Partes Y Equipos De Refrigeración Del Sureste

What Partes Y Equipos De Refrigeración Del Sureste does

PERSSA (Partes y Equipos de Refrigeración del Sureste S.A. de C.V.) is a Mexican distributor of HVAC+R (heating, ventilation, air conditioning, and refrigeration) products and parts, headquartered in Mérida with a nationwide branch network spanning more than 15 cities. With over 30 years of continuous operation, the company operates as a multi-brand distribution platform carrying 400+ products from more than 20 recognized manufacturers, including York (Johnson Controls), Prime, Midea, Honeywell, Copeland, Bitzer, Chemours, IGas, Norcul, Thermaflex, Soler & Palau, Rosan, Avaly, Harris, and Mastercool.

Its product portfolio is organized into seven categories: (1) air conditioning — minisplit high wall, floor-ceiling, cassette, VRF, package units, divided UMA air handlers, and condensers distributed under York and Prime; (2) commercial and industrial refrigeration — indoor and outdoor units plus compressor racks, evidenced by installations such as a 500 HP Bitzer rack for Friogal's largest refrigerated warehouse in southeast Mexico and a Copeland reciprocating rack for CEDIS MARLET; (3) ventilation and extraction — injectors, extractors, fans (Rosan, Soler & Palau, Ero, Mytek), and air curtains; (4) compressors — scroll, semi-hermetic, hermetic, and remanufactured; (5) materials and supplies — refrigerants such as R-404a and R-410a (Chemours, IGas), thermal insulation (Insul Tube, Thermaflex), rigid and flexible piping, adhesives, and cleaners; (6) parts and accessories — service and cut-off valves (Rosan, Honeywell), universal remote controls (Avaly, Rosan, Aycon), and universal control boards; and (7) instruments and tools — pressure gauges, manifolds, hose kits, thermometers, Norcul condensate pumps, and Harris silver brazing alloys. Notable industrial installations also include two 125 HP condensing units supporting an 80 ton/day ice operation for Fábrica de Hielo PROMARMEX.

Revenue is generated through hardware sales via a hybrid distribution model that combines a physical branch network, an e-commerce storefront at perssa.com.mx/tienda, and phone/WhatsApp-led inside sales. Pricing is quote-based with no public price list — products display a "Contactar asesor" call-to-action for project-specific quotes. Customer prioritization places the commercial segment (restaurants, retail, hotels) and the industrial segment (cold storage, food processing, ice manufacturing) as primary verticals, with residential and HVAC contractors/technicians as secondary buyers. Named enterprise clients in case studies include Super Aki, Burger King, Kaybe, Fridays, Casa Temozón, Friogal, CEDIS MARLET (Trompos), and Fábrica de Hielo PROMARMEX.

Name

Partes Y Equipos De Refrigeración Del Sureste

Legal name

Partes y Equipos de Refrigeración del Sureste S.A. de C.V.

Website

https://perssa.com.mx

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

PERSSA is a Mexico-based HVAC+R (heating, ventilation, air conditioning, and refrigeration) product distributor headquartered in Mérida, operating more than 15 branches nationwide. It sells 400+ products from more than 20 leading brands — including York, Bitzer, and Copeland — to residential, commercial, industrial, and contractor customers via branches, e-commerce, and inside sales.

Ownership category

akta.pro rank

Product category

HVAC+R Equipment Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Refrigeration & Service Industry Machinery (3580), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

Keywords

• HVAC distribution
• Refrigeration equipment
• Air conditioning parts
• Commercial cooling systems
• HVAC+R products

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. HVAC+R Product Distribution: Revenue generated through the sale and distribution of air conditioning, refrigeration, ventilation equipment, compressors, materials, spare parts, and instruments. Products are sold through physical branches and e-commerce platform with pricing provided via quote requests.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PERSSA (Partes Y Equipos De Refrigeración Del Sureste) distributes HVAC+R (Heating, Ventilation, Air Conditioning, and Refrigeration) products and equipment across Mexico. The company offers a portfolio of more than 400 products from recognized brands, including air conditioning systems, refrigeration units, compressors, ventilation equipment, materials, parts, accessories, instruments, and tools. Revenue is generated through product sales via a hybrid branch and e-commerce model with quote-based pricing.

Product overview

PERSSA is a Mexican distributor of HVAC+R (Heating, Ventilation, Air Conditioning, and Refrigeration) products serving the residential, commercial, and industrial sectors across Mexico. The company's product portfolio operates as a broad distribution platform organized into seven main categories: (1) Air Conditioning — encompassing York and Prime branded systems including minisplits (high wall, floor ceiling, inverter), cassette units, package units, VRF systems, and divided UMA air handlers; (2) Commercial and Industrial Refrigeration — covering indoor/outdoor units, compressor racks (Bitzer 500 HP, Copeland), cold storage installations, blast freezers, and specialized projects like ice factories and supermarket refrigeration; (3) Ventilation and Extraction — including injectors, extractors, fans (armature, ceiling, industrial), and air curtains; (4) Compressors — spanning scroll, semi-hermetic, remanufactured, and hermetic types; (5) Materials and Supplies — featuring refrigerants (R-404a, R-410a from Chemours and IGas), thermal insulation (Insul Tube, Thermaflex), piping (rigid and flexible copper tubing), adhesives, sealants, and cleaners; (6) Parts and Accessories — including universal remote controls (Avaly, Rosan, Aycon, Ero, York), universal circuit boards (Avaly, Barreto, Rosan), valves (Rosan service/cut-off valves, Honeywell 2-way valves), seals, and thermometers; and (7) Instruments and Tools — covering pressure gauges, low-pressure gauges, manifolds, hose kits, infrared/needle thermometers, condensate pumps, and silver brazing alloys (Harris). The company distributes products from more than 20 recognized brands including York, Prime, Rosan, Avaly, Harris, Honeywell, Norcul, Chemours, IGas, Ero, and others, with national coverage through over 15 branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Systems Air conditioning units including minisplit high wall, fan and coil, piso techo (floor-ceiling), cassette, dividido UMA (split air handlers), package units, VRF (variable refrigerant flow), and condenser units for residential, commercial, and industrial applications.
• Refrigeration Systems Commercial and industrial refrigeration systems including indoor units, outdoor condensing units, and compressor racks (e.g., 500 HP Bitzer rack systems) for supermarkets, cold storage, food processing, and ice manufacturing facilities.
• Compressors Compressors including scroll, semi-hermetic, remanufactured, and hermetic types for HVAC and refrigeration systems. Features brands such as Copeland and Bitzer for industrial applications.
• Ventilation and Extraction Equipment Ventilation products including injectors, extractors, fans (armature, ceiling, industrial), and air curtains for air circulation and temperature/dust/insect control in commercial and industrial doorways.
• Materials and Supplies HVAC+R installation materials including refrigerants (R-404a, R-410a from Chemours and IGas), thermal insulation (Insul Tube, Thermaflex), rigid and flexible copper piping, adhesives, sealants, cleaners, lubricants, and tapes.
• Parts and Accessories Replacement parts and accessories including valves (Rosan service/cut-off, Honeywell 2-way), temperature and pressure controls, universal remote controls (Avaly, Rosan, Aycon, Ero, York), and universal control circuit boards.
• Instruments and Tools Professional instruments and tools including pressure gauges, low-pressure gauges, vacuum gauges, manifolds, refrigeration hose kits, infrared and needle thermometers, condensate pumps (Norcul), and Harris silver brazing alloys (SS5, SS15, 0620F).
• York Air Conditioning Brand Portfolio Complete York HVAC product line including minisplit high wall (YHFE12ZJMAXAORX, YHJE12ZJ6AXBORX inverter), floor ceiling inverter (YFJE), commercial packages (YMMRZ, YMMRZC, KJ, WP), horizontal injection packages, and ducted air handler systems (YMSJZHC).
• Prime Air Conditioning Brand Portfolio Prime HVAC products including Minisplit Prime Élite 1 (EMPRC121), Prime Elite 2 (EMPRC121E2-P), and Prime Trendy 2 (EMPRN122T2-K-P) for residential and light commercial applications.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• PrimeminorOthersBrand distributed through PERSSA's network, including minisplit products such as Prime Elite and Prime Trendy lines.
• York (Johnson Controls)coreOthersMajor brand partnership including multiple product lines: minisplits (High Wall, Piso Techo), commercial packages, ducted handler systems, and related accessories.
• MideaminorOthersBrand distributed through PERSSA's network as indicated by brand logos on the website.
• HoneywellminorOthersPartner brand including 2-way valves (VCZAL1100-E-P series) and home automation controls.
• AvalyminorOthersBrand for control accessories including remote controls, universal cards, pressure gauges, and thermometers.
• RosanminorOthersBrand including pressure gauges, remote controls, control cards, service valves, and cutoff valves for refrigeration.
• HarrisminorOthersSilver soldering brand including SS5 (5% silver), SS15 (15% silver), and 0620F products.
• MastercoolminorOthersBrand including infrared thermometers for refrigeration and air conditioning applications.
• CopelandcoreOthersCompressor brand featured in industrial refrigeration projects including large rack systems.
• BitzercoreOthersCompressor brand featured in industrial refrigeration projects including 500 HP rack for cold storage.
• ChemoursminorOthersR-404a refrigerant supplier in cylinder and can presentations.
• IGasminorOthersRefrigerant supplier for R-404a and R-410a gases.
• NorculminorOthersCondensate pump brand including FP1035 and FP1057 models.
• ThermaflexminorOthersInsulation brand including rolls and tubes for thermal control.
• Soler & PalauminorOthersVentilation brand including ceiling fans.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Daikin Mexico: Global HVAC manufacturer with growing direct distribution in Mexico, particularly in VRF and commercial systems. Competes head-to-head with PERSSA in mid-to-large commercial projects and can constrain PERSSA's access to premium Japanese product lines.
• Samsung HVAC Mexico: Global HVAC manufacturer with Mexico presence in residential and light commercial systems, often through authorized distributor networks. Comparable to PERSSA's residential and light commercial end-customer business.
• Johnson Controls / York: Global building solutions and HVAC manufacturer that owns the York brand, which PERSSA distributes. A core supplier relationship but also a structural threat if Johnson Controls consolidates distribution in Mexico.
• Carrier Mexico: Major global HVAC+R manufacturer with direct and authorized distributor presence in Mexico across commercial, industrial, and transport refrigeration. Competes with PERSSA on equipment sales and can absorb distribution into its own channels.
• Gree Mexico: World's largest residential HVAC manufacturer by volume with a growing Mexico distribution network. Competes in the same residential and light commercial tiers that anchor a meaningful share of PERSSA's branch and e-commerce volume.
• LG Electronics Mexico (HVAC): Global HVAC and appliance manufacturer with Mexico distribution, including residential and light commercial air conditioning. Competes with PERSSA on residential and SMB projects and is a candidate brand-distribution partner.
• Midea Mexico: Global HVAC+R manufacturer (and Midea Carrier JV partner) with direct distribution in Mexico. Already a brand distributed by PERSSA, but also a competitor as Midea expands its own dealer and direct channels.
• Hisense Mexico (HVAC): Global HVAC manufacturer with growing presence in Mexican residential and light commercial air conditioning. Competes with PERSSA in the residential and small-business segment where PERSSA sells Prime, Midea, and other mid-tier brands.
• Trane (Ingersoll Rand) Mexico: Global HVAC manufacturer with direct sales, authorized distributor networks, and service operations across Mexico. Competes with PERSSA on commercial and industrial bids and can bypass independent distributors on large enterprise projects.

Direct peers

• Refrielectric: Mexican HVAC+R distributor serving residential, commercial, and industrial customers with multi-brand equipment, parts, and refrigerants. Directly comparable to PERSSA in product breadth, customer mix, and Mexico-only distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/perssamx
• YouTubeyoutube.com/@perssamx
• Instagraminstagram.com/perssamx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partes Y Equipos De Refrigeración Del Sureste