Digitel

What Digitel does

Digitel (legal entity Digitel (UK) Ltd) is a privately held, founder-led digital marketing agency headquartered in Gloucester, United Kingdom, operating since its 2016 founding. The firm delivers a portfolio of professional services spanning four core areas — Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising management, Website Design, and Graphic Design — supplemented by sub-services including SEO training, Google penalty recovery, technical SEO audits, reputation management, Core Web Vitals optimisation, and GDPR compliance. Its core technology stack is WordPress-based web development, augmented by standard third-party analytics and engagement tools including Google Analytics, Hotjar, Microsoft Clarity and Intercom Messenger; the company has no disclosed proprietary platform, API, SDK, or mobile application. Services are produced by an in-house team of 14–19 specialists (sources conflict on the exact count) with dedicated account managers, claiming combined 30+ years of digital marketing experience.

Digitel's revenue model is professional services on a quote-based pricing structure, with one disclosed subscription SKU (GDPR compliance from under £8/month + VAT) functioning as a low-priced recurring product. The go-to-market is hybrid: a direct sales motion using dedicated account managers and free SEO audits targets UK businesses, while a parallel channel motion delivers white label SEO services to other agencies, consultants and designers under their own brands, alongside a network of 150+ UK web design partnerships that resell Digitel's structural and optimization work. The customer base is predominantly SMB across at least a dozen industries (property, freight, insurance, retail, cleaning, accountancy, surface finishing, wildlife, etc.), with a small number of enterprise and nonprofit logos. The company has secured Google Partner status as its primary external credential, maintains charity partnerships in its local Gloucestershire community, and operates with no external equity, no parent company, no subsidiaries, and no disclosed funding history.

Name

Digitel

Legal name

Digitel (UK) Ltd

Website

https://digi-tel.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Digitel is a UK-based digital marketing agency that provides SEO, PPC, web design, and graphic design services to SMBs directly and on a white label basis to other agencies across the UK and internationally.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Search engine optimization
• Pay per click advertising
• White label SEO
• Web design services
• Digital marketing agency

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Digitel generates revenue through providing digital marketing services including SEO, PPC advertising management, web design, and graphic design. They offer both direct client services and white label/reseller services to agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Digitel is a digital marketing agency that sells managed SEO, PPC (Pay Per Click), website design, and graphic design services to UK businesses and to marketing agencies on a white label/reseller basis. Its SEO line covers keyword research, technical audits, content marketing, penalty recovery, and reputation management; its PPC line covers Google Search Ads, Google Shopping, and Google Remarketing; website design includes bespoke builds, Core Web Vitals optimisation, and GDPR compliance; and graphic design covers branding, animation, print, and social media assets.

Product overview

Digitel is a digital marketing agency offering a portfolio of managed services spanning four core areas: SEO (Search Engine Optimisation), PPC (Pay Per Click advertising), Website Design, and Graphic Design. The SEO service functions as the core offering, supported by sub-services including SEO Training, Google Penalty Recovery, Technical SEO Audits, Reputation Management, and White Label SEO Services for agency partners. The PPC service encompasses Google Search Ads, Google Shopping, and Google Remarketing, all managed through monthly reporting and a private cloud portal. Website Design is a core offering supplemented by Core Web Vitals Optimisation and GDPR Compliance sub-services. Graphic Design covers logo and branding, animation/rendering, print design, and social media branding. The agency also manages over 250 active SEO and PPC accounts for direct business clients and agency partners.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Managed Search Engine Optimisation service covering keyword research, competitor analysis, on-page and off-page site credit improvement, content marketing, link building and conversion rate optimisation, designed to increase Google rankings and online visibility for UK businesses.
• PPC Management Managed Pay Per Click advertising service across Google and Bing, covering campaign setup, audience targeting, ongoing monitoring, and monthly ROI reporting delivered through Digitel's private cloud portal.
• Website Design Services Bespoke website design and development service including custom designs, CRM platform integration, SEO-optimised builds, Core Web Vitals performance optimisation, and user experience strategy planning for UK businesses.
• Graphic Design Custom graphic design service covering logo and branding design, 2D/3D animation and rendering, print design, and social media branding assets for UK businesses and agency partners.
• White Label SEO Services White label SEO delivery service for agencies, consultants, and designers, including link acquisition, remedial SEO, and fully managed campaigns that can be rebranded and delivered under the partner agency's own logo, covering national and international clients.

Quantifiable outcome

• 250+ active PPC & SEO accounts managed
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Sue Ryder Leckhampton Court HospicecoreOthersCharity partnership where Digitel provides support to the hospice. The Managing Director Alan Ible has a personal connection to the hospice due to their care for his grandfather.
• Otters and ButterfliescoreOthersCharity partnership supporting otter rescue and rehabilitation in Devon. The charity rescues orphaned, abandoned, or injured otters and cubs, caring for them until they can be released back to the wild.
• UK Web Design Partners (150+)minorChannel Partner/ Reseller/ DistributorOver 150 web design partnerships throughout the UK. Digitel provides structural and optimization work to these partners, while partners provide the latest software and applications that maximize website success.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hallam: Multi-award-winning UK digital marketing agency providing SEO, PPC, web design and content services. Comparable on full-service digital marketing offering and UK SMB-to-mid-market client base.
• Blue Array: UK-based SEO-focused agency also offering PPC and content services. Highly comparable on SEO-led, Google-platform-centric service model and similar agency-size profile.
• Croud: UK-headquartered digital media and performance marketing agency delivering SEO, PPC and programmatic services globally. Comparable on performance marketing focus and agency-to-agency/white-label model, though operating at materially larger scale.
• Impression Digital: UK-based digital marketing agency offering SEO, PPC, content and digital strategy services to mid-market and enterprise clients. Directly comparable in service mix and channel approach to Digitel, but operates at a larger scale.
• KlientBoost: Performance marketing agency focused on PPC, SEO and conversion rate optimisation. Comparable on performance-led, results-driven SEO/PPC delivery model for SMB and mid-market customers.
• Koozai: UK digital marketing agency specialising in SEO, PPC, content and social media for SMBs and enterprises. Directly comparable in service portfolio and Google Partner / Google Ads-led delivery.
• Clicky Media: UK digital marketing agency offering SEO, PPC, social media and web design. Closely matches Digitel's four-pillar service offering (SEO/PPC/Web/Design) and SMB client focus.

Broad incumbents

• WPP (GroupM / Wunderman Thompson): Global marketing services holding company whose network agencies offer SEO, PPC, web design and digital strategy. Comparable service categories but operating at vastly larger scale and serving enterprise clients.
• WebFX: Large US-based digital marketing agency offering SEO, PPC, web design and related services. Comparable service portfolio but operates at much greater scale and primarily serves the US market.

Regional players

• Crayon Communications: UK-based boutique digital agency offering SEO, PPC, web design and branding services. Comparable in size, service breadth and SMB focus, though primarily operating in the UK North-West region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digitelglos
• Facebookfacebook.com/DigitelGloucester
• LinkedInlinkedin.com/company/digitel-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitel