Bluegreen

What Bluegreen does

Bluegreen is a privately-held French golf course operator headquartered in Poissy (operating entity registered in Cergy-Pontoise), founded in 1989. The company runs a national network of 40-47 golf courses spanning every major French region — Auvergne-Rhône-Alpes, Bretagne, Île-de-France, Nouvelle-Aquitaine, Occitanie, Pays de la Loire, and others — and positions itself as the #1 operator in France for creating new golfers.

Its core offering is a multi-revenue golf ecosystem built around (i) subscription packages (France-wide, regional Ouest, and single-golf tiers, priced from 58€/month for juniors to 3,295€/year for adults), (ii) dynamic green fees (25-66€ for 18 holes) distributed through Bluegreen's own Nexxchange platform plus third-party partners Bookandgolf.com and Le Club Golf, (iii) tiered teaching programs — ALL4U beginner, ALL4U Perf, Ecole de Golf for children, and vacation stages — delivered by certified instructors, (iv) corporate packages under the Golf Entreprise brand (clients include Airbus, Thales, LNE, MITEL, and the French Army), and (v) ancillary F&B and event venues at each clubhouse. Technology integrations include Toptracer ball-tracking at 12 driving ranges (since 2018), Minigolf installations at 6 locations (since 2020), and federation integration with FFGolf for competition management.

The go-to-market is predominantly direct-to-consumer via bluegreen.fr and on-course sales, supplemented by B2B corporate sales and aggregator partnerships. The company operates as a holding-free private entity with no disclosed institutional investment, no parent company, and no public listing. Strategically, Bluegreen is pursuing product diversification (Toptracer, Minigolf, Performance Center) and partnership-led reach (Le Club, UGOLF, Bookandgolf, Stade Rochelais) rather than greenfield expansion, signaling a mature operator extracting more value from its existing footprint.

Name

Bluegreen

Legal name

Bluegreen

Website

https://bluegreen.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bluegreen is a privately-held French golf operator running 40+ courses across all major French regions, offering subscriptions, green fees, tiered teaching programs, Toptracer-enabled practice, corporate packages, and F&B to recreational golfers, beginners, and enterprise clients.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf subscription services
• Golf instruction programs
• Corporate golf events
• Golf practice technology

Headquarters

HQ city

Cergy-pontoise

HQ country

France

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Subscriptions: Monthly or annual subscription packages (abonnements) offering unlimited or limited access to golf courses across regional zones. Tiers include France-wide, regional, and single-golf options with pricing varying by age group (adult, under-40, under-26, junior).
2. Green Fees: Per-play fees for non-subscribers to access golf courses. Dynamic pricing based on demand, season, and course occupancy. Individual rounds and multi-round carnets available.
3. Golf Teaching: Individual and group lessons, beginner programs (ALL4U), performance courses, and vacation stages offered through certified instructors. Packages include unlimited lessons, golf kits, and course access.
4. Restaurant Services: On-site restaurants and bars at golf locations, open to golfers and general public, generating food and beverage revenue.
5. Corporate Golf Services: Team building events, seminars, tournaments, and corporate membership packages for businesses and golf associations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bluegreen is a French golf course operator running 40+ golf facilities nationwide, selling subscription packages (abonnements France-wide and regional), pay-per-play green fees, certified-instructor teaching programs from beginner through performance level, corporate golf packages (Golf Entreprise), and ancillary services including restaurants, event venues, and Toptracer-enabled practice facilities.

Product overview

Bluegreen is a French golf course operator managing a network of 42 golf courses across France. The company offers a comprehensive golf ecosystem including pay-per-play green fees, subscription programs (ALL4U for beginners, ALL4U Perf for advanced players), corporate golf services (Golf Entreprise), and youth development through Ecole de Golf programs. Innovation offerings include Toptracer-enabled practice technology at 12 locations and Minigolf at 6 locations. Additional services include vacation camps, free initiation sessions, restaurant facilities, and seminar venue rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Subscription (Abonnement)

Quantifiable outcome

• Over 300 adults obtain their Carte Verte each year at Bordeaux Lac alone
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• UGOLF EntreprisecoreChannel Partner/ Reseller/ DistributorBluegreen and UGOLF share an enterprise affiliation program allowing golf associations (AS) and CSE committees to join the UGOLF Entreprise network for preferential corporate rates and organized competitions including Trophée Hiver, Challenge Seniors, and U Cup tournaments.
• Le Club GolfcoreChannel Partner/ Reseller/ DistributorBluegreen's 47 golf courses are integrated into the Le Club network, providing subscribers with reciprocal access to courses across France and preferential green fee rates of 30-50% discounts.
• Bookandgolf.commajorChannel Partner/ Reseller/ DistributorOfficial third-party booking partner for Bluegreen green fees with dynamic pricing integration, offering golfers best available rates across Bluegreen courses.
• ToptracercoreTechnology or IntegrationTechnology partner providing ball tracking and practice analysis systems. Installed in 12 Bluegreen courses since 2018, offering real-time metrics, virtual courses, and gamified practice experiences.
• Mercure Hotel (Accor)minorStrategic or Co-development Partner4-star hotel partner near Rochefort course, providing accommodation packages for visiting golfers at the Mercure de la Corderie Royale.
• Château de FontangesminorStrategic or Co-development PartnerOn-site hotel partner at Rodez course, providing accommodation for golfers visiting the Aveyron region.
• Stade RochelaisminorGTM or Marketing PartnerSports partnership with rugby club Stade Rochelais for the 2025-2026 season, including cross-promotional activities.
• FFFGolf (Fédération Française de Golf)coreOthersOfficial federation partnership for competitive golf management, license issuance, and competition result recording for all Bluegreen clubs.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Marriott Golf: Marriott's golf division manages high-end golf courses and clubs worldwide through its hospitality properties. While it does not target the same mass-market recreational golfer as Bluegreen, it is comparable in its branded course management, resort-style F&B offerings, and corporate event capability.
• Troon Golf: Troon is the largest third-party operator of golf courses worldwide, offering club management, agronomy, sales, and marketing services to hundreds of clubs globally. It is the global standard-bearer for outsourced golf-course operations at a scale Bluegreen only achieves within France.
• American Golf: American Golf is a UK and Ireland multi-course operator with a leisure-golf, subscription, and events portfolio comparable to Bluegreen's positioning. It operates across a national territory using subscription and membership models directly analogous to Bluegreen's.

Others

• GolfNow: GolfNow is the leading online tee-time booking platform and aggregator, and a category peer to Bluegreen's third-party booking partners (Bookandgolf.com, LeClub-Golf.com). It is the global distribution enabler most comparable to those distribution integrations.
• Booking Golf (Bookandgolf): Bookandgolf is the French tee-time aggregator that Bluegreen officially partners with for dynamic green-fee pricing and lead generation. It is an ecosystem enabler / distribution counterpart rather than a competing operator.

Emerging players

• Topgolf: Topgolf pioneered technology-enabled, entertainment-focused golf venues with food/beverage and gamified practice (an area Bluegreen is exploring via Minigolf and Toptracer). While not a direct course operator, it represents the adjacent technology-driven customer-acquisition model that could reshape golf participation.

Direct peers

• UGOLF: UGOLF is the other major multi-course golf network in France, operating competing facilities across multiple regions. As an explicitly named partner/competitor in Bluegreen's own enterprise alliance (UGOLF Entreprise), it is the closest direct peer, sharing the same subscription, green-fee, and corporate event business model.
• Open Golf Club: Open Golf Club is a French golf club operator and reciprocal network serving the same individual golfer and corporate customer base as Bluegreen. It offers multi-course subscription passes and competes head-to-head for golfers in overlapping French regions.
• Golfy: Golfy is a long-standing French and European reciprocal golf network whose member clubs offer preferential green fees and cross-club access to subscribers. Like Bluegreen, it monetizes a national footprint via subscription-style memberships and partner-course reciprocity.
• Le Club Golf: Le Club Golf is the reciprocal network that Bluegreen's 47 courses participate in, providing partner-course access with 30-50% green-fee discounts. While partly an aggregator partner, Le Club also coordinates competing course networks, making it a directly comparable subscription/reciprocity business in the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golfsbluegreen
• Instagraminstagram.com/golfbluegreenquetigny
• Xx.com/GolfsBlueGreen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluegreen