Smart Hospital

What Smart Hospital does

Smart Hospital (株式会社スマートホスピタル) is a privately held Japanese healthcare technology company founded in April 2019 in Tokyo. The company was established by former Johnson & Johnson Ethicon surgical marketing professionals and operates a portfolio of five integrated products targeting the surgical care vertical in Japan: MONITARO, a cloud-based QR code hospital visitor management system deployed across 700+ hospital facilities free of charge to hospitals while charging pharmaceutical and medical device companies 500 yen per representative registration; Upstream, a surgical video learning platform for surgeons featuring frequently updated KOL (Key Opinion Leader) content; Cancer Surgery TV (がん手術TV), a YouTube-based patient education channel featuring interviews with top surgeons; a pharmaceutical and medical device marketing support service with 26 enterprise clients and a 93% retention rate; and a surgeon recruitment agency service connecting hospitals with qualified surgeons.

The underlying technology is a cloud-native platform hosted on AWS Japan, centered on QR code-based check-in panels that require no electrical power at the point of installation, complemented by appointment scheduling, visitor tracking, and communication messaging between hospitals and medical industry representatives. The company's go-to-market combines a product-led growth motion (free hospital adoption drives network breadth) with an enterprise field sales motion targeting pharmaceutical and medical device marketing budgets, plus a community-led talent matching mechanism for surgeon recruitment. Revenue is generated through a mix of transaction fees (MONITARO per-rep registrations), professional services engagements (custom pharma marketing projects), and subscription/pay-per-content for surgical video material.

The business serves three primary customer segments: hospitals (as free users of MONITARO), pharmaceutical and medical device companies (as paying enterprise clients for marketing services and MONITARO registrations), and surgeons (as Upstream users and recruitment candidates). Cancer patients and the general public are a secondary consumer audience reached through Cancer Surgery TV. The company is independently operated with registered capital of approximately 133.6 million yen (including reserves), no disclosed institutional investors, and no public listing. Operating geography is restricted to Japan, with no evidence of international expansion.

Name

Smart Hospital

Legal name

株式会社スマートホスピタル

Website

https://smarthp.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Hospital is a Tokyo-based Japanese healthcare technology company that provides a cloud-based surgical-care platform including the MONITARO hospital visitor management system, the Upstream surgeon video platform, and marketing services for pharmaceutical and medical device companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MONITARO Company Registration Fees: Pharmaceutical and medical device companies pay 500 yen (excluding tax) per hospital representative registration. This is the primary paid service for enterprise users.
2. Hospital Access (MONITARO): Free for hospitals - MONITARO is provided at no cost to hospitals as a visitor management solution. This creates the hospital network that attracts paying enterprise users.
3. Pharmaceutical/Medical Device Marketing Services: Marketing services for pharmaceutical and medical device companies including digital marketing, KOL management, and promotion support. These are custom enterprise engagements.
4. Upstream Paid Content: Upstream platform offers paid surgical video content to medical professionals. Product delivery is immediate after purchase with credit card payment.
5. Surgeon Recruitment Services: Talent matching services connecting hospitals with qualified surgeons. Fee-based recruitment assistance for hospital surgical departments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Smart Hospital operates a healthcare technology platform with its flagship product MONITARO, a QR-code based hospital visitor management system provided free to hospitals while charging pharmaceutical and medical device companies a per-representative registration fee. The company also operates Upstream (a surgical video learning platform for surgeons), Cancer Surgery TV (patient-facing cancer surgery education), pharma/medical device marketing services, and surgeon recruitment support, forming an integrated ecosystem centered on the surgical domain.

Product overview

Smart Hospital operates a multi-product healthcare technology portfolio centered on surgical care delivery. The core offerings include MONITARO (hospital visitor/vendor management system provided free to hospitals), Upstream (surgical video learning platform for surgeons), がん手術TV (cancer surgery patient education via YouTube), marketing support services for pharma/medical device companies targeting surgical specialists, and surgeon recruitment services. The company positions these products as an integrated ecosystem serving hospitals, surgeons, patients, and medical industry partners.

Differentiator

Problem solved

Functional benefit

Brands

• MONITARO: Hospital visit management system for managing external vendor visits, appointments, and communications between hospitals and pharmaceutical/medical device companies.
• Upstream
• がん手術TV (Ganshu Operation TV)
• 外科医の採用支援 (Surgeon Recruitment Services)
• 制药・医疗器械市场营销支援 (Pharmaceutical/Medical Device Marketing Support)

Quantifiable outcome

• 700+ hospitals deployed
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Johnson & Johnson EthiconfoundationalStrategic or Co-development PartnerThe company was founded by marketing team members from Johnson & Johnson Ethicon (Johnson & Johnson's surgical devices division). The founding team brought world-class marketing knowledge and extensive hospital field experience to establish Smart Hospital. The company's social mission is rooted in Johnson & Johnson's social contribution spirit. Note: This relationship is foundational to the company's origin rather than a commercial partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MedPeer: MedPeer runs a Japanese physician community and doctor-curated Q&A and content platform used by pharma companies for digital marketing — comparable to Upstream's surgeon-focused video content and marketing service motion targeting medical professionals.
• symplr: symplr offers healthcare operations and vendor management software including visitor and credentialing workflows for hospitals — the closest global analog to MONITARO's hospital visitor management and hospital-pharma communication platform, though symplr is broader and US-focused.
• Doximity: Doximity is a US-based verified-physician network with industry marketing and telehealth features — the closest Western analog to a doctor-network-plus-pharma-marketing model like Smart Hospital's Upstream and pharma marketing support services.
• Phreesia: Phreesia provides self-service check-in and registration (including mobile/QR flows) for healthcare facilities — comparable to Smart Check-in / MONITARO's QR-code check-in for hospital visitor management, with similar product mechanics and provider-segment focus.
• M3 Inc: M3 operates m3.com, Japan's largest physician community, and a pharma marketing and MR-targeting platform — directly comparable to Smart Hospital's combination of surgeon community (Upstream) and pharma/medical device marketing services, and the closest single analog to Smart Hospital's full stack.

Broad incumbents

• Veeva Systems: Veeva provides cloud software (CRM, Vault, PromoMats) for life sciences commercial and medical affairs — directly comparable to the pharma/medical device marketing and KOL management workflows Smart Hospital supports for its 26 enterprise clients, but at much larger global scale.

Others

• Definitive Healthcare: Definitive Healthcare provides commercial intelligence on hospitals and physicians for life sciences marketing — comparable data-vendor and go-to-market function to the analytics that Smart Hospital offers pharma/medical device clients around its surgeon user base.
• Medical Note: Medical Note is a Japanese digital healthcare media company producing clinician-reviewed medical content and physician services — adjacent to Cancer Surgery TV and Upstream as a content/marketing intermediary between clinicians and pharma, operating in the same Japan hospital audience.
• JMDC Inc: JMDC aggregates Japanese health-insurance claims and medical data for pharma, providers, and payers — adjacent to Smart Hospital's pharma marketing business as an upstream data/commercial intelligence vendor that pharma accounts in the same buyer pool use.

Regional players

• Allm Inc: Allm is a Japanese health-tech company focused on secure healthcare messaging and communication platforms for providers — comparable to MONITARO's hospital-vendor appointment and communication workflow, and a relevant Japan-domestic reference for the same hospital-software category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/keiyou30
• YouTubeyoutube.com/channel/UC2vydKbdBHp-LwwN01G3OgA
• Instagraminstagram.com/kyoto_u.gi_surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Hospital