Crain Homes

Name

Crain Homes

Legal name

Crain Homes

Website

https://crain-homes.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Luxury real estate
• Residential brokerage
• Commercial real estate
• Property leasing
• Relocation services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage commission on residential and commercial property sales. The company facilitates buying and selling of luxury properties ranging from $500,000 to $25,000,000+.
2. Rental/Leasing Services: Property leasing services for both residential and commercial properties. Rental prices range from $3,250/month to $17,900/month for residential units, with commercial spaces also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Crain Homes is a luxury real estate brokerage that assists clients with buying, selling, leasing, and investing in residential and commercial properties across Metro Detroit markets including Birmingham, Bloomfield Hills, Franklin, Rochester Hills, and Detroit. The firm offers featured sale listings, private/off-market listings, commercial property brokerage, executive residential leasing, home valuation, and global relocation assistance through a network of 16 licensed agents supported by a 'Beyond the Listing' concierge service model.

Product overview

Crain Homes operates as a luxury real estate brokerage platform offering a comprehensive suite of services including residential property sales, commercial real estate, leasing, and relocation services. The platform is built on the Luxury Presence website infrastructure and features multiple interconnected product offerings: Featured Listings for premium residential sales, Private Listings for exclusive off-market access, Commercial Listings for business properties, Properties for Lease for executive rentals, Worldwide Listings through a Collective partnership, Home Valuation tools for market analysis, and Relocation Services. The firm also develops and markets the Ponds of Orion multifamily community. All services are concentrated in the Metro Detroit market, particularly Birmingham, Bloomfield Hills, and Detroit areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Residential Sales (Featured Listings) Full-service representation for the purchase and sale of luxury residential properties in Birmingham, Bloomfield Hills, Franklin, Rochester Hills, West Bloomfield, and Detroit, with home prices ranging from $500,000 to over $25,000,000.
• Private Off-Market Listings Exclusive access to off-market and pocket luxury listings not publicly advertised, provided to qualified clients through proprietary agent networks and relationships.
• Commercial Real Estate Brokerage Brokerage services for commercial property transactions including office, retail, industrial, and land sales, as well as commercial leasing across Oakland County and metro Detroit with values ranging from $129,900 to $5,950,000.
• Executive Property Leasing Leasing and rental services for luxury residential units (such as The Residences at 370 Brown) and commercial spaces, with monthly rents ranging from $3,250 to $17,900 for residential units and $299 to $33,200 for commercial spaces.
• Relocation Services Guided relocation assistance for clients moving into or out of Michigan, connecting them with vetted real estate professionals, movers, utilities, and contractors across the Crain Homes network.
• Worldwide Luxury Listings Network Access to luxury property listings across 50+ markets worldwide, including Beverly Hills, Manhattan, the Hamptons, and Aspen, provided through Crain Homes' membership in the Collective by Luxury Presence network.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Detroit LionscoreGTM or Marketing Partner · 1 January 2024Official Luxury Real Estate Partner of the Detroit Lions. This exclusive partnership aligns two trusted names known for excellence, local pride, and high performance. Crain Homes provides luxury real estate services to players, coaches, and staff, including high-profile transactions for Head Coach Dan Campbell and Quarterback Jared Goff.
• Detroit PistonscoreGTM or Marketing Partner · 1 January 2024Official Luxury Realtor of the Detroit Pistons. The partnership emphasizes shared values of discipline, resilience, and understanding what makes Detroit special. Crain Homes provides real estate services to Pistons organization members.
• Collective by Luxury PresencecoreStrategic or Co-development PartnerMembers of Collective by Luxury Presence have access to over $130 billion in cumulative career sales across 30+ brands and 50+ luxury markets worldwide. Crain Homes gains access to worldwide listing network connecting clients to properties from Beverly Hills to Manhattan, the Hamptons to Aspen.
• Contour Development GroupminorStrategic or Co-development PartnerDeveloper of The Ponds of Orion multifamily community in Orion Township. Crain Homes is listed as the contact for this development, representing the property for interested buyers.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Redfin: Tech-enabled national brokerage with growing Metro Detroit presence; competes primarily on technology and pricing transparency, increasingly moving up-market into the luxury segment.
• Berkshire Hathaway HomeServices: National brokerage franchise network with significant Michigan presence; competes across price points including luxury, leveraging the Berkshire Hathaway brand for trust and reach.
• Coldwell Banker: Long-established national brokerage with deep Metro Detroit agent rosters serving both luxury and mainstream segments; competes for the same luxury listings and agent talent at a broader scale.

Direct peers

• Compass: Tech-forward national brokerage with significant presence in luxury markets; competes with Crain Homes for Metro Detroit luxury agents and listings while investing heavily in proprietary technology.
• @properties Christie's International Real Estate: Chicago-founded luxury-leaning brokerage that has expanded into Michigan; directly comparable in luxury segment focus, agent-driven model, and high-end brand partnerships.
• Sotheby's International Realty: Global luxury residential brokerage brand operating in Metro Detroit; directly comparable to Crain Homes in serving ultra-high-net-worth buyers and sellers of premium properties with concierge service and off-market inventory.
• Engel & Völkers: International luxury real estate brand specializing in premium residential brokerage; competes in the same high-end segment with similar concierge positioning and global referral reach.
• The Agency: Luxury-focused boutique brokerage with a brand-driven, celebrity/athlete-aligned GTM model and global referral network — highly comparable to Crain Homes' positioning around premium service and sports partnerships.

Regional players

• Hall & Hunter Realtors: Established Birmingham, Michigan-based luxury brokerage operating in the same Metro Detroit submarkets as Crain Homes; a long-standing local competitor for luxury listings and agent talent.
• Max Broock Realtors: Legacy Metro Detroit brokerage with strong luxury presence in Birmingham and Bloomfield Hills; directly competes with Crain Homes for high-end listings and established agent relationships in the same submarkets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/crainhomes
• Xx.com/CrainHomes
• Facebookfacebook.com/crainhomesre
• LinkedInlinkedin.com/company/crain-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crain Homes