What Total Design Shop does

Total Design Shop is a privately held, integrated creative solutions agency headquartered in Portland, Oregon, founded in 2002. The firm delivers a full suite of digital services organized around four practice areas — Strategy, Creative, Technology, and Marketing — including branding, graphic design, custom and mobile-responsive web design, web development, content management and e-commerce implementations, digital strategy (message development, competitive analysis, web analytics, user research), and integrated marketing (SEO, SEM, digital/social, email, and direct mail campaigns). Its underlying technology stack is standard agency fare: responsive front-end development, CMS and e-commerce platforms, and custom application work, with no disclosed proprietary platform or AI/ML components.

The agency's go-to-market is consultative and direct-to-client, centered on a project intake questionnaire (covering business snapshot, goals, target audience, and design preferences) that qualifies prospects before scoping work. Pricing is project-based with disclosed budget tiers ranging from $6K–$10K up to $30K–$50K, supplemented by recurring monthly website hosting and service plans that bundle 24/7 monitoring, backups, software licensing, and support. Customers are primarily Pacific Northwest-based small and mid-sized businesses, with secondary work for nonprofit organizations (arts groups, conservation nonprofits) and government entities such as Soil and Water Conservation Districts. There is no evidence of channel partnerships, reseller arrangements, institutional funding, or active hiring; ownership appears to be founder-managed with no public leadership roster or external investors disclosed.

Name

Total Design Shop

Legal name

Total Design Shop

Website

https://totaldesignshop.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Design Shop is a privately held Portland, Oregon creative agency founded in 2002 that provides branding, web design, digital strategy, and integrated marketing services primarily to regional small and mid-sized businesses, nonprofits, and government clients via project-based and recurring hosting plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services: Project-based fees for branding, graphic design, web design, web development, and digital marketing services. Pricing tiers range from $6K-$10K up to $30K-$50K based on project scope and complexity.
2. Web Hosting & Service Plans: Ongoing service plans bundled with hosting that include 24/7 uptime monitoring, security monitoring, daily backups, monthly system updates, software licensing, fast hosting, and email support. Additional extras include quarterly SEO reports and quarterly content updates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Total Design Shop is a Portland-based creative solutions agency that delivers professional branding, graphic design, custom web design, mobile responsive web design, and web development services. The firm also provides digital strategy (messaging, competitive analysis, user research), integrated marketing (SEO, SEM, social/email/direct mail campaigns), and technology solutions (CMS, e-commerce, mobile apps, custom applications). A recurring web hosting and service plan add-on bundles monitoring, backups, software licensing, and email support for ongoing client engagements.

Product overview

Total Design Shop is a full-service integrated creative solutions agency offering a comprehensive suite of digital services organized into four main practice areas: Strategy, Creative, Technology, and Marketing. The core offerings include professional branding and graphic design services, custom web design and development (including mobile responsive design), digital strategy services (such as message development, brand development, competitive analysis, web analytics, and user research), integrated marketing solutions (including SEO, SEM, digital/social media campaigns, and email/direct mail), and technology solutions (content management systems, e-commerce, mobile apps, and custom application development). The agency also offers a supplementary Web Hosting & Service Plans add-on that bundles 24/7 security monitoring, daily backups, software licensing, and email support with optional quarterly SEO reports and content updates. All services are delivered through a collaborative, client-centric approach focused on user-centric design and authentic brand communication.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Emerging players

• 99designs: Online design platform connecting clients with freelance graphic and web designers; competes with Total Design Shop for similar SMB and startup brand-formation work through an alternative platform model.
• CrowdSpring: Crowdsourced design marketplace for logos, graphics, and web design; an alternative SMB acquisition channel that competes with Total Design Shop's entry-level branding and web projects.

Direct peers

• Design Pickle: Graphic design subscription service for SMB and marketing teams; directly overlaps with Total Design Shop's branding and graphic design offering via a flat-fee subscription model.
• Coalition Technologies: Web design and SEO-focused digital agency serving small and mid-sized businesses with custom design and development, comparable in service mix and SMB customer orientation.
• WebFX: Full-service digital marketing agency delivering web design, SEO, and integrated marketing for SMB and mid-market clients, comparable in service breadth and customer profile.
• Anvil Media: Portland, Oregon-based full-service digital marketing and creative agency offering web design, branding, and integrated marketing to similar SMB, nonprofit, and regional clients in the Pacific Northwest.
• PaperStreet: Web design and digital marketing agency serving professional-services SMBs with branding, web, and SEO offerings comparable in size and service mix.
• SmartSites: Web design and digital marketing agency focused on SMB clients with custom design, SEO, and ongoing support services similar in scope and pricing tier to Total Design Shop.
• Grady Britton: Portland-based creative and advertising agency providing branding, web design, and integrated marketing services across the Pacific Northwest market with comparable client profile.

Broad incumbents

• Wieden+Kennedy: Iconic Portland-headquartered global advertising and creative agency operating in the same regional market but at vastly larger scale and broader client portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/totaldesignshop
• Facebookfacebook.com/totaldesignshop
• LinkedInlinkedin.com/company/total-design-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Design Shop