PromoPublic

What PromoPublic does

PromoPublic (legal entity Grupo Promopublic) is a privately held Spanish large-format digital printing and visual communications group headquartered in the Castellón region, founded in 1984/1985. The company provides an integrated suite of services spanning large-format digital printing, corporeal signage, retail/stand/showroom production, ceramic promotion (panels, sample books, cradles), graphic and editorial design, photography/video/3D rendering, packaging, professional installation, and 360-degree virtual tours. Its technology stack includes proprietary panel systems (NEXTPANEL, INTAKT), Single Pass Kerajet printing at up to 900 m2/hour, an HP 3000 (first in Spain), EFI Vutek h5, and swissqprint Eco printers, deployed across 30,000+ m2 of production facilities plus a 2,000+ m2 showroom and over 600,000 m2 of annual production capacity.

The business operates through multiple wholly-owned subsidiaries (ROTYSE, Hispaprint, MOTIF/MOTIF Wallpapers, Motif Tables, Motif In & Out, COLORTILE, PROMO TRANS, MOBLIK, and PLAKA), each addressing distinct segments such as online printing, consumer decoration, contract solutions, outdoor furniture, and logistics. Revenue is generated predominantly through project-based B2B enterprise sales with custom quote-driven pricing and multi-year contracts. Key customer verticals are Spanish ceramic manufacturers (the company serves 6 of the 7 major Spanish ceramic groups), retail chains (notably Leroy Merlin, Conforama, El Corte Inglés), professional sports clubs and LaLiga, and event organizers. Distribution combines direct enterprise field sales, a nationwide installation network that handles tight-deadline rollouts (e.g., 75-store Leroy Merlin collection changes in 35 business days), and self-serve online channels (Hispaprint, MOTIF e-commerce).

The go-to-market centers on long-term enterprise relationships with dedicated account teams, complemented by industry-event presence (CERSAIE, DIGICOM) and project showcase content marketing. Notable recent strategic moves include the 2024 launch of PLAKA (contract solutions) and MOBLIK (furniture), the 2022 founding of COLORTILE for porcelain slab cutting, and vertical integration via PROMO TRANS in 2023. The company holds the 2022 DigiAwards 'Centro de Impresión Digital del Año' recognition and has co-financed an industrial solar plant with IVACE/EU Next Generation funds.

Name

PromoPublic

Legal name

Grupo Promopublic

Website

https://promopublic.es

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

PromoPublic is a privately held Spanish large-format digital printing and visual communications group serving ceramic manufacturers, retail chains, sports organizations, and event organizers with turnkey design, production, and installation services through multiple specialized subsidiaries.

Ownership category

akta.pro rank

Product category

Commercial Printing and Visual Communication Services

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Commercial Printing (2750), Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Large-format digital printing
• Visual communication services
• Ceramic promotion materials
• Signage and wayfinding
• Turnkey retail installations

Headquarters

HQ city

Castellón De La Plana

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Large-format printing services: Custom printing services for various substrates including vinlys, banners, displays, signage, and panels. Revenue generated through project-based work with pricing based on materials, size, complexity, and volume.
2. Turnkey project services: Comprehensive solutions including design, printing, production, logistics, and installation. Services span ceramic promotion, retail displays, sports venue branding, event stands, and corporate spaces.
3. 3D design and rendering services: Virtual environment creation, product renders, and architectural visualization services for clients showcasing spaces and products.
4. Motif Wallpapers (consumer decoration brand): Direct-to-consumer online sales of wallpaper, murals, and decorative products through e-commerce platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PromoPublic is a large-format digital printing and visual communication services company that produces custom printed materials, signage, exhibition panels, sample books, and display systems, with turnkey design-to-installation services. It serves primarily enterprise clients in the ceramic manufacturing, retail chain, sports, and event organizer sectors, with a smaller direct-to-consumer line of decorative wallpapers and murals sold online.

Product overview

PromoPublic is a large format digital printing and visual communication services company with over 40 years of experience. The company operates as an integrated group offering a comprehensive portfolio organized around three main pillars: (1) Large Format Digital Printing and Signage — covering digital printing, corporeal signs, and retail/exhibition solutions; (2) Ceramic Promotion — including exhibition panels, sample books, cradles and PLV; and (3) Communication and Marketing — encompassing graphic design, photography/video/3D, and packaging. The company provides end-to-end services through its turnkey projects, professional mounting teams, and virtual visits technology. The group includes several specialized sub-brands: MOTIF (decorative wallpapers and murals), Motif Tables (furniture), Motif In & Out (outdoor furniture), Hispaprint (online printing), COLORTILE (large format tile cutting), PLAka (contract solutions), MOBLIK (habitat products), ROTYSE (signage), and PROMO TRANS (logistics). With 30,000 m² of production facilities and 2,000 m² of showroom space, the company serves major clients in ceramics, retail, sports, and e-commerce sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MOTIF: Products deco for individuals and professionals with online sales, including wallpapers, murals, and decorative items
• MOTIF Tables
• PLAKA
• COLORTILE

Products and services

• Large-Format Digital Printing (Impresión Digital Gran Formato) Custom large-format digital printing services using UV ink, latex, and eco-solvent technologies on rigid and flexible substrates (vinyls, banners, displays, signage, panels) for enterprise clients.
• Corporeal Signage and Wayfinding (Rótulos Corpóreos y Señalética) Manufacture and installation of corporeal (3D) signs, illuminated signs, PVC corporeal signs, and aluminum wayfinding for buildings, hotels, retail spaces, and corporate facilities.
• Stands, Showrooms and Retail (Stands, Showrooms y Retail) Design, production, and installation of exhibition stands, showroom setups, and retail space solutions for trade fairs and permanent venues.
• Exhibition Panels (Paneles Expositores) Exhibition panels for ceramic tile displays in retail stores, including proprietary NEXTPANEL and INTAKT technologies with anti-scratch and adhesion properties tailored for ceramic promotion.
• Sample Books and Folders (Muestrarios y Folders) Sample books and folders for ceramic and flooring materials, showcasing product collections to professionals and retailers (e.g., 15,000-unit catalog deliveries).
• Exhibition Cradles and POS (Cunas Expositoras y PLV) Exhibition cradles and Point of Sale (POS) advertising materials for product promotion and display in retail environments.
• Graphic and Editorial Design (Diseño Gráfico y Editorial) Graphic design and editorial services including catalog design, corporate branding, and visual identity for enterprise clients.
• Photography, Video and 3D (Fotografía, Vídeo y 3D) Professional photography, video production, and 3D rendering services for products, spaces, and corporate communications.
• Packaging and Prototyping (Packaging y Prototipos) Custom packaging design and prototyping services for product promotion and presentation (e.g., promotional cases for ceramic collections).
• Turnkey Project Service (Proyecto Llave en Mano) End-to-end project management covering design, manufacturing, logistics, and installation for complete retail implementations (e.g., 75+ Leroy Merlin store collection changes).
• Installation Services (Montajes) Professional installation and assembly services for printed materials, signage, and retail setups across Spain, the islands, and internationally, including nights and weekends for time-sensitive projects.
• Virtual Tours (Visitas Virtuales) 360-degree virtual tour technology for showcasing spaces, showrooms, factories, and exhibitions interactively online for international clients.
• PLAka Contract Solutions Contract solutions for architects, designers, and project developers involving cutting and treatment of porcelain slabs for kitchen countertops, bathrooms, and custom facades.
• MOTIF Wallpapers and Décor (MOTIF) Direct-to-consumer and professional brand of decorative products including wallpapers, murals, vinyl carpets, and individual tablecloths sold online through motif.es.
• Motif Tables (Motif Tables) Tables with aluminum legs and ceramic tops for interior design and outdoor applications, sold to consumers and retail chains.
• COLORTILE Large-Format Plate Cutting Cutting of large-format plates in various materials for kitchen countertops, custom facades, and other interior and exterior applications.
• Hispaprint Online Printing Platform Online digital printing platform serving graphic arts professionals, signage companies, and communication agencies with self-service printing orders.
• PROMO TRANS Delivery Service Last-mile delivery service for PromoPublic products, providing logistics back-up for installations and nationwide rollouts.

Quantifiable outcome

• Completed 25,000 avatar printing and installation in time for football matches
• +4 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• HOYOYO Photography & Visual LabcoreTechnology or IntegrationTechnology partner for virtual tour creation using 360-degree photography. HOYOYO creates immersive virtual tours for Promopublic's ceramic clients including Prissmacer (Cevisama 2018), Pamesa (Cersaie 2019), and Argenta (Cevisama 2017), enabling international clients to remotely explore exhibition spaces.

Scale indicators7 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Cimpress: Parent of Vistaprint and other mass-customization printing brands. Operates at much greater scale but competes in the broader B2B printing services market where PromoPublic's Hispaprint plays.
• HP Large Format Printing: Manufacturer of large-format printing equipment (HP 3000, HP Latex). As a vendor and broader industry player, HP defines the technology roadmap that PromoPublic's capital investments follow. HP also offers branded print services in some markets.
• Canon (Océ): Through the Océ acquisition, Canon offers large-format printing equipment and production services. Competes broadly with PromoPublic's printing capabilities, though typically at a larger scale and broader portfolio.
• Antalis: European leader in paper, visual communication, and packaging distribution. Comparable to PromoPublic in the visual communication space, though operating as a broad distributor rather than a specialist production house.

Others

• EFI: Provider of large-format printing equipment (Vutek h series) and print production software. Adjacent to PromoPublic as a key equipment vendor, with overlapping customer base in the industrial print sector.
• Durst Group: Italian manufacturer of large-format digital printing equipment and related software. Adjacent to PromoPublic as a key equipment vendor (Kerajet technology), and the technologies they develop directly shape PromoPublic's competitive options.
• 3A Composites (formerly Alcan Composites): Swiss-based manufacturer of display and signage substrates (Dibond, Forex, Kapa). Supplies key materials used in PromoPublic's panel and display production, making it a critical upstream partner and ecosystem participant.

Regional players

• Pixartprinting: One of Europe's largest online printing platforms, based in Italy. Comparable to PromoPublic's digital printing services with similar B2B trade customer focus, though operating primarily online rather than through enterprise field sales.

Direct peers

• Spandex Group: European leader in large-format digital printing materials, signage substrates, and visual communication services. Directly comparable to PromoPublic's core printing and signage offering, with a similar multi-country European footprint.
• Solopress: Spain-based online printing platform serving B2B customers with digital printing services. Comparable to PromoPublic's Hispaprint subsidiary in business model and target market, though focused on online self-serve rather than turnkey enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promopublic
• YouTubeyoutube.com/promopublic
• Facebookfacebook.com/promopublic
• LinkedInlinkedin.com/company/promopublic
• Instagraminstagram.com/promopublic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromoPublic