What Degen & Leideritz does

Degen & Leideritz VOF is a Dutch boutique design agency founded in 1999 in Apeldoorn, Netherlands, operating as a general partnership (VOF) between co-founders Ruben Degen (concept & art direction) and Bastiaan Leideritz (web design & development), supported by office manager Yvette Braakhekke. The firm delivers full-service creative work across four integrated practice areas: branding and campaigns, websites and online, books and magazines, and photography and video. Its portfolio spans brand naming, identity systems, packaging design, DTP for periodicals, video production, and social media content for clients including CADAC/Dometic, Retwist, ByWatt, Zeilvakanties.nl, Intopack, Stains & Stories, Dentista Media, Continental Car Parks, CODA Apeldoorn, and Gemeente Apeldoorn.

The agency's underlying technology is deliberately lightweight: client websites are built on Webflow CMS, selected for reliability and content-management usability, while email marketing runs through Mailchimp and physical print production is outsourced to Drukwerkdeal and Print.com. There is no proprietary platform or productized offering; deliverables are bespoke, project-based creative output rather than software or recurring services. The firm has accumulated approximately 241 brand identities, 11,723 pages of print work, and 23.7 million client online visits across its 25-year operating history.

Commercially, the agency runs a consultative, relationship-driven sales motion with no publicly disclosed pricing; all work is custom-quoted per project scope under BNO general terms and conditions. Customers are distributed across enterprise (e.g., CADAC, Intopack), government (Gemeente Apeldoorn, CODA Apeldoorn), and nonprofit (Stichting Leergeld) segments, with revenue mechanics tied to discrete project engagements rather than recurring contracts. Geographic reach is principally regional (Apeldoorn and broader Netherlands), with documented extension into Europe and the US through the Stains & Stories children's fashion brand launch. The firm is a BNO member and counts a WOLDA Golden Award among its external recognitions.

Name

Degen & Leideritz

Legal name

Degen & Leideritz VOF

Website

https://denl.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Degen & Leideritz is a Dutch boutique design agency founded in 1999 in Apeldoorn, offering full-service branding, web design, print, and video production for enterprise, government, and nonprofit clients across the Netherlands, Europe, and the US.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Graphic design services
• Brand identity design
• Web design development
• Print publication design
• Visual content production

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Design and branding services: Project-based professional services for design, branding, web development, video production, and related creative services. Revenue is generated through custom project engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Degen & Leideritz is a Dutch design agency offering end-to-end creative services spanning brand identity and campaign development, website design and development, book/magazine/catalog design and DTP, and photography/video production. The agency delivers project-based engagements from concept through execution, including brand naming, logo creation, visual identity systems, web builds using Webflow CMS, packaging design, social media content, and promotional materials for clients across industries such as consumer goods, government, cultural institutions, publishing, and EV charging.

Product overview

Degen & Leideritz is a design agency (VOF) founded in 1999, based in Apeldoorn, Netherlands, offering creative services as a unified portfolio rather than a modular software platform. The core service offerings span four main areas: Websites + Online (design and development), Boeken + Magazines (print design), Branding + Campagnes (brand strategy and campaigns), and Fotografie + Video (visual content production). The agency demonstrates its capabilities through an extensive project portfolio including work for clients such as CADAC/Dometic, Retwist, Intopack, ByWatt, Zeilvakanties.nl, Stains & Stories, Dentista Magazine, Continental Car Parks, CODA Apeldoorn, and Gemeente Apeldoorn. The agency uses Webflow CMS for client website projects and is a member of BNO (Beroepsorganisatie voor Nederlandse Ontwerpers).

Differentiator

Problem solved

Functional benefit

Products and services

• Websites + Online

Quantifiable outcome

• 23,726,484 online visits generated for clients
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• De Design KantinecoreStrategic or Co-development Partner · 1 January 2017Won the Gemeente Apeldoorn city marketing pitch in partnership with De Design Kantine in 2017, defeating 10 other agencies. Joint collaboration on 'Gewoon in Apeldoorn' campaign.
• Daadkracht 7minorStrategic or Co-development PartnerCollaborated with Daadkracht 7 (Henk-Jan Pasman) on Intopack rebranding project, working together on brand naming strategy.
• TOtaal & tekstminorStrategic or Co-development PartnerCollaborated with TOtaal & tekst on the 'K OOK cookbook project for text content and copywriting.
• BrendakooktminorStrategic or Co-development PartnerRecipe contributor for CADAC's Camping Kookboek project. Recipes from Brendakookt were incorporated into the 80-page cookbook.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LUST: The Hague-based design studio combining graphic, type and interactive design — comparable independent boutique operating across identity, editorial and digital disciplines in the Dutch market.
• VBAT: Amsterdam branding and design agency focused on brand strategy, identity and packaging for consumer clients — directly comparable mid-sized Dutch creative competitor with similar service mix.
• Thonik: Amsterdam-based independent design studio working across identity, typography and motion for cultural and public-sector clients — closely comparable Dutch boutique with similar high-profile public-institution project types.
• Total Design: Amsterdam-based multi-disciplinary design agency with heritage in branding, print and digital — closely comparable full-service creative positioning to Degen & Leideritz across identity, editorial and digital.
• Cartils: Dutch brand strategy and design agency operating within Deloitte Digital, with comparable focus on brand identity, packaging and campaigns for consumer-facing clients in the Netherlands.
• Studio Dumbar: Long-established Dutch identity and branding studio in Rotterdam with comparable focus on brand systems, visual identity and graphic design for cultural and enterprise clients — operates in the same domestic design market with overlapping service mix.
• Mucho: Boutique branding and design agency with offices in Barcelona and beyond, focused on identity, packaging and campaigns — directly comparable boutique scale and creative offering.

Broad incumbents

• Landor & Fitch: Global branding consultancy offering strategy, identity, packaging and brand experience — comparable end-to-end brand services but as part of WPP's portfolio versus Degen & Leideritz's independent partnership model.
• Pentagram: Global partner-led design firm delivering identity, branding, editorial, digital and environmental design — comparable creative disciplines but operating at vastly larger scale and geographic reach than Degen & Leideritz.
• Saffron Brand Consultants: Global independent branding consultancy working on strategy, identity and experience design — comparable creative offering but operating with multiple offices and significantly larger scale than a 3-person partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/degen-&-leideritz-bno
• Instagraminstagram.com/degenenleideritz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degen & Leideritz