Stade Rochelais
- Company typePrivate
- Founded1878
- HeadquartersLa Garde, France
- Headcount—
- GTM typeB2C
- OfferingServices
What Stade Rochelais does
Stade Rochelais is a professional French rugby union club headquartered in La Rochelle (registered office at Avenue Maréchal Juin) and operating as SAS Stade Rochelais (RCS La Rochelle 432 200 954) with a registered share capital of €3,329,200. Founded in 1898 (corporate filings reference 1878), the club competes in the Top 14, France's premier rugby division (ranked 6th in 2025–2026 with 72 points), and the Investec Champions Cup at the European level. The organization runs a full rugby pyramid: a men's professional squad with international players drawn from France, Scotland, South Africa, New Zealand, Tonga, Samoa, Ireland, Georgia, and Fiji; an Elite Féminine (women's Elite 2) team; a U21 Espoirs side; a youth academy covering U13 through U18; and an École de Rugby spanning U6 to U12, plus a Centre de Formation and Académie that feed the senior team.
Stade Rochelais firmographics
Firmographics- Name
- Stade Rochelais
- Legal name
- SAS Stade Rochelais
- Website
- https://staderochelais.com
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Ownership category
- akta.pro rank
Stade Rochelais industry classification
Industry- Product category
- Professional Sports Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where Stade Rochelais is headquartered
LocationHeadquarters
- HQ city
- La Garde
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Stade Rochelais business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Match ticket sales: Revenue generated from ticket sales for Top 14, Investec Champions Cup, and other competitions at Stade Marcel Deflandre
- Season subscriptions (Abonnements): Recurring revenue from season ticket holders with annual billing cycles
- Merchandise and retail: Sales of official merchandise including jerseys, clothing, accessories, and fan items through online boutique and physical stores
- Sponsorship and partnerships: Corporate sponsorship deals with partners including Macif, Sodebo, Adidas, and others
- Corporate hospitality and events: VIP ticketing, corporate hospitality packages, and event services for business clients
- Gift cards: Gift cards valid across boutiques Centre-Ville, Beaulieu, and Stade locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Official replica jerseys and match wear |
| Unit Pricing | Pay-as-you-go | Training and lifestyle apparel |
| Unit Pricing | Pay-as-you-go | Accessories and supporter items |
| Subscription | Annual | Season subscriptions |
| Other | Pay-as-you-go | VIP and corporate hospitality packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Stade Rochelais product offering
Product offeringCore offering
Stade Rochelais operates a professional rugby union club competing in France's TOP 14 and the Investec Champions Cup, and sells related commercial offerings including match-day ticketing, annual season subscriptions, official merchandise (jerseys, training wear, accessories) through an online boutique and three physical stores, and corporate hospitality packages under the Inside Xperience brand.
Product overview
Stade Rochelais is a professional French rugby union club based in La Rochelle. The organization operates primarily as a sports entity competing in Top 14 and European competitions, with supporting commercial operations including an official e-commerce boutique selling merchandise (jerseys, training wear, accessories), ticket sales for matches, and corporate hospitality packages under the Inside Xperience brand. The club also maintains media content production through Stade Rochelais TV. The main website (staderochelais.com) serves as the primary digital platform for news, team information, ticketing, and club content, while the Magento-based boutique (boutique.staderochelais.com) handles merchandise sales. The club structure includes professional men's and women's teams, youth academies, and school rugby programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Boutique Officielle Stade Rochelais Official online and physical merchandise store selling Stade Rochelais branded products including replica jerseys, training wear, lifestyle apparel, accessories, and supporter merchandise; operates on a Magento e-commerce platform with multiple product categories and three physical boutiques (Centre-Ville, Beaulieu, Stade).
- Billetterie (Match Ticket Sales) Online ticket sales platform for Stade Rochelais home matches across TOP 14 and Investec Champions Cup competitions, with a dedicated corporate/business login portal for partner ticket access.
- Abonnements (Season Subscriptions) Annual season-ticket subscription program that grants recurring match access to Stade Rochelais home fixtures; the 2026/2027 campaign operates on a waitlist system with priority allocation for existing shared subscribers and reservistes.
- Inside Xperience (Corporate Hospitality) Corporate hospitality offering providing businesses with VIP ticketing, sponsorship/visibility options, event services, and merchandising solutions bundled under the Inside Xperience brand.
- Carte Cadeau Stade Rochelais (Gift Card) Stade Rochelais gift cards valid across the three physical boutiques (Centre-Ville, Beaulieu, Stade), starting at €10.
Quantifiable outcome
- Ranked 6th in TOP 14 2025-2026 with 72 points
- +1 more outcomes
Companies that use Stade Rochelais
Customer profileSegments4 records
Ideal customer profiles2 records
Stade Rochelais technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stade Rochelais partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- MacifmajorPrincipal partner (Partenaire Majeur) of Stade Rochelais. MACIF Parc is named after this partner. Insurance company providing significant sponsorship support to the club.
- Cafés MerlingcoreCoffee brand partner of Stade Rochelais
- SodebocoreFrench prepared meal brand, long-standing partner of the club
- LEA NaturecoreNatural products company partner of Stade Rochelais
- BigardcoreMeat processing company featured in 'Made in Stade Rochelais' content series. Major partner of the club.
- Avia PicotycoreFuel and convenience store chain (energy sector) partner
- CogepcoreBusiness consulting and accounting firm partner
- AdidasmajorTechnical and official kit supplier providing Stade Rochelais-branded apparel, training gear, and merchandise (e.g., 'Stade Rochelais x Adidas' product lines)
- EBACmajorMajor partner featured in 'Extinction des feux' web series. EBAC is the title sponsor of the original video content series showcasing players.
- MilletminorOutdoor and mountain gear brand, newer partner of the club
- SarrionminorTransport and logistics company partner
- Apivia MutuellecoreHealth insurance company partner listed among top partners
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Stade Rochelais competitors and assessment
Company assessmentDirect peers
- Racing 92: Top 14 rugby club in the Paris region (Nanterre). Comparable as a sponsored French elite rugby team with corporate hospitality, kit partnerships, and merchandise operations targeting a similar multi-stream commercial model.
- Montpellier Hérault Rugby: Top 14 rugby club in southern France with multi-stream commercial operations including kit supplier partnerships and corporate hospitality. Comparable as a directly competing Top 14 side with similar B2B and B2C revenue mix.
- Union Bordeaux Bègles: Top 14 rugby club in Nouvelle-Aquitaine region, close geographic peer. Comparable Top 14 club with sponsorship, ticketing, merchandise, and Champions Cup participation targeting similar fan and corporate segments.
- Stade Toulousain: Historic French Top 14 rugby club based in Toulouse. Directly comparable as a French elite rugby team with multiple revenue streams (ticketing, sponsorship, merchandise, hospitality) and Champions Cup participation.
- Aviron Bayonnais: Top 14 rugby club from Bayonne in southwestern France. Comparable as a regional French rugby club competing in TOP 14 with sponsorship, ticketing, merchandise, and youth academy operations.
- Stade Français Paris: Top 14 rugby club based in Paris. Directly comparable as an elite French rugby club operating premium corporate hospitality, kit sponsorship, and merchandise programs targeting a similar fan and partner base.
- ASM Clermont Auvergne: Top 14 rugby club in Clermont-Ferrand with a long-standing sponsored kit partnership and stadium-led matchday model. Directly comparable in product offering (ticketing, subscriptions, merchandise, sponsorship) and rugby-specific commercial operations.
- Section Paloise: Top 14 rugby club from Pau. Comparable as a French elite rugby club with ticketing, subscription, merchandise, and sponsorship operations plus a youth development pyramid similar to Stade Rochelais.
Broad incumbents
- Leinster Rugby: Irish provincial rugby team competing in the United Rugby Championship and Champions Cup. Comparable as a top European rugby club with similar multi-stream commercial model (sponsorship, ticketing, merchandise, hospitality) but operating in a different league and country.
- Saracens: English Premiership rugby club. Comparable as a top European rugby club with extensive corporate hospitality, kit partnerships, and merchandise operations, though operating in a different domestic league.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stade Rochelais social profiles
Digital presenceStade Rochelais compliance and trust
Trust signalCompliance2 records
Stade Rochelais financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stade Rochelais leadership team
Management profileNumber of profiles
Profiles1 record
Stade Rochelais subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stade Rochelais funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stade Rochelais M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stade Rochelais
What does Stade Rochelais do?
Stade Rochelais operates a professional rugby union club competing in France's TOP 14 and the Investec Champions Cup, and sells related commercial offerings including match-day ticketing, annual season subscriptions, official merchandise (jerseys, training wear, accessories) through an online boutique and three physical stores, and corporate hospitality packages under the Inside Xperience brand.
Is Stade Rochelais a public or private company?
Stade Rochelais is a private company. It is classified as unknown and is currently operating.
When was Stade Rochelais founded?
Stade Rochelais was founded in 1878.
Where is Stade Rochelais based?
Stade Rochelais is headquartered in La Garde, France, in the Europe region.
How does Stade Rochelais make money?
Six revenue lines are on record. Match ticket sales are the primary driver. The others are season subscriptions (Abonnements), merchandise and retail, sponsorship and partnerships, corporate hospitality and events and gift cards.
Who are Stade Rochelais's main competitors?
Direct peers on record are Racing 92, Montpellier Hérault Rugby, Union Bordeaux Bègles, Stade Toulousain, Aviron Bayonnais, Stade Français Paris, ASM Clermont Auvergne and Section Paloise. Broad incumbents are Leinster Rugby and Saracens.
Does Stade Rochelais have an API?
No public API is recorded for Stade Rochelais.
What industry is Stade Rochelais in?
Stade Rochelais's product category is Professional Sports Club Services. Its primary akta.pro industry code is MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors), with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 711211 and its SIC code is 7900.