lifts, summer mountain activities, and Lake Zell boat tours of the Schmittenhöhe peak in Zell am See, Austria, serving families, active visitors, and leisure tourists through year-round alpine experiences.

Ownership category

akta.pro rank

Product category

Mountain Resort and Alpine Tourism

NAICS

Skiing Facilities (71392), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Mountain resort services
• Ski lift operations
• Cable car transportation
• Alpine tourism
• Lake boat tours

Headquarters

HQ city

Zell Am See

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ski and summer lift tickets: Revenue from daily lift passes for skiing in winter and cable car access in summer for hiking and mountain activities.
2. Boat tours on Lake Zell: Electric boat tours operating on Lake Zell, including the new Maria Franziska von Trapp vessel, with standard tours and charter options.
3. Culinary and restaurants: On-mountain dining at various huts and restaurants including AreitLounge.
4. Online shop: Online sales of tickets including Alpin Card multi-destination passes, annual tickets, and event/adventure tickets.
5. Alpin Card: Combined ski pass for multiple regional mountains, sold as seasonal or multi-day tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Schmittenhöhe operates a year-round alpine destination at Zell am See in the Salzburg Alps, providing cable car and lift access for winter skiing (75+ km of slopes) and summer hiking/adventure activities (120 km of trails). The company also runs electric-powered boat tours on Lake Zell, including the new Maria Franziska von Trapp vessel. Tickets (daily lift passes, multi-day passes, annual tickets, and the regional Alpin Card), on-mountain culinary venues, and family attractions such as Schmidolin's Adventureworld and Areit 1400 round out the commercial offering.

Product overview

Schmittenhöhe is a panoramic and adventure mountain destination in the Salzburg Alps offering both winter and summer activities. The portfolio includes core seasonal products: skiing and winter sports (skiing, ski schools, family winter activities) and summer activities (hiking on trails like Mystical Forest, Maurerkogel, and Pinzgauer Spaziergang, plus mountain biking, paragliding, E-Motocross Park, and disc golf). Additional offerings include boat tours on Lake Zell with the electric-powered 'Maria Franziska von Trapp' boat, family-focused attractions like Schmidolin's Adventureworld and Areit 1400, culinary experiences at mountain restaurants, and art installations. Ticket products include the Alpin Card (combined regional pass), seasonal tickets (winter/summer), and annual passes. Digital services include the Zell am See-Kaprun App for visitor information.

Differentiator

Problem solved

Functional benefit

Brands

• ALPIN CARD: A combined ticket product mentioned on the website for accessing multiple mountain facilities.
• Schmidolin

Products and services

• Skiing and Winter Sports Winter skiing activities across 75+ km of slopes including open slopes and facilities, interactive ski maps, ski schools, and ski hire services for individual visitors and families.
• Summer Hiking Mountain hiking experiences on 120 km of trails including the Mystical Forest, Maurerkogel summit, and Pinzgauer Spaziergang for individual hikers and families.
• Boat Tours on Lake Zell Lake Zell boat tours including standard tours and charter options, featuring the electric-powered Maria Franziska von Trapp vessel designed by Studio F.A. Porsche.
• Schmidolin's Adventureworld Family-oriented adventure area featuring themed experiences in the Mystical Forest and various interactive activities for children and families.
• Paragliding Paragliding experiences over the scenic mountain landscape and Lake Zell for individual thrill-seekers.
• Mountain Biking Mountain biking trails and routes on the Schmittenhöhe for active outdoor visitors.
• E-Motocross Park Electric motocross park located near AreitXpress for family enjoyment and active visitors.
• Culinary & Restaurants On-mountain restaurants, huts, and culinary experiences including AreitLounge, serving individual visitors throughout winter and summer seasons.
• Winter Tickets (Ski passes) Ski passes and winter season tickets for lift and slope access, available as day tickets and multi-day passes for individual skiers.
• Summer Tickets Summer season tickets for cable cars and summer activities access at Schmittenhöhe.
• Alpin Card Combined regional ticket card offering access to multiple cable cars and mountain facilities across the Salzburg region, available as seasonal or multi-day passes.
• Annual Tickets Year-round subscription passes for unlimited access to Schmittenhöhe mountain facilities.
• Zell am See-Kaprun App Mobile application providing visitor information about the resort, weather, webcams, and services for individual travelers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Studio F.A. PorschecoreStrategic or Co-development PartnerStudio F.A. Porsche designed the new electric boat 'Maria Franziska von Trapp' operating on Lake Zell. The partnership combines historical heritage with modern electric propulsion design, creating a premium boat experience for lake tours.
• ALPIN CARDcoreGTM or Marketing PartnerMulti-destination ski pass program combining lift access across multiple regional mountains. Schmittenhöhe participates in the Alpin Card network, allowing visitors to purchase combined tickets for broader regional ski access. Pre-sale starts 13 April annually.
• Zell am See-Kaprun TourismusminorGTM or Marketing PartnerRegional tourism organization for the Zell am See-Kaprun area. Credit appears for activities like paragliding imagery, indicating coordinated regional tourism marketing.
• Berghotel SchmittenhöheminorChannel Partner/ Reseller/ DistributorLinked hotel partner located at Schmittenhöhe mountain, providing accommodation options for visitors seeking on-mountain lodging and extended stays.
• Ski schools & ski hire partnersminorChannel Partner/ Reseller/ DistributorReferenced ski schools and rental services for skiing activities, supporting visitors with equipment and instruction needs during winter season.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Zell am See-Kaprun Tourismus GmbH: Regional destination management organization for the Zell am See-Kaprun area, already a GTM partner to Schmittenhöhe. Comparable as the regional tourism body promoting the same catchment and co-marketing lake/mountain experiences.
• Schifffahrt Bodensee: Major lake/scenic water transportation operator on Lake Constance with sightseeing cruises and charters. Comparable to Schmittenhöhe's Lake Zell boat tour business as an established European lake-sightseeing operator.

Direct peers

• Ischgl Tourismus: Major Tyrolean ski resort operating lift networks, summer cable cars, and events-based tourism. Closely comparable in business model: cable car/ski lift operator with multi-season revenue and event-driven demand.
• Zillertal Arena: Multi-mountain Austrian ski/summer lift operator in the Tyrol region. Comparable as a cable car company running winter and summer alpine experiences with similar ticket structures.
• Kitzbühel Tourismus: Iconic Austrian ski resort with cable car infrastructure, summer mountain activities, and a premium positioning. Comparable as an established Austrian alpine destination combining winter sport and summer tourism revenues.
• Mayrhofen Tourismus: Zillertal ski and summer tourism operator with cable cars, lifts, and event programming. Directly comparable as an Austrian valley-based resort running integrated winter/summer experiences.
• Lech Zürs Tourismus: Premium Austrian ski resort with combined ski/summer operations and a luxury alpine positioning. Comparable as a same-industry Austrian mountain resort operator serving ski and summer guests.
• Saalbach Hinterglemm Tourismus: Operates one of Austria's largest linked ski areas in the Salzburg/Tyrol region with summer cable cars and hiking. Directly comparable as a same-region Austrian mountain resort offering winter skiing and year-round alpine tourism.

Others

• Doppelmayr/Garaventa Group: World-leading manufacturer of cable cars, chairlifts, and ropeway systems used by Alpine resorts. Comparable as an adjacent ecosystem participant — Schmittenhöhe operates infrastructure supplied by companies like this.

Broad incumbents

• SkiWelt Wilder Kaiser: One of the largest interconnected ski networks in Austria with combined ski/summer lift operations. Comparable at a portfolio level as a multi-mountain cable car operator serving year-round alpine tourists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schmitten-zell-am-see

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmittenhöhe