Center for Hispanic Leadership

What Center for Hispanic Leadership does

Center for Hispanic Leadership (CHL) is a privately held, for-profit leadership development company founded in 2008 and headquartered in Rancho Santa Margarita, California, operating with 1-10 employees. It targets two buyer types: Hispanic professionals seeking individual certification, and Fortune 1000 corporate talent management teams seeking in-culture Hispanic leadership development programs. The company positions itself as the first in-culture Hispanic leadership certification program in the United States, framing its mission around the claim that Hispanic professionals are currently delivering only ~40% of their full workplace potential due to a tension between assimilation and authenticity.

Its core product is CHL Academy, an online virtual training platform hosted on third-party Lightspeed VT infrastructure, delivering a proprietary "4-6-4" curriculum framework organized into three modules — four Opportunity Mastery skills (Seeing with Circular Vision, Sowing Entrepreneurial Seeds, Growing Seeds of Greatest Potential, Sharing the Harvest), six Characteristics of the 21st Century Leader (See Opportunity In Everything, Anticipate the Unexpected, Unleash Passionate Pursuits, Live With an Entrepreneurial Spirit, Work With a Generous Purpose, Embrace Your Cultural Promise), and four Personal Brand Development questions. Completion yields a Level 1 Certification. Supplementary bonus content covers career advancement (networking, mentorship, personal differentiation), and enterprise deployments add extended reporting and content engagement analytics for HR buyers. There are no disclosed AI features, mobile apps, or public APIs; the platform is content-and-LMS led.

Revenue is generated through a six-month individual subscription priced at $299 introductory and renewing at $399, plus Corporate Engagement Plans with volume-based enterprise pricing. Founder Glenn Llopis drives content and brand positioning; he is described as a former C-suite executive, bestselling author, and 2014 Forbes Top 20 influential writer / Inc. Magazine Top 100 leadership speaker. The company claims 20,000+ certifications and engagements across hundreds of Fortune 1000 enterprises, though no audited revenue, funding, or institutional investor information is disclosed. Operations are restricted to the United States.

Name

Center for Hispanic Leadership

Legal name

Center For Hispanic Leadership

Website

https://centerforhispanicleadership.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Center for Hispanic Leadership is a private U.S.-based provider of online Hispanic leadership certification training, delivered via the CHL Academy subscription platform built around a proprietary 4-6-4 curriculum framework and serving both individuals and Fortune 1000 corporate buyers.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

akta.pro secondary industries

Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Leadership, Character Education & Values Development (EDAMAIAG)

Keywords

• Leadership development training
• Hispanic professional certification
• Executive training programs
• Career advancement training
• Corporate leadership training

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Certification Subscription: Six-month online certification subscription providing 24/7 access to CHL Academy content. Renews at higher rate after initial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Center for Hispanic Leadership delivers in-culture talent development through its CHL Academy online virtual training platform, certifying Hispanic professionals via a proprietary 4-6-4 curriculum framework (four opportunity mastery skills, six characteristics of 21st century leaders, four personal brand development steps). Offerings are sold both as individual six-month subscriptions and as enterprise-wide corporate engagement plans with volume-based pricing and advanced reporting for talent management teams.

Product overview

Center for Hispanic Leadership offers CHL Academy as its primary unified online training platform, which provides leadership development and certification programs for Hispanic professionals. The platform centers on the proprietary 4-6-4 curriculum framework delivered through virtual training, and is available via individual subscription (CHL Academy Certification at $299 for six months) or enterprise deployment (Corporate Engagement Plans). Bonus content modules for career advancement are included as supplementary training tools within the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• CHL Academy Certification A Level 1 certification program based on the 4-6-4 curriculum framework (four opportunity mastery skills, six characteristics of 21st century leaders, four personal brand questions). Certifies Hispanic professionals in leadership advancement via a six-month online virtual training experience with 24/7 access.
• Corporate Engagement Plans Enterprise-wide training programs for multiple employees with volume-based pricing, extended reporting, and advanced reporting tools for talent management teams to monitor training participants and measure content engagement across Fortune 1000 companies.

Quantifiable outcome

• 40% of Hispanic professionals currently only delivering 40% of their full potential at work, creating opportunity for significant improvement through certification

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dale Carnegie Training: Long-established provider of leadership, professional development, and certification courses delivered through in-person and online channels to individuals and corporate clients — overlapping with CHL's certification-led, curriculum-driven training approach.
• DDI (Development Dimensions International): A global leadership and talent development firm offering assessment, training, and certification programs to large enterprises — directly comparable in selling structured leadership curricula and certification outcomes to Fortune 1000 buyers.
• FranklinCovey: A global leadership and performance training company selling subscription-based content, certifications, and enterprise training programs to Fortune-class customers — directly comparable to CHL Academy's leadership development subscription and corporate rollout model.
• Center for Creative Leadership (CCL): A nonprofit specializing in leadership development research, programs, and certifications for individual leaders and enterprises — comparable in target buyer (corporate L&D and individual managers) and curriculum-based delivery model.

Emerging players

• Aperian Global: A specialist provider of cultural intelligence, DEI, and inclusive leadership training for global enterprises — closely aligned with CHL's in-culture, inclusive-leadership positioning, though broader in scope across cultures.
• LinkedIn Learning: A consumer and enterprise online learning platform offering leadership and professional development video courses on a subscription basis — comparable individual-subscription motion and self-serve online delivery to individual professionals.

Others

• Getabstract: A B2B/B2C summary and learning platform focused on business and leadership content for professionals and corporate L&D teams — an adjacent content-distribution peer that competes for the same individual professional and corporate L&D budget.
• Executive Coaching Connections: A boutique executive coaching and leadership development firm — a thematically adjacent peer that also sells individualized leadership development to senior professionals and corporate clients.

Broad incumbents

• Korn Ferry: A global organizational consulting firm with a substantial leadership and professional development practice serving Fortune 1000 clients — a broad incumbent whose enterprise leadership training portfolio overlaps with CHL's corporate engagement plans.
• Skillsoft: A large corporate digital learning platform offering leadership, business, and compliance courses on a subscription basis to enterprise L&D buyers — comparable subscription mechanics and enterprise distribution model, though operating as a broad content library rather than a focused curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hispanictalent
• YouTubeyoutube.com/user/HispanicLeaders
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/center-for-hispanic-leadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Hispanic Leadership