What Coldwell Banker France & Monaco does

Coldwell Banker France & Monaco is the French-Monaco franchise holder of the global Coldwell Banker luxury real estate brand, operated by CBIMF SA (RCS Paris 552 063 042) and headquartered at 8 rue Lamennais in the 8th arrondissement of Paris. The entity manages a network of 39 independent franchise agencies spanning France, Monaco, Switzerland, Belgium, Luxembourg, and Germany, organized under the umbrella brand Coldwell Banker Europa Realty. Each agency is independently and financially responsible for its own property transactions and fee structures; the franchise holder provides the brand, training infrastructure, technology platform, and access to the global network of more than 3,000 offices and 100,000 consultants across 50+ countries.

The product surface centers on a digital real estate listing portal (coldwellbanker.fr) aggregating luxury properties including apartments, villas, chalets, castles, and private hotels, with an integrated agency locator, property valuation service, and contact infrastructure. Supporting products and sub-brands include CB Academy (a certified training center for franchisees), Les Chroniques (an editorial content platform covering market trends, city guides, and lifestyle), the seasonal Coldwell Banker Magazine, and the Coldwell Banker Global Luxury program targeting ultra-premium properties. The technology stack combines standard real estate web infrastructure with stated AI integration for market analysis and customer matching, alongside integrations with international luxury listing platforms James Edition and John D Wood. GDPR compliance is maintained at the data-controller level.

The revenue model is twofold: (1) franchise and licensing royalties from the 39-agency European network for use of the Coldwell Banker brand, training, and centralized services, and (2) an indirect share of real estate transaction commissions generated through the franchise system. The GTM motion is sales-led, relying on personalized property consulting by local agents, premium positioning through content marketing (Les Chroniques, Coldwell Banker Magazine), and cross-border lead generation via the global Coldwell Banker network. Pricing is not publicly disclosed at the franchise level, with each agency setting its own commission and fee structure. The primary customer segment is high-net-worth individuals seeking premium and luxury properties in Western European markets, with a secondary segment of international investors and relocation clients served through cross-border franchise and platform partnerships.

Name

Coldwell Banker France & Monaco

Legal name

COLDWELL BANKER FRANCE & MONACO CBIMF

Website

https://coldwellbanker.fr

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

251–500 employees

Short description

Coldwell Banker France & Monaco operates a luxury real estate franchise network of 39 independent agencies across France, Monaco, Switzerland, Belgium, Luxembourg, and Germany. Under the 120-year-old Coldwell Banker brand, it serves high-net-worth buyers and sellers of premium properties via a digital listing platform, valuation services, and access to a global network of 3,000+ offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Fees: Commission-based revenue from property buying and selling transactions conducted through the network of franchise agencies. Each agency is independently responsible for its own commission structure and fee schedules.
2. Franchise Fees: Revenue from licensing the Coldwell Banker brand and business model to independent real estate agencies operating under the franchise network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coldwell Banker France & Monaco operates a franchise network of 39 independent agencies across France, Monaco, Switzerland, Belgium, Luxembourg, and Germany that broker luxury real estate transactions including apartments, villas, chalets, castles, and private hotels. The company provides property sales, acquisition, rental, valuation, and personalized marketing services to high-net-worth individuals, leveraging the global Coldwell Banker brand and network of more than 3,000 offices in 50+ countries.

Product overview

Coldwell Banker France & Monaco operates a luxury real estate platform combining a digital property portal with a network of 39 franchise agencies across Europe. The core offering includes luxury property listings (apartments, villas, chalets, castles, private hotels) with integrated search, valuation, and agency locator services. Supporting the platform are branded content initiatives: Coldwell Banker Les Chroniques (editorial content), the Coldwell Banker Magazine (seasonal publication), and CB Academy (franchisee training center). The Coldwell Banker Global Luxury sub-brand targets ultra-premium properties. The network distributes listings through international platforms James Edition and John D Wood.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Property Sales and Acquisition Services Brokerage of luxury property transactions including apartments, villas, chalets, castles, and private hotels for individual high-net-worth buyers and sellers across France, Monaco, Switzerland, Belgium, Luxembourg, and Germany through a network of 39 franchise agencies.
• Property Valuation Service Real estate estimation service connecting clients with Coldwell Banker experts who combine local market knowledge with global network reach to provide precise, confidential property valuations for luxury real estate.
• Coldwell Banker Global Luxury Premium service and marketing program for ultra-high-end properties, leveraging the international Coldwell Banker network to reach wealthy global clientele.
• CB Academy Integrated and certified training center for franchisees and consultants within the Coldwell Banker Europa Realty network, providing professional development programs to achieve excellence in luxury real estate services.

Quantifiable outcome

• Global presence in 50+ countries with 100,000+ consultants
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Moana YachtingcoreStrategic or Co-development PartnerStrategic partnership with Moana Yachting, founded by Foulques de Raigniac, providing yachting services to Coldwell Banker clients. This partnership extends the luxury lifestyle offering to include yacht purchase, sale, charter, and management services, aligning with the premium lifestyle focus of the brand.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Barnes: Barnes is a Paris-founded international luxury residential real estate network with strong presence across France, Monaco, Switzerland, and Belgium. Directly comparable as a competing luxury brand with parallel franchise/agency structures targeting HNWI buyers in the same European markets.
• Sotheby's International Realty: Global luxury real estate franchise leveraging the Sotheby's auction brand, with significant Paris/Monaco/French Riviera agent presence. Competes head-to-head with Coldwell Banker for ultra-high-net-worth mandates and offers similar cross-border distribution to qualified luxury buyers.
• Emile Garcin: French luxury real estate network with strong presence in Paris, French Riviera, Alps, and Southwest France. Overlaps with Coldwell Banker's luxury segment and targets similar European lifestyle/second-home buyers.
• Engel & Völkers: Hamburg-headquartered luxury real estate franchise operating across Europe with similar licensing model and luxury/premium focus. Competes for the same ultra-high-net-worth clientele across France, Switzerland, Belgium, Germany, and Monaco.
• Knight Frank: Global luxury and super-prime residential real estate advisor with active French Riviera, Paris, and Monaco offices. Direct peer in serving ultra-high-net-worth buyers and sellers of trophy assets in the same European luxury corridor.
• Daniel Féau: Paris-based luxury residential real estate specialist focused on the most prestigious arrondissements of Paris and Western Paris. Direct peer competing for the same ultra-prime Paris transactions and high-net-worth clientele.
• John Taylor: International luxury real estate group with historic focus on Monaco, French Riviera, Paris, and Swiss luxury markets. Comparable as a brand-led luxury franchise network with deep Mediterranean roots competing for the same international clientele.

Broad incumbents

• Chestertons: Long-established London-based international real estate agency with luxury residential operations across Europe, Middle East, and Africa. Overlaps with Coldwell Banker on cross-border luxury mandates and relocation services for international clientele.
• Christie's International Real Estate: Global luxury real estate network affiliated with the Christie's auction house. Serves the same ultra-high-net-worth luxury segment globally and is leveraging a parent brand (auctions) of comparable weight to Coldwell Banker's 120-year heritage.

Regional players

• Propriétés Le Figaro: France-focused luxury and prestige property portal affiliated with Le Figaro. Competes for the same French luxury seller and buyer audiences in Paris, Alps, Côte d'Azur, and other premium regions, but is primarily a media-driven listings platform rather than a transaction network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coldwellbankerf
• Facebookfacebook.com/ColdwellBankerEuropaRealty
• LinkedInlinkedin.com/company/coldwell-banker-europa-realty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker France & Monaco