What NFP does

NFP (an Aon company) is a UK-headquartered insurance broker and human capital solutions firm with 5,001–10,000 employees across the UK, Ireland, Canada, and the United States. The company serves commercial enterprises, high net worth individuals, and corporate HR departments with an integrated portfolio spanning commercial insurance (sector-specific cover for bloodstock, construction, hospitality, manufacturing, professional services, real estate, science and technology, and others), employee benefits consulting and broking, workplace pensions, global employee benefits management, private client insurance, and people development services (outplacement, executive coaching, executive search, organisational transformation, M&A consulting, and HR services). Named enterprise customers include BlackBerry, Flogas, UPS, Whirlpool, a FTSE 100 pharmaceuticals company, the British Heart Foundation, and the Metropolitan Police, indicating penetration across regulated and commercial sectors.

The business is built primarily on commission-based insurance brokerage (commercial insurance premium placement with carriers), supplemented by professional services fees for consulting, advisory, and benefits administration, plus subscription/recurring elements embedded in benefits platform contracts. Distribution is sales-led: direct field sales teams and a broker network acquired through a sustained UK/Ireland roll-up strategy, with the firm conducting 'multiple acquisitions annually' since entering the UK in 2016. The technology layer is modest and non-differentiated: NFP Connect is a digital client portal launched in 2026 for customer experience and digital transformation, and AllMyBenefits is a unified employee benefits engagement platform; no proprietary AI/ML, data assets, or API platform are disclosed, and integrations, API, and SDK presence are absent. NFP operates as a wholly owned subsidiary of Aon plc, with Aon providing strategic resources, market intelligence, and international expertise while NFP retains brand-level independence in UK and Irish markets.

Name

NFP

Legal name

NFP, an Aon company

Website

https://nfp.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NFP, an Aon company, is a UK-headquartered insurance broker and human capital solutions firm serving commercial enterprises, high net worth individuals, and corporate HR departments across the UK and Ireland with commercial insurance, employee benefits, workplace pensions, and people development services.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Broking and Advisory Fees: NFP generates revenue through commissions and fees from placing commercial insurance policies for business clients. As an insurance broker, the company earns commissions from insurance carriers based on policy placement, typically calculated as a percentage of premium.
2. Consulting and Advisory Services: Revenue from providing employee benefits consulting, health and safety advisory, people development, and organizational transformation consulting services to corporate clients on a project or retainer basis.
3. Financial Planning Services: Revenue from providing financial planning services including investments, retirement planning, and financial protection to individuals and businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NFP is a property and casualty insurance broker and human capital solutions firm that places commercial insurance policies and provides employee benefits, workplace pensions, private client insurance, and financial planning services. The company also delivers people development, HR advisory, organisational transformation, outplacement, and executive talent solutions, with digital platforms (NFP Connect, AllMyBenefits) supporting client engagement across the UK and Ireland.

Product overview

NFP, an Aon company, operates as a comprehensive insurance broking and human capital solutions firm offering an integrated platform of risk management, employee benefits, and people development services. The core commercial insurance offerings span multiple sectors (bloodstock, construction, hospitality, manufacturing, motor trade, professional services, real estate, retail, science and technology) and insurance products (business interruption, cyber, employers liability, management liability, motor fleet, professional indemnity, public liability). The human capital solutions portfolio includes employee benefits consulting and broking, workplace pensions, AllMyBenefits digital platform, global employee benefits management, outplacement services, Executive Futures talent solutions, people development programs, HR services, organizational transformation consulting, and talent acquisition. Personal solutions encompass private clients insurance and financial planning services. The recent NFP Connect digital portal represents the firm's digital transformation initiative to unify client access across services.

Differentiator

Problem solved

Functional benefit

Brands

• AllMyBenefits: Employee benefits platform providing benefits management for employees
• MasterPlan
• Ground Control
• HR+

Products and services

• Commercial Insurance Specialist commercial insurance broking covering multiple sectors (bloodstock, construction, hospitality, manufacturing, motor trade, real estate, retail, science and technology) and product lines (business interruption, commercial combined, cyber, employers' liability, environmental impairment liability, key person, management liability, motor fleet, product liability, professional indemnity, public liability), for UK and Ireland businesses.
• Health and Safety Advisory Health and safety consulting services including risk assessments, compliance guidance, online health and safety courses, and packaged health and safety solutions integrated with HR support, for UK employers.
• Employee Benefits Consulting and Broking Advisory and brokerage services for corporate employee benefits including group private medical insurance, with consultancy to design and implement benefits packages for UK employers.
• Workplace Pensions Workplace pension services including consultancy, salary sacrifice schemes, day-to-day management, DC pension governance, engagement and communications, and approaching retirement support for UK employers.
• AllMyBenefits Employee benefits platform providing a unified digital interface for employees to access and manage their workplace benefits in one place, sold to corporate clients.
• Global Employee Benefits International employee benefits management including global benefits management, new country start-ups, auditing and benchmarking, and multinational pooling for organisations operating across borders.
• Outplacement Services Career transition support including individual outplacement, group outplacement, international outplacement, Thriving Through Change workshops, and internal redeployment programmes for organisations and senior individuals.
• Executive Futures Executive talent solutions comprising executive coaching, executive search, and executive career transitions to support senior leadership development and placement.
• People Development Organisational development services including professional coaching, management leadership development, workplace human skills training, and business partner support.
• HR Services Human resources support services including packaged HR solutions (HR+) and global reward and compensation benchmarking for organisations.
• Organisational Transformation Change management and transformation consulting including mergers and acquisitions consulting services to support organisational restructuring and people-side change.
• Talent Acquisition Solutions Recruitment and talent acquisition services to help organisations identify and secure qualified candidates, including executive search capability.
• Private Clients Insurance Insurance solutions for high net worth individuals and families, including personal asset protection, comprehensive personal coverage, and specialist bloodstock cover, available in the UK and Ireland.
• Financial Planning Personal financial advisory services covering investments, financial protection, retirement planning, and MasterPlan wealth management solutions for individuals.
• NFP Connect Digital client portal providing clients with streamlined access to NFP's insurance and benefits information, supporting NFP's digital transformation and customer experience.
• Ground Control Business Management Business management services for music industry professionals, including Clay GBP integration, providing comprehensive financial and business support.

Quantifiable outcome

• 72% of employees experience high stress levels at work, despite 84% of employers believing their wellbeing strategy is effective (Aon Human Capital Trends)
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Netball Players Association (NPA)coreGTM or Marketing Partner · 6 January 2026NFP partnered with the Netball Players Association, the representative body for professional and semi-professional netball players in the UK. The partnership aligns NFP's commitment to employees, businesses and communities with the NPA's mission to empower players on and off the court, championing women's leadership in sports and business.
• Connor HRcoreImplementation/ SI/ Consulting PartnerPartnership to provide HR support service offerings to clients, expanding NFP's human resources consulting capabilities.
• Saint Piran Cycling TeamminorGTM or Marketing PartnerSponsorship partnership with professional cycling team to build brand awareness and community engagement.
• WellChildcoreGTM or Marketing PartnerNFP has maintained a 10-year sponsorship of the WellChild Awards, supporting the charity that helps children with serious illness or disability.
• Darren ClarkeminorGTM or Marketing PartnerMulti-year sponsorship with professional golfer Darren Clarke for brand visibility and community engagement.
• AoncoreOthersNFP is an Aon company - owned and backed by Aon plc, a leading global professional services firm. Aon provides NFP with strategic resources, market intelligence, and international expertise while allowing NFP to operate with independence in the UK and Ireland markets.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aston Lark: UK-focused insurance broker with a comparable acquisition-led growth strategy, specializing in commercial insurance for mid-market clients — a near-direct competitive analogue to NFP UK.
• Lockton: World's largest privately held insurance broker with a relationship-driven, associate-owned model similar in spirit to NFP's mid-market and enterprise commercial broking focus, though globally scaled.
• PIB Group: UK insurance broker pursuing aggressive acquisition growth across specialty and commercial lines with backing from private equity — competing directly with NFP for tuck-in broker targets and clients.
• Howden Group Holdings: Large UK-headquartered insurance broker with a comparable acquisition-led growth strategy in commercial and specialty lines. Highly relevant as a fellow private, founder-influenced UK broker pursuing roll-up expansion.
• Clear Group: UK insurance broker pursuing a similar roll-up acquisition model with multi-vertical commercial and specialty practices, competing head-to-head for the same regional brokers and clients.

Broad incumbents

• Marsh (Marsh & McLennan): Global insurance and risk advisory giant with substantial UK presence in commercial broking, risk consulting, and benefits. Competes with NFP for mid-market and enterprise accounts, though much broader in scope.
• Arthur J. Gallagher & Co. US-headquartered global broker actively expanding in the UK through acquisitions, directly competing with NFP for commercial insurance and benefits mandates in the mid-market segment.
• Brown & Brown: US-listed insurance broker with growing UK footprint via acquisition, competing with NFP in commercial insurance distribution and employee benefits for mid-market and enterprise clients.
• Willis Towers Watson (WTW): Global advisory, broking, and solutions firm competing across insurance, benefits, pensions, and risk — overlapping with several of NFP's human capital and risk practices in the UK.

Others

• Aon UK (parent operations): While NFP is a subsidiary of Aon, Aon UK's own brokerage operations overlap with NFP's commercial and benefits practices in the UK — relevant as the parent and adjacent operator rather than a strict competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nfp-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NFP