Auburn
Auburn Homes & Services is a Minnesota-based nonprofit senior living provider operating three campuses under the Illuminus network. It delivers independent living, assisted living, memory care, skilled nursing, rehabilitation, and affordable housing services to seniors and their families in the western Twin Cities region.
- Company typePrivate
- Founded1928
- HeadquartersChaska, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Auburn does
Auburn Homes & Services is a Minnesota-based nonprofit senior living provider operating as part of the Illuminus network. Founded in 1928, the organization runs three campuses — Auburn Homes & Services Waconia, Auburn Homes & Services Chaska, and Talheim Apartments — serving seniors in the western Minneapolis-St. Paul suburbs. Its service portfolio spans the full continuum of senior care: independent living, assisted living, memory care, skilled nursing, rehabilitation, and affordable housing. This vertical integration allows residents to transition across care levels without changing providers, a model the company positions as a key differentiator.
The business operates on a direct-to-consumer, sales-led go-to-market motion. Prospective residents and families submit inquiries through a "Connect with an Advisor" form on the website, segmented by care interest (independent living, assisted living/memory care, skilled nursing/rehab, affordable housing, giving, careers). The company commits to contact within 24 business hours. Marketing relies on a mix of digital channels (website, SEO, social media under the Illuminus brand), referral networks (resident/family and professional healthcare provider), and traditional advertising (direct mail, print, radio, television). Pricing is quote-based with monthly billing, tailored to care level and accommodation type, and is not publicly disclosed.
Revenue is generated from recurring monthly resident service contracts across care levels. As a private nonprofit affiliated with Illuminus, Auburn does not disclose revenue, funding, or investor information. Leadership is led by President and CEO Mike Senden, with Bob Kuhlman serving as Director of the Foundation. The core technology is a care delivery and community management platform shared across the Illuminus network, with no proprietary AI, automation, or data assets disclosed in available materials.
Auburn firmographics
Firmographics- Name
- Auburn
- Legal name
- Auburn Homes & Services
- Website
- https://auburnhomes.org
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Auburn Homes & Services is a Minnesota-based nonprofit senior living provider operating three campuses under the Illuminus network. It delivers independent living, assisted living, memory care, skilled nursing, rehabilitation, and affordable housing services to seniors and their families in the western Twin Cities region.
- Ownership category
- akta.pro rank
Auburn industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Auburn is headquartered
LocationHeadquarters
- HQ city
- Chaska
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Auburn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Senior Living Services: Revenue generated from senior living residential services including independent living, assisted living, memory care, skilled nursing, and rehabilitation services. The organization appears to operate on a quote-based pricing model with individualized contracts for residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote-based pricing for senior living services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Auburn product offering
Product offeringCore offering
Auburn Homes & Services operates senior living communities in Minnesota, delivering residential and clinical care across independent living, assisted living, memory care, skilled nursing, and rehabilitation service lines. Care is provided through three campuses — Auburn Homes & Services Waconia, Auburn Homes & Services Chaska, and Talheim Apartments — under the Illuminus nonprofit network. Services are sold on individualized monthly contracts priced by care level, accommodation type, and service intensity.
Product overview
Auburn Homes & Services is a senior living provider operating as part of the Illuminus organization. The company offers a portfolio of senior living communities including Auburn Homes & Services Waconia, Auburn Homes & Services Chaska, and Talheim Apartments. Each campus provides lifestyle services including Independent Living, Assisted Living, Skilled Nursing, Rehabilitation, and Affordable Housing. The offering is a multi-site, multi-service senior care platform where individual campuses serve different geographic communities while sharing common lifestyle service categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Auburn Homes & Services Waconia A senior living community in Waconia, MN offering independent living, assisted living, and skilled nursing care for older adults in the southwest Twin Cities metro.
- Auburn Homes & Services Chaska A senior living community in Chaska, MN offering independent living, assisted living, and skilled nursing care for older adults in the southwest Twin Cities metro.
- Talheim Apartments Senior living apartments within the Auburn Homes & Services portfolio offering housing for older adults in the Minnesota market.
- Independent Living Residential lifestyle option for active seniors who can live independently and desire community amenities, social activities, dining, and maintenance-free housing.
- Assisted Living Personal care and daily living assistance (bathing, dressing, medication management) for seniors who need support while maintaining as much independence as possible.
- Memory Care Specialized care and secure environment for seniors with dementia, Alzheimer's, and other cognitive decline, delivered within the assisted living framework.
- Skilled Nursing 24/7 licensed nursing and medical care for seniors with complex health needs, delivered by registered nurses and other clinical staff.
- Rehabilitation Physical, occupational, and speech therapy services supporting recovery from illness, injury, or surgery, including post-hospitalization rehab.
- Affordable Housing Income-qualified senior housing options offered at reduced rates for older adults with limited financial resources.
Companies that use Auburn
Customer profileSegments4 records
Ideal customer profiles4 records
Auburn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auburn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IlluminuscoreIlluminus is the parent organization and network that Auburn Homes & Services operates within. Auburn Homes & Services is explicitly identified as 'pleased to be a part of Illuminus.' The partnership provides access to a multi-state senior living network (Wisconsin and Minnesota), shared resources, centralized brand identity, and integrated care coordination across the Illuminus communities including The Marquardt, Lutheran Homes & Health Services, LindenGrove locations, St. Elizabeth, St. Dominic Villa, St. Anne's, and others.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Auburn competitors and assessment
Company assessmentDirect peers
- Atria Senior Living: National operator of senior living communities emphasizing assisted living, independent living, and memory care with active wellness programming. Directly comparable service mix and resident segments.
- Sunrise Senior Living: National senior living operator focused on assisted living and memory care with a strong continuum-of-care offering and multiple Minnesota communities. Closely aligned service portfolio and care model to Auburn.
- Presbyterian Homes & Services: Minnesota-based nonprofit senior living organization operating independent living, assisted living, memory care, and skilled nursing across the Twin Cities metro — directly comparable geography, mission, and service mix to Auburn Homes & Services.
- Lifespace Communities: Nonprofit operator of continuing care retirement communities with independent living, assisted living, memory care, and skilled nursing. Highly comparable CCRC-style continuum model to Auburn's multi-level campuses.
- Ebenezer Senior Living: Minneapolis-based senior living provider affiliated with Fairview Health, offering independent living, assisted living, memory care, and skilled nursing. Strong direct overlap with Auburn's Minnesota footprint and continuum-of-care model.
Regional players
- Trinity Health Senior Living: Faith-based nonprofit operator of senior living communities offering independent living, assisted living, memory care, and skilled nursing in the Midwest. Comparable continuum-of-care delivery and nonprofit structure.
- Benedictine Living Communities: Faith-based nonprofit senior living provider with independent living, assisted living, memory care, and skilled nursing across the Upper Midwest. Comparable mission-driven operator with similar demographic focus.
Broad incumbents
- Good Samaritan Society: One of the largest U.S. nonprofit senior care organizations, operating skilled nursing, assisted living, and independent living across multiple states including Minnesota. Comparable mission-driven structure and broad service portfolio.
- Brookdale Senior Living: Largest U.S. senior living operator with broad portfolio across assisted living, memory care, and independent living. National incumbent whose Minnesota locations compete directly with Auburn at the market level.
Others
- Volunteers of America National Services: Nonprofit provider of senior living, skilled nursing, and affordable housing with a multi-state footprint including the Upper Midwest. Comparable mission-driven model and inclusion of affordable housing in the service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Auburn social profiles
Digital presenceAuburn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auburn leadership team
Management profileNumber of profiles
Profiles2 records
Auburn subsidiaries and ownership
Company hierarchySubsidiaries3 records
Auburn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auburn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auburn
What does Auburn do?
Auburn Homes & Services operates senior living communities in Minnesota, delivering residential and clinical care across independent living, assisted living, memory care, skilled nursing, and rehabilitation service lines. Care is provided through three campuses — Auburn Homes & Services Waconia, Auburn Homes & Services Chaska, and Talheim Apartments — under the Illuminus nonprofit network. Services are sold on individualized monthly contracts priced by care level, accommodation type, and service intensity.
Is Auburn a public or private company?
Auburn is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Auburn founded?
Auburn was founded in 1928. It employs 251 to 500 people.
Where is Auburn based?
Auburn is headquartered in Chaska, United States, in the North America region.
How does Auburn make money?
One revenue line is on record: senior Living Services.
Who are Auburn's main competitors?
Direct peers on record are Atria Senior Living, Sunrise Senior Living, Presbyterian Homes & Services, Lifespace Communities and Ebenezer Senior Living. Regional players are Trinity Health Senior Living and Benedictine Living Communities. Broad incumbents are Good Samaritan Society and Brookdale Senior Living. Volunteers of America National Services is listed as an others.
Does Auburn have an API?
No public API is recorded for Auburn.
What industry is Auburn in?
Auburn's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 62331 and its SIC code is 8050.