Mitraz Financial

What Mitraz Financial does

Mitraz Financial, doing business as Scripbox, operates the legal entity Scripbox Wealth Managers Private Limited (CIN U74900KA2013PTC069389), a Bengaluru-based SEBI Registered Non-Individual Investment Adviser (Registration Number INA200001041). The firm offers fee-based investment advisory services in India, providing personalized asset allocation tailored to individual client risk profiles and wealth goals. It primarily serves working professionals, high-net-worth individuals, and (to a lesser extent) institutional clients, combining human financial expertise with a technology layer anchored on a proprietary client portal (midossier.mitraz.financial) and a Calendly-based consultation workflow. Marketing channels are predominantly direct: a corporate website (ria.scripbox.com, scripbox.com), toll-free helpline (1800-102-1265), WhatsApp, and email.

Revenue is generated through subscription/fee-based advisory arrangements billed annually, with pricing determined per engagement rather than publicly disclosed. The company reports zero pending complaints in its most recent SEBI disclosure and has completed five consecutive annual SEBI compliance audits (FY2020-21 through FY2024-25), in addition to holding BASL Registration Number BASL2331. Leadership comprises CEO Atul Vimal Shinghal, Principal Officer Sanjiv Singhal, Head of Customer Care Vishal Agrawal, and Compliance Officer Meyyappan M, with founders Anup Bansal and Varun Girilal noted in adjacent biographical material. No public funding rounds, acquisitions, or investor backing are disclosed, indicating a bootstrapped operating model. The business is confined to India with no products beyond core personalized investment advisory.

Name

Mitraz Financial

Legal name

Scripbox Wealth Managers Private Limited

Website

https://mitraz.financial

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitraz Financial (Scripbox Wealth Managers) is a Bengaluru-based SEBI Registered Investment Adviser offering fee-based, personalized investment advisory services to individual investors and high-net-worth professionals across India.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Investment advisory services
• Wealth management advisory
• Personalized asset allocation
• Portfolio advisory services
• Financial planning advisory

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Advisory Fees: Fee-based investment advisory model under SEBI Registered Investment Adviser License. They pioneered India's first fee-based investment advisors with a track record of professional investment advisory services combining human experience with technology for superior outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mitraz Financial, operating as Scripbox Wealth Managers Private Limited, is a SEBI Registered Investment Adviser providing fee-based personalized asset allocation and wealth management advisory services. The offering combines human financial consultant expertise with technology-driven insights to deliver investment advice tailored to individual risk profiles, financial goals, and wealth planning needs.

Product overview

Scripbox offers a single unified investment advisory service under SEBI RIA license, providing personalized asset allocation for individual investors based on their needs and risk profiles. The service combines human financial expertise with technology-driven insights for wealth management outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Scripbox Wealth Managers Investment Advisory Fee-based investment advisory service providing personalized asset allocation tailored to individual investor needs and risk profiles, operating under SEBI Registered Investment Adviser license. Combines human financial consultant expertise with technology-driven insights for wealth management outcomes.

Quantifiable outcome

• Zero complaints pending at end of month (per latest SEBI disclosure)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Value Research: Value Research is a long-standing Indian mutual-fund research and advisory platform that monetises via subscription-based premium research and tools. Comparable to Mitraz on retail investment-advice orientation and recurring-fee revenue model.
• PersonalFN: PersonalFN is an Indian SEBI-registered investment adviser offering personalised financial planning and portfolio advisory. Directly comparable to Mitraz as a fee-based RIA providing goal-based, personalised asset allocation for individuals.
• WealthDesk: WealthDesk is an Indian investment-tech platform enabling goal-based investing and SEBI-compliant advisory via model portfolios. Comparable to Mitraz as a tech-enabled advisory platform serving Indian retail investors with portfolio-management offerings.
• INDmoney: INDmoney is an Indian super-app for personal finance combining wealth advisory, mutual funds, and financial planning under SEBI oversight. Comparable to Mitraz as a fee-oriented advisory player targeting salaried HNW individuals with a hybrid human-plus-tech approach.
• Kuvera: Kuvera is a SEBI-registered investment adviser in India offering direct-mutual-fund and goal-based planning with a fee-based model and a digital-first client portal. Directly comparable to Mitraz on SEBI RIA status, fee-only positioning, and individual investor focus.
• Right Horizons (Arthamoney): Right Horizons is a SEBI RIA providing fee-only investment advisory to Indian HNIs. Comparable to Mitraz on fee-only positioning, advisory-only business model, and HNW targeting.

Emerging players

• Turtle Wealth: Turtle Wealth is an emerging SEBI-registered RIA offering tech-enabled goal-based financial planning to Indian professionals. Comparable to Mitraz on RIA licensing, retail-targeting, and hybrid advisory delivery model.
• Stable Investor: Stable Investor is an Indian SEBI-registered RIA specialising in goal-based portfolio management for salaried and professional investors. Comparable to Mitraz on RIA status, retail-HNW targeting, and personalised asset-allocation services.

Broad incumbents

• Groww: Groww is a leading Indian investment platform offering mutual funds, stocks, and advisory features bundled with execution. Comparable as a broad incumbent targeting the same mass-affluent investor segment with a stronger product suite.
• Zerodha (Zerodha Wealth / Smallcase): Zerodha is India's largest discount broker, offering execution and adjacent advisory/wealth services. Comparable as a broad incumbent with scale advantages and overlapping advisory ambitions for the same Indian retail investor base.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mitrazfinancial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitraz Financial