Rooted Garden

What Rooted Garden does

Rooted Garden, Inc. is a privately held, woman-owned Houston-based company founded in 2015 by Nicole Johnsey Burke that designs, installs, and maintains custom raised bed kitchen gardens for residential and institutional clients in the Houston metropolitan area. The core service is a turnkey kitchen garden installation delivered through a one-hour on-site consultation with an in-house consultant, followed by a custom garden plan and physical installation using premium materials including cedar, steel (raw CorTen, painted, or powder-coated), stone, brick, and stucco/cement, with custom fabricated steel trellises manufactured locally in Houston. The company packages its offering in three tiers (Deluxe, Designer, Delightful) differentiated by bed height, material, trellis design, and pathway treatment, with prices starting at $5,000 for a single cedar garden.

The business model combines one-time installation project fees with several recurring and adjacent revenue streams: a Houston Kitchen Garden Club (HKGC) recurring membership providing monthly video content and seasonal coaching, ongoing maintenance services on bi-weekly/monthly/quarterly cadences, DIY cedar garden kits sold direct via an online shop, and custom trellis products sold through e-commerce, Farmers Market pickup events, and an annual presence at the Round Top Fall Antique Show. Go-to-market is a direct field-sales motion (on-site consultation inside Beltway 8) augmented by content marketing through a blog, email newsletter, multi-platform social media presence, and referral-driven demand from a high-profile Houston client base including executives, founders, cookbook authors, and brand owners across finance, legal, retail, healthcare, real estate, and lifestyle categories, plus institutional clients across schools, garden clubs, and social organizations.

The company's underlying intellectual property is primarily a Houston-specific horticultural methodology enabling year-round harvest (52 harvests/year) through season-specific planting protocols for cool, warm, and hot seasons, supported by local plant sourcing, organic-only practices (no synthetic herbicides, pesticides, or fungicides), and proprietary gravel base design for drainage and pest deterrence. Operational scale includes 300+ gardens installed since 2015, 250+ clients served within Houston, ~1,000 plants installed monthly per client gardens, and reported cumulative yield of 5.3 million lettuce across client gardens. The company is actively operating with a reported 1-10 employee footprint including Garden Managers, Garden Assistants, and Garden Installation Assistants, and remains privately held with no disclosed institutional funding, parent entity, or M&A activity.

Name

Rooted Garden

Legal name

Rooted Garden, Inc.

Website

https://rootedgarden.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rooted Garden is a Houston-based company that designs, installs, and maintains custom raised bed kitchen gardens for residential homeowners, schools, and garden clubs in the Houston metro area, with turnkey installation services starting at $5,000 and recurring coaching and HKGC membership revenue.

Ownership category

akta.pro rank

Product category

Landscape Design Services

NAICS

Landscaping Services (561730), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM)

akta.pro secondary industries

Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Kitchen garden installation
• Raised bed gardens
• Custom garden design
• Organic gardening services
• Garden maintenance coaching

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Turnkey Kitchen Garden Installation: Full-service design, installation, and setup of custom raised bed kitchen gardens. Includes consultation, custom design with 3 options, complete installation, and initial planting. Revenue is generated from one-time project fees based on garden size, materials, and complexity.
2. DIY Cedar Garden Kits: Pre-packaged cedar garden kits sold for self-installation, available through the company's shop. One-time hardware sale.
3. Houston Kitchen Garden Club Membership: Monthly educational content and resources for ongoing garden education and coaching.
4. Maintenance and Coaching Services: Ongoing services including bi-weekly, monthly, and quarterly garden maintenance, personal coaching sessions, and seasonal planting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rooted Garden designs, installs, and maintains custom raised bed kitchen gardens for residential Houston homeowners, providing a fully turnkey service that includes an initial on-site consultation, three custom design options, complete installation using premium materials (cedar, steel, stone, or brick) with organic soil and locally sourced plants, and an intensive initial planting. The company supplements these one-time installations with ongoing garden coaching, seasonal maintenance services (bi-weekly, monthly, or quarterly), and a monthly educational membership (Houston Kitchen Garden Club), all engineered around a Houston-climate-adapted growing methodology targeting 52 harvests per year.

Product overview

Rooted Garden is a Houston-based kitchen garden company offering turnkey raised bed kitchen garden design, installation, and maintenance services. The core offering is the Turnkey Raised Bed Kitchen Garden service with three pricing tiers (DELUXE, DESIGNER, DELIGHTFUL) differentiated by bed height, material quality, and included features. Garden materials include Cedar, Steel (raw, painted, powder coated), Stone, and Brick options. Add-on products include Custom Trellises (obelisks, arches, panels) and DIY Cedar Garden Kits. Supporting services include Garden Consultation, Garden Coaching, and Maintenance Services (bi-weekly, monthly, quarterly). The Houston Kitchen Garden Club provides monthly educational content. The company targets 52 harvests per year through ongoing coaching and seasonal support.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Raised Bed Kitchen Gardens Full turnkey residential kitchen garden service for Houston homeowners: one-hour consultation, three custom design options, complete turnkey installation in cedar, steel (CorTen/painted/powder coated), stone, or brick, with intensive initial planting in organic soil and locally sourced plants; engineered to deliver 52 harvests per year under Houston's climate.
• DIY Cedar Garden Kits Pre-packaged cedar raised bed garden kits sold via Rooted Garden's e-commerce shop for self-installation by the customer, as an alternative to the turnkey service.
• Custom Trellises Custom fabricated one-piece solid steel trellises (obelisks including Christie and Meg, the Nicole Arch, and the Modern Panel) made in Houston, Texas; sold individually via the shop and at events such as the Round Top Antique Show.
• Garden Consultation One-hour personal meeting with an experienced Rooted Garden Consultant to design a custom raised bed kitchen garden; includes tour of the client's landscape, introduction to best practices, and discussion of design options; serves as the front-end of the turnkey sales process.
• Houston Kitchen Garden Club (HKGC) Monthly educational subscription club delivering seasonal lessons on what to plant, tend, and harvest each month in Houston gardens; includes the monthly video series "The Houston Non-Stop Kitchen Garden" delivered to subscribers' inboxes, plus a free Four Seasons Download for lead generation.
• Garden Coaching Services Personal coaching sessions in the customer's own garden plus seasonal group coaching sessions, designed to help clients become confident Houston kitchen gardeners and sustain the 52 harvests-per-year outcome.
• Garden Maintenance Services Recurring garden care offered on bi-weekly, monthly, and quarterly cadences, including tending, harvesting, spent plant removal, fresh compost addition, and seasonal planting to keep client gardens productive year-round.

Quantifiable outcome

• 52 harvests per year from kitchen gardens
• +3 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Local Plant Growers (Various)supportingOthersRooted Garden sources plants from a variety of local growers to bring clients the healthiest and most naturally grown plants. They believe in supporting local small businesses for plant sourcing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scotts Miracle-Gro: Scotts Miracle-Gro is a broad incumbent in lawn and garden products with a national retail footprint. Comparable as a larger player with overlapping customer interest in home gardening, though focused on consumables rather than bespoke installation services.
• Bonnie Plants: Bonnie Plants is one of the largest U.S. growers and distributors of vegetable and herb plants, sold through big-box retail. Comparable as a vegetable/herb plant supplier to home gardeners, though distribution-led rather than service-led.

Direct peers

• Gardenary: Gardenary, founded by Nicole Burke (founder of Rooted Garden), is a sister brand offering online kitchen garden education, certification programs, and shop products. It is directly comparable as the digital/content extension of Rooted Garden's kitchen-garden expertise.
• EarthBox: EarthBox makes self-watering container gardening systems and gardening kits marketed to home growers. Comparable as an alternative raised-bed/customer-installed approach for residential edible gardening.
• Vegepod: Vegepod manufactures and ships modular raised garden beds and self-watering containers globally. It competes for DIY kitchen-garden customers who would otherwise hire a turnkey installer like Rooted Garden.
• Gardenuity: Gardenuity sells turnkey raised bed kitchen garden kits matched to customers' locations, including plant collections, containers, and ongoing coaching - directly overlapping Rooted Garden's product offering and target customer, though it ships nationally rather than operating as a local installer.
• Gardeners Supply Company: Gardeners Supply sells raised beds, container gardens, and garden coaching resources nationwide. Comparable to Rooted Garden's product catalog and educational content, though it does not provide local turnkey installation.
• GreenStalk Vertical Garden: GreenStalk manufactures stackable vertical planter systems for residential kitchen gardens. It is a direct competitor in the product category of premium raised/elevated gardening systems sold to homeowners.

Regional players

• TruGreen: TruGreen is a national lawn care and landscaping services franchise with Houston-area operations. It represents the kind of regional services incumbent a homeowner might consider for outdoor care, though focused on turf rather than edible gardens.

Emerging players

• Epic Gardening: Epic Gardening is a content-led gardening brand selling kits, seeds, and supplies online. It overlaps with Rooted Garden's HKGC educational subscription and DIY kit model but does not perform local installation.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rootedgarden
• Xx.com/therootedgarden
• Facebookfacebook.com/rootedgarden
• LinkedInlinkedin.com/company/rooted-garden-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted Garden