17Life
17Life is a Taiwan-based O2O group-buying and e-commerce marketplace operated by Kangtai Digital Integration, offering electronic vouchers, 24-hour delivery, and instant-use deals across dining, convenience-store, travel, and leisure categories to Taiwan consumers.
- Company typePrivate
- Founded2011
- HeadquartersTaipei, Taiwan
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What 17Life does
17Life is a Taiwan-based O2O group-buying and e-commerce platform operated by 康太數位整合股份有限公司 (Kangtai Digital Integration Co., Ltd.), headquartered in Taipei and founded in 2011. The platform connects consumers with merchant deals across food and dining, convenience-store products, travel, beauty and leisure, and home delivery, serving all major Taiwan metropolitan areas through district-level and MRT-station-level deal browsing. Core products include electronic vouchers (享樂券) redeemable via QR code or barcode, an instant-use (即買即用) feature, a coffee pre-order service (寄杯) valid across convenience-store chains, a Gift Box gifting function, and a 24-hour home delivery (宅配購物) service for physical goods. Underlying technology centers on a mobile-first voucher management system, ISO 27001:2005/BS 7799:2005-certified payment processing via Taishin Bank, an SSL-encrypted transaction flow, and a Taishin Bank trust account structure that backs consumer funds.
The business model is a transaction-based marketplace: 17Life earns commissions on voucher sales and delivery transactions, with no consumer listing fees and dynamic discount pricing typically ranging from 32% to 100% of original retail price across deal categories priced from NT$14 to NT$6,500. Merchant-side anchor partnerships span all three of Taiwan's dominant convenience-store chains (7-ELEVEN/President Chain, FamilyMart, Hi-Life), major QSR brands (KFC, Pizza Hut, Burger King), hot-pot chains (Chiba, Magma), and other retail brands. Distribution is direct-to-consumer via the 17Life website, iOS/Android app, and the LINE Shopping channel with LINE Points rewards. The company has 51-100 employees and registered paid-in capital of NT$180M, operates exclusively within Taiwan, and is privately held without disclosed institutional investors beyond a 2016 Series 2 round.
17Life firmographics
Firmographics- Name
- 17Life
- Legal name
- 康太數位整合股份有限公司 (Kangtai Digital Integration Co., Ltd.)
- Website
- https://17life.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 17Life is a Taiwan-based O2O group-buying and e-commerce marketplace operated by Kangtai Digital Integration, offering electronic vouchers, 24-hour delivery, and instant-use deals across dining, convenience-store, travel, and leisure categories to Taiwan consumers.
- Ownership category
- akta.pro rank
17Life industry classification
Industry- Product category
- Online Group Buying and Deals Marketplace
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where 17Life is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices2 records
Markets served
17Life business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Transaction-based marketplace commissions: Platform generates revenue through commissions from merchant sales of electronic vouchers and group buying deals. Merchants list products and services (restaurant meals, delivery items, vouchers) on the platform and pay a commission on transactions.
- Delivery commerce (宅配購物): Revenue from 24-hour delivery service for physical products including food, beverages, and daily necessities. Includes same-day shipping options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic discount pricing on vouchers and deals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
17Life product offering
Product offeringCore offering
17Life is a Taiwan-based O2O (online-to-offline) group buying and e-commerce marketplace that aggregates discounted deals and electronic vouchers from third-party merchants across food and dining, convenience store products, travel, beauty, and lifestyle categories. The platform sells digital vouchers redeemable at partner stores via QR code or barcode, supports 24-hour home delivery for physical goods, and operates a coffee pre-order ('寄杯') service usable across major convenience store chains. The mobile app and website enable location-based browsing by city, district, and MRT station across Taiwan.
Product overview
17Life is a Taiwanese e-commerce platform offering group buying, electronic vouchers, and instant-use coupons through both web and mobile applications. The platform operates across multiple service categories including food and dining (美食), home delivery shopping (宅配購物), travel (旅遊), convenience store products, and lifestyle services. The core products include 享樂券 (electronic vouchers), coffee pre-order services (咖啡寄杯), and 24-hour home delivery. The 17Life app extends the platform with mobile-specific features like QR code scanning for redemption, gift box gifting functionality, and mobile-optimized purchasing. The platform integrates with major convenience stores (7-ELEVEN, FamilyMart, Hi-Life) for both product sales and pickup logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- 17Life生活電商平台 (17Life Lifestyle E-commerce Platform) Taiwanese group buying and e-commerce marketplace offering electronic vouchers, instant-use coupons, and 24-hour home delivery shopping services. Features location-based search by city, district, and MRT station across Taiwan, aggregating deals from restaurants, convenience stores, travel providers, and lifestyle merchants.
- 17Life APP Mobile application for iOS and Android that allows users to browse deals, purchase vouchers, manage orders, scan QR codes for redemption at partner stores, and send purchased vouchers as gifts via the gift box feature through LINE, Facebook Messenger, SMS, or email.
- 享樂券 (Enjoy Vouchers) Electronic vouchers for dining, entertainment, and lifestyle services from partner merchants, redeemable at participating locations via QR code, barcode, or confirmation code. Backed by a Taishin Bank trust guarantee for consumer protection.
- 咖啡寄杯 (Coffee Pre-order) Service that allows users to purchase multiple cups of coffee in advance from convenience stores (7-ELEVEN, FamilyMart, Hi-Life) and redeem at any branch nationwide through cross-store redemption.
- 宅配購物 (Home Delivery Shopping)
Quantifiable outcome
- 17Life became the first group buying platform in Taiwan to offer 24-hour shipping service
- +1 more outcomes
Companies that use 17Life
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
17Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
17Life partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- President Chain (統一集團)coreMajor partnership with President Chain for selling Mister Donut and other unified group brand products on the platform. Products include donuts, beverages, and promotional items available for electronic voucher redemption.
- FamilyMart (全家便利商店)corePartnership for Let's Café coffee pre-orders, Fami!ce ice cream, FMC packaged beverages, and general merchandise. Supports cross-store redemption and mobile pre-ordering system.
- 7-ELEVEN (統一超商)corePartnership for CITY CAFE, CITY PRIMA, CITY PEARL, and 7-ELEVEN private label products. Supports same-store and cross-store redemption for hot and cold beverages.
- Hi-Life (萊爾富)corePartnership for Hi-Cafe beverages, packaged snacks, and convenience store products. Supports cross-store redemption and pre-ordering.
- Taishin Bank (台新銀行)coreBanking partner for payment processing and trust guarantee services. Credit card transactions processed through Taishin Bank system with ISO 27001:2005 certification. Shopping funds deposited in Taishin Bank trust account for consumer protection.
- LINE CorporationcoreIntegration with LINE Points rewards program. Customers purchasing through LINE Shopping channel earn LINE Points. Supports LINE Pay payment option.
- Facebook/MetaminorSocial login integration for account registration and social sharing functionality for referral program.
- PayEasyminorPayEasy welfare points can be converted to 17Life shopping credits. Supports PayEasy account login for existing PayEasy members.
- Chiba Hot Pot Group (千葉餐飲集團)coreIncludes 千葉火鍋, 新千葉火鍋, 享千葉火鍋, 極千葉火鍋, 鼎盛十里 brands. Over 20 locations across Taiwan selling hot pot buffet and hot pot vouchers.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
17Life competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
17Life social profiles
Digital presence17Life compliance and trust
Trust signalCompliance4 records
17Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
17Life leadership team
Management profileNumber of profiles
Profiles1 record
17Life funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
17Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 17Life
What does 17Life do?
17Life is a Taiwan-based O2O (online-to-offline) group buying and e-commerce marketplace that aggregates discounted deals and electronic vouchers from third-party merchants across food and dining, convenience store products, travel, beauty, and lifestyle categories. The platform sells digital vouchers redeemable at partner stores via QR code or barcode, supports 24-hour home delivery for physical goods, and operates a coffee pre-order ('寄杯') service usable across major convenience store chains. The mobile app and website enable location-based browsing by city, district, and MRT station across Taiwan.
Is 17Life a public or private company?
17Life is a private company. It is classified as venture growth investor backed and is currently operating.
When was 17Life founded?
17Life was founded in 2011. It employs 51 to 100 people.
Where is 17Life based?
17Life is headquartered in Taipei, Taiwan, in the Asia region.
How does 17Life make money?
Two revenue lines are on record. Transaction-based marketplace commissions are the primary driver. The others are delivery commerce (宅配購物).
Does 17Life have an API?
No public API is recorded for 17Life.
What industry is 17Life in?
17Life's product category is Online Group Buying and Deals Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 722515 and its SIC code is 5812.