PayEasy

What PayEasy does

PayEasy Digital Integration Co., Ltd. (康迅數位整合股份有限公司), founded in 2000 in Taipei, Taiwan, operates Taiwan's largest closed-membership enterprise welfare platform. Spun off from Ta Hsin Bank, the company launched its core Corporate Welfare Platform (企業福利網) in 2004 and today serves 800+ enterprise clients with approximately 600,000 employee members. The platform enables corporations to distribute digital welfare points (PCash) to employees, who redeem them across 360,000+ home delivery products, 2,000+ e-voucher brands, 10,000+ contracted partner stores, and integrated travel services through its wholly-owned subsidiary Kangxun Travel (康迅旅行社, est. 2005).

The technology stack centers on a cloud-based B2B2C e-commerce platform with proprietary points management (PCash Points Management System), digital voucher issuance and QR redemption, PCash Portal 2.0 backend for HR/welfare committees, an Allowance Review Center (津貼審核中心) for digital subsidy workflows, and an ISO 27001/ISO 27701-certified security infrastructure with SSL 256-bit encryption. In December 2022, PayEasy transformed into Taiwan's first closed-membership e-commerce welfare platform, restricting access to verified enterprise employees and enabling preferential pricing unavailable on open e-commerce channels.

Revenue is generated through transaction fees and commissions on welfare point spending, merchant-of-record margins on goods sold via the platform, travel agency commissions (via Kangxun Travel's 17 travel-agency partnerships and 5 global hotel platforms with 500,000+ rooms), fees from the Gift Platform/Enjoyment Voucher (禮贈平台/享樂券) corporate gifting service (est. 2020), and supplier/brand fees for placement on the closed-member platform. Pricing to enterprises is free at the platform level, with revenue earned on the transaction layer. The company's reported annual revenue growth has ranged from +11% to +59% over 2021–2024 YTD, and it holds a leading share of an estimated NT$400 billion (~US$12.5B) Taiwan enterprise employee welfare fund market.

Name

PayEasy

Legal name

PayEasy Digital Integration CO., LTD.

Website

https://payeasy.com.tw

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

PayEasy operates Taiwan's largest closed-membership enterprise welfare platform, enabling 800+ corporations to distribute digital points to 600,000 employees for redemption across goods, vouchers, and travel. Founded 2000; transaction-fee revenue model with proprietary points and voucher technology.

Ownership category

akta.pro rank

Product category

Enterprise Employee Welfare Platform

NAICS

Insurance and Employee Benefit Funds (5251), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

• Enterprise welfare platform
• Employee benefits distribution
• Corporate gifting solutions
• Digital voucher issuance
• B2B2C e-commerce

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Transaction-based Welfare Platform Revenue: PayEasy generates revenue from transaction fees charged to enterprises for using the welfare platform. Enterprises pay to distribute welfare points to employees, and PayEasy takes a commission on the points value or transaction volume. The platform also earns revenue from the difference between wholesale and retail pricing on goods and services offered through the platform.
2. B2B2C E-commerce Revenue: Revenue from product sales on the platform where PayEasy acts as the merchant of record. Products include home delivery goods, electronic vouchers, and travel services purchased by enterprise employees using welfare points or direct payment. The company earns margins on the spread between procurement and retail pricing.
3. Travel Services Commission: PayEasy Travel (康迅旅行社) earns commissions from travel bookings made through the travel zone, including hotel bookings, tour packages, airline tickets, and travel insurance. Commission revenue is generated from supplier partnerships with 17 major travel agencies and global hotel booking platforms.
4. Enterprise Gift Platform (禮贈平台): Revenue from corporate gift procurement services where enterprises purchase digital gift vouchers and products in bulk for employee rewards, client gifts, and marketing purposes. Fees are charged per transaction or order.
5. Supplier/Brand Fees: Revenue from suppliers and brands for platform access, featuring, and priority placement on the closed-member platform serving 800+ enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

PayEasy operates Taiwan's largest closed-membership enterprise employee welfare e-commerce platform, enabling enterprises to digitize benefit distribution via a proprietary PCash points management system. Employees of 800+ contracted enterprises use welfare points to redeem 360,000+ home delivery products, 2,000+ digital voucher brands, services at 10,000+ partner stores, and travel products through subsidiary Kangxun Travel. The platform supports point issuance, configurable expiration rules, real-time reconciliation, and integrated travel booking across 50+ million global hotel rooms.

Product overview

PayEasy operates as a unified one-stop employee benefits platform with a modular architecture. The core product is the 企業福利網 (Corporate Welfare Platform), which provides a closed-loop points system (PCash) for companies to distribute and employees to redeem across home delivery products, e-vouchers, and partner merchants. The platform extends through four integrated modules: 旅遊服務 (Travel Services), a separately branded corporate travel solution powered by the subsidiary Kangxun Travel Agency offering travel points, global hotel bookings, and itinerary planning; 禮贈平台/享樂券 (Gift Platform), a digital gifting and e-voucher distribution tool for enterprise HR and marketing use; 企業採購 (Enterprise Procurement), a B2B bulk purchasing service for gifts and awards with multi-location delivery; and 津貼審核中心 (Allowance Review Center), a digital HR module for subsidy application and approval workflows. Supporting modules include 特約商店 (Contracted Stores) with 10,000+ merchant partners and 員工交流專區 (Employee Communication Zone) for internal engagement. The platform serves 800+ enterprise clients and 600,000 employee members.

Differentiator

Problem solved

Functional benefit

Brands

• PayEasy禮贈平台 (Gift Platform): Digital gift platform providing e-gift vouchers and multi-brand self-selection gift solutions for enterprises
• PayEasy旅遊服務 (Travel Services)
• 享樂券 (Enjoyment Voucher)

Products and services

• Corporate Welfare Platform (企業福利網) Closed-loop employee benefits platform enabling Taiwan-based enterprises to digitize welfare distribution via the proprietary PCash points management system. Companies issue welfare points through the PCash Portal 2.0 backend, and employees redeem points for 360,000+ home-delivery products, 2,000+ e-voucher brands, services at 10,000+ contracted partner stores, and travel services. The platform supports multiple point types (welfare, travel, shared), configurable expiration rules, real-time reconciliation, and compliance-ready unified invoicing.
• Travel Services (旅遊服務) via Kangxun Travel Agency Integrated corporate travel platform powered by wholly-owned subsidiary Kangxun Travel (康迅旅行社), offering travel point management, group employee trips, custom itineraries, hotel reservations (500,000+ global properties), airline tickets, tour packages, and travel insurance. Serves enterprise customers needing travel allowances, group tours, and employee travel subsidies.
• Gift Platform / Enjoyment Vouchers (禮贈平台 / 享樂券) Digital gifting platform for enterprises to purchase and distribute e-gift vouchers and multi-brand self-select gift options. Features 13+ denominations of Shin Kong Mitsukoshi e-gift vouchers sold exclusively through PayEasy, 42 SKM-selected home delivery gift boxes, and the multi-brand Enjoyment Voucher (享樂券) that lets recipients choose their preferred brand vouchers. Used for employee rewards, marketing gifts, and dealer incentives with home delivery support. ISO 14067 carbon footprint certified.
• Enterprise Procurement (企業採購) B2B procurement service for enterprise bulk purchasing of gifts, award items, and promotional materials with multi-location delivery, customized quotes, and full accounting/invoice integration. Supports corporate events such as year-end parties, employee recognition ceremonies, and customer marketing campaigns that require scaled procurement with consolidated invoicing.

Quantifiable outcome

• HR administrative workload reduced by 80%+ after PayEasy implementation
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• 國富浩華會計師事務所 (Crowe Horwath Taiwan)minorImplementation/ SI/ Consulting Partner · 1 January 2025Provided consulting support for PayEasy's ISO 14064-1 and ISO 14067 carbon footprint certification process, including sustainability strategy guidance.
• 法國標準協會 (AFNOR Certification)minorImplementation/ SI/ Consulting Partner · 1 January 2025Third-party verification body that certified PayEasy's 'Corporate Welfare Platform' and 'Gift Platform 享樂券' for ISO 14067:2018 service carbon footprint.
• 職棒球員工會 (CPBL Players Association)minorGTM or Marketing Partner · 15 December 2023Taiwan's professional baseball players union partnered with PayEasy to provide welfare benefits to approximately 500 active and retired professional baseball players and their families, free of charge.
• 職籃工會 (P. League+ Players Association)minorGTM or Marketing Partner · 15 December 2023Taiwan professional basketball players union partnered with PayEasy to provide welfare benefits to professional basketball players.
• 女子足球工會 (Women's Football Association)minorGTM or Marketing Partner · 15 December 2023Taiwan women's football players union partnered with PayEasy to provide welfare benefits to professional women's football players.
• 康迅旅行社 (PayEasy Travel)coreStrategic or Co-development Partner100% subsidiary of PayEasy Digital Integration providing integrated travel services. Offers domestic and international travel bookings, group tours, customized itineraries, hotel reservations, and travel insurance. Integrated with the welfare platform for seamless travel point redemption.
• 17 Major Travel Agencies (雄獅, 可樂, 東南等)coreStrategic or Co-development PartnerPayEasy Travel has partnerships with 17 major travel agencies including 雄獅旅遊, 可樂旅遊, and 東南旅遊, integrating their products into the travel zone for employee use.
• 5 Global Hotel Booking PlatformsminorStrategic or Co-development PartnerPayEasy Travel integrates with 5 global hotel booking platforms providing access to over 500,000+ hotel rooms worldwide, supporting both employee travel subsidies and individual bookings.
• 新光三越 (Shin Kong Mitsukoshi)coreStrategic or Co-development PartnerNew SKM department store issues electronic gift vouchers exclusively on PayEasy. In 2023, over 13 denominations of SKM e-gift vouchers are sold exclusively through PayEasy, along with 42 'SKM Selected' home delivery gift boxes.
• ARTT 台灣動物緊急救援小組minorStrategic or Co-development PartnerPayEasy partnered with ARTT to list animal food products on the welfare platform, allowing enterprise employees to use welfare points to donate to animal rescue groups during the 20th anniversary celebration.

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Swile: French employee benefits platform combining prepaid card, gift, and meal benefits via a B2B SaaS + payment model. Comparable for its enterprise HR workflow integration and closed-loop benefits delivery.
• Pluxee: Sodexo spin-off focused on employee benefits and engagement (gift, meal, mobility). Highly comparable as a pure-play benefits platform serving enterprises and employees via closed-network prepaid solutions.
• Up (AustralianHR): Australian employee benefits platform offering prepaid cards, digital gift cards, and wellness benefits to enterprises. Directly comparable closed-loop B2B2C benefits model.
• Edenred: Global leader in employee benefits and prepaid corporate services (meal vouchers, gift, mobility). Most directly comparable international peer given its closed-network prepaid/benefits model, B2B2C distribution, and merchant take-rate economics.

Regional players

• 17Life: Taiwanese group-buying and voucher marketplace (now part of KDAN). Comparable as a voucher/gift platform targeting Taiwan consumers, including corporate gift distribution use cases.
• Neo-bees: Singapore-headquartered employee benefits and rewards platform serving Asian enterprises. Comparable regional player in Asia-Pacific employee benefits space, though not directly competing in Taiwan today.

Broad incumbents

• PChome: Major Taiwanese general e-commerce platform. Comparable in product breadth and consumer reach, representing competitive pressure on PayEasy's home delivery and voucher businesses.
• Shopee Taiwan: Sea Group's Taiwanese marketplace arm. Comparable as a mass-market e-commerce platform with strong consumer brand recognition that competes for share-of-wallet among enterprise employees.
• momo (Taiwan): Taiwan's largest B2C e-commerce platform by GMV. Indirect competitive threat as a broad incumbent that could encroach on welfare distribution with corporate-shopping offerings.

Emerging players

• Ben: US-based employee benefits administration and engagement platform focused on modernizing benefits spending. Comparable as an emerging B2B benefits platform targeting HR/welfare committee workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/payeasy.pinkpower
• LinkedInlinkedin.com/company/payeasy-digital-integration-co-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayEasy