Hodges Real Estate

What Hodges Real Estate does

Hodges Real Estate is a Victorian real estate franchise network founded in 1855, making it the state's longest continuously operating agency. The company operates through 12 locally owned franchise offices across metropolitan Melbourne and regional Victoria, employing 101 team members including 29 auctioneers, and provides residential sales, commercial sales and leasing, residential leasing, property management, and investment advisory services to individual buyers, sellers, landlords, and commercial property owners. In 2025 the network transacted $836.6 million in property sales and managed a portfolio of 5,247 investment properties under a dedicated Portfolio Manager model.

Name

Hodges Real Estate

Legal name

Hodges Real Estate

Website

https://hodges.com.au

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

101–250 employees

Short description

Hodges Real Estate is a 172-year-old Victorian franchise network operating 12 offices across Melbourne and regional Victoria, providing residential and commercial sales, leasing, property management, and investment advisory services to individual and small-business clients.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential property sales
• Commercial property leasing
• Property management services
• Real estate franchise
• Investment property advisory

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions
2. Property Management Fees: Ongoing management fees from portfolio of 5,247 managed properties. Operates under dedicated Portfolio System with one experienced Portfolio Manager per property.
3. Leasing/Rental Services: Revenue from property leasing services for both residential and commercial properties
4. Investment Advisory: Investment property advisory services including suburb guides and property matching for investors

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hodges Real Estate is Victoria's longest-running real estate agency, operating a franchise network of 12 offices that provides residential and commercial property sales, leasing, and property management services. The company supplements traditional agency services with the proprietary Hodges Reach platform, a data-driven marketing system that uses a buyer database to match properties with qualified buyers before public market release. It also offers investment property advisory, rental appraisals, and franchise opportunities for network expansion.

Product overview

Hodges Real Estate operates as a multi-office Victorian real estate network offering a unified platform of residential and commercial property services. The core portfolio includes traditional property buying, selling, and leasing services supplemented by the proprietary Hodges Reach sub-brand for pre-market buyer-seller matching, Property Management for investment oversight, and Franchise Opportunities for network expansion. Additional modules like Suburb Guides and Rental Appraisals support the core transaction services. The company distinguishes itself through franchisee-operated local offices with 12 locations, 101 team members, and 172 years of operation managing 5,247 properties with $836.6 million in property sold in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Hodges Reach: Innovative buyer-seller matching platform that uses proprietary database and hyper-local marketing to connect properties with qualified buyers before public market listing.
• Hodges Commercial

Quantifiable outcome

• Properties sold worth $836.6 million in 2025
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• Dancing With The Black DogminorOthersMental health charity partnership supporting the important message 'it's ok to say if you don't feel ok'. Hodges proudly supports this charity and its mission.
• Cheltenham Panthers Netball ClubminorOthersCommunity sports partnership supporting local netball club in the Cheltenham area.
• Mordialloc LSCminorOthersCommunity sports partnership supporting Mordialloc Life Saving Club.
• Rye DemonsminorOthersCommunity sports partnership supporting local sports club in Rye.
• Hampton Community CentreminorOthersCommunity partnership supporting Hampton Community Centre programs and services.
• Ocean Grove CobrasminorOthersCommunity sports partnership supporting local sports club in Ocean Grove.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• McGrath Estate Agents: Australian residential real estate agency group with a strong metropolitan/ coastal focus. Comparable as a sales-led agency operating in overlapping premium Victorian suburbs with auction-centric services.
• Buxton Real Estate: Melbourne-focused residential real estate agency with strong Victorian footprint. Comparable given overlap in Melbourne metro/suburban markets and residential sales/property management services.
• Century 21 Australia: Global real estate franchise brand with an Australian franchise network. Comparable in franchise-led residential sales and property management offering across Victoria.
• Ray White (Australia): One of Australia's largest residential and commercial real estate franchise networks with hundreds of offices. Direct comparable in franchise-led residential brokerage, property management, and auction services.
• Raine & Horne: Long-established Australian real estate franchise network with residential, commercial, and property management services. Comparable as a heritage franchise competitor in the same Australian brokerage market.
• Belle Property: Australian boutique real estate franchise network focused on premium residential. Comparable in franchise-led residential sales, branding-driven positioning, and Victoria presence.
• Barry Plant: Long-established Victorian franchise real estate network operating across Melbourne metro and regional Victoria. Direct comparable given similar franchise model, geographic overlap, and residential/commercial service mix.
• LJ Hooker: Major Australian franchise real estate network with national footprint. Direct comparable across residential sales, property management, and commercial services; Gary Dans previously held a senior state role at LJ Hooker.
• Harcourts Australia: Large Australian/NZ real estate franchise network offering residential and commercial sales, leasing, and property management. Direct comparable in franchise-led agency model and premium residential focus.

Broad incumbents

• REA Group: Operator of realestate.com.au, Australia's dominant property portal. Not a direct brokerage but a key competitive force shaping agent leads, marketing spend, and the buyer-discovery funnel that Hodges Reach attempts to disintermediate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hodgesrealestate
• Facebookfacebook.com/HodgesRE
• LinkedInau.linkedin.com/company/hodges-real-estate-pty--ltd
• Instagraminstagram.com/hodges_realestate
• Xx.com/hodgesre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hodges Real Estate