Moana Yachting
Moana Yachting is a privately held, boutique yacht brokerage based in Cannes, France, serving high-net-worth individuals with superyacht sales, charter, and management, plus private jet and luxury real estate brokerage.
- Company typePrivate
- Founded-
- HeadquartersCannes, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Moana Yachting does
Moana Yachting is a privately held boutique yacht brokerage headquartered at 33 Avenue des Hespérides in Cannes, France, with its legal entity registered in the United Kingdom as Moana Yachting LTD. Founded in 2018, the firm employs approximately six people and serves high-net-worth individuals and yacht owners across three core service lines: yacht charter brokerage, yacht sales representation, and yacht management. The company positions itself as a relationship-driven intermediary, with stated participation at leading industry events including the Monaco Yacht Show, Cannes Yachting Festival, and Dubai International Boat Show, and offers a multichannel client experience through a trilingual (English, French, Russian) website and social media presence.
The business model is fundamentally commission-based. Charter engagements range from approximately €2,000 per day for a 41-foot day cruiser to €2.2 million per week for a 126-metre Lürssen expedition yacht, with sales commissions accruing on brokerage of superyachts from shipyards such as Mangusta, Sanlorenzo, Overmarine, Benetti, Perini Navi, and Lürssen. The firm has expanded its scope beyond maritime services into adjacent luxury asset categories, including private jet sales (e.g., Gulfstream G650, Dassault Falcon 7X, Bombardier Global 7500) and luxury real estate brokerage across the French Riviera, Switzerland, and Paris. Its charter destination footprint spans the Mediterranean, Caribbean, Indian Ocean, Pacific, and Middle East, although all distribution is administered from the single Cannes headquarters.
There is no proprietary technology stack, no app or API product, no AI/ML initiatives, and no institutional funding; the company operates as a privately held, owner-managed intermediary. Differentiation rests on claimed brand presence at major yacht shows, breadth of listings, and personalised service, with media channels including a website, email newsletter, and social media at the top and middle of the funnel.
Moana Yachting firmographics
Firmographics- Name
- Moana Yachting
- Legal name
- Moana Yachting LTD
- Website
- https://moanayachting.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moana Yachting is a privately held, boutique yacht brokerage based in Cannes, France, serving high-net-worth individuals with superyacht sales, charter, and management, plus private jet and luxury real estate brokerage.
- Ownership category
- akta.pro rank
Moana Yachting industry classification
Industry- Product category
- Luxury Yacht Brokerage
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Boat Dealers (441222)
- akta.pro primary industry
- Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)
- akta.pro secondary industry
- Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)
Keywords
Where Moana Yachting is headquartered
LocationHeadquarters
- HQ city
- Cannes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Moana Yachting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Yacht Charter Services: Commission-based revenue from arranging luxury yacht charters. The company offers day charters and weekly charter programmes across global destinations including Mediterranean, Caribbean, Indian Ocean, and Pacific regions. Pricing ranges from approximately €2,000 per day for smaller vessels to over €2,000,000 per week for superyachts.
- Yacht Sales Brokerage: Commission-based brokerage fees for buying and selling superyachts. The company claims to offer the largest fleet of superyachts for sale worldwide, representing sellers and facilitating purchases.
- Yacht Management Services: Management services for yacht owners including crew management, maintenance coordination, and operational oversight of managed yachts.
- Real Estate Sales: Luxury villa and property sales across French Riviera, including locations such as Cannes, Antibes, St Jean Cap Ferrat, and other premium markets.
- Private Jet Sales: Brokerage services for private aircraft including models such as Pilatus PC-12 NGX, Embraer Praetor 600, Dassault Falcon 7X, Bombardier Global 7500, Gulfstream G650.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Moana day charter - Arcoa Canot 41 (41ft, 2007) |
| Subscription | Weekly | Senses expedition yacht - 59.2m, 1999/2022 refit |
| Subscription | Weekly | Da Vinci - Mangusta 50m, 2017 |
| Subscription | Weekly | Northern Escape - Benetti 40.8m, 2022 |
| Subscription | Weekly | Mangusta 92 - 28m, Overmarine |
| Subscription | Weekly | Serendipity I - Perini Navi sailing yacht 45m, 2011/2022 |
| Subscription | Weekly | Octopus - Lürssen 126.2m expedition yacht, 2003/2024 refit |
| One time/ perpetual license | Pay-as-you-go | Villa in Rayol Canadel sur Mer - 122m², 3 bedrooms |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Moana Yachting product offering
Product offeringCore offering
Moana Yachting is a boutique yacht brokerage selling, chartering, and managing superyachts for high-net-worth individuals, supplemented by private jet sales brokerage and luxury real estate brokerage. The firm operates from Cannes, France, with a legal entity, Moana Yachting LTD, registered in the UK. Pricing ranges from approximately €2,000 per day for smaller day-charter vessels to over €2,000,000 per week for the largest expedition superyachts.
Product overview
Moana Yachting is a boutique yacht brokerage offering a portfolio of luxury services: yacht charter (with vessels ranging from 12m day cruisers to 126m expedition yachts), yacht sales, private jet sales, and luxury real estate. The company operates across major yachting destinations including the Mediterranean, Caribbean, Indian Ocean (Maldives, Seychelles), and Pacific. Their charter fleet includes both motor yachts (Mangusta, Overmarine, Lürssen, Benetti) and sailing yachts (Perini Navi), while their private aviation and real estate divisions extend the luxury lifestyle brand beyond maritime services.
Differentiator
Problem solved
Functional benefit
Products and services
- Yacht Sales Brokerage Commission-based brokerage service for buying and selling superyachts, representing sellers and facilitating purchases for high-net-worth individuals across global markets.
- Yacht Charter Services Luxury yacht charter brokerage arranging day charters and weekly charter programmes for high-net-worth clients, with vessels ranging from smaller cruisers to 126m expedition superyachts.
- Yacht Management Services Management services for yacht owners including crew management, maintenance coordination, and operational oversight of managed yachts.
- Private Jet Sales Brokerage Brokerage service for buying and selling private aircraft, listing models such as Pilatus PC-12 NGX, Embraer Praetor 600, Dassault Falcon 7X, Bombardier Global 7500, Embraer Phenom 300E, and Gulfstream G650 for high-net-worth clients.
- Luxury Real Estate Sales Brokerage Luxury property brokerage offering villas and mansions across the French Riviera (Cannes, Antibes, St Jean Cap Ferrat), Switzerland, Paris, and other international premium markets.
- Moana (Arcoa Canot 41) Day Charter 12-metre Arcoa Canot 41 day charter vessel available in Cannes, accommodating up to 8 guests in 2 cabins with 1 crew, equipped with outdoor kitchen, shower, toilet, and swim platform, priced at €2,000/day ex VAT.
- Senses Expedition Yacht Charter 59.2-metre expedition yacht built by Fr. Schweers Shipyard, delivered in 1999 and refitted, accommodating up to 12 guests in six cabins with approximately 6,000 nautical miles range, suited for remote itineraries including French Polynesia, priced at €325,000/week.
- Octopus Expedition Yacht Charter 126.2-metre Lürssen expedition yacht delivered in 2003 and refitted in 2024, Ice 1A classified, accommodating 12 guests in 13 cabins with 45 crew, designed for remote destinations including French Polynesia and Antarctica, priced at €2,200,000/week.
- Northern Escape Charter 40.8-metre Benetti Oasis yacht delivered in 2022, featuring Oasis beach club with folding side terraces, transforming swim platform, and infinity pool, accommodating up to 12 guests in 5 cabins with 8 crew, priced at €176,000/week.
- Da Vinci Charter 50-metre Mangusta motor yacht from the Overmarine group, delivered in 2017, cruising at 21 knots with a top speed of 38 knots, accommodating 10 guests in 5 cabins with 9 crew, priced at €225,000/week.
- Serendipity I Sailing Yacht Charter 45-metre Perini Navi sailing yacht delivered in 2011 and refitted in 2022, with Ron Holland design and large flybridge, accommodating up to 8 guests in four cabins, priced at €120,000/week.
- Maldives Charter Destination Charter destination offering luxury yacht itineraries in the Indian Ocean Maldives, featuring nearly 1,200 coral islands and atolls with turquoise waters, secluded anchorages, and world-class diving and snorkeling sites.
- Seychelles Charter Destination Charter destination offering yacht itineraries in the Seychelles, comprising 115 islands known for UNESCO World Heritage sites including Aldabra and Vallée de Mai, crystal-clear waters, and coral reefs.
- Gulfstream G650 Aircraft Listing Long-range business jet listing with 7,000-nautical-mile range, cruising at Mach 0.85-0.90, featuring Rolls-Royce engines, a wide cabin with up to four living zones, and seating for 11-18 passengers.
Companies that use Moana Yachting
Customer profileSegments2 records
Ideal customer profiles2 records
Moana Yachting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moana Yachting partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Moana Yachting competitors and assessment
Company assessmentDirect peers
- IYC (International Yacht Company): International yacht brokerage and charter firm with a large central-agency fleet and global office network, competing head-to-head with Moana for superyacht charter bookings and sale mandates.
- Burgess: Global superyacht brokerage and charter house headquartered in Monaco with offices worldwide, offering the same combined sales, charter and management services as Moana Yachting, but at materially greater scale and with deeper central-agency inventory.
- Edmiston: London- and Monaco-based yacht brokerage, charter and management company with a portfolio of large central-agency yachts, directly comparable to Moana's superyacht sales and charter proposition.
- Camper & Nicholsons: Long-established international yacht brokerage, charter and management firm operating in the same Mediterranean and Caribbean hubs as Moana, competing for the same HNW clients across superyacht sales and charter.
- Ocean Independence: International yacht brokerage and charter house with offices in Europe and the US, providing sales, charter and management services for superyachts in the same segment as Moana.
- Worth Avenue Yachts: US-based boutique yacht brokerage and charter firm offering superyacht sales, charter and new construction services — a comparable boutique model to Moana in a different regional hub.
- Northrop & Johnson: Established superyacht brokerage with global offices and an extensive central-agency sales fleet, serving the same HNW client base as Moana across yacht purchase and charter.
- Yachting Partners International (YPI): Porto-based luxury yacht brokerage, charter and management firm targeting the same Mediterranean-centric HNW client base as Moana Yachting.
- Fraser Yachts: Global yacht brokerage and full-service yacht management provider with offices in Monaco, Fort Lauderdale and beyond, offering essentially the same charter, sales and management stack as Moana at much larger scale.
Broad incumbents
- Sotheby's International Realty (French Riviera): Global luxury real estate brand with strong presence on the French Riviera; comparable to Moana's real estate brokerage arm but at vastly larger scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moana Yachting social profiles
Digital presenceMoana Yachting compliance and trust
Trust signalCompliance1 record
Moana Yachting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moana Yachting leadership team
Management profileNumber of profiles
Moana Yachting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moana Yachting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moana Yachting
What does Moana Yachting do?
Moana Yachting is a boutique yacht brokerage selling, chartering, and managing superyachts for high-net-worth individuals, supplemented by private jet sales brokerage and luxury real estate brokerage. The firm operates from Cannes, France, with a legal entity, Moana Yachting LTD, registered in the UK. Pricing ranges from approximately €2,000 per day for smaller day-charter vessels to over €2,000,000 per week for the largest expedition superyachts.
Is Moana Yachting a public or private company?
Moana Yachting is a private company. It is classified as unknown and is currently operating.
When was Moana Yachting founded?
Moana Yachting was founded in -1. It employs 1 to 10 people.
Where is Moana Yachting based?
Moana Yachting is headquartered in Cannes, France, in the Europe region.
How does Moana Yachting make money?
Five revenue lines are on record. Yacht Charter Services are the primary driver. The others are yacht Sales Brokerage, yacht Management Services, real Estate Sales and private Jet Sales.
Who are Moana Yachting's main competitors?
Direct peers on record are IYC (International Yacht Company), Burgess, Edmiston, Camper & Nicholsons, Ocean Independence, Worth Avenue Yachts, Northrop & Johnson, Yachting Partners International (YPI) and Fraser Yachts. Sotheby's International Realty (French Riviera) is listed as a broad incumbent.
Does Moana Yachting have an API?
No public API is recorded for Moana Yachting.
What industry is Moana Yachting in?
Moana Yachting's product category is Luxury Yacht Brokerage. Its primary akta.pro industry code is THAEAEAA, Crewed Yacht Charters (Luxury Crewed), with a secondary code of THAJALAE, Private Yacht & Luxury Boat Charters (With Crew). Its NAICS code is 48721.