What Pitec AG does

Pitec AG is a privately held Swiss B2B supplier of professional bakery, confectionery, gastronomy, and refrigeration equipment, headquartered in Oberriet, Canton St. Gallen, and serving customers across Switzerland and Liechtenstein. The company operates an e-commerce platform (the E-Shop) carrying more than 6,500 stocked articles, organized into three principal technology categories: Bäckerei- und Konditoreitechnik (bakery and confectionery technology), Gastrotechnik (food service equipment), and Kältetechnik (refrigeration technology). It distributes both its own curated lines and third-party OEM brands including RONDO dough sheeters, Pacojet 4 pacotting systems, B.PROTHERM heated transport containers, and Sagi, Tekna, and True refrigeration units.

The company's underlying technology stack is a curated integration of OEM equipment rather than proprietary IP, supplemented by an in-house service infrastructure: a 24/7 emergency repair hotline (Pannendienst) operating across four Swiss regions (Ostschweiz, Zentralschweiz, Westschweiz, Tessin), scheduled maintenance and small-appliance repair, professional installation, and an education program of seminars and events. Distribution combines the E-Shop with own-truck delivery (Camion-Service) for large equipment, carrier partnerships with DPD, Post, and Galliker, and direct customer pickup at the Oberriet warehouse.

Pitec makes money primarily through unit-priced hardware sales via its E-Shop and direct channels, priced in Swiss Francs ex-VAT with free shipping above CHF 200 and a 5% pickup discount, plus recurring service revenue from emergency repair, scheduled maintenance, and installation. Payment terms include 30-day invoicing alongside card, TWINT, PayPal, and PostFinance options. The customer base spans three segments — bakeries and confectioners, gastronomy and hospitality (restaurants, hotels, catering), and industrial food production — with no named anchor accounts disclosed, suggesting a distributed SMB-heavy book of business across Switzerland. The company is managed by representatives Ralf Maier and Gerhard Gau, with Edith Kolb as Chair of the Supervisory Board and Ruedi Meister as Data Protection Officer.

Name

Pitec AG

Legal name

Pitec AG

Website

https://pitec.ch

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Pitec AG is a privately held Swiss B2B supplier and e-commerce platform of professional bakery, confectionery, gastronomy, and refrigeration equipment, serving bakeries, restaurants, hotels, caterers, and food producers across Switzerland and Liechtenstein with over 6,500 stocked articles and 24/7 regional service.

Ownership category

akta.pro rank

Headquarters

HQ city

Oberriet

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sale of professional bakery, confectionery, gastronomy, and refrigeration equipment through E-commerce platform and direct sales. Products include smallware, machinery, spare parts, and accessories with over 6500 stocked articles available for immediate delivery.
2. Service & Repairs: 24/7 emergency repair service (Pannendienst), maintenance revisions, and small appliance repairs. Professional installation services for equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pitec AG supplies professional bakery, confectionery, gastronomy, and refrigeration equipment to B2B customers across Switzerland and Liechtenstein. The company offers over 6,500 stocked articles through its E-Shop e-commerce platform, spanning smallware, machinery, spare parts, and accessories from premium brands such as RONDO, Pacojet, B.PROTHERM, Sagi, Tekna, and True. Core operations are complemented by 24/7 emergency repair service, professional installation, scheduled maintenance, and educational seminars covering equipment operation.

Product overview

Pitec AG operates as a B2B equipment supplier and e-commerce platform serving bakery, confectionery, and hospitality industries in Switzerland. The company offers over 6,500 stocked articles through its E-Shop, organized into three main technical categories: Bäckerei- und Konditoreitechnik (bakery and confectionery technology), Gastrotechnik (food service equipment), and Kältetechnik (refrigeration technology). The portfolio includes major product lines such as RONDO dough processing equipment, Pacojet pacotting systems, B.PROTHERM thermoboxes for food transport, Sagi/Tekna/True refrigeration units, and extensive ranges of baking molds and pastry rings. Beyond product sales, Pitec provides service offerings including 24/7 emergency repair, equipment maintenance, and professional seminars. The company also sells used and demonstration equipment through its Occasionen program.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Shop B2B Ordering Platform (E-Shop) Online B2B ordering platform at pitec.ch offering over 6,500 stocked articles for bakery, confectionery, and hospitality professionals. Categories span cutting/portioning, mixing/measuring/pressing, cooking/serving, baking/fermenting, patisserie/confiserie, decoration/presentation, cooling/transport/storage, and cleaning/hygiene. Includes customer account management and nationwide delivery.
• RONDO STM Econom 5303 Dough Sheeter Professional dough rolling machine with 500mm working width, available as table or pedestal model. Designed for hotels, restaurants, pizzerias, large kitchens, small craft bakeries, and confectioneries. Features ergonomic roller adjustment lever and easy-clean design with removable scrapers.
• Pacojet 4 System Professional pacotting system with large touchscreen for intuitive operation, 4-minute classic pacotting mode or 90-second Jet mode, extended automatic repeat function up to 10 repetitions, overpressure or normal pressure operation, recipe memory storage, WiFi connectivity for diagnostics, standby function, and HACCP-compliant guided cleaning program. Designed for professional kitchens and pastry operations.
• B.PROTHERM Thermoboxen (B.PROTHERM Thermoboxes) Food transport containers made from food-safe polypropylene with stainless steel handles and plastic latches, designed for GN 1/1 containers. Electrically heated with temperature capability up to +90°C. Available as front loader (Typ 620 KBUH, 12 shelves) or top loader (Typ 320 KB). Designed for professional catering and food transport operations.
• Backwaren-Lagerkühlschrank (Bakery Storage Refrigerator) Commercial storage refrigerator with 20 pairs of L-shaped shelf rails, stainless steel exterior and interior, energy-saving function, 75mm insulation, circumfluence cooling with automatic defrosting and condensate evaporation. Temperature range -2 to +8°C. Designed for bakery and confectionery ingredient storage.
• Backwaren-Lagertiefkühlschrank (Bakery Storage Freezer) Commercial storage freezer with 20 pairs of L-shaped shelf rails, stainless steel construction, 75mm insulation, circumfluence cooling with finned evaporator, electronic temperature control, automatic defrosting with heating element. Temperature range -24 to +12°C. Designed for bakery and confectionery frozen storage.
• Backformen (Baking Molds) Extensive product line of baking molds including springforms, tartelette forms, cake tins, gugelhopf forms, brioche molds, quiche forms, meat pie forms, adjustable baking frames, Timbal/Dariol forms, Rehrücken forms, and specialty shaped molds (star, heart, bell, party bread rings). Designed for professional bakery and confectionery operations.
• Tortenringe (Cake Rings) Professional cake rings in various materials (stainless steel, aluminum) and shapes (round, heart, star, bell, party bread), available in multiple heights and diameters. Includes adjustable rings, hanging hooks, and PVC bands for cake ring lining. Designed for pastry and confectionery presentation.
• Kühlschränke und Tiefkühlschränke (Commercial Refrigerators and Freezers) Commercial refrigeration units from manufacturers including Sagi, Tekna, and True, featuring various configurations (GN 2/1, EN standards), energy classes, door configurations, and capacities for bakery and food service use. Designed for professional kitchen and bakery operations.
• Occasionen und Vorführmaschinen (Used and Demo Equipment) Refurbished, fully functional demonstration and second-hand equipment available at attractive prices with quick delivery. Includes a regularly updated PDF catalog. Designed for cost-conscious bakery and gastronomy operators seeking professional equipment at reduced pricing.
• Pannendienst (24/7 Emergency Repair Service) 24/7 emergency repair service (Pannendienst) with regional hotlines covering Eastern Switzerland, Central Switzerland, Western Switzerland, and Ticino. Designed for professional bakery, confectionery, and gastronomy operators requiring urgent equipment repair to maintain operational continuity.
• Revisionen und Kleingeräte-Reparatur (Maintenance and Small Equipment Repair) Maintenance services and in-house repair workshop for small equipment, ensuring operational continuity for professional kitchens. Designed for bakery, confectionery, and gastronomy operators needing scheduled preventive maintenance and repair of small appliances.
• Dienstleistungen Pitec (Pitec Business Services) Comprehensive business services including equipment inspections, financing options for equipment acquisition, and relocation assistance for bakery facilities. Designed for bakery and confectionery operators planning equipment investment or facility transitions.
• Temperier-Gerät für Rahmbläser (Temperature Conditioning Device for Cream Whisks) Temperature conditioning device designed for cream whisks (Rahmbläser), providing precise warming and consistent results in professional kitchen and confectionery operations. Introduced as a new product in 2025.
• Pomati Truffles Line Compact and efficient chocolate truffle production system designed for confectionery professionals. Introduced as a new product in 2025.

Quantifiable outcome

• Same-day shipping for stocked items; next-day delivery for orders placed by 3 PM weekdays
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Electrolux Professional: Global commercial kitchen and laundry equipment manufacturer. Comparable as an incumbent supplier of professional refrigeration and cooking equipment into the same foodservice and bakery end-markets, but at much greater scale and with own-brand manufacturing.
• Winterhalter Gastronom GmbH: German specialist in commercial dishwashing systems and cleaning chemicals for professional kitchens. Comparable for Pitec's Reinigen/Hygiene category and as a German-based professional-kitchen incumbent.
• Meiko Maschinenbau GmbH & Co. KG: German specialist in commercial cleaning, dishwashing, and food-waste handling systems for professional kitchens. Relevant incumbent comparable for Pitec's hygiene/cleaning category, though Meiko is a manufacturer rather than distributor.
• Hobart GmbH: Global manufacturer of commercial food equipment (dishwashing, cooking, refrigeration). Broad incumbent serving the same professional gastronomy customer base with overlapping categories to Pitec's refrigeration and kitchen equipment lines.
• WIESHEU GmbH: German manufacturer of in-store bakery ovens and roll/bread production systems for retail bakeries, supermarkets, and food service. Relevant incumbent for Pitec's bakery technology category, especially given Switzerland's strong retail-bakery density.
• RATIONAL AG: Global market leader in commercial combi-steamers for professional kitchens. While RATIONAL is a manufacturer (not distributor) operating at much larger scale, it is a relevant incumbent selling premium professional cooking equipment into the same baker/gastronomy end-markets Pitec serves.
• MKN Maschinenfabrik Kurt Neubauer GmbH: German manufacturer of professional kitchen equipment with broad portfolio covering cooking, refrigeration, and food preparation. Comparable to Pitec at the portfolio-overlap level, though MKN is a manufacturer selling through dealers rather than a distributor.

Direct peers

• HUPFER GmbH: German specialist in professional kitchen equipment (storage, transport, work tables, gastronomy). Comparable to Pitec as a multi-category B2B kitchen-equipment supplier with both new equipment and service offerings for hospitality and food service customers.
• Hugentobler Schweizer Kochsysteme AG: Swiss distributor of professional kitchen and cooking systems for gastronomy and communal catering. Most direct comparable: similar Swiss-domestic, multi-channel B2B distributor with showroom, service, and equipment portfolio overlapping Pitec's gastronomy vertical.
• B.PRO GmbH: German manufacturer and supplier of professional kitchen systems (formerly Blanco Professional). Overlaps with Pitec's Thermobox/transport, work-table, and bakery equipment categories; relevant as a comparable brand-and-product mix in the DACH professional kitchen market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitec AG