Gorman Company

What Gorman Company does

Gorman Company is a manufacturer's representative firm, not a manufacturer, that connects producers of high voltage electrical and specialty equipment with electric utility customers across the Southwest United States. Founded in 1933 in El Paso, Texas and now headquartered in Phoenix, Arizona, the firm is in its fourth generation of family ownership after Josh Gorman purchased the business from his uncle Mike Gorman in 2021. It represents more than 30 manufacturers across substation, transmission, distribution standards, and relaying & metering categories — including Eaton, GE Vernova, TE Connectivity, Virginia Transformer, Myers, McWane Poles, Hendrix/Kerite, Suzhou Furukawa Power Optic Cable, and others — and earns commissions on equipment sales routed through its territory-based direct field sales teams covering Arizona, Nevada, New Mexico, El Paso, and portions of the Texas Panhandle, with a separate Power Plants specialty team.

The company's product portfolio spans power transformers (Virginia Transformer, Georgia Transformer, GE Vernova), switchgear (Myers, Eaton), distribution transformers (Ermco), ductile iron utility poles and fiberglass crossarms (McWane Poles, PUPI), insulators and cable (Hendrix/Kerite), capacitor banks (Scott Manufacturing Solutions), fiber-optic ground wire (Suzhou Furukawa), and grid automation / smart-grid / IoT lines (GE Vernova, Itron, Tantalus, Ubicquia, TE Connectivity). Coverage extends to the mining sector via the AMIGOS mining association, with project spotlights including Arizona state-wide fiber loops, Nevada 138kV line hardening, and 5kV arc-resistant switchgear installations at Arizona power plants.

Gorman Company operates an enterprise field-sales GTM with ~10–11 employees, no public pricing, no digital sales channel, and no disclosed revenue. Its competitive position rests on 90+ years of incumbency, multi-decade utility relationships with anchor customers such as Arizona Public Service, Salt River Project, and El Paso Electric, deep utility-side operational credibility on the sales team, and a portfolio of long-standing manufacturer representation agreements. The firm is privately held, family-controlled, and not backed by external capital.

Name

Gorman Company

Legal name

Gorman Company

Website

https://gorman-co.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Gorman Company is a fourth-generation, family-owned manufacturer's representative firm connecting 30+ high-voltage electrical equipment manufacturers with electric utility and mining customers across the Southwest U.S., operating a territory-based direct field sales model from Phoenix, Arizona.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer's Representative Sales Commission: Gorman Company operates as a manufacturer's representative firm, earning commissions on sales of high voltage electrical equipment to utility customers. They represent multiple manufacturers and act as the sales channel connecting manufacturers with electrical utility companies.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

Gorman Company is a manufacturer's representative firm that connects manufacturers of high voltage electrical and specialty equipment with electric utility customers across the Southwest U.S. The company represents 30+ manufacturers across substation, transmission, distribution standards, and relaying & metering product categories, providing territory-specialized direct field sales, product knowledge, and market intelligence. Sales teams are organized by geographic territory (Arizona, Nevada, New Mexico, Western Texas) and by product specialty (Power Plants), serving investor-owned utilities, rural electric cooperatives, public power utilities, and industrial customers.

Product overview

Gorman Company is a manufacturer's representative firm representing multiple manufacturers of High Voltage Electrical and Specialty Equipment to the electrical utility industry. The company offers products across Substation, Transmission, Distribution Standards, and Relaying & Metering categories. The product portfolio includes switchgear (Myers, Eaton), power transformers (Virginia Transformer, Georgia Transformer, GE Vernova), utility poles (McWane Poles), capacitor banks (Scott Manufacturing Solutions), fiber optic cable (Suzhou Furukawa Power Optic Cable), crossarms and braces (PUPI), insulators (Hendrix/Kerite), grid automation (GE Vernova, Itron), and connectivity solutions (TE Connectivity). As a representative firm, Gorman Company connects these manufacturers with utility customers across the Southwest U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• High Voltage Electrical Equipment Sales Representation Core manufacturer's representative service offered by Gorman Company, covering sales of high voltage electrical and specialty equipment across substation, transmission, distribution standards, and relaying & metering categories to electric utility customers in the Southwest U.S.
• Eaton Switchgear & Power Management Equipment Eaton power management products (including 5kV arc resistant switchgear and turnkey solutions) represented by Gorman Company for electric utility customers in Arizona.
• Myers Switchgear & Power Products Myers switchgear and power products (including 15kV switchgear lineups) represented in Arizona and New Mexico territories.
• GE Vernova Grid Automation & Power Equipment GE Vernova grid automation and energy solutions (including protection relays and control systems) represented in Arizona territory.
• Power Transformer Equipment (Virginia Transformer, Georgia Transformer, Ermco) Power and distribution transformers from Virginia Transformer, Georgia Transformer, and Ermco represented for utility, mining, OEM, and C&I installations across the Southwest.
• McWane Ductile Iron Utility Poles Ductile iron utility poles (including 45-foot Class 2 weathered poles) represented for the Southwest region, featured in Nevada 138kV line modernization projects replacing aging wood H-Frame structures.
• Hendrix/Kerite Utility Wire, Cable & Insulators Wire and cable products including vise top insulators and Hendrix brand utility products, featured in Arizona utility modernization projects.
• PUPI Fiberglass Crossarms & Braces Fiberglass crossarms and braces used for utility pole hardware replacement, featured in Nevada 138kV line hardening projects. Lightweight and easy to install.
• Scott Manufacturing Capacitor Banks Capacitor banks and power quality equipment (including 3600kVar Distribution Feeder Capacitor Banks) represented across Arizona, New Mexico, and Texas Panhandle territories.
• Suzhou Furukawa Power Optic Cable (SFPOC) Fiber optic ground wire / OPGW (including 432 fiber count cables) represented for utility communication backbone projects, including an Arizona state-wide fiber loop project.
• TE Connectivity Utility Connectors TE Connectivity energy utilities connectivity solutions including pin covers and utility connectors featured in Arizona distribution line projects.
• Smart Grid & Specialty Electrical Equipment (Itron, Tantalus, Ubicquia, EMT, Allwire, Almetek, ERL Phase, Hannon, LaMarche, Lindsey Systems, Meiden, Polywater, Ritz, RMS Energy, SAE Towers, Technibus, CTC Global, AMSC, Pascor) Consolidated offering of smart grid, monitoring, communications, marking/identification, specialty equipment and accessory lines from additional manufacturer partners (Itron smart meters, Tantalus smart grid communications, Ubicquia smart city/IoT, EMT equipment monitoring, Allwire wiring, Almetek marking, ERL Phase phase shifting transformers, Hannon motors, LaMarche power conversion, Lindsey Systems line monitoring, Meiden breakers/switchgear, Polywater cable pulling, RMS Energy, SAE Towers transmission towers, Technibus bus duct, CTC Global carbon composite core conductor, AMSC superconductor power systems, Pascor utility accessories).

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

37 partnerships are on record, tiered minor and core.

• AllwireminorChannel Partner/ Reseller/ DistributorManufacturer of high voltage electrical equipment represented by Gorman Company in the Southwest U.S. region. Products include specialty wiring and cable solutions for utility applications.
• AlmetekminorChannel Partner/ Reseller/ DistributorManufacturer represented by Gorman Company for utility marking and identification products.
• AMSCminorChannel Partner/ Reseller/ DistributorAmerican Superconductor - manufacturer of power systems and high temperature superconducting products represented by Gorman Company.
• CTC GlobalminorChannel Partner/ Reseller/ DistributorManufacturer of carbon composite core conductor technology for power transmission lines, represented by Gorman Company.
• EatoncoreChannel Partner/ Reseller/ DistributorMajor manufacturer of electrical power management systems including switchgear, breakers, and turnkey solutions. Featured in multiple project spotlights including 5kV arc resistant switchgear for Arizona power plants.
• ERL PhaseminorChannel Partner/ Reseller/ DistributorManufacturer of phase shifting transformers and specialty equipment represented by Gorman Company.
• ErmcominorChannel Partner/ Reseller/ DistributorManufacturer of distribution transformers represented by Gorman Company in Arizona territory.
• EMTminorChannel Partner/ Reseller/ DistributorManufacturer of equipment monitoring and diagnostic solutions represented by Gorman Company.
• Georgia TransformerminorChannel Partner/ Reseller/ DistributorPower transformer manufacturer represented by Gorman Company in Arizona territory.
• GE VernovacoreChannel Partner/ Reseller/ DistributorMajor manufacturer of grid automation and energy solutions including protection relays and control systems, represented by Gorman Company in Arizona territory.
• HannonminorChannel Partner/ Reseller/ DistributorManufacturer of electric motors and related equipment represented by Gorman Company.
• Hendrix/KeritecoreChannel Partner/ Reseller/ DistributorManufacturer of wire and cable products including vise top insulators and Hendrix brand utility products, featured in Arizona utility modernization projects.
• ItronminorChannel Partner/ Reseller/ DistributorManufacturer of smart grid solutions including smart meters and grid management systems represented by Gorman Company.
• LaMarcheminorChannel Partner/ Reseller/ DistributorManufacturer of power conversion and control equipment for utility applications represented by Gorman Company.
• Lindsey SystemsminorChannel Partner/ Reseller/ DistributorManufacturer of line monitoring and protection systems represented by Gorman Company in Texas Panhandle territory.
• MeidenminorChannel Partner/ Reseller/ DistributorJapanese manufacturer of power equipment including circuit breakers and switchgear represented by Gorman Company.
• MyerscoreChannel Partner/ Reseller/ DistributorMajor manufacturer of switchgear and power products, including 15kV switchgear featured in project galleries. Represented in Arizona and New Mexico territories.
• McWane PolescoreChannel Partner/ Reseller/ DistributorManufacturer of ductile iron utility poles including 45' Class 2 weathered poles, featured in Nevada 138kV line modernization project replacing aging wood H-Frame structures.
• Pascor/Pascor AtlanticminorChannel Partner/ Reseller/ DistributorManufacturer of utility equipment and accessories represented by Gorman Company.
• PolywaterminorChannel Partner/ Reseller/ DistributorManufacturer of cable pulling and maintenance solutions represented by Gorman Company.
• PUPIcoreChannel Partner/ Reseller/ DistributorManufacturer of fiberglass crossarms and braces featured in Nevada utility project for 138kV line hardening. Provides high-strength engineered solutions that are lightweight and easy to install.
• RitzminorChannel Partner/ Reseller/ DistributorManufacturer of utility equipment represented by Gorman Company.
• RMS EnergyminorChannel Partner/ Reseller/ DistributorEnergy equipment manufacturer represented by Gorman Company.
• SAE TowersminorChannel Partner/ Reseller/ DistributorManufacturer of transmission towers represented by Gorman Company.
• Suzhou Furukawa Power Optic Cable (SFPOC)coreChannel Partner/ Reseller/ DistributorManufacturer of fiber optic ground wire (OPGW) including 432 fiber count cables for Arizona state-wide fiber loop project. Featured in Arizona utility project looping the entire state.
• Scott Manufacturing SolutionscoreChannel Partner/ Reseller/ DistributorManufacturer of capacitor banks and power quality equipment including 3600kVar Distribution Feeder Capacitor Banks. Represented across Arizona, New Mexico, and Texas Panhandle territories.
• TechnibusminorChannel Partner/ Reseller/ DistributorManufacturer of bus duct and switchgear products represented by Gorman Company.
• TE ConnectivitycoreChannel Partner/ Reseller/ DistributorMajor manufacturer of connectivity solutions including pin covers and utility connectors featured in Arizona distribution line projects. Represented in Arizona territory.
• TantalusminorChannel Partner/ Reseller/ DistributorManufacturer of smart grid communications and data management solutions for utilities represented by Gorman Company.
• TrantechminorChannel Partner/ Reseller/ DistributorManufacturer of transformer cooling solutions and radiators represented by Gorman Company.
• UbicquiaminorChannel Partner/ Reseller/ DistributorSmart city and utility IoT solutions manufacturer represented by Gorman Company.
• Virginia TransformercoreChannel Partner/ Reseller/ DistributorPower transformer manufacturer featured in project spotlight for Arizona and Southern Nevada installations. Serves mining, utility, OEM, and C&I sectors.
• IEEE PES (Institute of Electrical and Electronics Engineers Power & Energy Society)coreStrategic or Co-development PartnerProfessional association membership providing industry leadership, technical standards, and networking. Ron Kirker is a registered Senior Member of IEEE-PES.
• AMIGOS (Mining Association)minorStrategic or Co-development PartnerMining industry trade association representing mining operations in the Southwest U.S. Gorman Company serves as manufacturer's representative for mining electrical equipment needs.
• NMRECA (New Mexico Rural Electric Cooperative Association)minorStrategic or Co-development PartnerAssociation of rural electric cooperatives in New Mexico. Gorman Company provides equipment representation for member cooperatives.
• EERA (Edison Electric Institute)minorStrategic or Co-development PartnerTrade association for investor-owned electric companies. Gorman Company maintains membership as a supplier representative.
• GCSECA (Golden Empire Electric Cooperative)minorStrategic or Co-development PartnerElectric cooperative association. Gorman Company serves as representative for member equipment needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/gorman-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorman Company