Imagine Foods

What Imagine Foods does

Imagine Foods is a U.S.-based organic food brand operating as a wholly-owned subsidiary of The Hain Celestial Group, Inc. (NASDAQ: HAIN). The company manufactures and markets shelf-stable soups, broths, and gravies positioned around organic, non-GMO, and clean-label credentials, with no MSG, gluten-free and Kosher options, and non-dairy varieties. Its product portfolio spans multiple broth proteins (chicken, vegetable, beef, bone broth, miso, including low-sodium variants), creamy soups (tomato, broccoli, butternut squash), and gravies.

The underlying technology is aseptic packaging — a shelf-stable format delivering 1-2 years of unrefrigerated shelf life, constructed from 70% paper, 23% polyethylene, and 7% aluminum with FDA-approved food-grade contact surfaces. Imagine has differentiated its packaging with a proprietary one-step easy-to-open cap mechanism that integrates foil-seal piercing into cap removal, reducing materials and waste. The brand runs with a small core team (11-50 employees firmographic band) and outsources production and logistics to Hain Celestial's shared infrastructure.

Commercially, Imagine Foods generates revenue through consumer packaged goods sales at standard CPG price points, distributed exclusively through regional wholesale food distributors who stock grocery and natural food retailers across the United States and Canada (EN-US, FR-CA, EN-CA markets). The company does not sell directly to consumers; it supports brand awareness through content marketing (recipe library) and an organic Facebook presence. Pricing is not publicly disclosed, and brand-level financials are not separately reported by the parent.

Name

Imagine Foods

Legal name

Imagine Foods

Website

https://imaginefoods.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagine Foods is an organic, non-GMO soup, broth, and gravy brand wholly owned by Hain Celestial Group, selling shelf-stable products via wholesale distributors to grocery and natural food retailers across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Organic Soups and Broths

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Canned Soups, Broths & Stews Manufacturing (AFAKACAE)

akta.pro secondary industry

Prepared soups, stews & chili manufacturing (AFAKAHAJ)

Keywords

• Organic soups
• Organic broths
• Shelf-stable foods
• Natural gravies
• Aseptic packaging

Headquarters

HQ city

Coushatta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Consumer Packaged Goods Sales: Imagine Foods generates revenue through the sale of packaged soups, broths, and gravies to consumers via retail distribution through regional wholesale food distributors. Products are sold at standard CPG price points through grocery and natural food retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Imagine Foods manufactures organic, non-GMO soups, broths, and gravies made with real ingredients and packages them in shelf-stable aseptic containers with a proprietary one-step easy-to-open cap. The products are sold through regional wholesale food distributors to grocery and natural food retailers for consumer purchase, with formulations available as regular and low-sodium varieties.

Product overview

Imagine Foods is a food company that produces organic soups, broths, and gravies. The product portfolio includes: (1) Broths - comprising chicken broth, vegetable broth, beef broth, bone broth, and miso broth, available in both regular and low-sodium organic varieties; (2) Creamy Soups - including organic creamy tomato, organic reduced sodium creamy garden tomato, organic creamy broccoli, and organic creamy butternut squash. All products are characterized as organic, non-GMO, nutrient-packed, and made with real ingredients. The company sells through regional wholesale food distributors and products are shelf-stable in aseptic packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Chicken Broth Organic chicken broth made with real ingredients, sold as a cooking base for soups and recipes.
• Organic Vegetable Broth Organic vegetable broth made with real ingredients for vegetarian cooking and soup-making.
• Organic Miso Broth Organic miso broth formulated for Asian-inspired cooking and meal applications.
• Low Sodium Organic Chicken Broth Reduced-sodium organic chicken broth targeting health-conscious consumers monitoring sodium intake.
• Low Sodium Organic Vegetable Broth Reduced-sodium organic vegetable broth for cooking applications with lower sodium content.
• Low Sodium Organic Beef Broth Reduced-sodium organic beef broth for cooking applications with lower sodium content.
• Chicken Bone Broth Chicken bone broth positioned as a nutrient-dense cooking base.
• Organic Creamy Tomato Soup Organic creamy tomato soup made with real ingredients and spices.
• Organic Reduced Sodium Creamy Garden Tomato Soup Reduced-sodium version of Imagine Foods' organic creamy garden tomato soup.
• Organic Creamy Broccoli Soup Organic creamy broccoli soup made with broccoli and vegetable stock seasoned with roasted garlic and spices.
• Organic Creamy Butternut Squash Soup Organic creamy butternut squash soup delicately seasoned with spices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Hain Celestial Group, Inc.coreStrategic or Co-development PartnerImagine Foods is a brand owned by The Hain Celestial Group, Inc. — the country's largest and most respected natural and organic foods company. The brand operates as part of the Hain Celestial portfolio, maintaining its legacy while benefiting from the parent company's scale and resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bonafide Provisions: Bonafide Provisions makes organic bone broth and soup products sold via grocery and direct-to-consumer channels. It overlaps with Imagine's broth and bone broth SKUs and targets a similar organic, health-conscious shopper.
• Pacific Foods: Pacific Foods makes organic and natural soups, broths, and plant-based beverages sold through grocery and natural food channels. It is the closest direct competitor to Imagine Foods in product mix, channel strategy, and organic positioning; Pacific Foods is owned by Campbell Soup Company.
• Amy's Kitchen: Amy's Kitchen produces organic prepared foods including soups, broths, and meals sold through grocery and natural food retail. It competes head-to-head with Imagine in the premium organic soup category and shares the same health-conscious consumer target.
• Rao's Specialty Foods: Rao's has expanded from premium pasta sauces into soups and broths sold in grocery retail. Its premium positioning, clean ingredients, and grocery channel presence make it a directly comparable peer to Imagine's soups and gravies.
• Kettle & Fire: Kettle & Fire is a leading bone broth and broth brand sold in shelf-stable and refrigerated formats via grocery and direct-to-consumer channels. It targets the same health-conscious consumer and competes with Imagine's broth and bone broth SKUs.

Emerging players

• Bare Bones Broth: Bare Bones is a niche bone broth and soup brand focused on pastured, organic ingredients. It is a smaller, emerging brand competing with Imagine in the premium broth and bone broth category, with stronger direct-to-consumer presence.

Broad incumbents

• Campbell's Soup: Campbell's is the largest shelf-stable soup brand in the US and parent to Pacific Foods. It directly competes with Imagine across mainstream and natural food grocery channels, with far greater scale and marketing investment.
• Swanson Broth (Campbell's): Swanson is a mass-market broth brand owned by Campbell's that competes with Imagine across grocery channels. While not premium/organic, it is the dominant shelf-stable broth in US retail and directly competes for the same shopper occasion.
• Progresso (General Mills): Progresso is one of the two leading canned and shelf-stable soup brands in US grocery, owned by General Mills. It competes with Imagine's soup portfolio for the same shelf-stable soup occasion, though at a non-organic price point.

Others

• Trader Joe's (private label soup/broth): Trader Joe's extensive private-label soup and broth assortment competes with Imagine for the natural-food-shopping consumer. While a retailer rather than a branded peer, its private-label pricing pressure affects organic soup/broth category economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/imaginesoups

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Foods