What 34SP.com does

34SP.com Limited is a privately held, UK-incorporated web hosting and domain name registrar founded in 2000 and headquartered in Prestwich, Manchester. The company is 100% independently owned with no external investors, co-founded by Stuart Melling (Business Development Director, 22+ years in hosting) and Daniel Foster, and employs between 11 and 50 staff operating exclusively from the United Kingdom. It serves primarily UK small businesses, individual WordPress site owners, developers, web agencies, charities, and educational institutions, with no enterprise or geographic expansion beyond the UK market documented in the available data.

The core product is managed WordPress Hosting on a custom-built platform that combines NGINX with Fast-CGI caching and Google's ngx_pagespeed module, PHP-FPM process management, Redis object caching, MariaDB, SSD storage, ZFS-based mirrored storage with JBOD failover, and HAProxy load balancing. Tiered WordPress plans (£11.95 to £51.95 per month, 1 to 10 site containers) sit alongside Professional Hosting (£9.95/month), Universal Hosting, Reseller Hosting (£41.95/month, white-label), VPS, and dedicated servers. Supporting services include an in-house email platform (Mercury Mail) built on Postfix, Amavisd, ClamAV, SpamAssassin, Roundcube, and ZFS, plus SSL certificates (Let's Encrypt), domain name registration across 200+ TLDs (with a Nominet partnership for .uk domains), Weebly website builder, free migrations, and PCI-DSS-compliant security controls. The company holds ISO 9001, ISO 14001, and ISO 27001 certifications.

Revenue is generated predominantly through recurring monthly or annual subscriptions on hosting and email plans, with secondary income from annual domain renewals and one-time domain registrations. Distribution is hybrid: self-service online ordering with instant activation paired with inside sales (phone, email, scheduled callbacks) plus a white-label reseller channel targeting UK web agencies and a referral/affiliate program. Marketing relies on content (blog, knowledge base, customer stories), SEO, organic social, Google and Trustpilot reviews, and sponsorship of UK WordPress/WordCamp events. Reported brand metrics include a 9/10 NPS and 4.9-star Google Reviews average for WordPress Hosting.

Name

34SP.com

Legal name

34SP.com Limited

Website

https://34sp.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

34SP.com is a privately held, UK-based managed WordPress and web hosting provider, founded in 2000 and headquartered in Manchester, serving UK small businesses, developers, web agencies, charities, and educators via a custom-built hosting platform and in-house support team.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Hosting Services: Subscription-based managed hosting plans including Professional, WordPress, Reseller, and Universal hosting with monthly/annual billing cycles. Revenue generated through recurring subscription fees.
2. Domain Name Registration: Domain registration services for over 200 domain types including .uk, .co.uk, .com and international TLDs. One-time registration fees with annual renewals.
3. Email Hosting (Mercury Mail): Standalone email hosting platform with POP, IMAP, webmail, spam filtering, antivirus, and calendar features. Can be purchased independently or bundled with hosting.
4. SSL Certificates: SSL/TLS certificate services including free Let's Encrypt certificates and custom SSL installation options.
5. VPS and Dedicated Servers: Virtual private server and dedicated server hosting services for customers with more advanced infrastructure requirements.
6. Website Builder: Weebly website builder offered as part of Professional Hosting plan or as standalone service for beginners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

34SP.com operates a custom-built managed hosting platform, with managed WordPress Hosting as its flagship differentiated product. The portfolio also includes shared (Professional), Universal, VPS, dedicated server, and white-label reseller hosting, plus domain name registration (200+ TLDs) and an in-house Mercury email hosting platform. All services are delivered from UK-based infrastructure with in-house support.

Product overview

34SP.com is a UK-based web hosting provider offering a comprehensive portfolio of hosting services centered around WordPress Hosting as its primary differentiated product. The product lineup includes four main hosting tiers (WordPress Hosting, Professional Hosting, Universal Hosting, and Reseller Hosting) alongside VPS Hosting and Dedicated Servers. Supporting services include Domain Name Registration (offering 200+ domain types with Nominet partnership for UK domains), Mercury Email Hosting (built in-house using Postfix, Roundcube, SpamAssassin, ClamAV), SSL Certificates (including free Let's Encrypt), Website Backups, and SMTP Hosting. The company also provides specialized WordPress features including Multisite support, security services, free migrations, and a custom-built 34SP Control Panel for account management. Additional offerings target specific verticals including Charity Hosting and Education Hosting.

Differentiator

Problem solved

Functional benefit

Brands

• Mercury Mail: In-house email hosting platform built using open source tools including Postfix, ClamAV, SpamAssassin, Roundcube, and policyd2 for secure POP/IMAP, webmail, spam filtering, anti-virus, and CalDAV calendar services.

Products and services

• Managed WordPress Hosting Managed WordPress Hosting on a custom-built platform with NGINX, Redis, PHP-FPM, and MariaDB. Includes multi-layered caching, free SSL, free daily backups, free migrations, staging sites, automated WordPress/plugin updates, and PCI compliance. Available in 1, 3, 5, and 10 site containers.
• Professional Hosting Entry-level shared hosting plan at £9.95/month with free SSL certificate, free weekly backups, optional daily backups, and free email and webmail included. Targets UK small businesses and individuals needing simple, reliable shared hosting.
• Reseller Hosting White-label reseller hosting at £41.95/month on a scalable cloud platform, allowing agencies and partners to create unlimited websites with their own branding, manage clients via a client-level control panel, and offer free daily backups and free SSL.
• Universal Hosting Flexible hosting plan with configurable PHP versions and root access for developers and site owners requiring more control over their hosting environment than standard shared hosting allows.
• VPS Hosting Virtual Private Server hosting providing dedicated resources and greater control for websites and applications requiring more power and isolation than shared hosting.
• Dedicated Servers Dedicated server hosting providing an entire physical server dedicated to a single customer for maximum performance, isolation, and control.
• Domain Name Registration Domain name registration services for over 200 TLDs including .uk, .co.uk, .com, .org, and specialty TLDs. Annual registration and renewal, with a Nominet partnership enabling UK domain promotional pricing.
• Mercury Email Hosting In-house built email platform using Postfix, Roundcube webmail, SpamAssassin, ClamAV, Amavisd, and Policyd 2. Offers secure POP/IMAP, webmail, spam filtering, anti-virus, CalDAV calendar, and Sieve filters, with ZFS mirrored storage and HAProxy load balancing.
• SSL Certificates SSL/TLS certificate services including free Let's Encrypt certificates for automated HTTPS protection on hosting plans and paid certificate options for custom needs.
• SMTP Hosting SMTP email hosting service for reliable outbound email delivery, supporting email routing from web applications, contact forms, and transactional email.
• Weebly Website Builder Browser-based drag-and-drop website builder offered free on Professional Hosting plans, enabling beginners to build simple websites with minimal technical expertise.
• Magento Hosting Specialized hosting for the Magento e-commerce platform, supporting online stores including integration with WordPress via proxy on the WordPress Hosting platform.
• WordPress Multisite Hosting Managed WordPress Multisite network hosting allowing multiple WordPress sites to share a single installation with shared themes and plugins. Supports subdomains, subfolders, and domain mapping for managing connected networks of sites.
• WordPress Security (Site Care) Security services including hacked WordPress site cleanup, Web Application Firewall (WAF) protection, malware scanning, and security hardening using industry best practices.
• Charity Hosting Specialized hosting packages and support tailored for UK charities and non-profit organizations, including reduced pricing and dedicated assistance for community sites and donation pages.
• Education Hosting Hosting solutions designed for educational institutions and academic organizations, with WordPress Multisite capabilities suited to universities, schools, and academic networks managing multiple sites.

Quantifiable outcome

• 100x performance improvement vs unoptimized VPS (0.009s vs 8.72s average response time under load)
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• NominetcoreTechnology or Integration · 1 January 2026Partnership with Nominet (UK domain name registry) enabling discounted UK domain registrations at £1 for first year during promotional periods. Provides access to .uk, .co.uk, me.uk and org.uk domain registrations.
• Let's EncryptcoreTechnology or IntegrationAutomated certificate authority providing free SSL/TLS certificates for all hosting customers. Integrated into hosting platform for one-click SSL installation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cloudways: Managed cloud hosting (DigitalOcean, AWS, GCP, Linode, Vultr) with strong SMB/agency positioning. Comparable to 34SP.com's Universal and VPS lines and overlapping developer/agency segment.
• Pressable: Managed WordPress hosting (Automattic-owned) targeting agencies and SMBs. Comparable on managed WP positioning, agency/reseller channel emphasis, and developer-friendly tooling.
• WP Engine: Managed WordPress hosting specialist with a global footprint serving SMBs, agencies, and enterprises. Highly comparable to 34SP.com's WordPress Hosting line, though at vastly larger scale and with broader geographic reach.
• SiteGround: Managed shared and WordPress hosting provider with strong SMB and agency focus and custom performance/security tooling. Directly comparable on product mix, customer segments, and WordPress-tuned stack.
• Kinsta: Premium managed WordPress hosting built on Google Cloud Platform, targeting SMBs, agencies, and enterprise. Closely comparable on technology positioning (NGINX, Redis, LXD containers) and on targeting developers and agencies.

Regional players

• Heart Internet: UK-based web hosting and domain registrar serving SMBs and resellers. Direct UK-market peer; similar product portfolio but operates at larger scale as part of a wider group.
• Fasthosts: Established UK hosting provider offering shared hosting, VPS, dedicated servers, and domains. Comparable on UK SMB focus and broad hosting portfolio.
• Tsohost: UK-based shared, WordPress, VPS and dedicated server hosting provider. Directly comparable to 34SP.com's professional and WordPress hosting tiers within the UK market.

Broad incumbents

• GoDaddy: Global domain registrar and broad-line hosting provider (shared, WP, VPS, dedicated). Comparable on domain registration plus hosting bundles, but at significantly larger scale and with a different price/brand position.
• Hostinger: Global low-cost hosting provider (shared, WordPress, VPS, domains) with very large SMB user base. Comparable on product breadth and SMB focus, but competes on price rather than UK-localized premium service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/34sp
• YouTubeyoutube.com/channel/UCRFq8pF5ZadGNVdHfE-h27g
• Facebookfacebook.com/217495734942668
• LinkedInuk.linkedin.com/company/34sp.com
• Instagraminstagram.com/34sp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 34SP.com