Marine Deal

What Marine Deal does

Marine Deal is a privately held, US-based direct-to-consumer e-commerce retailer of marine supplies and marine electronics, headquartered at a Del Mar, California PO Box. The company sells through its own online storefront (marinedeal.com) and ships within the United States using major parcel carriers, with free ground shipping on orders over $200 and free 2-day shipping on orders over $500 to the Lower 48 States; Alaska, Hawaii, and Puerto Rico are served with restrictions. The catalog spans approximately 20 product categories, including marine GPS/chartplotters, fish finders and sonar, marine radar, autopilots, VHF and SSB radios, satellite TV and internet, windlasses and anchor winches, battery chargers and inverters, safety equipment (life rafts, EPIRBs, life vests), marine cameras and thermal imaging, underwater lighting, steering systems, trim tabs, sanitation, and navigation software.

The business is structured around authorized dealer relationships with more than 30 major marine brands, including Garmin, Raymarine, Furuno, Simrad, Lowrance, Humminbird, Icom, Standard Horizon, KVH, Intellian, FLIR, Lewmar, Maxwell, Minn Kota, ACR, Revere, Xantrex, Bennett, and Jabsco. Marine Deal positions itself as a discount retailer, emphasizing cost minimization and operational simplicity to deliver everyday below-list pricing. It offers package-deal assistance for customers outfitting entire boats, and accepts orders by phone, email, and online chat. There is no mobile app, no public API, no disclosed proprietary technology beyond the e-commerce platform itself, and no AI/ML features.

Revenue is generated through one-time product sales at unit pricing with everyday discounts; no subscription, leasing, or recurring service revenue is disclosed. The customer base is horizontal and consumer: individual boat owners and marine enthusiasts purchasing for recreational and small commercial vessels. The company has no disclosed investors, no funding history, no parent entity, no M&A activity, no management team on file, and no certifications or regulatory actions on record. Marketing is conducted organically across Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Blogger, Google Plus, and an email newsletter, with Google Customer Reviews integrated on-site. Operating geographies are limited to the United States, with no global footprint claim.

Name

Marine Deal

Legal name

Marine Deal

Website

https://marinedeal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marine Deal is a US-based direct-to-consumer e-commerce retailer selling discounted marine supplies and electronics — including GPS, fish finders, radar, VHF radios, autopilots, safety gear, and anchoring equipment — to individual boat owners and marine enthusiasts across the Lower 48 States.

Ownership category

akta.pro rank

Product category

Marine Supplies & Electronics Retail

NAICS

Boat Dealers (441222)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH), Marine Trailer & Transport Equipment Retail (CRAMAIAL)

Keywords

• Marine supplies
• Marine electronics
• Boat equipment
• Marine retail
• Boating accessories

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Marine Deal generates revenue through direct product sales of marine supplies and electronics via its e-commerce platform. Products include anchor and docking equipment, marine electronics, communication devices, safety equipment, and more. The company operates on a discount retail model, offering deeply discounted prices everyday.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Marine Deal operates an online marine supplies and marine electronics retail storefront, selling discounted products from more than 30 major marine brands directly to consumers. Its catalog spans GPS chartplotters, fish finders and sonar, marine radar, autopilots, VHF radios, anchoring and docking equipment, electrical supply, safety equipment, satellite TV/internet, marine instruments, underwater lighting, steering systems, trim tabs, water heaters and pumps, downriggers, sanitation, navigation software, and dock and marina equipment. The company emphasizes everyday discount pricing and package deal assistance for customers outfitting vessels.

Product overview

Marine Deal is an online marine supplies and marine electronics retailer offering a comprehensive portfolio of boating products. The company operates as a multi-brand e-commerce platform selling equipment across categories including marine electronics (GPS/chartplotters, fish finders, radar, autopilots, VHF radios), anchoring and docking equipment (windlasses, anchor winches, chain, rode, rollers, fenders), electrical systems (battery chargers, inverters, solar panels), safety equipment (life rafts, EPIRBs, life vests), and specialized marine hardware (steering systems, trim tabs, pumps, sanitation). The platform features authorized reseller relationships with major marine electronics brands including Garmin, Raymarine, Furuno, Lowrance, Simrad, Humminbird, Icom, KVH, FLIR, and Minn Kota, among others. Marine Deal positions itself as a discount marine supplier offering competitive pricing across its product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine GPS & Chartplotters GPS and chartplotting devices for marine navigation, featuring brands such as Garmin, Raymarine, Lowrance, Furuno, Humminbird, Simrad, Si-Tex, and B&G, sold to boat owners and mariners through the Marine Deal e-commerce storefront.
• Fish Finders & Sonar

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bass Pro Shops / Cabela's: Bass Pro Shops and Cabela's are large outdoor recreation retailers operating both physical stores and e-commerce, selling marine electronics, trolling motors, safety equipment, and accessories. Their broad assortment and physical presence make them a meaningful adjacent competitor for Marine Deal's customer base.
• Amazon: Amazon carries marine electronics, safety gear, anchoring equipment, and accessories from many of the same brands as Marine Deal, often at competitive prices with Prime shipping. It is the most significant broad incumbent competing for the same transactional customer searches.

Direct peers

• Jamestown Distributors: Jamestown Distributors is a marine supplies retailer focused on boat building, repair, and outfitting products. It competes with Marine Deal on hardware, finishing, and outfitting categories, and serves a similar DIY boat-owner customer base.
• BoatUS / GEICO BoatUS: BoatUS is a membership organization serving recreational boaters with insurance, towing, and an online marine supplies store. It overlaps with Marine Deal in safety equipment, electronics, and accessories sold to the same U.S. recreational boat-owner base.
• West Marine: West Marine is the largest U.S. marine supplies retailer, operating both physical stores and a substantial e-commerce business. It directly competes with Marine Deal across nearly every product category — electronics, anchoring, safety, dock equipment — and is the most obvious comparable for assortment, customer overlap, and pricing dynamics.
• Wholesale Marine: Wholesale Marine is an online marine supplies retailer emphasizing competitive pricing and broad product assortment. Its catalog and discount positioning directly mirror Marine Deal's value proposition across anchoring, electronics, and deck hardware.
• Overton's: Overton's is a multi-channel retailer of boating and marine supplies, with a strong e-commerce presence and a focus on watersports and boat outfitting. It competes directly with Marine Deal in trolling motors, electronics, and general boat accessories.
• Fisheries Supply: Fisheries Supply is a Pacific Northwest-based marine supplies retailer serving commercial and recreational boaters with a wide assortment of electronics, safety, and deck hardware. It overlaps meaningfully with Marine Deal on electronics and fishing-oriented marine products.
• Defender Marine: Defender Marine is a long-standing online marine supplies retailer offering a deep catalog of marine electronics, safety equipment, and boat hardware. It competes head-to-head with Marine Deal for digitally native boat owners seeking authorized-dealer pricing on premium brands like Garmin, Raymarine, and Furuno.

Emerging players

• Garmin (direct): Garmin sells many of the same marine electronics (GPS, chartplotters, radar, autopilots, sonar) direct to consumers through its own storefront. As a key Marine Deal supplier, it represents both a partner and a structural threat if Garmin continues expanding its DTC channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/askmarinedeal
• YouTubeyoutube.com/channel/marinedeal
• Facebookfacebook.com/marinedeal
• LinkedInlinkedin.com/company/marine-deal
• Instagraminstagram.com/marinedeal
• Pinterestpinterest.com/marinedeal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marine Deal