LoVasco

What LoVasco does

LoVasco Consulting Group is a Detroit-based financial advisory and employee benefits consulting firm that operates as a fully outsourced Chief Benefits, Retirement, Compensation, and Total Rewards Officer for mid-to-large employers, and provides concierge-level financial planning, wealth management, and estate planning services to individuals. The firm was co-founded by Eugene LoVasco (President) and his son Michael LoVasco (Vice President), representing the third generation of family involvement in the insurance industry, with roots tracing to Gene LoVasco's prior agency ALCOS (acquired by Brown & Brown in 2007) and to 1960-era founding references citing more than 60 years of combined industry experience.

The firm's core product suite consists of four interlocking Total Rewards practice areas for businesses — Employee Benefits Consulting, Retirement Plan Consulting, Compensation Design, and Employee Communications — supported by individual-facing services in Financial Planning & Wealth Management, Advanced Estate Planning Strategies, Business Succession Planning, and Supplemental Disability and Life Insurance. Technology consists of human-expert consulting augmented by lightweight digital assets including a free online self-assessment checkup suite hosted at score.lovascogroup.com, an on-demand fiduciary governance training webinar ('The Governance Gap'), a 173+ article insights content library, and a recently staffed in-house software engineering function. Securities and investment advisory services are delivered through M Holdings Securities, Inc. (a FINRA/SIPC-registered broker-dealer) under the firm's membership in M Financial Group.

LoVasco generates revenue through professional services fees across three streams: asset-based retirement plan consulting fees (typically charged to plan assets), employee benefits consulting compensation via commissions, professional fees, or a combination at client discretion, and wealth management fees for individual clients. Pricing is quote-based, varies by engagement scope, and is disclosed and benchmarked against industry averages to meet fiduciary responsibilities. Go-to-market is enterprise field sales with a sales-led, consultant-driven motion using thought leadership content, webinars, and self-assessment tools for lead generation, with discovery consultations converting into multi-year outsourced advisory engagements concentrated in Michigan and the broader Midwest region.

Name

LoVasco

Legal name

LoVasco Consulting Group

Website

https://lovascogroup.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

LoVasco Consulting Group is a Detroit-based financial advisory and employee benefits consultancy offering outsourced Total Rewards strategy (benefits, retirement, compensation, communications) to mid-to-large employers and wealth management/estate planning to individuals, operating primarily in Michigan and the Midwest.

Ownership category

akta.pro rank

Product category

Employee Benefits & Retirement Plan Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Compensation, Benefits & Rewards Consulting (BPAHAGAF), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Employee benefits consulting
• Retirement plan consulting
• Compensation design
• Wealth management services
• Estate planning advisory

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retirement Plan Consulting Fees: Fees charged for retirement plan consulting services. Most client engagements result in fees charged to retirement program plan assets rather than direct billing. Fees are fully disclosed and benchmarked against industry averages.
2. Employee Benefits Consulting: Compensation via commissions, professional fees, or a combination of both for employee benefits consulting services. The firm is indifferent to compensation structure and leaves it to client discretion.
3. Securities and Investment Advisory Services: Securities and investment advisory services offered through M Holdings Securities, Inc. Registered broker/dealer and investment advisor, member FINRA/SIPC.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LoVasco Consulting Group is a Detroit-based financial advisory and employee benefits consultancy that delivers Total Rewards strategy and personal wealth advisory on a fee-for-service basis. For employers, the firm provides employee benefits consulting, retirement plan consulting (401(k)/403(b)), compensation design, and employee communications. For individuals, it provides financial planning, wealth management, advanced estate planning, and business succession planning. All engagements are delivered through direct consulting relationships, with securities and investment advisory services offered through M Holdings Securities, Inc.

Product overview

LoVasco Consulting Group is a full-service consultancy offering a portfolio of interconnected consulting services for businesses and individuals. The business-side offerings include Employee Benefits Consulting, Retirement Plan Consulting, Compensation Design, and Employee Communications—each functioning as a distinct service offering under the broader Total Rewards Strategy umbrella. For individuals, the firm provides Financial Planning & Wealth Management alongside Advanced Estate Planning Strategies and Business Succession Planning. A Fiduciary Governance Training webinar serves as an educational resource. All services are delivered through direct consulting engagements rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Consulting Consulting service helping employers build seamless, stable benefits programs including strategic planning, financial analysis, vendor management, and compliance oversight for health and welfare plans.
• Retirement Plan Consulting Full-service retirement plan consulting providing financial wellness for employees and fiduciary oversight for employers, including 401(k) and 403(b) plan advisory, investment oversight, and vendor management.
• Compensation Design Performance-driving pay strategy consulting including compensation philosophy development, incentive plan design, benchmarking, and pay structure design for employers.
• Employee Communications Strategic workforce communications services helping companies develop compelling employee benefit communications that offer clarity, generate excitement, and motivate action across the workforce.
• Financial Planning & Wealth Management Concierge-level financial advice including investment management, financial planning, strategic tax planning, and portfolio management for individuals, families, business owners, and high-performing professionals.
• Advanced Estate Planning Strategies Estate planning guidance including legacy preservation, probate avoidance, tax reduction strategies, and asset protection for beneficiaries.
• Business Succession Planning Insurance-driven business succession planning to help businesses continue in the event of death, disability, or retirement of a shareholder.
• Supplemental Disability and Life Insurance Supplemental insurance products for highly compensated executives, bridging the benefits gap with supplemental disability and life insurance coverage.

Quantifiable outcome

• Saved significant costs and greatly improved employee satisfaction for EOTech
• +2 more outcomes

Named customers12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• M Holdings Securities, Inc.coreTechnology or IntegrationSecurities and Investment Advisory Services offered through M Holdings Securities, Inc., a registered broker/dealer and Investment Advisor, member FINRA/SIPC. LoVasco is independently owned and operated but member of M Financial Group.
• M Financial GroupcoreStrategic or Co-development PartnerLoVasco Consulting Group is a member of M Financial Group, providing access to resources and network of member firms.
• FINRAcoreOthersMember of FINRA (Financial Industry Regulatory Authority), ensuring regulatory compliance for securities business.
• SIPCcoreOthersMember of SIPC (Securities Investor Protection Corporation), providing customer protection for securities held at M Holdings Securities.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CAPTRUST: CAPTRUST is a leading independent retirement plan advisory and corporate investment consulting firm providing fiduciary oversight and participant services for 401(k)/403(b) plans—directly analogous to LoVasco's Retirement Plan Consulting practice and its 'Chief Outsourced Retirement Officer' positioning.
• USI Insurance Services: USI is a major US insurance brokerage and risk-management advisory that bundles property/casualty, employee benefits, and retirement plan consulting for mid-market employers, mirroring LoVasco's role as outsourced benefits and retirement officer. Both deliver asset-based retirement consulting alongside benefits brokerage.
• NFP (An Aon Company): NFP provides corporate benefits, retirement plan advisory, executive benefits, and wealth management—directly comparable to LoVasco's full 'total rewards' stack. Both compete for HR leader mandates at mid-market employers and offer individualized wealth planning to executives.
• Sequoia Financial Group: Sequoia is a Midwest-based wealth management and retirement plan consulting firm with similar size and profile to LoVasco, providing 401(k)/403(b) advisory, executive benefits, and personal wealth planning. Comparable on target market, services, and asset-based revenue mix.
• Burnham Benefits: Burnham Benefits is an employee benefits brokerage and consulting firm serving mid-to-large employers across benefit design, compliance, and total rewards—directly comparable to LoVasco's employee benefits practice and outsourced Chief Benefits Officer role.
• OneDigital: OneDigital is one of the largest US employee benefits and retirement plan consultancies, serving mid-to-large employers with bundled advisory, brokerage, and consulting offerings—a direct, scaled analog to LoVasco's employee benefits + retirement + comp + communications bundle. Both target employers seeking a single outsourced 'total rewards' partner.

Broad incumbents

• Arthur J. Gallagher & Co. Gallagher is one of the largest US insurance brokerage and risk management firms, with deep employee benefits and retirement consulting practices for mid-to-large employers. COO Mike Iley is a Gallagher alumnus, evidencing the very direct overlap in business model and target clients.
• WTW (Willis Towers Watson): WTW is a global advisory, brokerage, and solutions firm providing employee benefits, retirement plan consulting, compensation design, and employee communications—directly mirroring LoVasco's full total-rewards portfolio. Catherine Smith (LoVasco Managing Director) is a Towers Watson alumna.
• CBIZ Benefits & Insurance Services: CBIZ is a broad professional services incumbent offering HR consulting, benefits administration, retirement plan advisory, and wealth management to SMB and mid-market clients. Overlaps with LoVasco across benefits, retirement, and individual financial planning but at much larger scale.
• Mercer (Marsh McLennan): Mercer is a global consulting leader in health, wealth, and career, offering benefits brokerage, retirement consulting, and total rewards strategy. Several LoVasco senior leaders (e.g., Aaron Loiselle) are Mercer alumni, illustrating the direct overlap in services and target buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoVasco