Epic Gardening
Epic Gardening is a San Diego-based direct-to-consumer gardening company that sells proprietary and curated seeds, raised beds, and gardening supplies through its content-driven e-commerce platform, serving home gardeners across edible, ornamental, and beginner segments with subscription and wholesale channels.
- Company typePrivate
- Founded2013
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Epic Gardening does
Epic Gardening is a San Diego-based direct-to-consumer gardening company founded in 2013 by YouTuber Kevin Espiritu. The company operates a content-and-commerce platform centered on the epicgardening.com media site, shop.epicgardening.com e-commerce storefront, and a multi-channel content footprint spanning YouTube, two podcasts (The Beet and In Search Of Soil), a blog, and social channels (Instagram, TikTok, Discord, SMS). Its product portfolio includes proprietary and curated SKUs across seeds, raised garden beds (including the proprietary 3-Minute Raised Bed and Birdies-brand modular metal beds), seed-starting supplies (notably the lifetime-warranty Epic 16-Cell Seed Starting Trays), soil amendments, live plants, tools, and bundles, supported by a wholesale program and store-finder for retail partners. The Greenhouse paid membership adds a subscription revenue layer on top of one-time product sales.
The company monetizes through three primary streams: one-time direct-to-consumer product sales (largest), recurring subscription revenue from The Greenhouse membership, and media-driven audience monetization via its podcast network. After operating self-funded for nearly a decade, Epic Gardening raised a $17.5 million Series A from The Chernin Group in 2021 at a $50 million pre-money valuation, then acquired Botanical Interests Inc. in January 2023 to enter the wholesale seed market while retaining the target's brand and operations. Reported revenue was $27 million in 2022, with a stated ambition of reaching $100 million within ten years; the company employs 51-100 people and is headquartered in San Diego, California.
Epic Gardening firmographics
Firmographics- Name
- Epic Gardening
- Legal name
- Epic Gardening
- Website
- https://epicgardening.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Epic Gardening is a San Diego-based direct-to-consumer gardening company that sells proprietary and curated seeds, raised beds, and gardening supplies through its content-driven e-commerce platform, serving home gardeners across edible, ornamental, and beginner segments with subscription and wholesale channels.
- Ownership category
- akta.pro rank
Epic Gardening industry classification
Industry- Product category
- Home Gardening Products
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Epic Gardening is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Epic Gardening business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales (Direct-to-Consumer): Revenue generated from selling proprietary and curated gardening products including seeds, raised garden beds, soil amendments, seed starting supplies, and gardening tools directly to consumers through shop.epicgardening.com
- Membership Subscription (The Greenhouse): Recurring subscription revenue from The Greenhouse membership program offering exclusive benefits to members
- Media Content and Podcast Network: Revenue generated through educational content including The Beet Podcast and In Search Of Soil Podcast, building audience engagement that drives product sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing starting from $2.69 |
| Subscription | Monthly | The Greenhouse membership program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Epic Gardening product offering
Product offeringCore offering
Epic Gardening sells gardening products directly to home gardeners through its own online storefront, offering seeds (vegetable, flower, herb), raised garden beds and planters (including a proprietary tool-free 3-Minute Raised Bed and Birdies metal beds), live plants, soil amendments, seed-starting supplies (including the proprietary Epic 16-Cell Seed Starting Trays), and gardening tools. The company pairs this product line with a paid membership (The Greenhouse), free educational content via blog, YouTube, and podcasts (The Beet Podcast, In Search Of Soil Podcast), and, following its 2023 acquisition of Botanical Interests, a wholesale seed business.
Product overview
Epic Gardening operates as a direct-to-consumer gardening company offering a comprehensive product portfolio centered around seeds, garden beds, and gardening supplies. The core product line includes various seeds (vegetables, flowers, herbs) priced from $2.69 to $98.99, modular metal and wooden raised garden beds from $164.98 to $209.98, and the proprietary 3-Minute Raised Bed system at $129.99. Additional offerings encompass live plants, soil amendments, seed-starting supplies (including the Epic 16-Cell Seed Starting Trays), and gardening tools. The company also provides a membership program called The Greenhouse for premium content and resources. Content-driven offerings include The Beet Podcast (formerly Epic Gardening Podcast) and In Search Of Soil podcast. In January 2023, Epic Gardening acquired Botanical Interests, a Broomfield-based seed packet seller, expanding into the wholesale market while maintaining the acquired brand's operations and workforce.
Differentiator
Problem solved
Functional benefit
Brands
- The Beet Podcast: Daily gardening tips and advice podcast, originally named Epic Gardening Podcast
- In Search Of Soil Podcast
- The Greenhouse
Products and services
- Seeds Vegetable, flower, and herb seed packets sold direct-to-consumer, including varieties such as Fiesta Blend Nasturtium, Gold Rush Bush Bean, Heirloom Organic Seed Bank, and Persian Carpet Zinnia, priced from $2.69 to $98.99.
- Garden Beds and Planters Raised garden beds and planters for home gardening, including Birdies brand modular metal raised beds in 15" and 29" heights and various sizes, priced from $164.98 to $209.98.
- 3-Minute Raised Bed and Extension Kit Epic Gardening's proprietary tool-free raised garden bed that assembles in minutes, with an optional extension kit add-on, priced at $129.99.
- Live Plants Assorted live plants shipped to home gardeners through the Epic Gardening online storefront.
- Soil and Amendments Soil products and fertilizers sold to home gardeners to support soil building, mulching, and general garden improvement.
- Seed-Starting Supplies Supplies for starting seeds indoors, including the proprietary Epic 16-Cell Seed Starting Trays (BPA-free recycled plastic with a lifetime warranty and internal ribs to prevent root spiraling) and Seed Starting Heat Mats.
- Gardening Tools Various hand tools and gardening supplies sold through the Epic Gardening storefront for home gardening use.
- Product Bundles Pre-configured multi-item bundles offering seeds, raised beds, and other supplies at discounted pricing, such as the Heirloom Organic Seed Bank.
- The Greenhouse Membership Recurring paid membership program for Epic Gardening's engaged community members, offering exclusive benefits, expert help, and additional gardening resources.
- The Beet Podcast Daily gardening tips and advice podcast originally named the Epic Gardening Podcast, now hosted by Kevin Espiritu, covering permaculture, foodscaping, composting, and homesteading.
- In Search Of Soil Podcast Weekly podcast hosted by Diego Footer exploring soil science topics including composting, cover cropping, biochar, no-till, and fungi.
- Botanical Interests Seed Brand Seed packet brand acquired by Epic Gardening in January 2023, continuing to operate as a wholesale seed supplier from Broomfield, Colorado with its existing brand, operations, and workforce maintained.
Companies that use Epic Gardening
Customer profileSegments3 records
Ideal customer profiles4 records
Epic Gardening technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Epic Gardening partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Botanical InterestscoreEpic Gardening acquired Botanical Interests, a seed packet seller based in Broomfield, Colorado. The acquisition expanded Epic Gardening's reach into the wholesale market while maintaining Botanical Interests' brand, operations, and workforce.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Epic Gardening competitors and assessment
Company assessmentDirect peers
- Burpee: Burpee is one of the most recognized home gardening seed and live plant brands in the U.S., selling vegetable, herb, and flower seeds plus gardening supplies direct-to-consumer. It is the closest legacy analog to Epic Gardening's seed-led DTC proposition and a key competitor for the same home gardener customer.
- Botanical Interests: Botanical Interests is a specialty seed packet brand focused on heirloom and organic seeds, sold through both DTC and wholesale retail channels. It was acquired by Epic Gardening in 2023, but as a standalone business it is a highly comparable seed-led peer with overlapping customer base and category.
- Gardener's Supply Company: Gardener's Supply is an employee-owned retailer of raised beds, tools, soil amendments, and seed-starting supplies targeting the home gardener. It is a direct DTC peer with overlapping product mix and customer demographic to Epic Gardening.
- Johnny's Selected Seeds: Johnny's Selected Seeds sells vegetable, herb, and flower seeds plus tools and supplies through a DTC catalog and online store, primarily to home gardeners and small-scale growers. Comparable to Epic Gardening in seed breadth and educational content emphasis.
- True Leaf Market: True Leaf Market is an online retailer of seeds (vegetable, herb, flower, microgreens), seed-starting supplies, and gardening kits. Direct overlap with Epic Gardening's seeds and seed-starting categories and shared DIY home-gardener customer.
- Ferry-Morse: Ferry-Morse is a long-established seed brand selling vegetable, herb, and flower seeds through retail and DTC channels. Directly comparable on the seed side of Epic Gardening's catalog and competes for the same entry-level home gardener.
- AeroGarden: AeroGarden sells indoor hydroponic growing systems, seed kits, and accessories to home gardeners. Directly comparable to Epic Gardening in addressing beginner gardeners with bundled, easy-to-use growing solutions, particularly in the seed-starting category.
- Territorial Seed Company: Territorial Seed is a family-owned DTC retailer of vegetable, herb, and flower seeds plus gardening supplies, with strong content and educational resources. Comparable to Epic Gardening in combining a content-led approach with a curated seed and supplies catalog.
Broad incumbents
- Scotts Miracle-Gro: Scotts Miracle-Gro is the largest U.S. lawn and garden care company, selling seeds, soils, fertilizers, and equipment through mass retail and DTC. Overlaps broadly with Epic Gardening's product portfolio but operates at a much larger scale across multiple categories.
Emerging players
- Bootstrap Farmer: Bootstrap Farmer sells seed-starting trays, microgreen supplies, and greenhouse equipment direct to small growers and home gardeners. Strong overlap with Epic Gardening's seed-starting and microgreens categories and a comparable online-first go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Epic Gardening social profiles
Digital presenceEpic Gardening financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epic Gardening leadership team
Management profileNumber of profiles
Profiles2 records
Epic Gardening subsidiaries and ownership
Company hierarchySubsidiaries1 record
Epic Gardening funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epic Gardening M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epic Gardening
What does Epic Gardening do?
Epic Gardening sells gardening products directly to home gardeners through its own online storefront, offering seeds (vegetable, flower, herb), raised garden beds and planters (including a proprietary tool-free 3-Minute Raised Bed and Birdies metal beds), live plants, soil amendments, seed-starting supplies (including the proprietary Epic 16-Cell Seed Starting Trays), and gardening tools. The company pairs this product line with a paid membership (The Greenhouse), free educational content via blog, YouTube, and podcasts (The Beet Podcast, In Search Of Soil Podcast), and, following its 2023 acquisition of Botanical Interests, a wholesale seed business.
Is Epic Gardening a public or private company?
Epic Gardening is a private company. It is classified as venture growth investor backed and is currently operating.
When was Epic Gardening founded?
Epic Gardening was founded in 2013. It employs 51 to 100 people.
Where is Epic Gardening based?
Epic Gardening is headquartered in San Diego, United States, in the North America region.
How does Epic Gardening make money?
Three revenue lines are on record. Product Sales (Direct-to-Consumer) is the primary driver. The others are membership Subscription (The Greenhouse) and media Content and Podcast Network.
Who are Epic Gardening's main competitors?
Direct peers on record are Burpee, Botanical Interests, Gardener's Supply Company, Johnny's Selected Seeds, True Leaf Market, Ferry-Morse, AeroGarden and Territorial Seed Company. Scotts Miracle-Gro is listed as a broad incumbent. Bootstrap Farmer is listed as an emerging player.
Does Epic Gardening have an API?
No public API is recorded for Epic Gardening.
What industry is Epic Gardening in?
Epic Gardening's product category is Home Gardening Products. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail. Its NAICS code is 44424 and its SIC code is 5200.