Mike Watkins Real Estate Group
- Company typePrivate
- Founded1995
- HeadquartersGreenwood, United States
- Headcount11–50
- GTM typeB2C
- Offering—
Mike Watkins Real Estate Group firmographics
Firmographics- Name
- Mike Watkins Real Estate Group
- Legal name
- Mike Watkins Real Estate Group
- Website
- https://mikesoldme.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mike Watkins Real Estate Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Mike Watkins Real Estate Group is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mike Watkins Real Estate Group business model
Business model- GTM type
- B2C
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: The company earns revenue through real estate transaction commissions, helping buyers and sellers with residential properties, land purchases, new construction, and home renovations. Commissions are typically earned upon successful closing of property transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission for buying and selling services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mike Watkins Real Estate Group product offering
Product offeringCore offering
Mike Watkins Real Estate Group is a residential real estate brokerage that provides guided services for home buying, home selling, new construction, land acquisition, and home renovation. The brokerage operates a team-based model supported by an IDX-powered website property search and a home value estimation tool, serving clients across the Southside of Indianapolis and northern Johnson County, Indiana.
Product overview
Mike Watkins Real Estate Group is a residential real estate brokerage offering a coordinated suite of services centered on buying, selling, building, and land transactions. The core offering consists of five integrated service lines — Home Buying Services, Home Selling Services, New Home Building Assistance, Land Purchasing Services, and Home Renovation Consulting — supported by an IDX-powered online property search platform and a free Home Value Estimation tool. All services are geographically concentrated on the Southside of Indianapolis and northern Johnson County, Indiana, including the communities of Greenwood, Whiteland, Bargersville, Franklin, Center Grove, and surrounding townships.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services
Quantifiable outcome
- Top real estate team ranking in Metropolitan Indianapolis area for over 25 years
- +2 more outcomes
Companies that use Mike Watkins Real Estate Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
Mike Watkins Real Estate Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mike Watkins Real Estate Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Mike Watkins Real Estate Group competitors and assessment
Company assessmentEmerging players
- Compass: Tech-forward national real estate brokerage that has been expanding into secondary markets including Indianapolis. Competes for the same residential seller and buyer segments but differentiates through proprietary technology platform, concierge services, and agent productivity tools not available to a traditional local team like Mike Watkins Real Estate Group.
- eXp Realty: Cloud-based, agent-centric real estate brokerage with a rapidly growing presence in Indiana. Competes on residential brokerage commission model but operates with significantly lower overhead and a national agent network, putting margin and recruitment pressure on traditional local firms like Mike Watkins Real Estate Group.
- Redfin: Tech-enabled residential brokerage operating in select Indianapolis-area markets, offering a discount commission model. While not yet dominant in Southside Indianapolis / Johnson County, Redfin represents the strategic threat of lower-cost, technology-driven brokerage models encroaching on traditional full-commission local teams.
Broad incumbents
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with multiple market centers across Indianapolis. Competes for residential sellers and buyers in the same metro, with a tech-forward and agent-centric model that contrasts with Mike Watkins Real Estate Group's traditional family-team approach.
- RE/MAX: Global real estate franchise with multiple local offices across the Indianapolis metro, including Southside and Johnson County. Competes on residential transaction brokerage but operates a franchise model at far greater scale and geographic reach than Mike Watkins Real Estate Group.
- Coldwell Banker: National residential real estate brand with established Indianapolis-area affiliates. Operates in the same buyer/seller segments and adjacent communities but at significantly broader scale and with stronger national brand recognition than Mike Watkins Real Estate Group.
Direct peers
- F.C. Tucker Company: The dominant Indianapolis-area independent real estate brokerage, founded in 1918. Barbara Watkins (Marketing Director at Mike Watkins Real Estate Group) previously worked at F.C. Tucker, and the two firms directly compete for the same Southside Indianapolis / Johnson County buyer and seller pool with comparable residential services.
- CENTURY 21 Scheetz: Large CENTURY 21-affiliated brokerage serving the greater Indianapolis area, including Greenwood and the Southside. Competes head-to-head with Mike Watkins Real Estate Group for residential listings and buyer representation in overlapping submarkets, with a similar commission-based business model.
- Berkshire Hathaway HomeServices: National residential real estate franchise with active presence in the Indianapolis metro. Operates the same buyer/seller brokerage model with overlapping service territory and similar commission-based revenue, but with substantially larger national marketing reach and brand association.
- Carpenter Realtors: Long-established local Indianapolis residential brokerage with a strong Southside presence. Competes directly for the same buyer/seller segments as Mike Watkins Real Estate Group, including new construction, resale, and relocation business in Johnson and Marion counties.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mike Watkins Real Estate Group social profiles
Digital presenceMike Watkins Real Estate Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mike Watkins Real Estate Group leadership team
Management profileNumber of profiles
Profiles5 records
Mike Watkins Real Estate Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mike Watkins Real Estate Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mike Watkins Real Estate Group
What does Mike Watkins Real Estate Group do?
Mike Watkins Real Estate Group is a residential real estate brokerage that provides guided services for home buying, home selling, new construction, land acquisition, and home renovation. The brokerage operates a team-based model supported by an IDX-powered website property search and a home value estimation tool, serving clients across the Southside of Indianapolis and northern Johnson County, Indiana.
Is Mike Watkins Real Estate Group a public or private company?
Mike Watkins Real Estate Group is a private company. It is classified as family owned and is currently operating.
When was Mike Watkins Real Estate Group founded?
Mike Watkins Real Estate Group was founded in 1995. It employs 11 to 50 people.
Where is Mike Watkins Real Estate Group based?
Mike Watkins Real Estate Group is headquartered in Greenwood, United States, in the North America region.
How does Mike Watkins Real Estate Group make money?
One revenue line is on record: real Estate Commission.
Who are Mike Watkins Real Estate Group's main competitors?
Emerging players on record are Compass, eXp Realty and Redfin. Broad incumbents are Keller Williams Realty, RE/MAX and Coldwell Banker. Direct peers are F.C. Tucker Company, CENTURY 21 Scheetz, Berkshire Hathaway HomeServices and Carpenter Realtors.
Does Mike Watkins Real Estate Group have an API?
No public API is recorded for Mike Watkins Real Estate Group.
What industry is Mike Watkins Real Estate Group in?
Mike Watkins Real Estate Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.